Pivoting a Startup from a B2C to a B2B focus with Maurits Last

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In this week’s episode of Innovators Can Laugh, I sat down with Maurits Last, the founder of Swap-box, a startup that is making a real impact by producing high quality reusable packaging for B2B companies. They offer a modular service of reusable packaging, logistics, tracking technology, and cleaning that fits any type of operation or event.

Maurits is a young and passionate entrepreneur. He spent some time living in Spain when he was younger so there is a unique blend of growing up in two different cultures: one where people are very direct and to the point, and the other where people take siestas and ‘manana’ is the norm.

One of the big challenges Maurits faces when launching Swap box is that he had to pivot the business from a B2C to a B2B focus. This impacted everything from logistics and marketing to sales. But the pivot was a good one as there are more than 120 restaurants on board and more than 5,000 people have started using Swap box.

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Swap-box’s website: www.swap-box.com

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Previous guests include: Arvid Kahl of FeedbackPanda, Andrei Zinkevich of FullFunnel, Scott Van den Berg of Influencer Capital, Buster Franken of Fruitpunch AI, Valentin Radu of Omniconvert, Evelina Necula of Kinderpedia, Ionut Vlad of Tokinomo, Diana Florescu of MediaforGrowth, Irina Obushtarova of Recursive, Monika Paule of Caszyme, Yannick Veys of Hypefury, Laura Erdem of Dreamdata, and Pija Indriunaite of CityBee.

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