PPC with YRV Dynamics

CEO and Founder of YRV Dynamics, Yousaf Yunes
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Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

  1. 16시간 전

    Shopify Optimizations for Google Ads: Part Duex

    Getting traffic, Add to Carts, and even checkout starts from Google Ads — but still not enough Shopify purchases? In this episode of PPC with YRV, Yousaf Yunes of YRV Dynamics goes deeper into the Shopify conversion funnel and explains why advertisers need to look beyond the usual: Product View → Add to Cart → Begin Checkout → Purchase There are important steps in between that can tell you exactly where customers are getting stuck. Yousaf breaks down why you should also pay attention to: Payment method activity — are people reaching the payment stage and then abandoning? Shipping information — are customers disappearing once they see shipping costs or delivery times? Product photography — stop relying on boring supplier-style photos. Show the product being used and make people actually want it. Product headlines and descriptions — your product page needs to sell the product just like your ad creative does. Reviews and social proof — people need to trust the store before they hand over their money. Shipping costs — free shipping may feel normal now, but unexpected or expensive shipping can still destroy conversion rates. Delivery speed — a great price means a lot less if the customer has to wait two weeks for the product. Guest checkout and payment options — make it easy to buy with options like PayPal, Apple Pay, and guest checkout. Yousaf also explains why Shopify, Merchant Center, and Google Ads need to work together. Your product images, titles, descriptions, pricing, and product data start in Shopify, feed into Google Merchant Center, and eventually become part of what Google Ads uses to sell your products. If the foundation is weak in Shopify, you can’t expect Google Ads to magically fix it. The big takeaway: Don’t just track Add to Cart, Begin Checkout, and Purchase. Look at the entire customer journey and figure out exactly where the friction starts. Sometimes the campaign isn’t the problem. Sometimes the customer wanted to buy — and your Shopify store gave them a reason not to. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #Shopify #ShopifyMarketing #ShopifyAds #Ecommerce #EcommerceMarketing #ConversionRateOptimization #CRO #GoogleShopping #MerchantCenter #GoogleMerchantCenter #ConversionTracking #ShopifyConversion #ShopifyGrowth #EcommerceGrowth #AddToCart #CheckoutOptimization #CheckoutAbandonment #CartAbandonment #ConversionOptimization #PaidSearch #PaidMedia #ROAS #PerformanceMarketing #DigitalMarketing #PPCPodcast

  2. 2일 전

    Google Ads Getting Clicks but No Sales? Check These 5 Shopify Funnel Problems

    Getting traffic from Google Ads but not seeing enough Shopify sales? Before blaming the campaign, keywords, bidding strategy, or traffic quality, take a closer look at what happens after someone clicks your ad. In this episode, Yousaf Yunes of YRV Dynamics breaks down five common Shopify conversion funnel scenarios and what each one can tell you about where the real problem is. We cover: Good traffic but low product views — check landing page speed, mobile experience, redirects, pop-ups, and whether the ad actually matches the page. Good product views but low Add to Cart — look at pricing, your offer, reviews, social proof, product descriptions, shipping, returns, inventory, and why someone should buy from you instead of a competitor. Good Add to Cart but low checkout starts — investigate unexpected shipping costs, delivery times, taxes, cart distractions, free-shipping thresholds, express checkout, and mobile usability. Good checkout starts but low purchases — check payment failures, missing PayPal or Apple Pay, guest checkout, discount-code issues, shipping surprises, delivery estimates, and trust messaging. Good purchase volume but weak revenue — look beyond ROAS and analyze AOV, margins, COGS, upsells, cross-sells, bundles, product mix, and new versus returning customers. The main takeaway: more traffic will not fix a broken conversion funnel. If 100 people start checkout and very few purchase, buying another 1,000 clicks probably isn't the answer. Diagnose where customers are dropping out, fix that stage of the funnel, and then use Google Ads to send more traffic into something that's actually built to convert. LinkedIn Post mentioned in today's episode- click here Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #Shopify #ShopifyMarketing #ShopifyAds #Ecommerce #EcommerceMarketing #ConversionRateOptimization #CRO #GoogleShopping #PerformanceMax #PMax #PaidSearch #PaidMedia #DigitalMarketing #PPCMarketing #GoogleAdsExpert #ShopifyGrowth #EcommerceGrowth #ConversionTracking #ConversionOptimization #MarketingStrategy #ROAS #AverageOrderValue #OnlineAdvertising #PerformanceMarketing #PPCPodcast

