10 episodes
Paleo Ad Tech Martin Kihn
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- Technology
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5.0 • 6 Ratings
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Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
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12. Kevin O’Connor – on co-founding DoubleClick and more
Kevin O'Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until 2001 when he left to become a VC and entrepreneurMore
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11. Auren Hoffman – building a LiveRamp to the info highway
Auren is a serial entrepreneur best known for co-founding middleware giant LiveRamp which was spun out of his people-data company Rapleaf in 2012More
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10. Chris O’Hara – getting to the Krux of DMPs and ad data
Chris is a marketer and author with a colorful career spanning Traffiq, Bionic Ads, Nielsen, early DMP nPario and Krux, which was acquired by Salesforce in 2016More
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9. Beth Wallace – you’ve got AOL’s ad-tech advocate
Wallace grounded herself in direct marketing at Meredith and joined AOL in 2001 to apply the principles of DM to the new world of online acquisitionMore
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8. Ratko Vidakovic – the SiteScout becomes an AdProf
Ratko worked in IT and ran a website for Toyota fans which sparked an idea for a self-serve ad server and DSP that became SiteScout - he is now at AdProfsMore
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7. Kamakshi Sivaramakrishnan – raising the Drawbridge
Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore
Customer Reviews
Great podcast on the history of adtech
Really enjoy listening and the hosts are great. Highly recommend