PracticeCare

Carl White

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

  1. 2d ago

    David Zetter on Practice Assessment 101

    If you believe that making anything work better takes regular attention, then you believe it for your own practice. Doing a periodic practice assessment is healthy and worth it, but where do you start? What do you focus on? My guest today helps his clients do practice assessments, and he’ll answer these questions for us. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US, and he knows how to stop payor recoupments dead in their tracks and what is legal and illegal in many payor contracts. David’s firm works with healthcare professional clients and facilities coast to coast, in all areas of practice and facility management. In this episode Carl White and David Zetter discuss: Why the goal of a practice assessment is to find inefficiencies and remove them Where a good place to start is with an assessment  Other tips – how often should an assessment be done? Do the whole practice or parts? Etc. Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with David Zetter https://zetter.com/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    David Zetter on Practice Assessment 101
  2. Jul 21

    Robert Siciliano on Avoiding Security Scams Threatening Your Practice

    If you think your practice’s IT systems are secure because you have the latest tech, think again. If you bemoan the existence of hackers and wonder what you can do, keep listening. It’s not the hackers or your tech, it’s the people in your practice. My guest today helps organizations from small practices to Fortune 500s know what they can do to avoid the biggest security scams threatening them, and he’s going to give us a taste of it on this episode.  Robert Siciliano is a security analyst, best-selling author, and the Architect of The Strategic Human Firewall™. As a recognized educator in personal and corporate protection, he is the 'Straight Talk' voice for a digital age. Robert has appeared on CNN, Fox News, CNBC, and Anderson Cooper 360, and he has published his insights in The Wall Street Journal, The New York Times, and Forbes. Robert has served on the board of the Identity Theft Resource Center and is a core contributor to the Realtor® Safety Initiative. He is a man who literally goes to the extremes to prove a point—once even buying a working ATM on Craigslist just to demonstrate how easily our 'secure' systems can be cracked. In this episode Carl White and Robert Siciliano discuss: What The Human Blindspot is and what can be done about it Why the real goal is having employees care about security and the behavioral changes that are needed to get there How to prepare to deal with AI deepfakes and voice cloning Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Robert Siciliano https://en.wikipedia.org/wiki/Robert_Siciliano https://www.tiktok.com/@robert_siciliano https://www.linkedin.com/in/robertsiciliano https://www.facebook.com/CyberAwarenessExpertSpeaker https://www.instagram.com/robertsiciliano/ http://twitter.com/robertsiciliano https://www.youtube.com/@Robert-Siciliano https://www.imdb.com/name/nm2892079/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Robert Siciliano on Avoiding Security Scams Threatening Your Practice
  3. Jul 14

    Tina Musselman on Building Rapport With Patients Quickly

    Just because a patient is in your practice does not mean they’ll listen to you or like you, and you need both if they’re going to follow your treatment recommendations. You need to build rapport, and build it quickly. How do you do that? My guest today is in a specialty where good rapport is especially important. She’ll share some of her secrets with us. Tina Musselman is a Registered Dietitian Nutritionist and Licensed Professional Counselor — a rare dual credential that lets her tackle both the nutrition AND the mindset side of health in one place. She's the founder of The Pointe, a telehealth practice based in Illinois serving 1,000+ patients, where she and her team help busy adults stop spinning their wheels and start making real, lasting changes. With 20+ years of clinical experience, Tina specializes in bridging the gap between knowing what to do and actually doing it. In this episode Carl White and Tina Musselman discuss: The importance of building rapport quickly in her practice What she does to build rapport quickly Why every practitioner, no matter the specialty, must build rapport quickly Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Tina Musselman https://www.facebook.com/profoundlyimprovinglives/ https://www.instagram.com/health.without.overwhelm /https://www.linkedin.com/in/tina-musselman-ma-lpc-rd-ldn/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Tina Musselman on Building Rapport With Patients Quickly
  4. Jul 7

    Mike Lyons on Retaining Staff on A Budget

    Many private practice owners report examples of losing good staff because they couldn’t match the compensation of a competitive offer. If compensation at a private practice is generally lower than at larger competitors like hospitals or health systems, what can you do? My guest today helps his private practice clients work through this, and he has some ideas for us. Mike Lyons is an HR Consultant and Fractional HR Leader to small and medium sized healthcare clients, and he owns and runs Seasoned Advice. Mike has 20 years of HR leadership experience in multiple settings, but healthcare has been my favorite environment to support. Mike helps his clients reduce risk, improve staff retention, and recruit healthcare staff, among other services. In this episode Carl White and Mike Lyons discuss: How often Mike deals with this situation The advantages a private practice has over larger competitors How a private practice puts those advantages into practice when they can’t necessarily pay at the top Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Mike Lyons https://www.linkedin.com/in/mikelyonshr/ https://www.seasoned-advice.com/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Mike Lyons on Retaining Staff on A Budget
  5. Jun 30

