PracticeCare

Carl White
  • 5.0 (28)
  • MARKETING
  • UPDATED WEEKLY

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

  1. E.J. Cyran on Get An Offer To Sell? Buy Instead!

    4D AGO

    E.J. Cyran on Get An Offer To Sell? Buy Instead!

    Have you gotten an unsolicited offer to buy your practice recently? You might not have realized it, but that’s a signal that your local market might be attractive for you to be a buyer. What do you do at that point? My guest today helps his clients buy practices, and he’ll tell us what he thinks. E.J. Cyran has spent over a decade as a healthcare lawyer, which means he represents physicians, dentists and their practices in negotiating vendor agreements, buying or selling their practice, handling associate buy-ins, and getting advice on their regulatory and payor issues. He knows his way around HIPAA, telehealth, Medicare and all other matters affecting healthcare practices. E.J. is a go-to lawyer for his clients. In this episode Carl White and E.J. Cyran discuss: Why take the meeting for an unsolicited offer to buy your practiceHow to tell how serious the buyers areFinancing options availableComparing terms of sale (ex: higher vs lower offer, more control, better care for patients, etc)Determining what your own non-negotiables are (ex: you do or do not want to stay on after the sale, the buyer’s approach to patient care, etc).Factors to evaluate in a good purchase offerWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with E.J. Cyran https://www.foxrothschild.com/edward-j-cyran Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn:  http://www.linkedin.com/in/healthcaremktg

    47 min
  2. Daniel Tribby on Handling Leads in a Cash- vs. Insurance-Based Practice

    12/23/2025

    Daniel Tribby on Handling Leads in a Cash- vs. Insurance-Based Practice

    Are the types of patients willing to pay cash for treatment the same as, or different from, those who use their insurance? Obviously they’re different, at least in some respects. If that’s the case, then attracting new patient leads, and handling them, is different as well. How do you attract cash paying patients? My guest today did it himself, and he coaches his healthcare clients on how to do it, and he’ll share his insights with us. Daniel Tribby is a healthcare provider, effective business growth strategist, award winning author, top keynote speaker with a vision to help healthcare entrepreneurs build a practice that serves it's patients and sustain profitability for the long term. In this episode Carl White and Daniel Tribby discuss: The similarities and differences between insurance-based patients and cash-based patientsThe keys to attracting cash-based patientsThe keys to converting cash-based patients into paying patientsWant to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started. Connect with Daniel Tribby https://www.linkedin.com/in/iamdanieltribby/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn:  http://www.linkedin.com/in/healthcaremktg

    43 min
  3. David Zetter on Evaluating Insurance Companies and Plans

    12/16/2025

    David Zetter on Evaluating Insurance Companies and Plans

    If you take health insurance as payment, then choosing good payers makes sense. How do you figure out which payers to contract with? It’s a logical question that has a very involved, sometimes not so logical answer. My guest today helps his clients work successfully with insurance companies, including which ones to contract with, and he’ll share some tips with us. David Zetter is the founder and President of Zetter HealthCare, LLC in Mechanicsburg, PA and has over 24 years of operational and healthcare experience. David is nationally recognized for his speaking, presentations and healthcare business expertise. He is well versed in regulatory requirements, revenue cycle management, credentialing and contracting, compliance, and coding and documentation. He is considered an expert on Medicare, not only by his clients, but also through consultant colleagues and healthcare attorneys across the country. David is an expert on ERISA regulations, which protect over 80% of the claims in the US. He knows how to stop payor recoupments dead in their tracks, and what is legal and illegal in many payor contracts.  In this episode Carl White and David Zetter discuss: How to decide which insurance companies and plans to contract withHow to evaluate the payor, their contract, their reimbursement rates and other criteria for participationAdditional tips that can be done to properly evaluate payor and plan proposals?Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with David Zetter https://zetter.com/ https://www.linkedin.com/company/zetter-healthcare/ https://www.facebook.com/zetterhc https://www.instagram.com/zetterhealthcare/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    49 min
  4. Alexis Gallati on Bad Records Are Costly

