PR Made Simple

Pippa Goulden
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 1D AGO

    53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp

    Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https://www.instagram.com/carolinecopp/ https://www.carolinecopp.co.uk/scaling-wellness-podcast The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    36 min

  2. JAN 14

    52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year

    You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post. Stop waiting to be asked. Make 2026 your Get Known year. The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    12 min

  3. JAN 6

    51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter

    PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building your profile months (not weeks) before publicationThe power of "dancing on other people's dance floors" through charity partnerships and expert collaborationsHow to create newsworthy campaigns around awareness weeks and national curriculum changesWhy small PR wins matter just as much as the big ones and how they build momentum over timeFind Dani at https://eco-able.co.uk/ https://www.instagram.com/eco_able https://www.linkedin.com/in/danielle-seatter-ec0/ https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/ The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    34 min

  4. JAN 1

    50. Your 2026 Business Vision: Finding the Magic, Momentum & Joy with Caroline Britton

    Welcome to 2026!   Coach and magic maker Caroline Britton is back by popular demand (her first episode is still one of my most downloaded!) to help us kick off the new year with clarity, purpose and a plan that actually feels good. In this episode, we dive deep into: Setting Your 2026 Business VisionGetting Uncomfortable (in the Best Way)Building Real AuthorityHow to make this your best, most magical year yet in your business This is the year of expansion, momentum, and new beginnings. Find Caroline at  https://www.caroline-britton.com/ https://www.instagram.com/carolinebrittoncoaching The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    35 min

  5. 12/17/2025

    49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind

    The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything  - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret-  -  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching -  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime  - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone. The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes. The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    19 min

  6. 12/10/2025

    48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton

    Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.  She's also one of Pippa's 1-2-1 Accelerator clients.  In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.  What we discuss: Why sending the fucking email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school The truth about building authority: it's incremental, it's uncomfortable, and it compoundsWhy being responsive beats being perfect every single timeWhat actually happens when you stop treating PR as optional and bake it into your business strategyThe wobbles successful people have (spoiler: they're constant) and why they keep going anywayFind Dr Anna at  https://www.dranna.co.uk/ https://www.instagram.com/drannacolton/ And find her very brilliant book here  https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557 The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    40 min

  7. 12/03/2025

    47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026

    Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields. This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it. In this episode: Why our relationship with Instagram has become unhealthy (and what to do about it)The joy that comes from brilliant PR opportunities vs. checking your reach dailyReal member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expertHow to build a business that isn't dependent on one platform's algorithmWhy starting your PR in December sets you up for momentum in 2026Ready to break up with algorithm dependency? Let's do this. The doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    16 min

  8. 11/26/2025

    46. The Visibility Myth (And What Successful Business Owners Focus On Instead)

    You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you. What You'll Learn: Why being seen isn't the same as being known for what you doThe visibility myth (and why it's keeping you stuck)What actually builds reputation and authority that converts clientsWhy third-party credibility works faster than any amount of visibilityHow to move from "people see me" to "people seek me out"Real examples of business owners who've made the shiftThe doors for Get Known are now open! Find out more here - Early Bird Price available until 27th January or all spots go! - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    11 min
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Trailer

About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    54
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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