58 episodes

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.

Learn more at: adobe.com/experience-cloud.html

Podcasts from Adobe Experience Cloud Adobe Marketing Cloud

    • Business
    • 3.6 • 11 Ratings

Adobe Experience Cloud gives you the advertising, intelligence, and marketing tools you need to deliver personal and relevant experiences across every channel, every time.

Learn more at: adobe.com/experience-cloud.html

    Changed For Good

    Changed For Good

    Pivots made today will help you be stronger through this crisis and the next disruption.

    We partnered with Forrester to survey businesses and consumers worldwide about what’s been working since the onset of the pandemic and which changes will stick. The results are clear: the COVID-19 pandemic exposed our need for human connection like nothing else. And therein lies the path forward.

    • 27 min
    Thinking Beyond The Third Party Cookie

    Thinking Beyond The Third Party Cookie

    The downfall of third-party cookies is shaking up digital marketing. But by focusing on the data you own, you can create new opportunities to deliver personalized experiences in real time to all the right audiences — so they get value, feel valued, and become long-term, loyal customers.

    You can read this content and learn more here: https://business.adobe.com/solutions/cookieless.html

    • 46 min
    Adobe Chats - The Debunk: Has the High Street Changed Forever?

    Adobe Chats - The Debunk: Has the High Street Changed Forever?

    The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

    For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next topic our experts will discuss: Has the high street changed forever?

    - The real impact of COVID-19 on the high street
    - How local businesses can win big with bricks and mortar stores
    - What businesses should be doing to get both on and offline interaction right

    • 23 min
    Adobe Chats - The Debunk: Are you focusing on price more than your customers?

    Adobe Chats - The Debunk: Are you focusing on price more than your customers?

    The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

    For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Customers only care about price

    - How real businesses are creating positive customer experiences to generate loyalty
    - The hidden factors outside of price that matter more
    - Best practices, tips and examples from real brands

    • 26 min
    Adobe Chats - The Debunk: Data should inform every business decision

    Adobe Chats - The Debunk: Data should inform every business decision

    The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

    For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The next myth our experts will bust is: Data should inform every business decision.

    - Why businesses sometimes rely solely on data-driven decisions
    - How to effectively use data to get inside your customers’ heads
    - The less scientific information that you shouldn’t overlook

    • 23 min
    Adobe Chats - The Debunk: Email is Dead

    Adobe Chats - The Debunk: Email is Dead

    The Debunk is the latest series of Adobe Chats an on-demand video series exploring hot topics in digital, marketing and eCommerce. On each on-demand episode, industry experts from companies such as LinkedIn, Nando’s, eConsultancy and Ocado will bust popular industry myths that you probably hear on a weekly basis – and might still believe.

    For instance, is email dead? Has the high street changed forever? And does every business decision really need to be “data-driven”? The second myth our experts will bust: Email is dead

    - Why email is no longer a one size fits all approach
    - The importance of real-time data in writing emails that get results
    - How to use hyper-personalisation to maximum effect

    • 29 min

Customer Reviews

3.6 out of 5
11 Ratings

11 Ratings

ikhutchi ,

Thank You Adobe!

This show is very informative, and I’ve been learning a lot from it! The only suggestion I really have for the show is that they invest a little more time in the production.. The narrator is great, but it would be nice to have it broken up into some interviews.

Wackford.Squeers ,

Great Example of an Audio White Paper - Give it a listen

This is a review of “Your Business Has A New Secret Weapon.” I recommend that any organization that’s written a white paper should create an audio version. This one for the Adobe Marketing Cloud is an excellent example of how it should be done. The white paper itself is well-structured, cites external authorities for its major assertions, uses a journalistic voice throughout (never falling into a sales pitch for a specific Adobe product), and delivers on the promise in the title. The only places where it could have been improved: 1) Identifying the author. 2) Fleshing out examples of viable competing solutions and citing experts as to why these don’t work. 3) Giving an example of a current company measurably succeeding with this exact solution. Otherwise great job.

I’m going to start point to this as an example of how an audio white paper should be done.

Brian Boys
author of “How To Write A White Paper In One Day"

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