58 episodes

Struggling to start your podcast? Or, maybe you started a show but now you feel like you’re drowning? Podcasting Step by Step blends actionable guidance with motivation and a little loving hand-holding to help you overcome the overwhelm and turn you into a world-class podcaster.

Podcasting Step by Step Sarah Mikutel

    • How To

Struggling to start your podcast? Or, maybe you started a show but now you feel like you’re drowning? Podcasting Step by Step blends actionable guidance with motivation and a little loving hand-holding to help you overcome the overwhelm and turn you into a world-class podcaster.

    Pinterest for Podcasters: Your Ultimate Guide to the World’s Most Powerful Visual Search Engine

    Pinterest for Podcasters: Your Ultimate Guide to the World’s Most Powerful Visual Search Engine

    Imagine a magical world in which you can promote your podcast and your business online, generate lots of traffic back to your website, and you don’t need to worry about how many followers you have.
     
    Well good news! That world exists and it’s called Pinterest, where, unlike social media, you don’t need to get caught up in vanity metrics like how many people heart your post. As my guest today says, “The only thing from a data perspective that matters is how many people are clicking through to your website.” 
     
    Today I’m speaking with Cara Chace, founder of the membership site the Pin Power Method, which teaches people how to use Pinterest marketing for their online business.
     
    Whether you have your own business yet or not, the same strategies Cara teaches in her membership, and with us here today, can be used to grow your podcast.
     
    Pinterest is a powerful search engine and a fantastic tool to help your ideal listeners and customers discover you. Consider this episode your the Ultimate Guide to Pinterest for Podcasters. 
     
    We get into:
    The two key things that you need to know to get started with Pinterest What to include on your Pinterest boards, how often you should pin, and what you should definitely NOT pin How to create and optimize pins so people click back through your website How to analyze your pins so you can double down on what is working and fix what’s not The three pillars that equal Pinterest success, and more!  
    I love diving deep and getting really tactical advice, and Cara really delivers for us today. I’ve captured everything for you at sarahmikutel.com/pinterest so don’t worry about taking notes.
    ***
    Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.

    Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.

    • 41 min
    Time to Take Action on What You’ve Learned on This Podcast

    Time to Take Action on What You’ve Learned on This Podcast

    If you’re like me, you love listening to podcasts and taking notes on all the great ideas you want to try, but many of us don’t make the time to take creative action on what we learn. We just keep consuming. 
     
    Well now, thanks to the COVID-19 coronavirus, we are on lock down and podcast consumption is down 20%. You might be listening to an hour or two less a day of podcasts. Use that time to do something that will benefit your show.
     
    Ready to launch your podcast? Visit sarahmikutel.com/course to learn how to build your brand and business, connect to your community, and grow your influence through the magic of podcasting.
     

    • 9 min
    How to Use Myers Briggs to Become a Better Podcaster (and Person)

    How to Use Myers Briggs to Become a Better Podcaster (and Person)

    If you want to become a next-level podcaster, the kind of host whom people write to and say — “I just binged all of your episodes, I can’t wait for more” — you have to know what you stand for and who you are. 
     
    Seriously, how much space do you give yourself to figure out what motivates you and what your strengths are? How often do you reflect on how you move through the world and how others see you?
     
    One way to get clarity on this is through Myers Briggs, an assessment that helps us better understand ourselves, and also the personalities of others. 
     
    Myers Briggs expert and MBTI® Certified Practitioner Caitlin Hawekotte joined me on Podcasting Step by Step to teach my listeners about the 16 personality types and preferences. 
     

    • 49 min
    What Will Be Your Podcast Legacy?

    What Will Be Your Podcast Legacy?

    We are human. We’re emotional beings, and sometimes we get swept up in the heat of the moment and our words don’t always line up with our intentions.
     
    Before we podcast about it or tweet about it or email our list, pouring out our emotions. Pause. Write it out for yourself. Then reflect. Is this how you want people to see you? Is this reflective of your brand? Of your show’s goal? Of how you want to serve your audience? 
     
    How is your audience feeling right now, and how do you want them to feel after they listen to your show? How do you want them to feel when they think about you 10 years from now?
     
    These feelings are your legacy. They are your brand.
     

    • 10 min
    How to Start Your Podcast Editing Side Hustle

    How to Start Your Podcast Editing Side Hustle

    Steve Stewart started listening to podcasts while driving around for his job as an internal auditor for the fast food chains Hardee’s and Carl’s Jr. More than a salvation from boredom, Steve loved that he could learn from podcasts while he was at the wheel.
    Eventually he started his own show: Money Plan SOS and became known as THE podcast guy at FinCon, a conference “helping financial influencers and brands create better content, reach their audience, and make more money.”
    Soon, people from this conference started asking Steve for help with podcast editing, thus launching a podcast editing career Steve  fell in love with.
    In this episode, Steve talks about how he nurtured his podcast niche to build the podcast editing career of his dreams.

    • 24 min
    Podcast Conferences: How to Get Your Money’s Worth

    Podcast Conferences: How to Get Your Money’s Worth

    The first time I attended a podcast conference, I left feeling kind of ‘meh. Don’t think I need to do this again.’ 
     
    I realized later that I didn’t really think about what I wanted to get out of the podcast conference before I went. I knew I wanted to attend sessions and meet fellow podcasters, but I didn’t have a plan (I’m a fly-by-the-seat-of-your-pants kind of gal). 
     
    So...I asked my friend Steve Stewart, podcast editor extraordinaire and conference lover, to come on Podcasting Step by Step to discuss how we can get our money’s worth out of conferences, and not leave feeling like we’ve wasted our time. 
     
    Steve is hosting the first Podcast Editors Conference March 6!
    ***
    Ready to start your own show? Download my free guide: “8 Mistakes New Podcasters Make and How to Fix Them.” 
     
    Looking for a podcast media host? Use my Libsyn affiliate code POSTCARD to get the rest of this month for free and next month free. 
     
    I’m your podcast launch consultant, Sarah Mikutel. If you’d like to learn more about me, you can check out my other podcast, Postcard Academy travel podcast. This travel podcast is for the ‘experiences not things’ kind of person who believes travel goes deeper than a fantastic meal (though that is pretty great). Every week, I interview people who packed up everything to start a new adventure in another part of the world. You’ll learn how they did it and get their best insider food and culture tips. 
     
    Thank you so much for listening to Podcasting Step by Step. I know you’re busy and have many listening options, so it means a lot to me that you’re here. You are the best.

    • 16 min

Customer Reviews

deltron1000 ,

Great content!

Great info about podcasting from an experienced host and editor, interesting topics and guests. I definitely recommend if you’re looking to get started or step up your podcast game!

BrandiWiatrak ,

Excellent advice and no fluff

Sarah offers awesome advice for new podcasters. She’s easy to listen to and her shows get straight to the point. I’ve learned quite a bit following her show. And, I seriously get excited when I receive the notification that her latest episode has dropped. Keep up the great work!

Dan Heaton ,

Helpful Advice and Support!

As a podcaster with a lot of self doubt, I really appreciate the way that Sarah helps with more than just advice on how to podcast. I always feel better after hearing each episode, and that motivation is really important to keeping my show moving forward. I really enjoy this podcast!

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