The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers

Darcy Sullivan, Online Marketing Strategist & SEO Expert // Propel Marketing & Design
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

  1. 1D AGO

    SEO for Physical Therapists: 3 Steps to Get Found, Get Clicks, and Get Patients [Special Episode]

    Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors.  So, how do you find new patients? Or, should we say: How do new patients find you?  Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Whether you’re a physical therapist new to SEO or have been utilizing it for years, this post will give you invaluable insight into creating a stellar SEO campaign that makes your visitors, Google, and ROI happy.  🎉Grab your FREE Physical Therapy SEO Quickstart Guide We’re going over: What SEO isWhy SEO is crucial to your successThe three pivotal SEO steps every physical therapist needs to takeWhat to know about your Google Business Profile And moreEpisode website and blog post: https://propelyourcompany.com/seo-for-physical-therapists/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    8 min

  2. 4D AGO

    Big Changes Hitting Google Maps: How Clinics Can Win the New "Ask a Question" Game | Ep. 150

    Google is phasing out the classic Q&A section on Google Business Profiles and replacing it with AI-powered "Ask" features in Google Maps, driven by Gemini. For clinic owners, chiropractors, physical therapists, acupuncturists, med spas, and other healthcare providers, this shift means patients now get instant AI-generated answers about your services, insurance, hours, accessibility, and more - pulled from your profile, reviews, website, photos, and beyond. ⚡Episode guide, blog & podcast notes:  https://propelyourcompany.com/google-ai-answers/ If your info isn't clear and consistent, the AI might say "I don't have enough information" or get it wrong - costing you leads to competitors. In this episode of the Clinic Marketing Podcast, Darcy Sullivan from Propel Marketing and Design breaks down: Why the old Q&A vanished and where the new AI "Ask about this place" button is appearing (especially in Google Maps).Why healthcare categories (like many medical clinics) are rolling out unevenly - but the change is coming.Real patient questions clinics face: "Do you take my insurance?", "Same-day appointments?", "Do you treat kids/sciatica/migraines?", "Parking available?", "Wheelchair accessible?"A clinic-specific AI-feeding checklist: GBP basics, categories/services/attributes, strategic photos/videos, review prompts for detailed language, website FAQs, social posts, and more.7-day action plan to audit and optimize your Google Business Profile + website this week.How to monitor AI answers and avoid misinformation risks.Even if the feature hasn't hit your listing yet, building an "AI-ready" info ecosystem is one of the top local SEO moves for clinics right now - boosting visibility in Maps and search. Tune in for practical steps to make sure Google's AI answers questions the right Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    14 min

  3. JAN 29

    SEO for Chiropractors: What Actually Works [Special Episode]

    If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead.  Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    18 min

  4. JAN 26

    Preventive Care Marketing for Clinics: How to Attract Patients Who Want a Plan, Not Just a Quick Fix | Ep. 149

    In this episode, we’re talking about preventive care marketing, how to attract patients who want to stay ahead of problems, not just react when something hurts. If your marketing mostly speaks to pain and urgent symptoms, you can end up in a cycle of one-time visits and inconsistent momentum. Preventive care content helps you reach the “I feel fine, but…” crowd, the desk workers, active adults, busy parents, and anyone noticing early warning signs who wants a clear plan before things spiral. You’ll learn a simple framework for what to publish, how to talk about prevention without sounding pushy, and how to guide someone from awareness to taking action. I’ll also share an easy monthly content strategy you can repeat without posting every day, plus the language that helps this kind of content convert. If you want to build a steady stream of patients who value consistency and long-term progress, this is for you. 💥Episode webpage, show notes, & blog: https://propelyourcompany.com/preventive-care-marketing-for-clinics/ ⚡Book a discovery call, and we’ll help youmap out your next steps. https://calendly.com/propelyourcompany/discovery-call  Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    21 min

  5. JAN 22

    5 quick AI hacks to improve your Google Business Profile & “near me” searches | Google Maps [Propel Playback]

    Five fast AI moves. One stronger Google Business Profile. More of the right patients finding you. This episode shows you how to use AI to keep your Google Business Profile Listing active and credible in a few minutes. You’ll hear the key areas where AI helps, the pitfalls to avoid, and the prompts waiting for you in the show notes. Press play and turn views into appointments.  Episode webpage, resources, copy-and-paste promts, & more: https://propelyourcompany.com/gbp-ai-hacks/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    14 min

  6. JAN 19

    How one chiropractor jumped 30+ Google positions, and how you can too | Ep. 148

    In this short episode, we are talking about what actually moves the needle in clinic SEO right now, and why so many clinics feel stuck even when they are “doing all the things.” You will hear two real outcomes from clinics that focused on the right fixes in the right order, including a 30+ position jump in Google for the keyword phrase “chiropractor in their city,” plus what we are seeing with patients finding clinics through AI searches. I also walk you through a simple way to stop guessing, figure out what matters most for your clinic, and track progress without drowning in data. If you want clearer rankings in Google Search, better visibility in Google Maps, and a plan that keeps up with how search is changing in 2026, this episode will help you know what to do first. Learn more about the Ready. Set. Rank! Accelerator Program:  https://propelyourcompany.com/ready-set-rank-accelerator/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    14 min

  7. JAN 15

    Chiropractic Marketing: 10 Quick Website Tips to Boost Your Chiropractic Clinic [Propel Playback]

    Boost your chiropractic practice with these 10 easy website tips! Learn practical fixes to attract and retain more patients, from mobile-friendly design to online booking and SEO. Implement these changes this week to grow your clinic!  Episode webpage & shownotes: https://propelyourcompany.com/10-chiropractic-website-tips/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    9 min

  8. JAN 12

    YouTube SEO for Clinics Made Simple: Easy First Steps | Ep. 147

    You don’t need to be a full-time YouTuber to get results from YouTube. In this episode, you’ll learn a simple YouTube SEO strategy for clinics so your videos can actually get found by the right patients. We’ll cover what topics to record first, how to choose one main keyword per video, and how to write titles, descriptions, tags, and thumbnails that support YouTube search. You’ll also get a quick checklist, a four-video starter plan, and the key metrics to track so you know it’s working.  >> https://propelyourcompany.com/youtube-seo-for-clinics/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. >> Save your spot 🎉 In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! 🎉 NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients without spending a dime on ads https://propelyourcompany.com/learn 📞Book a discovery call - Book a discovery call with Propel to see how smart SEO and website design can help your clinic get found online. https://propelyourcompany.com/ Let's Stay Connected: Website - https://propelyourcompany.com/ Free SEO Training 🎉 - https://propelyourcompany.com/learn Instagram Facebook YouTube

    9 min
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About

Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice. From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom.  You’ll get practical tips to help you stay ahead of the curve and outshine your competition. Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services. The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age. Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level. For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together! For more details, visit: https://propelyourcompany.com/ 

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