Popular Pig

Matthew Rooda

Welcome to the Popular Pig Podcast. A convenient place where you can stay up to date on what’s popular in the swine industry. By listening to Popular Pig, you will receive invaluable information on the latest trends, news, and research from various experts that guide the global pork industry.

  1. Sep 17

    ROI is Not Payback | Brian Strobel and Alex Adams

    About the Guests Return on investment and payback are not the same number, and treating them as the same changes which projects on a farm ever get funded. Today on the Popular Pig Podcast, host Matthew Rooda welcomes Brian Strobel and Alex Adams to talk about precision feeding, technology implementation, and what they see on farms in Europe, China and Australia. You will hear why a change only sticks when the crew knows there is no going back, what individual feeding records let you prove about animal care, and the one job Brian does not expect a robot to take. Brian Strobel has extensive experience in the swine industry, with a background spanning open gestation, lactation, growing pigs, gilt development, genetic selection, precision livestock technology, and farm management. Brian has authored five articles for ASABE Resource magazine covering RFID, pre-wean mortality, labor and technology, gilt development practices, and water consumption. He serves as Treasurer for the National Swine Improvement Federation (NSIF) and is a member of the Pork Leadership Institute Class of 2025. His industry experience includes working for Murphy Brown and Osborne, as well as serving as a contract grower for Smithfield and JBS until 2020. He also has extensive experience with lactation heating and genetic equipment. Brian grew up near Greenville, Ohio, and is a general partner in his family partnership, which includes multiple farms and properties. He earned a bachelor’s degree in Agricultural Systems from The Ohio State University in 1991, a Certificate in Civil Engineering Technology, a master’s degree in Agricultural Engineering from Purdue University in 1996, and an MBA from Ohio University in 2001. He received his Professional Engineering (PE) license in 2007. Brian and his family reside in Knoxville, Tennessee. He and his wife, Catherine, have two children, Sophia and Austin. He is active in his church and community through several organizations and volunteer efforts, and he plays violin. What can you expect to learn from this episode of Popular Pig?  Why a change on farm only sticks when the crew knows there is no going back.  How individual feeding records let you prove animal care instead of defending it.  What return on investment should actually mean, and why stopping at payback costs you.  Where technology earns its place in the barn, and the one job it should not take.  Brian & Adam’s “Golden Nugget”

