PriceSpider Ecommerce Connected PriceSpider

What is an ASIN on Amazon?  What is a Rogue ASIN on Amazon?  Are Rogue ASINs harming your brand?  What are they doing to your AMS spend?  What are Rogue ASINs doing to your digital footprint?  In today's eCommerce Connected Episode we discuss what Rogue ASINs are and what to do about them.
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In this episode of PriceSpider Ecommerce Connected we’ll talk about the Big news from Amazon and how your brand will be affected and benefit from it as they make all third party sellers on their marketplace public. There are three challenges outlined below…listen to the Podcast as we explore these challenges and discuss key strategies […]
The post How Brands Can Win as Amazon’s Third Party Seller Database Goes Public appeared first on .

Relationships between retailers and manufacturers can often become tense. As they each try to protect their margins and do what’s best for their customers, they can start to feel more like competitors than partners. But it doesn’t have to be that way. In this episode of Ecommerce Connected, host Anthony Capozzoli talks with Sean Dawes, […]
The post Why This Retailer Fights for Their Brands appeared first on .

What does a good pricing policy look like? Unfortunately, many manufacturers simply turn to Google or their competitors’ policies to answer this question, and what they find often creates a new problem, rather than a solution to their pricing issues. Michael Murphy, an attorney from K&L Gates and our latest guest on the Ecommerce Connected […]
The post The First Pillar of a Successful Pricing Policy appeared first on .

A lot of brands see a minimum advertised pricing (MAP) or unilateral pricing (UP) policy as the best way to correct price discrepancies and protect their margins. But creating a pricing policy is only part of the solution. And if you execute it poorly, a pricing policy can actually do more harm than good for […]
The post Why a Pricing Policy Can Make or Break Your Brand Integrity appeared first on .

When consumers think of your brand, what kind of experience, quality, and value do they associate with your name? When your store or website is the only point of sale, you have a lot of control over your customers’ experiences. But when you work with retailers, that’s not always the case. Every retailer you work […]
The post Brand Equity in the Digital Age: How to Fight for Your Brand Online appeared first on .