    Mary Lou Savino on Hiring Good People As A Small Practice

    Our topic today is hiring good people as a small practice. My guest and I don’t have definitive answers, but we do have our own experiences – her as a practice owner, and me as a small business owner. Today is a discussion of our experiences and ideas. As with every episode of PracticeCare®, we hope it helps you out. Mary Lou Savino has been practicing physical therapy since 1992 and opened Be Fit PT & Pilates in 2008. She specializes in the use of Pilates as therapeutic exercise in rehab with an eclectic approach to incorporating Pilates, Dry Needling, Light Therapy and wellness modalities into treatments. Mary Lou has always been a fitness and health enthusiast, so her concept behind this integrated model was to be able to go beyond traditional PT and utilize things like light therapy, dry needling, Pilates and core strengthening, and massage therapies to be a more well-rounded practice and to be able to take PT to the next level. In this episode Carl White and Mary Lou Savino discuss: The challenges we see when hiring good people as a small practice Strategies – keeping your finger on the pulse of good people, your unique practice profile, and others as we talk it through! Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Mary Lou Savino http://www.befitpt.com https://www.facebook.com/BeFitPTinDG https://www.instagram.com/befitphysicaltherapypilates/?hl=en www.linkedin.com/in/mary-lou-savino-b2127222 Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Mary Lou Savino on Hiring Good People As A Small Practice
  6. Jun 23

    Dr. John Ervin on Essential Ingredients of a Good Business System

    On this podcast we’ve had numerous guests talk about business systems – why they’re needed and why they’re valuable. You’re sold, but what goes into a good system? Today we’re tackling the essential ingredients with a consultant who helps his clients develop them. Dr. Ervin, a Fellow of Systems Wisdom, is a nurse executive, entrepreneur, legal nurse consultant, and retired U.S. Army officer with over 20 years leading complex healthcare organizations and growth-stage ventures. He serves as Adjunct Faculty at Rowan College of South Jersey, teaching entrepreneurship. A former COO and senior leader, he has driven mergers, turnarounds, and value-based care initiatives. Founder and CEO of AllNet Coaching & Consulting, he delivers medical distribution, consulting, and innovation solutions while advancing partnerships, standards, and healthcare commercialization with global impact and reach. In this episode Carl White and John Ervin discuss: The core ingredients of a good business system How a practice can tell when the system they’ve built is “good” Why business systems are never done Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with John Ervin https://www.linkedin.com/in/johnaeervin https://johnnyi123.substack.com https://medium.com/@johnaervin Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Dr. John Ervin on Essential Ingredients of a Good Business System
  7. Jun 16

    Bob Whittemore on Direct Primary Care vs. Concierge Primary Care

    Many physicians know about Direct Primary Care (DPC) and Concierge Primary Care on a surface level, but what about when you go under the hood? How do they work? Which model is better for you? My guest today helps his clients sort these questions out, and he’ll give us his insights. Bob Whittemore is a consultant in the Healthcare Services Group with WebsterRodgers, based in South Carolina. Bob has over three decades of experience both as a senior executive at large physician practices and as a commercial lender at some of the country’s biggest banks. Bob brings practical and insightful understanding of the regulatory, financial, and operational pressures that healthcare entities encounter. In his consulting role, Bob advises physicians and their practices in the areas of operational and financial improvement, compensation, and overall practice optimization. In this episode Carl White and Bob Whittemore discuss: Core similarities and differences between DPC and concierge primary care The upsides and headaches of each one that physicians don’t realize until they start Keys to success in opening up, and missteps to avoid Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Bob Whittemore https://websterrogers.com/industries-who-we-serve/healthcare/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Bob Whittemore on Direct Primary Care vs. Concierge Primary Care
  8. Jun 9

    Lisa Levesque on The Pros and Cons of Expanding to More Locations

    There’s a saying in business: if you’re not growing, you’re dying. I personally don’t believe it but it’s popular. One way to grow is to add more locations. Is it a good idea for you? My guest today advises her clients on how to succeed in private practice, including when growing, and she’ll share her thoughts with us. Lisa Levesque is the principal and Business & Executive Coach at Breakthrough Business Strategies with a focus on healthcare professionals who are technically excellent but need help with the practice of business. Prior to her current business, Lisa held senior level leadership roles at Fidelity Investments, and she leverages these experiences to help her clients achieve business excellence. In this episode Carl White and Lisa Levesque discuss: Pros of expanding to more locations Cons of expanding to more locations Whether or not there are good vs. bad times to start adding locations Alternative ways to grow Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Lisa Levesque www.linkedin.com/in/llevesque Video Resources Lisa Levesque Mentioned in this Episode Help with a vision statement: https://www.youtube.com/watch?v=dZShbB59giM Help with a mission statement: https://www.youtube.com/watch?v=1xs4I349cdc Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    Lisa Levesque on The Pros and Cons of Expanding to More Locations
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About

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.