The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

  1. 22H AGO

    Google’s New Anonymous Reviews: New Problems, Smart Responses for Clinics [Propel Playback]

    Google’s new anonymous reviews are changing how your clinic shows up in Google Search and Google Maps. In this episode, I break down what the new anonymous review feature actually is, how it affects your reputation, and the simple steps you can take to manage it without losing your mind. We cover when to flag a review, how to respond without breaking privacy rules, and I share copy-and-paste reply templates you can customize for your own clinic so you are never stuck wondering what to say again.  💥💥💥Episode webpage, show notes, and copy-and-paste templates >> https://propelyourcompany.com/google-anonymous-review/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    24 min

  2. 3D AGO

    Clinic SEO Beyond Google: Platforms That Still Matter in 2026 | Healthcare SEO | Ep. 146

    In this episode, you’ll learn how to diversify beyond Google without trying to be everywhere. You’ll get a simple 3-tier framework to decide which platforms still matter for clinic SEO, reputation, and bookings, plus an easy scorecard to prioritize what’s worth your time. We cover: The Tier 1 foundation, website, Apple Maps, Bing, and reviewsTier 2 high-leverage platforms, one social channel, and the right directoriesWhy YellowPages can still support local visibility and consistencyHow to get “AI-ready” so your clinic is easier to find in tools like ChatGPT and GrokThe metrics that matter (calls, clicks, direction requests, and appointments)Walk away with a clear 90-day focus plan and a “good enough” checklist for each platform. >> Episode webpage, blog, and show notes: https://propelyourcompany.com/clinic-seo-beyond-google-platforms-that-still-matter/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    13 min

  3. JAN 1

    Should You DIY Your SEO Plan? [Propel Playback]

    SEO is one of the most powerful ways to attract new patients to your clinic—but here’s the big question: should you handle it yourself or hire experts to do it for you? In this episode, we dive deep into the debate between DIY SEO vs. working with professionals, breaking down the pros, cons, and even a middle-ground option that gives you expert guidance without the overwhelm. 👉Episode webpage & shownotes: https://propelyourcompany.com/should-you-diy-your-seo/ You’ll learn: Why SEO is essential for clinics that want to be found on Google, Google Maps, and even AI-driven searchesThe biggest advantages (and hidden pitfalls) of going the DIY SEO routeWhen it makes sense to call in SEO experts to save you time, stress, and costly mistakesHow hybrid options—like toolkits and “done with you” programs—help you stay hands-on with the right roadmapA clear decision framework to figure out which path is best for your clinic’s time, budget, and goalsIf you’ve ever wondered whether you’re better off rolling up your sleeves or passing the SEO work to someone else, this episode will give you the clarity you need to make the smartest choice for your clinic. Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    9 min

  4. 12/29/2025

    Navigating Google’s Suggested Changes to Your Business Profile [Replay] | Ep. 145

    Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. 👉Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/ Other resources:  Google Business Profile Guide: Boost Your Clinic’s Local SEOBoost Your Google Business Profile: 5 Advanced StrategiesFree Workshop + BONUS -- How to Dominate the 1st Page of Google and Get More New PatientsThe Ready. Set. Rank! Complete SEO Toolkit for ClinicsReady. Set. Rank! AcceleratorBook a Discovery Call Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    13 min

  5. 12/25/2025

    Hidden Price of Ignoring SEO: What Clinics Lose Without It [Propel Playback]

    If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you’re curious about SEO or ready to turn website traffic into foot traffic, this episode gives you clear, actionable steps to grow your clinic sustainably. Episode guide, blog post & show notes: https://propelyourcompany.com/hidden-price-of-ignoring-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    7 min

  6. 12/22/2025

    SEO 101: How to Improve Your Clinic’s Online Rankings (and Stay Visible in the Age of AI Search) | Healthcare SEO [Replay] Ep. 144

    When it comes to getting your clinic found online, one question always comes up: “How do I improve my website rankings on Google?” Whether you’re a chiropractor, acupuncturist, physical therapist, or wellness practitioner, your potential patients are searching for your services right now. The key is making sure your website actually shows up when they do. That’s where SEO — search engine optimization — comes in. And today, SEO looks a little different than it used to. With AI-powered search tools like Google’s AI Overviews, ChatGPT, and xAI’s Grok now summarizing results directly in search, visibility means more than just ranking #1. It’s about making sure your clinic is included in those intelligent, conversational answers that patients trust. Let’s explore how to do that. 👉Episode webpage, blog & show notes: https://propelyourcompany.com/seo-101-improve-your-clinic-rankings/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    13 min

  7. 12/18/2025

    Local Healthcare SEO: Why Your Yellow Pages Listing Still Matters for Clinics [Propel Playback]

    Most healthcare clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor. If you want a quick, low-effort way to get found by more patients, this episode shows you how. Episode webpage, blog, and show notes: https://propelyourcompany.com/yellow-pages-local-seo/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    11 min

  8. 12/15/2025

    Local Link-Building for Clinics: Simple Strategies That Boost Your Google Rankings | Ep. 143

    Local link building might sound technical, but at its core it is about relationships, reputation, and smart healthcare marketing. In this episode, Darcy breaks down how clinics can earn high quality local links that boost visibility in Google Search and Google Maps without turning link building into a full time job. You will learn what local link building actually is, why it matters so much for clinic websites, and where to find realistic link opportunities in your own backyard. From referral partners and community organizations to local media and resource guides, you will walk away with a practical plan you can start using right away. In this episode of The Clinic Marketing Podcast, you will discover how to: Turn existing professional relationships into safe, sustainable linksUse local directories, associations, and community involvement to support local SEOCreate simple content that naturally attracts local linksEvaluate which link opportunities are worth your time and which to skipIf you handle healthcare marketing for a clinic and want more “near me” visibility, stronger rankings, and more of the right patients finding you online, this episode is for you. >> Episode webpage and blog: https://propelyourcompany.com/local-link-building/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    29 min
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About

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

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