  3. 5일 전

    When an Upwork “Interview” Becomes Free Consulting

    In this episode, I talk about why I’m becoming more cautious with Upwork and why freelancers and agencies need to pay attention to what they’re actually getting for the money they spend on the platform. Upwork used to be one of my strongest sources of business, but between Connects, fees, increased competition, and lower-quality opportunities, the economics have changed a lot. I also break down a recent job post where the client asked applicants extremely detailed questions about Meta campaign management, troubleshooting, ROAS, CPA, creative testing, and real campaign results—before even offering an interview. At some point, there’s a difference between evaluating someone’s expertise and asking experienced marketers to hand over their strategy for free. Upwork can still produce clients, and I’m still using it, but I’m dialing it back and putting more energy into building my own acquisition channels through paid media, organic content, and direct funnels. The bigger lesson: don’t let any single platform control where your next client comes from.   Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/   #yousafyunes #YRVDynamics #PPC #PPCexpert #GoogleAds #MetaAds #PaidMedia #DigitalMarketing #PPCMarketing #PerformanceMarketing #Upwork #UpworkFreelancer #Freelancing #Freelancer #MarketingAgency #DigitalMarketingAgency #AgencyOwner #AgencyLife #Entrepreneur #Entrepreneurship #BusinessGrowth #LeadGeneration #ClientAcquisition #MarketingStrategy #Advertising #OnlineAdvertising #MetaAdvertising #GoogleAdsExpert #PPCAgency #MarketingPodcast

  4. 8월 17일

    SEO Isn't Dead: Understanding AEO, GEO and the Future of Organic Search

    In this episode of PPC with YRV, Yousaf Yunes breaks down the growing differences between SEO, AEO, and GEO and explains why SEO is not dead — it is simply becoming more specialized. Just as paid media has developed into specialties like Search, YouTube, CTV, and Performance Max, organic visibility is now expanding beyond traditional search rankings. Yousaf explains SEO as the traditional battle for rankings across platforms like Google, Bing, Yahoo, and DuckDuckGo. SEO is still built around keywords, content, technical optimization, local SEO, search intent, and earning organic visibility. The easiest way to remember it is: SEO = rank me. AEO, or Answer Engine Optimization, is about becoming part of the actual answer instead of simply appearing as another result. That includes creating strong FAQ content, conversational answers, clear definitions, useful expertise, and content that can appear across Google AI Overviews, People Also Ask, Copilot Search, voice assistants, and other AI-powered search experiences. Yousaf puts it simply: AEO = answer with me. GEO, or Generative Engine Optimization, takes things another step further. The goal is to have your business, expertise, products, or content mentioned or recommended by generative AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and Microsoft Copilot. Brand mentions, expert content, reviews, reputation, third-party authority, and consistent information across the web all play a role. Yousaf Yunes also explains how podcasts, YouTube videos, articles, case studies, and other expert content can support all three disciplines at the same time. Content that demonstrates expertise can help traditional SEO, provide answers that support AEO, and strengthen the brand associations that generative AI systems may use when deciding who to mention. Using YRV Dynamics as an example, the episode shows the difference clearly. SEO means the agency appears prominently when someone searches for a PPC agency. AEO means YRV Dynamics becomes part of the direct answer to a PPC-related question. GEO means someone asks ChatGPT, Gemini, Claude, or another AI assistant for a recommendation and the agency is actually mentioned. The biggest takeaway from Yousaf Yunes is simple: businesses should not think about SEO versus AEO versus GEO. They should think about how all three work together to build visibility, authority, and trust across traditional search and AI-powered discovery. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #SEO #AEO #GEO #SearchEngineOptimization #AnswerEngineOptimization #GenerativeEngineOptimization #AISEO #AISearch #GoogleSEO #GoogleAds #PPC #PPCExpert #PaidSearch #DigitalMarketing #SearchMarketing #OnlineMarketing #MarketingStrategy #ContentMarketing #ArtificialIntelligence #ChatGPT #GoogleGemini #Perplexity #ClaudeAI #MicrosoftCopilot #GoogleAIOverviews #AgencyMarketing #PPCMarketing #YousafYunes #YRVDynamics #PPCwithYRV

