Power House

4.7 (63)
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UPDATED WEEKLY

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

1D AGO

From charts to closings: What you should be watching in the market

Recorded at the HousingWire Housing Economic Summit at the George Bush Presidential Library in Dallas, this episode shifts the conversation from forecasts to practical application: what should housing professionals actually do with economic data? Odeta Kushi, VP and Deputy Chief Economist at First American, explains why housing economics behaves less like a machine and more like a living organism shaped by labor markets, demographics, inventory dynamics, and consumer psychology. She breaks down the small set of indicators that explain most of the market story — mortgage rate drivers, inventory trends, affordability fundamentals, and demographic demand. The conversation also tackles common misconceptions about down payments, market timing, and the “date the rate” narrative. For loan officers, brokers, and agents trying to make sense of a shifting market, this episode turns economic signals into practical insight. Related to this episode: Zeb’s LinkedIn Odeta's LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

35 min
3D AGO

The 80/20 rule of housing economics: Understanding today’s market

In this episode, Zeb Lowe speaks with Dr. Jessica Lautz about framing housing economics not as a machine, but as a living organism shaped by human behavior, demographics, and local dynamics. She breaks down the “80/20” of housing fluency (inventory and affordability) and explains why professionals don’t need to be economists, but must clearly understand what’s available and whether buyers can afford it. Dr. Lautz outlines the biggest structural forces shaping today’s market: a persistent inventory shortage, pent-up millennial demand, rising down payments, delayed first-time buyer entry, and shifting household formation patterns. She also challenges national headlines, emphasizing the importance of local data and reminding listeners that affordability extends beyond rates and prices to total cost of ownership. Looking ahead to 2026–2027, she highlights the key signals to watch: construction activity, existing inventory, mortgage applications, and demographic demand. For housing professionals seeking clarity in a noisy market, this conversation turns macro trends into practical insight. Related to this episode: Zeb’s LinkedIn Dr. Jessica Lautz’s LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

26 min
FEB 26

Why mortgage marketing fails (Hint: It’s leadership)

In this episode of Power House, host Zeb Lowe sits down with mortgage marketing strategist Bri Lees to tackle one of the industry’s biggest tensions: how to create marketing that’s authentic, effective, and still compliant. Bri argues that bland mortgage marketing isn’t a creativity problem; it’s a leadership problem. When executive teams fail to define their compliance philosophy or brand identity, loan officers default to “safe” messaging that feels forgettable. With clear guardrails and alignment, she explains, companies can build marketing that feels human and differentiated without crossing regulatory lines. The conversation reframes compliance not as a creativity killer, but as a strategic constraint that, when clearly defined, can sharpen a brand’s message and strengthen trust. Related to this episode: Zeb’s LinkedIn Bri’s LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

23 min
FEB 19

Trapped equity and the next mortgage opportunity

HousingWire brought leading housing economists and capital markets experts to Dallas for the Housing Economic Summit with one goal: translate charts and forecasts into what actually matters for professionals trying to close deals every day. In this episode, John Toohig of Raymond James breaks down whole loan trading—the buying and selling of unsecuritized mortgages—and explains why understanding liquidity on the back end is now just as important as originating the loan itself. As originators adjust to life after the 2021–2022 refinance boom, John outlines where the real opportunities are today: HELOCs, second liens, ARMs, and purchase loans—especially in a market full of “trapped equity.” He also explains why mortgage credit is historically clean (perhaps too clean), why banks are re-entering the ARM market, which loan types are hardest to sell in the secondary market, and what separates lenders who consistently move loans from those who struggle with due diligence. For originators, capital markets teams, and executives navigating 2026, this episode turns macro signals into actionable insight. Here’s a glimpse of what you’ll learn: Whole loan trades are faster and simpler than securitization HELOCs and second liens represent major opportunity amid trapped equity Banks are returning — especially in ARMs Credit is extremely “clean,” perhaps tighter than necessary Organized files and disciplined underwriting drive repeat investor demand Related to this episode: John Toohig's Bio John Toohig's LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

