Problems Worth Solving

Healthia

Technology doesn’t transform services. People do. Problems Worth Solving brings you conversations with the leaders, practitioners, and radical thinkers reshaping health, care and support services. It's hosted by Sam Menter, co-founder of Healthia (www.healthia.services). From transformation and AI to prevention and human-centred design, each episode uncovers the ideas and experiences behind lasting change. Guests include NHS directors, policy shapers, entrepreneurs, clinicians, and designers — all united by a drive to solve complex problems. Listen if you would like to understand how health systems can evolve to meet today’s pressures and tomorrow’s possibilities.

Episodes

  1. Amber Vodegel: Designing for 150m global users

    SEP 5

    Amber Vodegel: Designing for 150m global users

    The way we design health apps is shaping who stays healthy and who gets left behind. In this conversation, Amber Vodegel, founder of the world’s largest pregnancy app, Pregnancy Plus, and now CEO of 28x, challenges how women’s health technology is built, funded, and trusted. Amber argues that health knowledge shouldn’t sit behind a paywall or be traded for personal data. With around 800 million people menstruating every day, access and trust matter. She’s designing a different path: on-device AI that keeps data on your phone, content at multiple reading levels so information is understandable without dumbing it down, and interfaces women feel comfortable opening anywhere—ditching traffic-light cues that confuse and stigmatise. We explore how 28x aims to sit between the NHS and TikTok—combining clinically validated content with formats people actually use. Amber opens up her playbook: a year of research-before-build, user research with teenagers and low-literacy groups, and a product strategy where cycle tracking earns attention for evidence-based education.  She also explains a circular business model: free at the point of use, ethical sponsorships and pay-it-forward contributions, and reinvesting profits into period products, education, and female founders globally. If you are interested in designing for trust, who should own health data, or how tiny on-device AI could reshape digital health, this episode offers a practical, provocative blueprint. It’s a story about turning design from surface polish into system change—and building technology that serves people first. Problems Worth Solving is brought to you by Healthia, the collaborative service design consultancy for health, care and public services. Find out more about our work at healthia.services.

    53 min
  2. Rachel Hope: Designing for the NHS shift to digital and prevention

    AUG 5

    Rachel Hope: Designing for the NHS shift to digital and prevention

    What if the word "solution" is generating more problems than it solves? In this revealing conversation, Rachel Hope, Director of Digital Prevention Services for the NHS, challenges our fundamental thinking about technology and transformation in healthcare. Rachel is building the architecture for a new kind of health service - one that's digital-first and prevention-focused. With stark statistics showing a 19-year gap in healthy life expectancy between the most and least deprived areas, and 40% of the NHS budget spent treating preventable conditions, the need for radical change is clear. The conversation digs into the role of human-centred design in creating effective services. Rachel explains how research has transformed their understanding of user needs, revealing unexpected insights like the importance of enabling couples to book vaccination appointments together. By embedding digital specialists alongside policy and operational teams, they're breaking down traditional silos and creating more responsive, intuitive services. Rachel envisions a future where digital services are so intuitive that "you don't even notice how great they are, unless you remember how bad it was before" - making healthcare as accessible as online banking while freeing up clinicians to focus on care rather than administration. Whether you're working in healthcare, interested in digital transformation, or simply care about creating more effective public services, this conversation offers fresh insights into how we can rethink our approach to complex problems.  Problems Worth Solving is brought to you by Healthia, the collaborative service design consultancy for health, care and public services. Find out more about our work at healthia.services.

    59 min
  3. Dr. Jonathan Gregory: Part 2, AI and groundbreaking research

    MAR 25

    Dr. Jonathan Gregory: Part 2, AI and groundbreaking research

    In this two part episode, we talk to Dr. Jonathan Gregory, a former NHS cancer surgeon turned healthcare innovator, to explore the intersection of data, digital tools, AI, and patient-centred design in transforming cancer pathways. With over 20 years in frontline surgery and leadership roles, Jonathan now works. as clinical advisor for Macmillan Cancer Support, and in roles at Imperial College, and NHS innovation programmes to rethink how healthcare is delivered—from AI-powered end-of-treatment communication to understanding the lived experiences of cancer survivors. He also runs his own consultancy Pivotal Health working with  the NHS, academia, startups, and third-sector organisations to develop and implement digital, AI, and data-driven tools. In part one we explore: What it's like working as a surgeonRedesigning cancer pathways and why the NHS struggles, despite simple solutions being within reachHealth inequalities in cancer care and how systems can be re-engineered to work for everyoneIn part two we explore: Where the real power of AI lies—not in replacing doctors but to challenge bias and support better decisionsAI's role in better patient communicationA groundbreaking national research trial, which is rapidly becoming the largest of its kindJonathan’s insights will challenge how you think about healthcare transformation, showing how human-centred design, behavioural science, and digital innovation can unlock real improvements—if we let them. If you’re interested in the future of healthcare, cancer treatment, health inequalities, or AI’s role in medicine, this is an episode you won’t want to miss. Problems Worth Solving is brought to you by Healthia, the collaborative service design consultancy for health, care and public services. Find out more about our work at healthia.services.

    43 min
  4. Dr. Jonathan Gregory: Part 1, transforming cancer pathways

    MAR 11

    Dr. Jonathan Gregory: Part 1, transforming cancer pathways

    In this two part episode, we talk to Dr. Jonathan Gregory, a former NHS cancer surgeon turned healthcare innovator, to explore the intersection of data, digital tools, AI, and patient-centred design in transforming cancer pathways. With over 20 years in frontline surgery and leadership roles, Jonathan now works. as clinical advisor for Macmillan Cancer Support, and in roles at Imperial College, and NHS innovation programmes to rethink how healthcare is delivered—from AI-powered end-of-treatment communication to understanding the lived experiences of cancer survivors. He also runs his own consultancy Pivotal Health working with  the NHS, academia, startups, and third-sector organisations to develop and implement digital, AI, and data-driven tools. In part one we explore: What it's like working as a surgeonRedesigning cancer pathways and why the NHS struggles, despite simple solutions being within reachHealth inequalities in cancer care and how systems can be re-engineered to work for everyoneIn part two we explore: Where the real power of AI lies—not in replacing doctors but to challenge bias and support better decisionsAI's role in better patient communicationA groundbreaking national research trial, which is rapidly becoming the largest of its kindJonathan’s insights will challenge how you think about healthcare transformation, showing how human-centred design, behavioural science, and digital innovation can unlock real improvements—if we let them. If you’re interested in the future of healthcare, cancer treatment, health inequalities, or AI’s role in medicine, this is an episode you won’t want to miss. Problems Worth Solving is brought to you by Healthia, the collaborative service design consultancy for health, care and public services. Find out more about our work at healthia.services.

    50 min

About

Technology doesn’t transform services. People do. Problems Worth Solving brings you conversations with the leaders, practitioners, and radical thinkers reshaping health, care and support services. It's hosted by Sam Menter, co-founder of Healthia (www.healthia.services). From transformation and AI to prevention and human-centred design, each episode uncovers the ideas and experiences behind lasting change. Guests include NHS directors, policy shapers, entrepreneurs, clinicians, and designers — all united by a drive to solve complex problems. Listen if you would like to understand how health systems can evolve to meet today’s pressures and tomorrow’s possibilities.

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