  2. Sep 10

    Remodel or Rebuild? Making the Right Barn Investment | Lyle Lange & Mike Walker

    About the Guests In 1980, as the farm crisis was beginning, Lyle Lange founded Lange Ag Systems. Looking back, it was likely one of the best times to start. Manufacturers were looking for dealers who had a genuine passion for the livestock industry and were committed to helping producers succeed. Many customers were purchasing existing facilities that had fallen out of use, and we worked alongside them to bring those facilities back to life and back into production. Lyle grew up on a farm in Redwood County, Minnesota. His family farm farrowed 50 to 60 sows twice each year, selling both feeder pigs and market hogs. In those days, every pen was cleaned daily with a fork and shovel, which taught me the value of hard work and responsibility at an early age. In addition to working on the farm, Lyle worked for neighboring farmers and spent time in carpentry, concrete construction, and at a ready-mix plant where I stocked aggregate bins and mixed concrete loads. During the late 1960s, he had the opportunity to help form and build one of the first concrete manure pits in the county. After high school, he attended Ridgewater College in Willmar, Minnesota, where he completed two years in Agricultural Business. Following college, Lyle entered the agricultural equipment industry, focusing primarily on swine and dairy equipment. Throughout his career, Lyle has enjoyed speaking to agricultural and entrepreneurship classes, sharing experiences and encouraging the next generation of agricultural leaders. He and his wife also had the privilege of managing the Willmar Ag Show for more than 36 years, helping connect producers with new ideas, innovations, and opportunities. One of the greatest blessings of Lyle’s life came in 2025 when two of his children assumed ownership and leadership of Lange Ag Systems. It is incredibly rewarding to see the business continue into the next generation. Together, they bring more than 45 years of combined experience working in and helping manage the company. Today, Lange Ag Systems employs more than 25 full-time team members, many of whom have been with us for 20 to 35 years. Their dedication and expertise have been instrumental in our success. They specialize in educating customers on the proper operation of the equipment we sell and provide complete design, installation, construction, and turnkey project management services. We build farrowing facilities that allow producers to produce their own weaned pigs for use in their production systems. We also work extensively with producers on nursery and finishing facilities, as well as remodeling and upgrading existing barns. Since 1981, we have been involved in the silage bagging industry, supplying both silage bagging equipment and silage bags. We also offer grain bagging systems capable of storing grain efficiently and economically. Our grain bagging equipment can load up to 25,000 bushels per hour, and our unloading systems are designed to recover virtually all grain from the bag. Individual grain bags can hold up to 15,000 bushels. Above all, we take pride in helping our customers before, during, and long after their projects are complete. Building lasting relationships and providing dependable service has always been the foundation of Lange Ag Systems. Mike Walker serves as Vice President of Business Development for Lange Ag Systems, where he helps livestock producers and agribusinesses improve facility performance, operational efficiency, and long-term profitability through construction, ventilation, equipment, and infrastructure solutions. Raised on a crop and beef farm in central Iowa, Mike developed a strong appreciation for agriculture, hard work, and rural communities from an early age. He went on to earn a Bachelor of Science in Agricultural Studies from Iowa State University before moving to Minnesota in 2005 to pursue opportunities in the livestock industry. With more than 26 years of experience in agriculture and livestock production, Mike has built a career focused on helping producers navigate the challenges and opportunities of modern agriculture. Prior to joining Lange Ag Systems, he spent over 20 years with Christensen Farms, advancing through a variety of operational and business development leadership roles. These experiences provided him with a practical understanding of livestock production and the importance of solutions that deliver real value for producers. Mike is known for his relationship-driven approach, industry knowledge, and commitment to helping customers succeed. He enjoys working alongside producers, contractors, and industry partners to identify solutions that support both immediate needs and long-term growth. Outside of work, Mike’s greatest passion is his family. He met his wife, Cassie, in 2010, and together they are raising four daughters ranging in age from 5 to 18. Much of Mike’s free time is spent supporting their busy schedules, which include hockey, volleyball, softball, and gymnastics. Between practices, games, competitions, and plenty of time on the road, transportation coordinator has become one of his unofficial titles. He wouldn’t have it any other way. For Mike, agriculture, family, and relationships are at the center of everything he does, both professionally and personally. What can you expect to learn from this episode of Popular Pig? How to decide whether an aging barn has the structure needed to make remodeling worthwhile. Why putting off maintenance can trigger bigger problems and increase costs across the barn. Where simple maintenance can help equipment work as designed without requiring a major investment. How to prioritize facility investments and avoid spending money on upgrades that may not deliver enough value. What larger finishing rooms and increased automation could mean for the next generation of pig barns.

  3. Jul 23

    Enhancing Biosecurity Oversight and Compliance | Justin White & Jay Hess

    About the Guests Jay Hess serves as the Managing Director of Orbit Farm Technologies, an agricultural technology partner dedicated to protecting the integrity of pork production through advanced connectivity and monitoring. Jay’s work in the swine industry began in 2021 when he spearheaded the delivery of robust network infrastructure across all of Brenneman Pork’s sow farms. Serving as Director of Product for Orbit’s parent company, CCR Technologies, until 2024, his career has been driven by the goal of building scalable, reliable tools that minimize operational downtime. Today, he leads the charge on “Eyes on Glass,” a proactive managed service that removes the burden of oversight from the producer by analyzing barn movements to guarantee total compliance with internal biosecurity rules across the entire operation. Justin White serves as a Sales Executive at Orbit Farm Technologies, bringing over 20 years of experience to helping agricultural producers improve business connectivity and operational efficiency. His path into agriculture technology began with hands-on industry roles, including Field Sales Agronomist at GROWMARK and Sales, Marketing & Precision Specialist at Hook’s Point Irrigation, providing him with a practical, on-the-ground understanding of the day-to-day challenges producers encounter. He later built his technical sales expertise in sales at a major national telecommunications provider, delivering network, security, and communications solutions to business and government clients. A graduate of Iowa State University with a degree in Agricultural Systems Technology, Justin combines deep agronomic roots with a career-long focus on connectivity, driving the technology partnerships that keep today’s farms running efficiently.   What can you expect to learn from this episode of Popular Pig? How Eyes on Glass uses live camera monitoring to verify biosecurity protocols. Why improving biosecurity compliance starts with consistent oversight. How practical network infrastructure supports biosecurity technology across the farm. Where AI can help with monitoring today and where it still has limitations. Justin and Jay “Golden Nugget”

Ratings & Reviews

4.4
out of 5
16 Ratings

About

Welcome to the Popular Pig Podcast. A convenient place where you can stay up to date on what’s popular in the swine industry. By listening to Popular Pig, you will receive invaluable information on the latest trends, news, and research from various experts that guide the global pork industry.