65 episodes

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Paleo Ad Tech Martin Kihn

    • Business
    • 5.0 • 8 Ratings

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

    63. Jason Fairchild – developing GoTo, OpenX and tvScientific

    63. Jason Fairchild – developing GoTo, OpenX and tvScientific

    Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

    • 29 min
    62. John Nardone – Flashtalking about Modem Media and [x+1]

    62. John Nardone – Flashtalking about Modem Media and [x+1]

    John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore

    • 31 min
    61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

    61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

    Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More

    • 37 min
    60. Katrin Ribant – giving us the data on Datorama

    60. Katrin Ribant – giving us the data on Datorama

    Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

    • 28 min
    59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

    59. Andy Atherton – optimizing Yahoo, Brand.net and AppNexus

    Andy was head of pricing at Yahoo when they brought on both Rapt and Right Media for optimization and networking. He also co-founded Brand.net and worked at AppNexusMore

    • 30 min
    58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

    58. Jeff Hirsch – all the -Clicks in SoCal lead to AudienceScience

    Jeff was at early ad networks ValueClick and co-founder of FastClick in SoCal before becoming CEO of AudienceScience, which may have built the first DMP for its client Procter and Gamble as part of the secret Project HawkeyeMore

    • 29 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

rth  ,

good stuff

love the old school history of our favorite ad tech cos

Marty Kihn ,

Dramatic oral history

This is a well produced and creative look at undercovered stories from the first two decades of advertising technology - the years when the problems (and innovations) we gave today were developed. Really a fun and unusual show.

LyricalG ,

Everything you need to know about ad tech

Great look at how we got here and where we’re going with the industry’s who’s who. Fun music and effects too!

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