PR Made Simple

Pippa Goulden
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

  1. 3H AGO

    58.Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You)

    Your Authority Gap - What Your Clients Are Really Looking For (Before They Buy From You) Your ideal clients aren't making buying decisions from your Instagram anymore. They're doing their research. They're deep diving. They're looking for proof you're the real deal. In this episode, I share what happened when I needed to sort my dodgy back - and the full vetting process I went through before handing over my money. Spoiler: it's exactly what your clients are doing right now. If you're visible but not converting the calibre of clients you want, you've got an authority gap. And this episode shows you exactly how to close it. We cover: Why visibility and authority aren't the same thing (and why this matters more than ever)The real research process premium clients go through before they bookWhy you're actually way more qualified than you think - at every revenue levelWhat journalists and PR gatekeepers are genuinely looking forHow to build the authority infrastructure your clients need to find you And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    18 min

  2. 5D AGO

    57. PR Success Story: Purpose, Positioning and Building Authentic Authority with Leadership Coach Nicola Pye

    If you've ever wondered whether doing the work on your PR actually makes a difference to your business, this episode is your answer. Nicola Pye is The Leadership Coach and People Person who works with founders and senior leaders of purposeful businesses. After 20+ years at EY she set up on her own and has had a pretty incredible year, launching her own thought leadership initiative The Purpose Papers, hosting a VIP launch event, landing keynote speaking gigs, national press coverage and winning a small business award.  In this conversation we talk about how getting really clear on your positioning and building "authentic authority" has transformed how her ideal clients find her -  and how they arrive already knowing they want to work with her before they've even had a discovery call. Nicola did my 1-2-1 Accelerator programme for six months and is now part of my DIY PR membership  We cover: Nicola's thought leadership work and how this has created so many opportunities for her business The VIP launch event that terrified her -  and why it was one of the best things she's ever doneHow she landed a national press opportunity on day one of joining my DIY PR membershipWhy your existing network is your biggest PR assetThe honest reality of a tough business year and why building foundations mattersFind out more about Nicola: https://www.nicolapye.com/ https://www.linkedin.com/in/nicolapye/ https://www.instagram.com/nicolapye.theleadershipcoach And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    40 min

  3. FEB 12

    56. The One Thing Stopping You From Getting Known as THE Expert

    In this episode Small biz PR strategist Pippa Goulden looks at the key thing that's holding you back from positioning yourself as a go-to expert in your industry and building your authority.  In this episode: Why the real barrier to authority isn't credentials or strategy - it's internalWhat it's costing you every week you don't position yourself as THE expertThe shift that changes everything (and why it's 80% of the battle)What "deciding you're the authority" actually looks like in practiceThis is the previous episode I reference that talks about why Authority is more important than Visibility here And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    11 min

  4. FEB 4

    55. The 3 Things That Stop You Hitting Send (And How To Push Through Them)

    You know what you should be doing. You've written the pitch. Edited it seventeen times. And it's still sitting in your drafts. The people getting those opportunities? They're not braver than you. They're not more qualified. They're just hitting send. In this episode: Thing 1: Imposter syndrome (and why everyone feels it)Thing 2: Perfectionism (there is no perfect pitch)Thing 3: Fear of rejection (what if they say YES?)The thing stopping you isn't that you're not ready. It's fear dressed up as logic. Think about one pitch you've been putting off. One email sitting in your drafts. And send it today. Not tomorrow. Not when it's perfect. Not when you feel braver. Today. And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    12 min

  5. JAN 26

    54.Beyond The Algorithm: How To Use PR To Actually Grow Your Business

    Feeling stuck in your Instagram bubble? Exhausted from the content hamster wheel? You're not alone. I just looked at where my revenue actually came from this month so far. Only 20% was from Instagram and Meta ads. The rest came from everywhere else - PR, networking, referrals, workshops. We've put all our eggs in the Instagram basket. But what worked 5 years ago doesn't work anymore. The algorithm changes, your reach drops, and you're stuck talking to the same people over and over again. Here's what actually grows your business: Building authority beyond your own channels. Getting featured on podcasts. Being quoted in articles. Speaking at events. Reaching NEW audiences who've never heard of you before. Instagram is ONE channel. It shouldn't be your ONLY channel. In this episode: Why 99% of businesses are struggling with Instagram (it's not just you)Where my clients actually come from (the real data)How to break out of your bubble and reach new audiencesWhy authority beats audience size every timeStop putting all your eggs in the Instagram basket. Build authority. Get known beyond the algorithm. And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    13 min

