Proptech Pulse

Shelley Robinson

Shelley Robinson is a seasoned strategist, leader, writer, and speaker specializing in multifamily and property technology (PropTech) solutions. Her expertise lies in helping institutional investors, property management companies, and emerging build-for-rent operators navigate the complex landscape of real estate performance, technology optimization, operational excellence as well as data driven results and outcomes.

  1. FEB 24

    054 - From Bartender to Tech Innovator: Maz Khan's Story

    In this episode of PropTech Pulse, Maz Khan https://www.linkedin.com/in/mazrukh/ shares his inspiring journey from working as a bartender during his master's studies to becoming a tech innovator in the telecom industry. He discusses the importance of building a passionate company, challenging the status quo in telecom advisory, and the critical role of details in real estate operations. Maz emphasizes the need for adaptability and human compassion in the rapidly evolving PropTech landscape, as well as the significance of maintaining a strong reputation. He envisions a future where telecom advisory services are more tech-forward and detail-oriented, and shares exciting upcoming innovations at Vitalis Smart Communities.Chapters00:00 Maz Khan's Journey: From Bartender to Tech Innovator04:25 Building a Passion-Driven Company07:21 Client Insights: The Importance of Custom Solutions10:17 Navigating Challenges in the Telecom Industry11:44 The Shift Towards Bulk Internet Solutions14:04 Attention to Detail: The Key to Success15:42 Attracting Talent: Building a Strong Team18:09 Essential Skills for the Future of PropTech20:22 Lessons Learned: The Value of Reputation22:22 Envisioning the Future of Telecom Advisory24:07 Overhyped Trends in PropTech24:56 Underrated Opportunities in Insurance and Liability25:58 Upcoming Innovations at Vitalis Smart Communities28:18 Advice for Founders: Stay Relentless🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!

    32 min
  2. FEB 13

    052 - Building Community: The Role of Technology in Multifamily Housing

    In this episode of PropTech Pulse, Shelley Robinson speaks with Margette Hepfner https://www.linkedin.com/in/margette/ from Build about her leadership journey, the importance of rewarding renters, and the challenges and opportunities in the PropTech industry. They discuss the significance of company culture, enhancing resident experiences, and the future of multifamily housing. Margette shares insights on the role of technology in real estate and offers advice for industry leaders.Chapters00:00 Introduction to PropTech Pulse and Leadership Journey02:46 The Importance of Rewarding Renters05:22 Building a Positive Company Culture07:58 Transitioning from Operations to Tech10:35 Enhancing Resident Experience and Retention13:26 The Role of Technology in Multifamily Housing16:12 Challenges in the PropTech Industry18:45 The Future of Multifamily Housing21:14 Advice for Industry Leaders23:49 Conclusion and Future Directions🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!📰 Sign up at https://multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    37 min
  3. JAN 30

    051 - Chris Kluesener

    In this episode of PropTech Pulse, Chris Kluesener, co-founder of Matcha Electric, shares his journey from being a renter unable to access EV charging to leading a company that provides affordable EV charging solutions for multifamily properties. He discusses the importance of sustainability, the shift from traditional business models to innovative solutions, and the impact of their work on communities. Chris emphasizes the need for property owners to rethink their approach to EV infrastructure and highlights the future of EV charging in the context of rising energy costs and technological advancements.Chapters00:00 The Founder’s Journey: Chris Klusener's Story03:46 The Mission Behind Matcha Electric06:47 Innovating Beyond Hardware: A New Approach to EV Charging09:47 Client Success Stories: Impact in Action12:49 Affordable Housing and EV Charging: Bridging the Gap15:54 Sustainability Meets ROI: The New Business Model18:59 The Future of EV Charging: Trends and Predictions21:50 Navigating the EV Landscape: Insights for Property Owners24:38 2030 Vision: The Future of Energy Management27:45 Overhyped Trends in PropTech and Final Thoughts30:52 Key Takeaways and Announcements34:16 OUTROVID- PROPTECH - REV 1.mp4 🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    35 min
  4. 12/15/2025

    050 - The Human Element in PropTech

    In this episode of PropTech Pulse, Shelley Robinson interviews Laura Hamilton from eResources, discussing her journey from banking to the multifamily housing industry. Laura shares insights on the importance of client relationships, the role of technology in property management, and the impact of AI on the industry. She emphasizes the need for a strong team culture and the benefits of going paperless. The conversation highlights the evolving landscape of PropTech and the significance of adapting to new technologies while maintaining a personal touch with clients.00:00 Introduction to Laura Hamilton and eResources03:41 Transitioning from Banking to PropTech06:35 The Importance of Client Relationships09:44 Technology Trends in Multifamily Housing12:45 Hiring and Team Dynamics15:44 Navigating Property Management Systems18:48 Embracing AI in Property Management21:47 Security and Governance in AI Usage24:48 Conclusion and Future Insights🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    27 min
  5. 11/07/2025

