10 episodes

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Paleo Ad Tech Martin Kihn

    • Technology
    • 5.0 • 6 Ratings

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

    12. Kevin O’Connor – on co-founding DoubleClick and more

    12. Kevin O’Connor – on co-founding DoubleClick and more

    Kevin O'Connor is the co-founder with Dwight Merriman of DoubleClick in 1995 and was its CEO until 2001 when he left to become a VC and entrepreneurMore

    • 29 min
    11. Auren Hoffman – building a LiveRamp to the info highway

    11. Auren Hoffman – building a LiveRamp to the info highway

    Auren is a serial entrepreneur best known for co-founding middleware giant LiveRamp which was spun out of his people-data company Rapleaf in 2012More

    • 28 min
    10. Chris O’Hara – getting to the Krux of DMPs and ad data

    10. Chris O’Hara – getting to the Krux of DMPs and ad data

    Chris is a marketer and author with a colorful career spanning Traffiq, Bionic Ads, Nielsen, early DMP nPario and Krux, which was acquired by Salesforce in 2016More

    • 30 min
    9. Beth Wallace – you’ve got AOL’s ad-tech advocate

    9. Beth Wallace – you’ve got AOL’s ad-tech advocate

    Wallace grounded herself in direct marketing at Meredith and joined AOL in 2001 to apply the principles of DM to the new world of online acquisitionMore

    • 28 min
    8. Ratko Vidakovic – the SiteScout becomes an AdProf

    8. Ratko Vidakovic – the SiteScout becomes an AdProf

    Ratko worked in IT and ran a website for Toyota fans which sparked an idea for a self-serve ad server and DSP that became SiteScout - he is now at AdProfsMore

    • 24 min
    7. Kamakshi Sivaramakrishnan – raising the Drawbridge

    7. Kamakshi Sivaramakrishnan – raising the Drawbridge

    Kamakshi is the founder of Drawbridge, alumna of AdMob and expert in applying ML to identity graphsMore

    • 29 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

aurenh ,

Great podcast on the history of adtech

Really enjoy listening and the hosts are great. Highly recommend

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