47 episodes

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Paleo Ad Tech Martin Kihn

    • Business
    • 5.0 • 8 Ratings

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

    45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantage

    45. Jim Jorgensen – the amazing dot-com adventure of AllAdvantage

    Jim Jorgensen is a prolific serial entrepreneur and co-founder of a well-known dot-com advertising startup called AllAdvantage. The company paid people to surf the web as part of a multi-level marketing program. Launched in April, 1999, without a product, it ultimately raised $175 million from blue-chip VCs and was on track to go public in…More

    • 40 min
    44. Shawn Riegsecker – getting to the Basis Technologies of Centro

    44. Shawn Riegsecker – getting to the Basis Technologies of Centro

    Shawn started in digital publishing and worked at Real Media before founding Centro aka Basis Technologies in 2001 as a digital workflow solutionMore

    • 27 min
    43. Matt Spiegel – making a Resolution (Media) for search

    43. Matt Spiegel – making a Resolution (Media) for search

    Matt worked at ad network L90 and in DRTV before founding pioneering search agency Resolution Media in Chicago in 2003More

    • 29 min
    42. Joseph Zito – the logic of Datalogix and Oracle

    42. Joseph Zito – the logic of Datalogix and Oracle

    Joseph moved from Experian to Datalogix and was at the company through its explosive growth and acquisition into the Oracle Data Cloud in 2012More

    • 31 min
    41. Lynda Clarizio – making the case for AOL, Nielsen and The 98

    41. Lynda Clarizio – making the case for AOL, Nielsen and The 98

    Lynda left a legal career to guide AOL through acquisitions such as Ad.com, later joined Nielsen and now helps women founders in technologyMore

    • 35 min
    40. Brian O’Kelley (part 2) – the Right Media experience

    40. Brian O’Kelley (part 2) – the Right Media experience

    Brian tells the seminal story of Right Media and the first user-level auction-based exchange for ad networksMore

    • 30 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

LyricalG ,

Everything you need to know about ad tech

Great look at how we got here and where we’re going with the industry’s who’s who. Fun music and effects too!

aurenh ,

Great podcast on the history of adtech

Really enjoy listening and the hosts are great. Highly recommend

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