On Site

Brandon Fuchs

Welcome to ON SITE—the weekly contractor check-in powered by the Elite Builder Society. Hosted by the #1 contractor coach in North America, this podcast brings real stories, real strategies, and real conversations straight from the job site to your ears. Each week, we sit down with top educators, service providers, and working contractors to unpack the tools, tactics, and lessons that are shaping the construction industry today. From project wins to problem-solving, AI tools to team dynamics, this is where builders come to stay sharp and stay connected. Whether you’re already part of the Elite Builder Society or just tuning in to level up, ON SITE is your go-to space to hear what’s working in the field and how to apply it to your own business. No b******t. No gimmicks. Just valuable insight you can use right now.

  1. 1d ago

    Ole J. Hartmann: Writer, Director of CHAT, and the Serial Entrepreneur Who Goes All In

    On Site Podcast episode 59 features guest Ole J. Hartman, a serial entrepreneur who is a writer/director/producer with a self-financed feature horror film about an AI tablet heading to Amazon Prime with a limited theatrical release in Texas, plus an online health coach and co-owner of an AI agency with his wife. Ole recounts moving from California, deciding to make a marketable AI-centered film after learning Robert Rodriguez self-financed El Mariachi, writing the script in February 2025, shooting in two weeks, and completing post-production amid delays. The conversation covers his agency’s focus on SEO and emerging “GEO” (generative engine optimization) tied to Google’s Gemini and the importance of genuine reviews and content. Ole shares his background in BMW sales/management, losing 90+ pounds, starting coaching after a dealership sale, and emphasizes taking action driven by mortality, faith, and setting an example for his kids. Chapters 00:00 Podcast Welcome 00:14 Meet Ole J. Hartmann 01:26 Many Hats Intro 02:21 AI Horror Film Idea 03:49 Self Financing Breakthrough 05:12 Writing And Producing Fast 07:04 Amazon Prime Release Plans 08:04 Massive Action Mindset 10:55 Mortality Driven Motivation 13:41 Dream Big For Kids 16:04 Host Graduation Letters 17:58 AI Agency And GEO Explained 22:01 Authenticity Beats SEO Spam 23:59 Google Ads And Yellow Pages 24:17 Guessing Ages 25:14 Yellow Pages to Social 25:57 Google Ads and AI 28:17 Home Service Ads 29:07 Visibility Wins Business 29:56 Family and Fatherhood 31:27 BMW Sales to Coaching 32:57 Dealership Sale Fallout 36:06 Fear and Taking Action 38:02 Parents and Motivation 40:28 School and AI Tools 43:57 Final Takeaways 47:25 Faith and Future Plans 48:41 Where to Find Him 50:09 Podcast Wrap and Offer Connect with Ole J. Hartmann: Instagram - https://www.instagram.com/olejordanhartmann Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Ole J. Hartmann: Writer, Director of CHAT, and the Serial Entrepreneur Who Goes All In
  2. Jul 20

    Aaron Cocks: Marketing, AI, and Why Most Contractors Are Leaving Money on the Table