  5. 8월 15일

    The Dark Side of Outsourced Outreach: What Agencies Need to Know

    In this episode of PPC with YRV, Yousaf Yunes, founder of YRV Dynamics, talks about where the agency is heading as it approaches five years in business—and why depending on platforms like Upwork for new clients simply isn’t enough anymore. Yousaf Yunes breaks down his recent experience evaluating outsourced cold-email and outreach companies, including the different pricing models, large commissions some vendors wanted, and one of his biggest concerns: the lack of transparency into exactly what these companies were doing on behalf of his brand. The conversation then moves into something even bigger—brand protection. Yousaf discusses a story involving scammers allegedly impersonating an established vendor by creating a lookalike website and email presence to pursue a multimillion-dollar government contract. It made Yousaf Yunes think about how easily the same thing could happen to an agency like YRV Dynamics as its reputation and online presence continue to grow. His takeaway is that agencies need to maintain control and visibility over their outreach. More importantly, businesses shouldn’t depend on a single source of leads. Referrals, networking, outbound outreach, inbound marketing, paid advertising, YouTube, podcasts, and content should all work together to create multiple funnels feeding the business. Yousaf Yunes also talks about the next stage of growth for YRV Dynamics: moving upstream and working with larger companies that already have meaningful advertising budgets. A $2,000 management retainer makes much more sense for a company spending $15,000+ per month on advertising than for a small business spending only a few thousand dollars. The bigger message from Yousaf is simple: diversify your lead flow, protect your brand, stay transparent, and build a business that doesn’t depend on one platform, one vendor, or one acquisition channel.   Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/   #YousafYunes #YRVDynamics #PPC #PPCExpert #GoogleAds #PaidSearch #DigitalMarketing #PPCMarketing #PPCAgency #GoogleAdsExpert #MarketingAgency #AgencyGrowth #AgencyOwner #Entrepreneurship #BusinessGrowth #LeadGeneration #ColdEmail #ColdOutreach #OutboundMarketing #InboundMarketing #B2BMarketing #ClientAcquisition #SalesPipeline #MarketingStrategy #AgencyLife #BusinessDevelopment #PersonalBranding #PPCPodcast #DigitalAdvertising #PaidMedia

  6. 7월 16일

    AI Max vs. Exact and Phrase: When to Use Each in Google Ads

    In this episode, Yousaf Yunes breaks down the evolving role of Google Search and explains where AI Max fits alongside exact and phrase match campaigns. Exact and phrase match are still the foundation of Google Search. They give advertisers greater control over their most important keywords, messaging and traffic. However, rising CPCs, higher conversion costs and changing search behavior mean advertisers also need new ways to uncover incremental demand. That is where AI Max enters the picture. Yousaf explains why AI Max should be treated as a controlled expansion strategy rather than a replacement for exact and phrase. While traditional keyword campaigns stay within established traffic lanes, AI Max uses conversion signals, landing-page content, ad creative and Smart Bidding to discover longer-tail, intent-driven searches that advertisers may not have considered. The episode also covers why AI Max should ideally be tested in its own campaign. Separating it makes performance easier to measure, prevents it from disrupting proven exact and phrase traffic, and allows advertisers to move successful AI Max search terms back into their core keyword campaigns. Before testing AI Max, advertisers should have accurate conversion tracking, strong negative-keyword lists and enough high-quality conversion data. For e-commerce, this means tracking the full journey from add to cart and checkout through purchase. For lead generation, it means moving beyond basic form fills and importing qualified leads, booked appointments and signed contracts back into Google Ads. The biggest takeaway is simple: exact and phrase provide control, while AI Max provides expansion. When the account has clean data and a strong conversion feedback loop, the two can work together to improve performance and uncover new opportunities for scale. Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #GoogleAds #AIMax #GoogleAdsAIMax #ExactMatch #PhraseMatch #PPC #PPCExpert #PaidSearch #SearchMarketing #GoogleSearch #DigitalMarketing #PerformanceMarketing #SearchAds #GoogleAdvertising #SmartBidding #LeadGeneration #EcommerceMarketing #ConversionTracking #OfflineConversions #MarketingQualifiedLeads #SalesQualifiedLeads #KeywordStrategy #NegativeKeywords #CampaignOptimization #MediaBuying #AdvertisingStrategy #YousafYunes #YRVDynamics #PPCStrategy #DigitalAdvertising

