Practical Product Heavybit

In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces.

In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement.

In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.

In this episode of Practical Product, Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software.Reify focuses exclusively on companies selling technical products, helping them to understand the interaction and dependencies between Sales, Marketing and Product functions which is key to fostering better collaboration. They also describe some of the common blunders startups make and share how they help clients using their “3 pillars framework” for evaluating the effectiveness of pricing, packaging, and product messaging.

In Episode #10 of Practical Product, Craig and Rimas are joined by Suzie Prince from ThoughtWorks. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.Suzie describes her learnings from that experience and shares practical tips on managing a product end-of-life such as piecemealing the announcement, gradually removing product functionality and rotating staff who support the product.

In the latest episode of Practical Product, Craig and Rimas are joined by Sean Ellis from GrowthHackers. Sean dispels the confusion around Growth Hacking as simply a form of “creative marketing,” and describes it as a systematic process of experimentation across the entire customer journey.Sean explains in detail his preferred approach for setting up and evolving growth teams and reveals the qualities of an effective growth team.