    In episode 58 of the On Site Podcast, host Brandon interviews Aaron Cocks, owner of Stronghold Marketing, a former plumber who has spent 11 years in marketing helping primarily service businesses generate leads and improve efficiency. Aaron describes how AI tools like ChatGPT have accelerated work such as website building and decision-making, and explains Stronghold’s approach as “lead capture” and demand capture: assessing reviews, SEO, website conversion, follow-up speed, and operational systems (phone/email processes) before scaling paid ads. He shares his background running an e-commerce business selling CBD oil for dogs until Canadian regulations changed. The conversation also covers the value of pet insurance, a “parachuting” neighborhood marketing idea combining local ads, yard signs, and direct mail, and Aaron’s focus on fundamentals, retention, and high conversion through better customer experience. Aaron plugs strongholdmarketing.ca and Instagram @stronghold.ai, and Brandon promotes Elite Builder Society at ebsworks.com for $49/month. Chapters 00:00 Podcast Welcome 00:16 Meet Aaron Cocks 01:21 From Plumber to Marketer 02:28 Remote Life and Roots 03:48 AI Superpowers 06:56 Prompting for Decisions 08:53 Stronghold Lead Systems 12:48 No Easy Button 13:25 Ecommerce to Agency 14:26 CBD Dogs and Regulations 16:02 Pet Insurance Rollercoaster 23:01 Selling Marketing to Trades 25:32 Contractor Failure Rates 26:57 Giving Value Upfront 27:54 Demand Capture Marketing 30:57 Parachuting Into Neighborhoods 31:56 Direct Mail Comeback 36:31 1970 vs 2070 Marketing 39:23 Why Contractors Avoid Help 40:42 Conversion Rate Fundamentals 43:43 Choose Industry Insiders 46:38 Where To Find Stronghold 48:15 Closing Jokes And Wrap 49:26 Final Call To Action Connect with Aaron Cocks: Website - https://strongholdmarketing.ca/ Instagram - https://www.instagram.com/stronghold.ai/ Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Aaron Cocks: Marketing, AI, and Why Most Contractors Are Leaving Money on the Table
  3. Jul 13

    Tobiasz Dankiewicz: The AI Voice Agent That Answers Your Phone So You Never Miss a Lead

    On episode 57 of the On Site Podcast, Brandon interviews Tobiasz, founder of Handshake, about using an AI voice response agent (“Julia”) to help contractors and other service businesses stop missing calls and capture more opportunities. Tobiasz shares his background in Ontario, building and exiting his first venture Reeby (a retail circulars app) after growing it to 7–8 million Canadian users and selling into enterprise customers. He explains how Handshake works via call forwarding so businesses can route unanswered or after-hours calls to Julia, get transcripts, and toggle use as needed, then expand to top-of-funnel capture across phone, lead emails, social DMs, and ads. The conversation emphasizes AI adoption, data, communities for learning, and using tools like call recordings and transcripts to improve sales, operations, and decision-making. Chapters 00:00 Podcast Kickoff 00:15 Meet Tobiasz 01:19 Startup Origins 03:16 Enterprise Lessons 05:30 Why Small Business 06:36 Handshake Explained 08:17 Beyond Phone Calls 09:50 Contractor Mindset 13:55 Backpack Analogy 17:00 AI And Job Value 19:22 Schools Vs AI Tools 24:12 Adopt Early Or Lose 26:32 Setup And Call Routing 27:49 Transcripts And Insights 29:12 Real Workflow Example 34:26 Customer Experience Win 35:25 Tech Driven Disruption 38:45 Using AI Beyond Search 39:06 AI With A Heartbeat 40:07 Always On Agents 40:51 Real Time Tax Claims 42:19 CRM Foresight Engine 43:20 Selling With Data 45:18 Living Business Dashboard 48:01 AI Skills Arms Race 51:17 Learn With AI Help 52:19 Tech Changes Weekly 54:03 Dreams And Discipline 58:05 AI Is Not A Checkbox 01:00:20 Reps And Community 01:04:00 Try Handshake Free 01:05:48 Small World Big Goals 01:08:37 Compounding Improvements 01:12:09 Final Encouragement 01:13:51 Episode Wrap Up   Connect with Tobiasz Dankiewicz: Website - https://www.handshake.app/ Instagram - https://www.instagram.com/handshake.pro/ Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Tobiasz Dankiewicz: The AI Voice Agent That Answers Your Phone So You Never Miss a Lead
  4. Jul 7

