NursePreneurs

Catie Harris, PhD, MBA, RN

Catie Harris, PhD, MBA, and Registered Nurse is the NursePreneur Mentor who has empowered hundreds of nurses to monetize their knowledge and skills in business, while inspiring them to change the way healthcare is perceived and delivered. The NursePreneur Podcast is about Business + Marketing businesses that nurses have created. Learn more: https://nursepreneurs.com

  1. Strategies for Small Business Marketing

    01/31/2025

    Strategies for Small Business Marketing

    In this episode of the NursePreneurs Podcast, Gerry Black, a seasoned copywriter and marketing strategist with a background in journalism and sales. Gerry has worked with major corporations like Siemens and industry icons like Tony Robbins and Jeff Walker, and he’s here to share his expertise on what makes marketing truly effective for small businesses. Throughout the conversation, Gerry breaks down three common marketing mistakes that hold businesses back and offers practical solutions to fix them. He dives into why compelling messaging is crucial, how to sell value instead of just products, and the systems every business needs to market effectively. He also shares eye-opening stats on buyer behavior and explains why trust and consistent communication are key to long-term success. They also discuss the difference between copywriting and content writing, how to grab your audience’s attention through emotional connection, and why standing out in a crowded market is more important than ever. Plus, they explore how AI is shaking up the marketing world and the best ways to build nurture sequences that keep customers engaged for the long haul. If you’re a business owner looking to refine your marketing strategy and build deeper connections with your audience, this episode is packed with insights you won’t want to miss! Want to take your marketing to the next level? Don't let common mistakes hold your business back! Schedule a call here>> https://crm.nursepreneurs.com/schedule

    33 min
  2. Tiffany Simmons on Building a Thriving IV Hydration Practice Amidst a Pandemic

    01/24/2025

    Tiffany Simmons on Building a Thriving IV Hydration Practice Amidst a Pandemic

    In this episode of the NursePreneurs Podcast, we sit down with Tiffany Simmons, founder of Activate Hydration, to discuss her inspiring journey from restaurant worker to successful nurse entrepreneur. Launching a mobile IV hydration business during the height of COVID-19 came with its challenges, but Tiffany shares how she navigated setbacks, leveraged marketing, and grew her business through strategic referrals. From securing major contracts to expanding into group events, she provides invaluable insights for nurses looking to step into entrepreneurship. We also dive into the importance of mindset, resilience, and adaptability in building a sustainable business. Tiffany’s story is proof that with determination and the right strategies, nurses can create thriving businesses beyond the bedside. Tune in for practical tips on market analysis, compliance, and making the transition from nursing to business ownership! Ready for a leap in your career? Check out our IV Hydration Mastermind Course! https://nursepreneurs.com/ivhydration/ https://nursepreneurs.com/ivhydration/ #NursePreneurs #IVHydration #NurseBusiness #MobileNursing #NurseEntrepreneur #ConciergeHealthcare #MobileIVTherapy #BusinessOwner #NursingBusiness #HealthcareBusiness #NurseLife #WellnessTherapy #HydrationTherapy #SmallBusinessOwner #NursingEntrepreneurship #WomenInBusiness #NurseOwned #MobileHealthcare #VitaminTherapy #HealthcareInnovation

    25 min
  3. Linda Jo Pallato Russo

    01/17/2025

    Linda Jo Pallato Russo

    In this episode, we sit down with Linda Jo Pallotto Russo, a highly experienced healthcare professional with nearly 30 years in nursing. After discovering the NursePreneurs community through a viral TikTok video, Linda Jo decided to take charge of her career by launching her own concierge nursing business, Elite Concierge Nursing Services of Naples LLC. Through her new venture, Linda Jo has gained greater autonomy in her career while curating her patient intake, which allows her to create the flexible and balanced lifestyle she’s always desired. Elite Concierge offers a range of services, including post-op cosmetic care packages, lymphatic drainage massage, wound care, weekly wellness checks, and companionship care. In this episode, Linda Jo opens up about her transition from traditional nursing roles to entrepreneurship, the hurdles she’s faced in building her brand, and her plans for expanding Elite Concierge. Her journey is a powerful testament to the future of nursing, as she continues to build a business that aligns with her personal and professional goals. To learn more about Linda Jo and Elite Concierge Nursing Services of Naples, visit elitenursingofnaples.com, call (401) 834-1146, or connect on Instagram @elite_concierge_nurse_naples_. Don’t miss this inspiring conversation about taking control of your nursing career and achieving the work-life balance you deserve! Ready to take the next step in your nursing career? Book a consultation now: crm.nursepreneurs.com/schedule

    29 min
4.4
out of 5
56 Ratings

About

Catie Harris, PhD, MBA, and Registered Nurse is the NursePreneur Mentor who has empowered hundreds of nurses to monetize their knowledge and skills in business, while inspiring them to change the way healthcare is perceived and delivered. The NursePreneur Podcast is about Business + Marketing businesses that nurses have created. Learn more: https://nursepreneurs.com