60 episodes

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

Pivot! A Vegan Business Interview Series Vegan Mainstream

    • Business
    • 5.0 • 2 Ratings

We live in fast-paced times, and in an ever-changing marketplace business owners must be able to adapt readily. The Pivot podcast, hosted by Stephanie Redcross West, features interviews with successful vegan business owners, keeping you up-to-date on topical issues & how the pros are handling them.

    Ep. 60: Pivot Panel - Vegans in Copywriting

    Ep. 60: Pivot Panel - Vegans in Copywriting

    Guests: Sandra Nomoto and Ana Mexia

    Focus of panel: Sandra and Ana have both niched down their services and prioritize working with vegan and sustainable companies, it might be interesting to focus on that—the pros and cons to this approach and how other vegan professionals can transition to a vegan client roster while still paying the bills.

    Description: Join us for our upcoming panel discussion, Vegans in Copywriting with panelists Sandra Nomoto, The Content Doctor, and Ana Mexia of Copy That Co, both professional copywriters and content creators who focus on working with clients who align with their ethics. The discussion will cover topics such as marketing, how niching down your services can work to your advantage, and being a part of a community.

    Sandra Bio: “The Content Doctor” Sandra Nomoto is a content writer and editor for cruelty-free businesses, and copyeditor, ghostwriter, and book formatter for authors. After earning her university degree, she worked in the public relations industry for 13 years. During that time, she launched Conscious Public Relations Inc. at the age of 25. Over the 10 years in business, Nomoto was awarded the 2009 Volunteer of the Year by Women In Film & Television Vancouver, earned B Corporation® certification, and contributed to eWomenNetwork Vancouver earning the Best Social Media and Community Engagement Award. She has served on the boards of the Vancouver Short Film Festival and Vancouver Mural Festival. Nomoto authored The Only Public Relations Guide You’ll Ever Need in 2019, and writes on vegan lifestyle at SandraNomoto.com and for Cold Tea Collective.

    Ana Bio: She is a professional copywriter and content creator. Her niche is sustainability—she works with sustainable businesses to help them reach wider audiences and spread the word about their products and mission. She strives to grow awareness about the climate crisis by working with businesses who are aligned with her values. And using her writing skills to help them grow. On her site, she has a blog where she writes about sustainable living, climate change, environmental injustice, plant-based eating, etc. hoping to create an impact and be a source of quality information on these issues. 


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    • 44 min
    Ep. 59: Interview with Kobi Regev, Vegan Pizza Pleese!

    Ep. 59: Interview with Kobi Regev, Vegan Pizza Pleese!

    MEET OUR GUEST:

    Pleese is a plant based cheese developed by New Yorkers specifically to melt on pizza. Pleese is all natural, made from bean and potato proteins and crafted using traditional methods. Pleese is so good that people can't tell the difference and is approved by the world's harshest food critics - kids from NYC.

    They were supposed to run a test launch with their products in cafeterias last April, and needless to say the pandemic / lockdown completely changed those plans. They had just produced the first commercial batch and when these venues closed they didn't know what to do. So, they turned to Facebook and asked people if they knew any restaurants that wanted to try vegan cheese for pizza. The response was overwhelming and they went from zero prospects to 45 in two weeks. They finally launched in September to an overwhelming response. So much so, that they have been having trouble keeping up with the demand ever since.

    WB: https://www.pleesecheese.com 




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    • 33 min
    Ep. 58: Andrew Alexander, Helping People Care About Heart Health with Plant-Based Foods

    Ep. 58: Andrew Alexander, Helping People Care About Heart Health with Plant-Based Foods

    MEET OUR GUEST:

    The purpose of VeganHealthPack.com is to help people pay more attention to their health. Our subscription boxes contain nutrient-rich foods with new themes every month, helping people consume foods that provide them more essential vitamins and minerals and shift away from junk food diets.

    The business actually started off as an all-natural hangover solution. Shortly after departing my marketing role with another company, I had my first 625 units of artichoke leaf extract powder shipped to my house in North Carolina. While traveling through South America, legend has it that this cured hangovers. I tried it and it worked so I decided to start a business out of it!



    The day it got approved to sell on Amazon, the FDA ruled that hangover cures are illegal unless they are registered as drugs. My business idea stopped in it's tracks.

    Shortly after, I founded Vegan Health Pack as a monthly subscription box that help people get all-natural sources of B12, Calcium, Vitamin D, Iron, Zinc, Protein, and Omega-3 Fatty Acids. I brought together many companies products and sold it as a subscription box. Through covid, many of them couldn't supply the product anymore.

    So I came across and article where artichoke leaf extract was clinically proven to lower cholesterol vs. a placebo. After speaking with marketing and branding experts, I've pivoted the company to turn the business into natural plant-based foods that help with cholesterol, heart health, and I have ambitious plans to build out a line of natural WFPB products that people can eat and enjoy.