21 min
FEB 18

The Dane Cook window: How to win the AI land grab

In this solo Power House episode, Zeb Lowe breaks down a quiet but powerful shift happening in mortgage marketing: AI is becoming the place consumers go for recommendations, not just information. As traditional search behavior evolves, Zeb explains why loan officers and agents must think beyond SEO and start positioning themselves inside AI recommendation engines. He walks through the economic forces behind the shift, why early adopters have a finite window of advantage, and the practical steps professionals can take now to become the name AI suggests when buyers are ready to decide. If search is changing from browsing to delegating, this episode explains what that means and how to stay ahead of it. Download the AI Visibility Guide Related to the episode: Zeb Lowe's LinkedIn The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire’s Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

17 min
FEB 12

Why most content fails: How to create content people remember

Zeb Lowe sits down with Rick Grant to unpack why “more content” isn’t the answer and why clarity, authenticity, and narrative structure matter more than ever. They dig into what actually makes content stick, why audiences are tuning out polished but hollow messaging, and how brands can define thought leadership without sounding like everyone else. Here's a glimpse of what you'll learn: Good content is memorable and impactful. Stories are more effective than bullet points for retention. Simplifying messages helps break through content noise. Authenticity is key to effective communication. AI can be a valuable tool for content creation. Thought leadership is accessible to anyone passionate about their knowledge. Understanding your audience's journey is crucial for content strategy. Leverage personal experiences to craft unique narratives. The basic brand promise is foundational for effective messaging. Helping others is the best way to establish expertise. Related to this episode: Rick Grant's Linkedin The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

34 min
FEB 5

Diego Sanchez & Zeb Lowe: Inside HousingWire’s next chapter

In this episode of Power House, Diego Sanchez and Zeb Lowe discuss the transition of hosting responsibilities and Zeb’s perspective on where housing and mortgage conversations need to go next. Drawing on his background in origination and content creation, Zeb explains why storytelling, collaboration, and community matter more than ever in a crowded, fast-moving industry. The conversation explores HousingWire’s evolving content strategy, shifting generational attitudes toward homeownership, and the importance of education in addressing affordability challenges. They also unpack the role of AI in housing, making the case for technology as an amplifier of human judgment rather than a replacement, and why empowering teams with the right tools is key to productivity and engagement. This episode sets the tone for Power House’s next chapter: focused on people, perspective, and practical insight. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire

29 min
JAN 29

What comes after automation and AI: Designing for the human in the age of the machine

In this special Power House episode, host Zeb Lowe previews the conversations coming to the show and unpacks a core challenge facing the industry today.As automation and AI continue to accelerate productivity, the industry’s cost problem isn’t a technology issue, but an economic one. He explains why human judgment, trust, and accountability have become the most valuable (and expensive) parts of the mortgage process, and what that shift means for leaders heading into 2026. The episode also offers a look ahead at upcoming Power House guests, setting the stage for conversations focused on building with intention, not reaction. The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire president Diego Sanchez every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.

19 min

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4.7

out of 5

63 Ratings

Insightful, Informative

03/25/2024

Nasdaqx

If you’re operating in the real estate or mortgage industries, PowerHouse is a must listen on the important trends impacting the business. Clayton asks great questions of his interviewees and I regularly learn something new. Highly recommend!
Great Content & Insights

07/13/2023

jamesd44

The team and HousingWire always manages to put together great interviews with industry professionals who provide very valuable insights into the trends, changes, and important developments impacting the real estate industry. This is a great series and hugely important information for any real estate professional.
Very informative!

07/12/2023

dcgirlkayla

This is a great housing podcast that provides a great variety of information and insights on all things housing. 10/10 recommend.
Great interview

12/06/2022

DoPa!

As always, excellent questions by Clayton. Today he spoke with the CEO/Founder of Milo Mortgage and they demystified the crypto mortgage business model. Now I get it.

The Power House podcast brings the biggest names in housing to answer hard-hitting questions about industry trends, operational and growth strategy, and leadership. Join HousingWire's Zeb Lowe every Thursday morning for candid conversations with industry leaders to learn how they’re differentiating themselves from the competition. Hosted and produced by the HousingWire Content Studio.