  6. JAN 20

    53. PR Success Story: Getting Known by Doing What Actually Works with Caroline Copp

    Small Biz PR strategist Pippa Goulden sits down with wellness business coach and Get Known alumni Caroline Copp to discuss why waiting to be discovered doesn't work, how to build your profile strategically (without doing ALL the things), and why sending the email is the only thing standing between you and the opportunities you want. Connect with Caroline: https://www.carolinecopp.co.uk/ https://www.instagram.com/carolinecopp/ https://www.carolinecopp.co.uk/scaling-wellness-podcast And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    36 min

  7. JAN 14

    52. How to make 2026 the year you get known: Your new year pep talk on making it happen this year

    You've set the intentions. But you're fed up watching others get the podcast interviews, speaking gigs, and press features while your pitches sit in drafts. Small business PR strategist Pippa Goulden shows you how to actually make it happen in 2026. Three steps to get known: Make the commitment - this is core business strategy, not a nice-to-haveGet clear on THE thing you want to be known for (not everything - THE thing)Take messy action - send the email, make the pitch, take the first stepIn 2026, authority and trust are everything. PR gives you third-party validation that builds credibility faster than any social media post. Stop waiting to be asked. Make 2026 your Get Known year. And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    12 min

  8. JAN 6

    51. PR Success Story: Sky News, Award Wins, Book Launches & Building Credibility Through Collaboration with Dani Seatter

    PR expert Pippa Goulden chats to award-winning children's author and Eco-Able founder Dani Seatter about how she's used DIY PR to transform her business  landing features on Sky News, winning multiple awards and creating impactful campaigns that are changing lives. What You'll Learn: How Dani landed a Sky News interview through strategic timing and persistenceWhy collaboration is the secret weapon for small business PRThe truth about awards: How to choose the right ones and why the application process is valuable even if you don't winBook launch PR strategy: Why you need to start building your profile months (not weeks) before publicationThe power of "dancing on other people's dance floors" through charity partnerships and expert collaborationsHow to create newsworthy campaigns around awareness weeks and national curriculum changesWhy small PR wins matter just as much as the big ones and how they build momentum over timeFind Dani at https://eco-able.co.uk/ https://www.instagram.com/eco_able https://www.linkedin.com/in/danielle-seatter-ec0/ https://eco-able.co.uk/eco-childrens-books/bereavement-book-campaign/ And once you've had a listen you can: Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR - Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here - Work with me 1-2-1 in Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way. - Come and join me for The Authority Workshop in March - a two part working where I'll be showing you how to build your own Authority Ecosystem and building your Authority to attract the right opportunities and aligned clients into your business Find out more at www.theprset.com and book a discovery call with me to chat more here or email me pippa@theprset.com

    34 min
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About

PR Made Simple is your ultimate guide to understanding how PR works for your business, to build your brand, give you credibility, drive sales and get known for what you do.  PR expert Pippa Goulden has over 20 years experience working with big brands, start-ups, entrepreneurs and founders as well as teaching hundreds of SMEs how to DIY their PR. In this podcast she'll be demystifying PR, cutting through the BS and confusion and showing you how you can use it to get results that actually work to drive your business forward.  Whether you're DIY-ing it, want 1-2-1 support or are looking to outsource your PR, this podcast is for founders, entrepreneurs, experts and in-house teams to give you actionable advice that you can apply to your business and get results that work to grow your business.

Information

  • Creator
    Pippa Goulden
  • Years Active
    2024 - 2026
  • Episodes
    59
  • Rating
    Explicit
  • Copyright
    © 2026 The PR Set
  • Show Website
    PR Made Simple

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