    I'm sure there are many pivots ahead, but it's a lesson that the original plan you have in business is always changing and, in my opinion, for the better. To help people give up junk foods and pay attention to their health through plant-based foods is a great direction to now be headed in.

    WB: VeganHealthPack.com 


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    • 32 min
    Ep. 57: Interview with Mark Winstein, How Vegans Can Vote With Their Investment Dollars

    Ep. 57: Interview with Mark Winstein, How Vegans Can Vote With Their Investment Dollars

    MEET OUR GUEST:

    Vegan Launch combines investment crowdfunding and eLearning so vegan-friendly retail investors can “vote with their investment dollars” to grow ethical vegan, environmental, and health businesses.

    Millions of investors are searching for companies that match their vegan ethics, yet only 1 in 200 vegan founders succeeds in raising capital. Investors and founders lack education in early stage finance. 99% of investors are left out, and 99% of vegan founders will fail. 

    Vegan Launch provides free mentoring for vegan founders and online public access to vegan deal flow for investors to create turbocharged growth for the vegan sector. Marketing of public investments helps expand cultural adoption of vegan values while growing market demand for vegan enterprises.

    Since 2001, founder Mark Winstein has focused on public investing for environmental and social progress. Previously, he co-founded a national environmental group and built a for-profit conservation business. Mark went vegan 2016 and never looked back!



    LI: https://www.linkedin.com/company/veganlaunch/ 

    FB: https://www.facebook.com/veganlaunch 

    YT: https://www.youtube.com/channel/UC6KooJak9hw4KeYdKaaHteQ 

    TT: https://twitter.com/veganlaunch 

    WB: https://veganlaunch.com/podcast/


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    • 37 min
    Ep. 56: Interview with Jess McKay, Change a mindset, change an industry

    Ep. 56: Interview with Jess McKay, Change a mindset, change an industry

    MEET OUR GUEST: 

    Jess McKay Puppets makes professional hand puppets for film/tv/web and stage projects. All puppets are made using 100% vegan materials. Jess McKay is also a SAG-AFTRA puppeteer, and the creator of Probably Witch, the internet’s most musical witch.

    In his industry, there is a huge blind spot: feathers in puppets. Ostrich feathers are a very common building material. It takes at least 40 turkeys to make one big bird costume. 

    Jess sees a direct parallel between the use of fur in fashion and the use of feathers in puppets. He has been speaking up for animal rights in the puppet industry and working to make using feathers taboo. 

    He has been developing feather alternatives and sharing his finding with the industry. He has already made some waves, and lots of people agree with him. He has received so many messages of “I just didn’t know” and “I never thought about the birds”.

    Another big issue for Jess as a puppeteer is that he will not participate in any shows that promote animal abuse. This means pretty much no cooking shows or commercials that promote non-vegan goods or services. This sets him apart from most other puppeteers in the industry. He also speaks out against this abuse, which angers other puppeteers in the industry. He has been told multiple times that his vocal activism costs him work, and he considers that a form of anti-vegan bias and discrimination.

    WB: www.jessmckaycompany.com 


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    • 27 min
    Ep. 55: Interview with Mitali Deypurkaystha, a best selling author

    Ep. 55: Interview with Mitali Deypurkaystha, a best selling author

    Ghostwriter turned international bestselling author Mitali Deypurkaystha, aka 'The Authority Creator,' transforms coaches, consultants, speakers, and entrepreneurs into thought leaders by becoming published authors within 90 days. Featured on ABC, NBC, CBS, and Fox, she's helped her clients generate over $5 million in revenue.  

    In 2009, she adopted a rescue cat, and she witnessed sentience beyond what she believed animals were capable of showing. She realized that we're duped into believing animals are dumb as this suits certain industries. She became vegan in 2013. In 2021, inspired by the growing number of vegan business leaders and entrepreneurs, she decided to focus on serving these inspirational people by helping them to raise their authority. She envisages a day soon when eating and using animal products will become archaic, but that can only happen if the world's vegan voices become louder. She's made it her life's mission to make this happen.



    FB: https://www.facebook.com/MitaliBookPro/ 

    TW: https://twitter.com/MitaliBookCoach 

    IG: https://instagram.com/mitalibookpro 

    LI: https://www.linkedin.com/in/mitalibookpro/ 


    Subscribe to Pivot! A Vegan Business Interview Series on Soundwise

    • 31 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

JenDC33 ,

Loving this podcast!

Found this podcast because I wanted to hear more from Michelle Schwegmann, and I’m so excited to have stumbled upon Stephanie!! She’s such a warm, encouraging host. I love her interview style and instantly hit subscribe. So many good interviews already recorded, cannot wait to listen to them all!

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