  7. 7월 8일

    The Future of Search Ads: Less Control, More AI, Bigger Questions

    In this episode, Yousaf Yunes breaks down key takeaways from Google Marketing Live 2026, focusing on Gemini, AI Mode, AI Max for Search, and where Google Ads may be heading next. The discussion covers Google’s push toward AI-powered search, longer conversational queries, automated agents, and the growing shift away from traditional keyword control. Yousaf shares a practical PPC buyer’s perspective, questioning whether AI creative, agentic workflows, and broader automation are truly ready for serious performance marketing. A major theme is the future of Search: exact match is feeling more like phrase, phrase is feeling more like broad, and broad is moving toward high-reach AI-driven intent. For niche lead-gen accounts, local services, law, dry cleaning, and specialized businesses, Yousaf argues that keyword precision still matters and that marketers should be careful before handing too much control to automation. The episode also touches on why AI-generated ads often underperform compared to real human content, why AI Mode may become a larger part of the search experience, and why advertisers need to use each platform for its strengths instead of blindly following every new Google product push. Key Topics Google Marketing Live 2026 recap Gemini, Omni, and AI-generated media Why AI video ads may still struggle in paid media Google agents and workflow automation AI Mode in Google Search AI Max for Search campaigns Exact, phrase, broad, and the loss of keyword control Why niche PPC accounts still need precision Search vs PMax vs ChatGPT-style ad targeting Practical PPC strategy for 2026 and beyond Follow our PPC with YRVDynamics YouTube channel: https://www.youtube.com/@YRV_Dynamics Our PPC with YRVDynamics WhatsApp Group Click here Follow me on LinkedIn: https://www.linkedin.com/in/yousaf-yunes/ #yousafyunes #YRVDynamics #PPC #PPCExpert #GoogleAds #GoogleMarketingLive #GML2026 #AIMode #AIMax #SearchAds #PaidSearch #DigitalMarketing #PerformanceMarketing #MediaBuying #GoogleSearch #PMax #PerformanceMax #LeadGeneration #PaidMedia #MarketingStrategy #AIAdvertising #GeminiAI #SearchMarketing #BroadMatch #ExactMatch #PhraseMatch #ConversionTracking #PPCStrategy #GoogleAdsExpert #GoogleAds

  8. 7월 4일

    Freelance Marketplaces......the Usual Suspect

    In this episode, Yousaf Yunes breaks down the changing reality of freelance marketplaces and whether they are still worth using for freelancers, agencies, and PPC professionals. He reacts to a video discussing the decline of major freelance platforms, including rising fees, paid proposal systems, public market pressure, freelancer frustration, and the impact of AI on service-based work. Yousaf shares his experience building a business through freelance marketplaces, explaining that they can still be useful, but only if you present yourself as a true expert with strong case studies, a polished profile, and the ability to attract higher-quality clients. He warns that newer freelancers may struggle because the system increasingly feels like a pay-to-play system, with freelancers paying to apply, paying platform and withdrawal fees, and competing for jobs that may never even be awarded. The episode also covers how paid proposal boosts and dynamic pricing have created trust issues among freelancers. Yousaf argues that while freelance platforms may still be worth keeping as one channel, freelancers and agencies should not rely on them as their main business engine. Instead, referrals, white-label partnerships, niche authority, and direct client relationships are becoming more important. Key Takeaways Freelance marketplaces can still work, but they are harder than they used to be. Freelancers need to position themselves as experts, not beginners. Paid proposal systems can make job hunting feel like a gamble. Fees stack up quickly between applications, commissions, withdrawals, and memberships. The best opportunities often go to established experts and agencies. AI is reducing demand for lower-level consulting, writing, and basic freelance work. Referrals, partnerships, and direct client acquisition are becoming more reliable than marketplace bidding. Freelance platforms should be treated as one channel, not the whole business. #yousafyunes #YRVDynamics #PPC #PPCExpert #Freelancing #FreelanceBusiness #FreelancerTips #AgencyLife #DigitalMarketing #PaidSearch #GoogleAds #MarketingAgency #ClientAcquisition #RemoteWork #Entrepreneurship #OnlineBusiness #Consulting #BusinessGrowth #AIForBusiness #FreelanceStrategy #AgencyGrowth #MediaBuying #PerformanceMarketing #SmallBusinessMarketing #B2BMarketing #MarketingConsultant #PPCMarketing #FreelanceMarketing #ServiceBusiness #FutureOfWork

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소개

Yousaf Yunes, the CEO and Founder of YRV Dynamics has established himself in the realm of Pay-Per-Click (PPC) advertising with a focus on continuous growth and client satisfaction. Under his leadership, the agency has experienced multiple years of growth. His reputation for excellence is further highlighted by his Top Rated Plus status on Upwork, ranking him in the top 3% of all contractors on the platform. This recognition is supported by a 100% job satisfaction score from over 21 PPC clients. In addition to managing a full-service ad agency, Yousaf holds certifications in Meta Planning and Buying Blueprint and Google Ads Search & Video, showcasing his comprehensive understanding of digital advertising platforms. He is also the Winner of the 4As Monty McKinney Award issued by The American Association of Advertising Agencies.

정보

  • 제작진
    CEO and Founder of YRV Dynamics, Yousaf Yunes
  • 방송 연도
    2024년 - 2026년
  • 에피소드
    108
  • 등급
    무삭제판
  • 저작권
    © Copyright 2026 All Rights Reserved
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    PPC with YRV Dynamics