    12/09/2025

    Alexis Gallati on Bad Records Are Costly

    Keeping good records is boring and tedious. Why bother? Because bad records can cost you thousands of dollars per year. My guest today helps her clients find those dollars in ways that are easy to track. She’ll share her ideas on this episode. Alexis E. Gallati is the founder and Lead Tax Strategist at Cerebral Tax Advisors and Cerebral Wealth Academy, and she’s the author of the book Advanced Tax Planning for Medical Professionals. She has over 20 years of experience in high-level strategic tax planning and multi-state tax preparation, and she has trained at the highest level, holding two master’s degrees. Alexis grew up in a family of physicians and is married to a private practice physician. That’s why she understands how hard medical professionals work to get where they are and why she provides simple and accessible tax solutions tailored to busy physicians. In this episode Carl White and Alexis Gallati discuss: Some simple examples of keeping good records leading to saving money (ex: mileage deduction, home office deduction)Some not so simple examples that are worth doingTools and systems to trackWant to be a guest on PracticeCare? Have an experience with a business issue you think others will benefit from? Come on PracticeCare and tell the world! Here’s the link where you can get the process started. Connect with Alexis Gallati Resources from Cerebral Tax Advisors: https://www.cerebraltaxadvisors.com/practicecare/ Cerebral Tax Advisors Facebook: https://www.facebook.com/cerebraltax Cerebral Wealth Academy Facebook: https://www.facebook.com/cerebralwealthacademy YouTube: https://www.youtube.com/@cerebralwealthacademy Personal LinkedIn: https://www.linkedin.com/in/alexis-gallati/ Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    46 min
  5. Mary Lou Savino on Building a Patient Referral System

    12/02/2025

    Mary Lou Savino on Building a Patient Referral System

    Getting referrals from other patients is critical to the success of any local practice. Are you really getting as many referrals as you can? My guest today has built a system to make sure she can say she does, and she’ll give us some insights into her system on this episode. Mary Lou Savino has been practicing physical therapy since 1992 and opened Be Fit PT & Pilates in 2008. She specializes in the use of Pilates as therapeutic exercise in rehab with an eclectic approach to incorporating Pilates, Dry Needling, Light Therapy and wellness modalities into treatments. Mary Lou has always been a fitness and health enthusiast, so her concept behind this integrated model was to be able to go beyond traditional PT and utilize things like light therapy, dry needling, Pilates and core strengthening, and massage therapies to be a more well-rounded practice and to be able to take PT to the next level. In this episode Carl White and Mary Lou Savino discuss: When she realized that building a system for referrals was a good moveThe core elements of her system, for example, the front desk’s role, and measuring patient responses to the systemWhat part(s) of the system she’s working on now, and whyWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Mary Lou Savino http://www.befitpt.com https://www.facebook.com/BeFitPTinDG https://www.instagram.com/befitphysicaltherapypilates/?hl=en www.linkedin.com/in/mary-lou-savino-b2127222 Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    39 min
  6. LynAnn Weaver on Referral Network Mistakes & How To Fix Them

    11/25/2025

    LynAnn Weaver on Referral Network Mistakes & How To Fix Them

    All practices need referrals from other providers, even primary care practices. Building a referral network that performs is one of the most misunderstood strategies to grow a practice that I’ve seen in my time working with private practice owners. My guest today runs a coaching business devoted to fixing this for her clients, and she’ll walk us through some of the biggest mistakes practice owners make and how to fix them. LynAnn Weaver is the founder & CEO of Healthcare Elevation Partners which has pioneered the fusion of healthcare leadership, business growth, and high performance coaching. As a former healthcare administrator turned Certified High Performance Coach, LynAnn is dedicated to elevating the success and well-being of physicians, healthcare leaders, and organizations. LynAnn has led teams to first-in-the-nation recognition, accelerated patient volume growth of physicians, practices, and service lines up to 67%, and has helped clients increase efficiency by 30% giving them more time to focus on the things and people most important to them. In this episode Carl White and LynAnn Weaver discuss: The mistake of underestimating the size of a referral networkThe mistake of thinking one meeting with a referral source is enoughThe mistake of not being memorable to referral sourcesWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with LynAnn Weaver www.healthcareelevation.com www.linkedin.com/in/lynannweaver www.instagram.com/lynannweaver www.facebook.com/lynannweaver https://www.youtube.com/@HealthCAREElevation Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    39 min
  7. Joe Lessard on Adding A New Associate

