OFFBounds Retail

Paula Macaggi

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry. Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses. More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages. Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.

  1. Jun 9

    120. Larroudé's CEO, Ricardo Larroudé: "The best person to program the company they have a vision for is the CEO."

    This episode was brought to you by RayonRetail design teams use Rayon to create store layouts, documentation, standards, and presentations in one collaborative platform. By combining design tools and AI in a single workspace, Rayon helps teams move faster from concept to execution while maintaining consistency across locations. If you're looking to design better retail spaces and streamline your workflow, visit rayon.design and sign up for free today When Ricardo Larroude first joined OFFBounds, Larroudé was producing just 300 pairs of shoes a day. Today, the company manufactures more than 2,000 pairs daily, employs 700 people, and has become one of the fastest-growing vertically integrated footwear brands in the market. In this conversation, Ricardo shares how tariffs, rapid growth, and operational complexity pushed him to rethink how he runs the business and why he decided to personally dive into AI instead of delegating it to his technology team. The result was more than automation. Ricardo built an AI-powered operating system that connects data, teams, and decision-making across the company. From improving website conversion rates to eliminating process bottlenecks and redefining how leaders should approach technology, this episode explores why the future belongs to executives who are willing to learn, experiment, and build. If you're a retail, commerce, or business leader trying to understand what AI actually means beyond the headlines, this conversation offers a practical look at what happens when a CEO gets hands-on.

Ratings & Reviews

3.3
out of 5
4 Ratings

About

OFFBounds is where the world’s retail and commerce leaders go beyond headlines to talk about the decisions, strategies, and ideas shaping the future of the industry. Every week, Paula Macaggi sits down in person with executives from leading brands, retailers, and technology companies for candid conversations about leadership, innovation, growth, and the realities behind building modern commerce businesses. More than a traditional interview show, OFFBounds explores the human side of leadership: the risks taken, the lessons learned, the moments of reinvention, and the perspectives that rarely make it into press releases or conference stages. Recorded in person with premium audio and video production, OFFBounds brings global commerce executives together in conversations designed to inform, challenge, and inspire the next generation of industry leaders.

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