59 episodes
OPERATORS OPERATORS
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- Business
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4.5 • 33 Ratings
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In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.
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E057: Operators in Session with Cherene Aubert
00:00 Introduction
03:41 Chaurene's Career Journey and Leaving Bobby
08:06 Growth and Challenges at ILIA Beauty
14:17 Lessons from Bobby and the Importance of Customer Obsession
22:07 Skills and Insights from the Agency World
27:25 Remote Work and Managing High-Performing Teams
34:22 Generating Sustainable Growth
36:38 Building an Organic Customer Acquisition Baseline
37:38 Alternative Growth Strategies: New Products and Distribution Channels
38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization
39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies
39:29 Hiring the Right Talent and Creating a Holistic Compensation Package
54:46 Focusing on High-Leverage Points for Maximum Growth
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators
Visit Our Website: https://www.9operators.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E056: 9-Figure Brand Health Check
00:00 Introduction
00:32 International Expansion and Diversification
01:28 Streamlining Logistics and Inventory Management
11:31 The Challenges of Launching New Products
12:55 The Benefits of Planning Product Launches in Advance
28:26 The Impact of Digital Marketing on Sales
30:24 Paid Ads and Physical Retail
40:27 Challenges of Scaling a Business
45:39 Building a Positive Work Culture
54:56 The Importance of People Management
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment
00:00 Introduction: Outsourcing, AI, and the Future of College Education
03:44 The Impact of Remote Work on American Workers
06:30 The Rise of the Global Workforce
26:41 Reevaluating the Concept of Equity in a Global Economy
27:39 The Rise of Robotics and AI in the Workforce
29:07 Remaining Competitive in a Changing Job Market
31:32 The Future of Credentialing
35:09 The Gig Economy and the Freelancification of Work
37:24 Government Policies and the Impact on Employment
47:37 The Changing Nature of Education and Learning
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E054: TikTok and Cool Brands
00:00 Government Bureaucracy and Productivity
07:05 Enforcement of Intellectual Property
14:37 The Speed of Government Action
30:45 The Impact on Brands and Creators
41:04 Innovative Brands: Malbon Golf and Rude
53:29 Challenges of Growing a Fashion Brand
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E053: Temu & Politics
00:00 Introduction and Overview
08:10 The Impact of Taxes on Entrepreneurship
15:20 The Rapid Growth of Temu
33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce
41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property
52:04 Being Proactive and Vigilant in Protecting Your Business
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message -
E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
00:00 Introduction
08:02 Transitioning from Agency to In-House
30:34 Unlocking New Levels of Growth
37:26 Expanding into Consumables and Higher-End Appliances
46:29 Segmenting Ad Sets for New Product Categories
57:37 Measuring and Comparing Creative Metrics
01:08:28 Maximizing Potential through Editing Existing Creative
Operators Exclusive Slack: https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Visit Our Website: https://www.9operators.com/
---
Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message
Customer Reviews
The real deal
This has become my favorite podcast. It has CEOs that bootstrapped their way to $100 million plus in revenue in DTC businesses like HexClad, Simple Modern, Ridge, etc.
These aren’t some influencers that don’t know how building at scale actually works. These guys are talking real numbers with real insights.
I could listen to them talk business all day.
One bad apple in a good bunch
I've been listening since to Operators since it came out - the content lives up to the name. 3 of the 4 guys are true operators, people who are in the weeds of their business and want to keep pushing growth. Sean is exceptional at spotting trends across DTC. He always leaves me with a new thought to explore. He's the true "star" of the show with a big personality - but the ideas and insight to match. Mike has really pushed my thinking on people and leadership. Every time he speaks, I know I'm going to get a measured, respected view on the topic. Matt continually shares a nuanced perspective - both his successes and failures. He's humble yet aware of his own strengths and offers up his insight when appropriate.
Jason is an issue. He goes on long monologues about how successful he is, how the problems they're discussing don't apply to him or his *aMaZinG*, crazy-margin business HexClad. He spent almost an entire episode name dropping someone he sat next to at a dinner. He has no interest in offering any true value to the listener. I reached a breaking point this past episode where he boasted about being drunk on the episode. Maybe because he's not a founder he doesn't understand the pain and blood that goes into getting a business off the ground and keeping it healthy - but it’s gotten to the point where I try to skip through anytime he begins talking because I don't ever want to approach my life or business the way he suggests.
5 THOUSAND stars!
If you're not listening to the operators, are you even in DTC?