47 episodes
Paleo Ad Tech Martin Kihn
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- Business
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5.0 • 8 Ratings
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Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
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45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantage
Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. The company paid people to surf the web as part of a multi-level marketing program. Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in…More
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44. Shawn Riegsecker – getting to the Basis Technologies of Centro
Shawn started in digital publishing and worked at Real Media before founding Centro aka Basis Technologies in 2001 as a digital workflow solutionMore
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43. Matt Spiegel – making a Resolution (Media) for search
Matt worked at ad network L90 and in DRTV before founding pioneering search agency Resolution Media in Chicago in 2003More
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42. Joseph Zito – the logic of Datalogix and Oracle
Joseph moved from Experian to Datalogix and was at the company through its explosive growth and acquisition into the Oracle Data Cloud in 2012More
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41. Lynda Clarizio – making the case for AOL, Nielsen and The 98
Lynda left a legal career to guide AOL through acquisitions such as Ad.com, later joined Nielsen and now helps women founders in technologyMore
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40. Brian O’Kelley (part 2) – the Right Media experience
Brian tells the seminal story of Right Media and the first user-level auction-based exchange for ad networksMore
Customer Reviews
Everything you need to know about ad tech
Great look at how we got here and where we’re going with the industry’s who’s who. Fun music and effects too!
Great podcast on the history of adtech
Really enjoy listening and the hosts are great. Highly recommend