Paleo Ad Tech

Martin Kihn
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Paleo Ad Tech

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

  1. SEP 3

    67. Ramsey McGrory – DoubleClick to Mediaocean via Right Media

    Ramsey McGrory joined DoubleClick before the dot-com crash and rode it down, joining former DoubleClickers who founded Right Media, the first exchange; later moving on to Yahoo and MediaOcean as CDO.More

    37 min

  2. AUG 7

    66. Daniel Jaye – starting it all with Engage

    Daniel Jaye was co-founder in 1995 of Engage, a pioneer in bringing database marketing to the internet. A competitor of DoubleClick, Engage built arguably the largest database of pseudonymous profiles at the time, and Daniel and his team created innovative technologies for ETL, large-scale analytics and behavioral targeting. Daniel was also the man behind much…More

    46 min

  3. JUN 27

    65. Adam Singolda – the tabula rasa of Taboola

    Adam Singolda is the Founder and CEO of Taboola, a performance-focused advertising company he started in 2007 after spending seven years as a cryptological engineer in the Israeli Defense Forces. Today, Taboola is a public company with 2023 revenues of $1.4 billion (and growing nicely), around 2,000 employees in 22 countries, 18,000 advertiser customers reaching…More

    33 min

  4. JUN 26

    64. Greg Smith – Boomerang-ing through DoubleClick, EchoTarget and Aniview

    Greg joined DoubleClick in 1998 as a product manager and gravitated toward Boomerang, later founding the retargeting company EchoTarget. He is GM NA for Aniview.More

    27 min

  5. 12/10/2023

    63. Jason Fairchild – developing GoTo, OpenX and tvScientific

    Jason was co-founder of pioneering programmatic ad server and exchange OpenX and today runs tvScientific. He started his career in the boom years of Web 1 at Earthlink and GoTo, working with the legendary Bill Gross.More

    30 min

  6. 12/10/2023

    62. John Nardone – Flashtalking about Modem Media and [x+1]

    John was at Modem Media for the first-ever digital ad campaign and later led MMA, [x+1] and FlashtalkingMore

    31 min

  7. 12/10/2023

    61. Jonah Goodhart – Colonize-ing Right Media and building a Moat

    Jonah was the founder as a Cornell student with his brother Noah of Colonize, which became a big customer of DoubleClick's remnant network. They later backed Right Media and co-founded Moat, acquired by Oracle.More

    37 min

  8. 12/10/2023

    60. Katrin Ribant – giving us the data on Datorama

    Katrin was a co-founder of Datorama in 2012 and the platform was acquired by Salesforce in 2018 for a reported $800 million. She is now CEO of Ask-Y and an angel investor.More

    28 min
See All (69)

5
out of 5
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About

Weekly in depth interviews with the pioneers who built the first two decades of advertising technology

Information

  • Creator
    Martin Kihn
  • Years Active
    2021 - 2024
  • Episodes
    69
  • Rating
    Clean
  • Copyright
    © Martin Kihn
  • Show Website
    Paleo Ad Tech

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