Positioning Value

Clarity Advantage
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7 stories with insights on positioning and selling the value of bank solutions to businesses, brought to you by Clarity Advantage, www.clarityadvantage.com

Episodes

  1. 12/06/2011

    Positioning Value - Introduction

    Introduction by Nick Miller, Clarity Advantage president.

    1 min

  2. 12/06/2011

    Do Not Confuse Effort with Results

    In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title.

    3 min

  3. 12/06/2011

    Earthquake Impact

    In which we offer three ways to present your value proposition to clients and prospects.

    4 min

  4. 12/06/2011

    Follow the Steps

    In which we are reminded that selling value frequently requires us to follow the steps of our clients’ business processes.

    4 min

  5. 12/06/2011

    Positioning Personal Value

    In which we are reminded that sales representatives need to position their personal value more clearly, even more powerfully, than their company’s value.

    5 min

  6. 12/06/2011

    Problem First

    In which we emphasize the importance of articulating the value of a solution before introducing the idea of a solution.

    4 min

  7. 12/06/2011

    Say Value to Sell Value

    In which we are reminded that we have to communicate the value of our experience to our clients in order for them to get it.

    4 min

  8. 12/06/2011

    The Strengths We Have

    In which we are reminded to sell the strengths we have rather than those we wish for.

    3 min
  • 8 Episodes

About

7 stories with insights on positioning and selling the value of bank solutions to businesses, brought to you by Clarity Advantage, www.clarityadvantage.com

Information

  • Creator
    Clarity Advantage
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Clarity Advantage Corporation
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    Positioning Value