PR Made Simple

Pippa Goulden
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. DEC 17

    49. My Most Successful Year Yet: What's Coming With Me into 2026 & What's Staying Behind

    The Honest Truth: What I'm Taking Into 2026 (And What I'm Leaving in 2025) This isn't just a highlight reel. It's the warts-and-all truth about my most successful year yet - the brilliant highs, the messy middles, and the hard lessons I'm not repeating. Here's exactly how putting on my big girl pants transformed my business (and bank balance). In this episode, I'm getting real about: - The breakthrough moment - Why stepping up and getting properly known (not just good at what I do) changed everything  - The income truth - How I hit my full annual target 4 months early and why alignment with my audience was the secret-  -  What actually worked - Pitching for scary opportunities, backing myself differently, and finally walking the walk I've been teaching -  What I'm leaving in 2025 - Money mindset mistakes, being too formulaic, and giving Mrs Doubtfire way too much airtime  - What I'm taking into 2026 - Big girl pants energy, more fun, better support, and a whole lot of courage Here's what I learned: Every single breakthrough came from doing the things that scared me. Not the comfortable stuff. Not the "should do" strategies. The scary stuff that pushed me out of my comfort zone. The bottom line? When you properly align with your audience, back yourself, and step into being known for what you do - your confidence changes, your opportunities change, and yes, your bank balance changes. And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    19 min

  2. DEC 10

    48. PR Success Story: This Morning, a Book Launch and Building Authority as the Industry Go-To with Clinical Psychologist Dr Anna Colton

    Dr Anna Colton is a leading clinical psychologist, author, podcaster, media consultant and This Morning regular.  She's also one of Pippa's 1-2-1 Accelerator clients.  In this conversation PR expert Pippa Goulden and Dr Anna look at what it takes to build authority in your field - the messy bits, the wobbles and why saying yes before you're ready is the only way forward.  What we discuss: Why sending the fucking email (even with zero expectations) opens doors you can't imagineHow Dr Anna went from ambivalent NHS psychologist to regular This Morning expert via drama school The truth about building authority: it's incremental, it's uncomfortable, and it compoundsWhy being responsive beats being perfect every single timeWhat actually happens when you stop treating PR as optional and bake it into your business strategyThe wobbles successful people have (spoiler: they're constant) and why they keep going anywayFind Dr Anna at  https://www.dranna.co.uk/ https://www.instagram.com/drannacolton/ And find her very brilliant book here  https://www.amazon.co.uk/How-Talk-Children-About-Food/dp/1785120557 And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    40 min

  3. DEC 3

    47. Breaking Up With the Algo: How to Use PR to Grow Your Business in 2026

    Tired of being held hostage by Instagram's constant algorithm changes? It's time for a different approach. In this episode, PR expert Pippa breaks down why algorithm dependency is keeping your business small and what to do instead. She shares how the biggest moments of growth in her own business came from PR opportunities - not Instagram posts - and reveals how members are using strategic PR to land on Sky News, get stocked in John Lewis and the V&A, publish books and become go-to experts in their fields. This isn't about abandoning social media. It's about building an integrated strategy where Instagram maintains your business while PR actually grows it. In this episode: Why our relationship with Instagram has become unhealthy (and what to do about it)The joy that comes from brilliant PR opportunities vs. checking your reach dailyReal member wins: Dani on Sky News, Priya in National Trust and John Lewis, Sarah as the go-to EFT expertHow to build a business that isn't dependent on one platform's algorithmWhy starting your PR in December sets you up for momentum in 2026Ready to break up with algorithm dependency? Let's do this. And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    16 min

  4. NOV 26

    46. The Visibility Myth (And What Successful Business Owners Focus On Instead)

    You're showing up. You're putting yourself out there. People see you. But are they remembering you? Are they converting into clients? Are you being known as THE go-to expert in your field? In this episode, PR expert Pippa Goulden debunks the visibility myth that's keeping established business owners stuck. Because here's the truth: being seen isn't enough. Visibility doesn't build the reputation and authority that converts high-level clients and customers and opens doors. If you're brilliant at what you do but somehow not being recognised as THE expert—this episode is for you. What You'll Learn: Why being seen isn't the same as being known for what you doThe visibility myth (and why it's keeping you stuck)What actually builds reputation and authority that converts clientsWhy third-party credibility works faster than any amount of visibilityHow to move from "people see me" to "people seek me out"Real examples of business owners who've made the shiftAnd once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    11 min

  5. NOV 19

    45: PR Success Story: Lauren O'Donnell on profile building, story-telling and taking Oatsu from her Mum's kitchen to Selfridges and Ocado

