64 episodes
Paleo Ad Tech Martin Kihn
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- Business
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5.0 • 8 Ratings
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Weekly in depth interviews with the pioneers who built the first two decades of advertising technology
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62. John Nardone – Flashtalking about Modem Media and [x+1]
John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore
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61. Jonah Goodhart – Colonize-ing Right Media and building a Moat
Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More
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60. Katrin Ribant – giving us the data on Datorama
Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More
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59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus
Andy was head of pricing at Yahoo when they brought on both Rapt and Right Media for optimization and networking. He also co-founded Brand.net and worked at AppNexusMore
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58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience
Jeff was at early ad networks ValueClick and co-founder of FastClick in SoCal before becoming CEO of AudienceScience, which may have built the first DMP for its client Procter and Gamble as part of the secret Project HawkeyeMore
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57. Mike Yavonditte – optimizing Alta Vista, Quigo and Yieldmo
Mike is CEO and co-founder of Yieldmo, and formerly was CEO of contextual ad network Quigo which was acquired by AOL in 2007 and became part of Advertising.comMore
Customer Reviews
good stuff
love the old school history of our favorite ad tech cos
Dramatic oral history
This is a well produced and creative look at undercovered stories from the first two decades of advertising technology - the years when the problems (and innovations) we gave today were developed. Really a fun and unusual show.
Everything you need to know about ad tech
Great look at how we got here and where we’re going with the industry’s who’s who. Fun music and effects too!