    Eric Fortenberry: JobTread, AI, and What's Coming for Contractors Who Adapt

    On the On Site Podcast, Brandon interviews Eric Fortenberry, CEO of JobTread, about the company’s growth and the rapid evolution of AI in construction. Eric shares milestones including reaching 10,000 active customers at the International Builders’ Show five years after launching sales, growing to over 11,500, and celebrating wins to build culture (including a team steakhouse dinner after a strong Q1). They discuss JobTread’s new AI “connector” using MCP (Model Context Protocol) to connect users’ own AI (like Claude) to JobTread; within the first week it drove over 1,000 new Claude signups and now several thousand companies are connected. Both emphasize AI’s productivity benefits for budgets, proposals, dashboards, workflows, and error-checking, while warning about hallucinations, over-automation, security risks (especially email access), and the need to “trust and verify,” strong prompting, and cautious adoption. Chapters 00:00 Podcast Intro 00:14 Meet Eric and JobTread 01:41 10K Customers Milestone 04:16 Celebrating Wins and Culture 06:09 AI Elephant in Room 09:29 MCP Connector Breakthrough 13:00 Adoption and Use Cases 19:08 Prompting and AI Training 23:41 Risks and Security Concerns 26:30 Open Source AI Risks 28:10 Start Small With AI 30:13 Keep Humans In Control 31:05 AI For Research Wins 33:12 JobTread AI Roadmap 35:41 AI Skills Beat Fear 38:17 Raising AI Ready Kids 40:22 Alpha School Experiment 46:14 Schools Versus AI Tools 49:14 Wrap Up And Links Connect with Eric Fortenberry Website: https://www.jobtread.com/ Facebook :https://www.facebook.com/JobTread/ Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Eric Fortenberry: JobTread, AI, and What's Coming for Contractors Who Adapt
  5. Jun 22

    Jaxson Fuchs: A Father-Son Conversation About Trades, Life, and Growing Up

    The host welcomes listeners to the On Site Podcast and brings on his 18-year-old son, Jaxson, a welder who is about to graduate high school. After sharing old photos as an icebreaker and noting a delayed recording due to the production manager’s condo fire, they discuss Jaxson’s first year in welding, including working afternoons at Falcon on crane trucks and building components for decks, plus a challenging repair on a rusted dump body. Jaxson says he’s excited about making money, working with his hands, and being done with school, and he mentions practicing with a Weld VR app. The host reflects on lessons from Jaxson’s hockey background, the importance of discipline amid “noise” in the trades, and his own early financial mistakes, encouraging Jaxson to stay focused as he enters the industry. Chapters 00:00 Podcast Welcome 00:15 Jaxson Joins In 01:15 Family Photos Icebreaker 04:28 Why Jaxson Is Here 05:07 Welding Work Showcase 07:41 Trades Motivation And Fears 09:09 First Big Repair Job 10:58 Early Work Ethic Lessons 11:57 Welding Paths And Time 14:31 Landscaping Hard Lessons 15:09 Brutal Work Lessons 15:36 Welding Reality Check 17:09 Hockey Roots 17:48 Sports To Success 19:20 Discipline And Fitness 21:31 Dad’s Hard-Won Advice 23:21 Trades Temptations 25:17 School And AI Shift 26:11 VR Welding Practice 27:50 Future Plans And Pride 29:45 Old Photos And Memories 30:46 Wrap Up And Call To Share Connect with Jaxson: Instagram - https://www.instagram.com/weldingwithjaxson Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Jaxson Fuchs: A Father-Son Conversation About Trades, Life, and Growing Up
  6. Jun 15