    What happens when you quit your corporate job, move back in with your mum, and start making overnight oats in her kitchen? If you're Lauren O'Donnell, you build a nationally-stocked brand using the power of storytelling and strategic PR. In this episode, Lauren shares how she: Transformed handwritten-label pots into a product stocked in 650+ Holland & Barrett stores, Ocado, and SelfridgesSecured a Channel 4 TV ad (beating 2,000 other applicants)Raised 250% of her crowdfunding target using LinkedIn and video contentGot featured by Meta alongside Dragon's Den star Steven BartlettBuilt her founder profile to attract retail buyers, investors, and press coverageFind Lauren On LinkedIn  https://www.linkedin.com/in/lauren-o-donnell-2a513a49/ http://oatsu.co.uk And don't forget you can try my DIY PR Membership just £1 for 14 day trial until Friday 21st November  https://www.theprset.com/DIY-Membership And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    34 min

  6. NOV 12

    44. What To Do Now: How To Get Known In 2026

    Ready to make 2026 YOUR year? In this episode, Pippa Goulden gets real about why waiting until January to work on your PR strategy is costing you opportunities right now. If you've spent 2025 feeling frustrated—knowing you should be pitching yourself, landing podcast features, and securing speaking gigs, but defaulting to endless Instagram content instead—this episode is your wake-up call. In this episode, you'll discover: Why the "I'll start in January" mindset is keeping you stuckThe compound effect of PR (and why starting NOW gets you results in Q1/Q2)How to stop overthinking and start owning your expertiseThe difference between staying busy on social media vs. actually moving the needlePractical ways to make PR part of your everyday business routine (without it taking over)Why someone less qualified than you is landing the opportunities you wantYou're ready. The only thing standing between you and those PR opportunities is you. Pippa shares how she made this shift herself in October last year and the transformation it created in her 2025 business—plus details on her exciting new in-person PR strategy day happening January 14th in London. 2026 is just around the corner. Let's make it the year you finally step into the spotlight. Find out more about Get Known In A Day here: https://www.theprset.com/get-known-in-a-day And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    15 min

  7. NOV 4

    43. The Trust Recession And Your PR Advantage

    Trust has bottomed out. People have been burned by gurus, courses that didn't deliver and "experts" who were making it up as they went along. The old ways of doing things aren't working in the same way anymore - you can't just post on Instagram and expect clients to roll in. But here's the thing: while everyone else is panicking about the trust recession, you can be building real, earned trust. And that's your biggest competitive advantage right now. In this episode, I break down: Why we're in a trust recession: The guru era fallout and why people have been burnedThe post-2020 shift and what's changed economically and culturallyWhy the traditional business growth tactics of the past 5 years are dyingThe AI factor making it harder to know what's realThe four ways PR builds trust when trust is scarce: Third party endorsement - why someone else saying you're good matters more than ever (and the psychology behind it)Building your personal profile so people feel like they know you before they hire youWord of mouth and recommendations - the most trusted form of marketing, especially nowHuman connection in an AI world - being provably human is your competitive advantageThis isn't just about visibility. It's about credibility. It's about building a reputation that actually means something when nobody's handing out their trust for free. The trust recession is real - but it's also your biggest opportunity if you're willing to do the work to earn it. And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    21 min

  8. OCT 8

    42. PR Success Story: Ro Fielden-Cook On Finding The Right PR Routes, Boundaries and Storytelling

    Ro Fielden-Cook is the founder of The She Collective, a health and wellbeing membership for midlife women. In this episode, she gets brutally honest about building a business and the PR tactics that actually work for her business (spoiler: it's not trending audios). From being featured on Sophie Ellis-Bextor's podcast to winning national awards and securing a 6-page spread in Top Santé magazine, Ro shares how she's done her own PR with boundaries and strategy - and why learning to talk about your mission (not just your job title) is the skill that changes everything. In this episode: Why networking and "just sending the F*cking email" beats paid ads every timeHow to set PR boundaries that protect you (lessons learned the hard way)The moment Ro stopped saying "I'm just a PT" and learnt to talk about what she does and whyWhy awards gave her business and community credibility and morale boostWhat happened when Sophie Ellis-Bextor slid into her DMsConnect with Ro:  https://www.theshecollective.co.uk/ https://www.instagram.com/theshecollective_uk/ And once you've had a listen you can: - Join my DIY PR Membership - six month subscription for just £247 available until 6th January - use this link here - Join the Waitlist for Get Known - my six week group sprint starting in Feb here (places launching VERY soon with some juicy early bird bonuses) - Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    37 min
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Trailer

About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2025
  • Episodes
    50
  • Rating
    Explicit
  • Copyright
    © 2025 The PR Set
  • Show Website
    PR Made Simple

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