    11/18/2025

    Joe Lessard on Adding A New Associate

    Adding a new associate sounds cut and dry. After all, they’re there to treat patients, for which they have the training to do so. Easy, right? Not so fast. There’s more to it. My guest today advises his clients on numerous accounting and operational issues, including hiring, and he’ll share his experience with us. Joe Lessard is a partner at Professional Business Management, a healthcare practice management and accounting firm in the northwest Chicago suburbs. Joe has been with PBM since 2009 and a Principal since 2020. He has attained designations as a Certified Public Accountant (CPA), Health Practice Advisor (HPA), and as a Certified Healthcare Business Consultant (CHBC). He believes in rolling up his sleeves and is usually on site visiting his clients’ operations first-hand. Joe is responsible for all accounting and payroll services as well as personal and business tax returns for his clients. He helps them review operations and day-to-day aspects such as HR, employee benefits, retirement plans, collections, billing, and patient interactions. Every client has different needs and that’s why Joe’s commitment to his clients’ needs and his customer service is what he prides himself on. In this episode Carl White and Joe Lessard discuss The office cultural considerations, for example, the mission, values, and accepted and not-accepted behaviorsThe operational considerations, for example, credentialing, scheduling, etcThe marketing considerations, for example, the associate’s role in attracting patientsOther considerationsWant to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Joe Lessard https://www.linkedin.com/in/joelessardpbm/ https://www.instagram.com/thedoctorscpa/ For more depth on this episode, read Understanding and Managing Overhead Costs in Your Practice, a blog this guest wrote about it.  Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    37 min
  8. Beth LaChance on Using Medical Virtual Assistants

    11/11/2025

    Beth LaChance on Using Medical Virtual Assistants

    Finding good staff in your medical practice seems only to be getting more challenging. At the same time, more tools that substitute for in-office staff are available. Those tools should be helping, but sometimes they seem to make things more confusing. My guest today runs a medical virtual assistant company. They help their clients deal with staffing shortages and make sense of their choices to fill them. She’ll share her insights with us. Beth Lachance is leading Global Medical in vision and the day-to-day business operations securing the functionality of the business to drive extensive and sustainable growth. Combining her strong leadership and determination with over 22 years of corporate experience in the private and public sector of Surgical Device, Pharmaceutical, and Specialty Pharmacy Industries – she keeps the company moving forward with high-level strategy while understanding the details of day-to-day execution to ensure steadfast success. In this episode Carl White and Beth LaChance discuss: Changes in staffing landscape since our last podcast episode in 2022Projections for the future of staff availabilityUses of medical virtual assistantsAI and virtual assistants – are they competitors or collaborators?Want to be a guest on PracticeCare®? Have an experience with a business issue you think others will benefit from? Come on PracticeCare® and tell the world! Here’s the link where you can get the process started. Connect with Beth LaChance www.facebook.com/globalmedicalva www.instagram.com/globalmedicalvas www.linkedin.com/company/globalmedicalva www.youtube.com/@globalmedicalvirtualassistants https://gmva.com Connect with Carl White Website: http://www.marketvisorygroup.com Email:  whitec@marketvisorygroup.com Facebook:  https://www.facebook.com/marketvisorygroup YouTube: https://www.youtube.com/channel/UCD9BLCu_i2ezBj1ktUHVmig LinkedIn: http://www.linkedin.com/in/healthcaremktg

    46 min
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5
out of 5
28 Ratings

About

PracticeCare is devoted to helping private practice owners in healthcare stay private. We do that via guests who offer bite-sized business experience and advice…the kind you didn’t get in school. Our guests are private practice owners and service providers who help them. If you want to know just enough about business decisions you face to make a good one, PracticeCare is for you.

Information

  • Creator
    Carl White
  • Years Active
    2022 - 2025
  • Episodes
    204
  • Rating
    Clean
  • Copyright
    © MarketVisory Group, Inc.
  • Show Website
    PracticeCare