    48 - The Future of Multifamily Housing

    In this episode of PropTech Pulse, Jenna Tuttle from Zego shares her journey from being a high school history teacher to a product management expert in the PropTech industry. She discusses the evolving landscape of multifamily housing, the challenges faced by property management companies, and how Zego is addressing these issues through innovative technology solutions. Jenna emphasizes the importance of enhancing the resident experience, the impact of utility management on property operations, and the need for the industry to adapt to changing demands. She also shares insights on overhyped trends in PropTech and makes bold predictions for the future of multifamily housing.Jenna Tuttle transitioned from teaching to technology 28 years ago.Product management is about solving problems for clients and engineers.The PropTech industry benefits from diverse perspectives.Comfort with the status quo can hinder innovation.Technology is rapidly changing what was once impossible.The demand for affordable housing will continue to rise.Residents expect seamless, tech-driven experiences.Utility management can significantly impact NOI.Overhyped trends may distract from core resident needs.The future of multifamily housing is about flexibility and adaptability.00:00 Introduction to Jenna Tuttle and Her Journey07:07 Current Trends in Multifamily and PropTech10:17 Zego's Solutions for Property Management Challenges19:20 Utility Management and Its Impact on NOI22:57 Overhyped Trends in PropTech27:46 Future Predictions for Multifamily Housing30:16 Announcements and Closing Remarks🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    32 min
  6. 11/02/2025

    47 - Transforming Multifamily Management with AI

    In this episode of PropTech Pulse, host Shelley Robinson engages with Cat Allday, a seasoned technology leader, to discuss the transformative impact of AI and automation in the multifamily property management sector. They explore Cat´s journey in technology, the challenges faced by property managers, and the innovative solutions offered by RealmX. The conversation delves into the importance of operational efficiency, the role of AI in enhancing resident experiences, and the future of property management as it evolves with technology. Cat emphasizes the need for a holistic approach to property management that prioritizes both operational efficiency and resident satisfaction, while also addressing the ethical considerations of AI implementation.Cat has nearly 30 years of experience in technology, starting in hospitality.AI is seen as a key driver for operational efficiency in multifamily management.Property managers are often overwhelmed with repetitive tasks and communication.RealmX Performers offer a new approach to automation, moving beyond traditional rules-based systems.The importance of native AI solutions for better data access and contextual understanding.Contextual awareness allows AI to provide tailored responses based on historical data.Redefining roles in property management will focus more on resident engagement and community building.The future of property management will prioritize resident experience and community amenities.Responsible AI practices are crucial for ethical implementation in property management.The competitive landscape in property management is rapidly evolving with AI advancements.00:00 Introduction to PropTech Pulse00:49 Cat´s Journey in Technology and Product Management04:00 The Role of AI in Multifamily Operations06:03 Challenges in Property Management Today09:08 RealmX Performers: A New Approach to Automation10:54 Complex Workflows and Automation in Property Management13:54 Real Customer Success Stories with RealmX15:02 The Importance of Native AI Solutions18:12 Contextual Awareness in Property Management20:56 Redefining Roles in Property Management24:02 The Future of Property Management and Resident Experience30:00 Responsible AI and Its Implications33:00 Advice for Property Managers in the Evolving Landscape36:56 Vision for Property Management in 2030🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!#CustomerExperience #PersonalizedService #ActiveListening #CXStrategies #EarnedProspects #CustomerSatisfaction #Referrals #MultifamilyLeadership #ResidentExperience #PropertyManagement

    43 min
  7. 10/24/2025

    045 - Proptech Trends in alternative verticals - Student and Off Campus Housing

    What happens when innovation meets real estate? In this episode of PropTech Pulse, Shelley Robinson sits down with Whitney Kidd, Senior Vice President of Innovation and Technology at Preiss, to unpack how technology is reshaping the multifamily housing industry. From AI-driven automation to reimagined staffing models and next-level resident experiences, this conversation explores the future that’s already knocking on the industry’s door.Whitney shares her inspiring journey from multifamily operations to leading innovation at a major company—offering a front-row view of the opportunities and challenges that come with embracing technological change. Whether it’s robotics, data-driven decisions, or creating cultures that champion innovation, this episode challenges every real estate professional to think: are we ready for the shift?In This Episode:Why the multifamily industry must embrace AI and automation to stay competitive.What innovation leaders can do to prepare their teams for technological transformation.The future of resident experiences will be shaped by data, automation, and Gen Z expectations.How organizations can build a culture that champions adaptability, learning, and innovation.🎧 Listen now to discover what the next chapter of multifamily innovation looks like—and how you can lead the change.👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry’s hottest topics!🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!#PropTech #MultifamilyInnovation #AIinRealEstate #Automation #ResidentExperience #ChangeManagement #RealEstateTech #InnovationLeadership

    31 min

About

Shelley Robinson is a seasoned strategist, leader, writer, and speaker specializing in multifamily and property technology (PropTech) solutions. Her expertise lies in helping institutional investors, property management companies, and emerging build-for-rent operators navigate the complex landscape of real estate performance, technology optimization, operational excellence as well as data driven results and outcomes.