    Andrew Cobb: From Yellow Legal Pads to AI-Powered Estimating in a Lake Town

    On-Site Podcast episode 53 features Andrew Cobb of Cobb Construction in Clear Lake, Iowa, discussing his background in construction, launching his own company in 2021, and operating in a highly seasonal tourist lake community with many one-man contractors. Cobb explains how his business positions for higher-end lake-home projects and stays busy year-round by serving surrounding towns, noting Clear Lake’s population swings and unique lakefront remodel challenges. He shares current work including a major early-1900s lakefront house that became a 90% gut plus a new garage and guest apartment, completed on an aggressive timeline by relying more on trade partners. Cobb also describes how JobTread and Claude/AI integrations dramatically improved estimating, organization, and business visibility, and he credits one-on-one coaching for better sales transparency and project management. Chapters 00:00 Podcast Kickoff 00:14 Meet Andrew Cobb 01:22 Construction Roots 02:06 Starting in 2021 03:44 Tourist Town Challenges 05:10 Clear Lake Overview 07:31 Lake Homes and Footings 08:39 Acreage Life and Hobbies 09:17 Double Yolk Detour 10:47 Family and Business Snapshot 12:01 Massive Lakefront Gut 13:32 Trade Partners Breakthrough 17:14 Next Projects Pipeline 18:16 JobTread Game Changer 20:09 From Legal Pads to AI 21:07 AI Group Learning Plan 22:36 AI Cleanup and Metrics 24:59 Family and Teen Years 26:26 Plug and Website Tour 27:16 Lake Bugs and Mayflies 29:07 Wife Runs the Backend 30:09 Coaching Results and Mindset 34:17 Wrap Up and EBS Offer Connect with Andrew Cobb: Website - https://www.cobb-construction.com/ Facebook - https://www.facebook.com/p/Cobb-Construction Instagram - https://www.instagram.com/cobbconstructionCL Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Andrew Cobb: From Yellow Legal Pads to AI-Powered Estimating in a Lake Town
  7. Jun 8

    Kari Mansur: How to Turn Instagram Into a Local Lead Machine

    The On-Site Podcast hosts Kari Mansur from Calgary, an educator in the community and founder of Stampede Sales, who helps local service businesses (contractors, roofers, plumbers, med spas, realtors, and others) get high-paying clients through Instagram by building a hyper-local brand. Kari explains a three-pillar system: running 30–60 second hyper-local Instagram ads within a 15–25 mile radius that drive follows to an optimized “digital storefront” (the Instagram profile), adding authority-building content (including process, video testimonials, and mistake-avoidance tips, plus highlights as objection handlers), and converting leads through a DM system using AI and eventually DM setters. He shares how his background in a Doha content/podcast studio showed that virality doesn’t reliably produce local revenue, leading to his current local-leads approach, and notes results such as a realtor closing six deals with $3K ad spend.  Chapters 00:00 Podcast Welcome 00:14 Meet Kari Mansur  00:54 Hormozi Book Banter 03:06 How They Connected 04:36 Instagram Lead System 06:20 Digital Storefront Basics 11:32 Bio Audit Live 13:32 Pinned Posts Strategy 16:24 Highlights Objection Handling 19:16 Ad Process Breakdown 20:39 Kari Mansur Origin Story 21:26 Doha Studio Origins 22:32 Virality vs Local Leads 23:23 Authority Over Vanity 25:47 Hyperlocal Ads Win 27:03 DMs and Buying Intent 29:27 Three Pillar System 32:45 Calgary Story 34:27 Marketing Lessons 38:24 Contractor Edge 41:16 Episode Wrap and CTA Connect with Kari Mansur: Website - https://stampedesales.ca/ Instagram - https://www.instagram.com/calgaryadsguy/ Connect with Brandon FuchsInstagram: www.instagram.com/the_contractorcoachJoin the Elite Builder SocietyWebsite: https://ebsworks.com/

    Kari Mansur: How to Turn Instagram Into a Local Lead Machine
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About

Welcome to ON SITE—the weekly contractor check-in powered by the Elite Builder Society. Hosted by the #1 contractor coach in North America, this podcast brings real stories, real strategies, and real conversations straight from the job site to your ears. Each week, we sit down with top educators, service providers, and working contractors to unpack the tools, tactics, and lessons that are shaping the construction industry today. From project wins to problem-solving, AI tools to team dynamics, this is where builders come to stay sharp and stay connected. Whether you’re already part of the Elite Builder Society or just tuning in to level up, ON SITE is your go-to space to hear what’s working in the field and how to apply it to your own business. No b******t. No gimmicks. Just valuable insight you can use right now.