Publish & Prosper

Matt Briel & Lauren Vassallo
  • 4.6 (20)
  • BOOKS
  • UPDATED WEEKLY

Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com. 

  1. 12/03/2025

    Looking Ahead at Publishing Trends for 2026

    In this episode, Lauren & Matt peer into their crystal balls for a look into the future (or make some very sound projections grounded in knowledge and experience). We take turns sharing our insights and expectations for what’s to come in the publishing industry in 2026, including:  🔮 Print-on-demand will become as important to the publishing supply chain as other tech solutions over the years 🔮 Authors will explore more ways to build their brand by blending self-publishing and traditional publishing strategies 🔮 Traditional publishers will adopt direct sales practices, both to increase their profit margins and to build relationships with readers But the real question is…was there confetti in Matt’s future? Watch the episode on YouTube to find out!  Dive Deeper 💡 Explore These Resources Check out Matt’s book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with Print-on-DemandLulu’s 2025 Books & Business Insights Report💡 Listen to These Episodes Ep #78 | How to Use Generative AI to Sell More BooksEp #97 | How Print-On-Demand is Fueling the Resurgence of MagazinesEp #99 | 2025 Plot Twists in Publishing (That Everyone Saw Coming)💡 Read These Blog Posts Digital Printing for Traditional PublishersAmazon Isn’t the Only Option: Going Wide to Diversify Your Book SalesWhat Can Lulu Do For You? Sound Bites From This Episode 🎙️ [5:58] “Print-on-demand models will become as important, I think, to the publishing supply chain as some of the other things that have surfaced over the years.” 🎙️ [29:23] “Anytime you can gain a full percentage point, multiple or even double digit percentage points, like that's an opportunity you want to jump at. So when you look at what direct sales affords you, when that's implemented properly, especially with a print-on-demand model, there's just no arguing with that.” 🎙️ [35:35] “I think if we…let's say six months from now, we talk about the trend of POD for new users coming into the ecosystem. Yeah, I bet it's more than an uptick.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    44 min

  2. 11/26/2025

    2025 Plot Twists in Publishing (That Everyone Saw Coming)

    In this episode, Matt & Lauren look back on this year in publishing. We review some of our predictions from 2024 and how those trends impacted the industry in 2025, including:  How AI continued to dominate the conversation Why more and more authors and publishers are exploring direct salesHow traditional publishers are adopting print-on-demand solutionsWhy building community is more important than everListen now, or watch the full episode on YouTube!  Dive Deeper 💡 Explore These Resources Lulu | 2025 Books & Business Insights ReportKajabi | State of Creator Commerce Report 2025Jane Friedman | The Key Book Publishing Paths: 2025–2026 💡 Listen to These Episodes Ep #52 | Did Indie Authors Publish and Prosper in 2024? Ep #56 | The Indie Author's Guide to Going Wide With Your Book DistributionEp #68 | Maximizing Your Chances of Discoverability in Generative AI SearchEp #96 | Building a Landing Page for Your Book💡 Read These Blog Posts Author Research: What the Top 5% of Creators Do DifferentlyDigital Printing for Traditional Publishers Sound Bites From This Episode 🎙️ [18:20] “[Selling direct] has become so common and so easy that I think that not only will it continue, but I think you're really gonna start seeing a lot of major players adopting it now going into 2026.” 🎙️ [27:15] “I don't think we're gonna be living in a world much longer where it's an us versus them mentality, indie publishing versus traditional publishing.” 🎙️ [40:25] “I think that this year people really kind of had the reality check of, oh shit, we can't do it this way. I cannot put all of my eggs in this basket if I'm not the one holding the basket.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    47 min

  3. 11/19/2025

    Profit On-Demand: From Podcaster to Published Author

    In this episode, Lauren interviews everyone’s new favorite author…Matt Briel! Lauren & Matt talk through the experience of writing, editing, and publishing a book. Hear firsthand how Matt developed a writing practice that worked for him, what it was like working with a professional editor and beta readers, and where he found the motivation and inspiration to get his book published.  Check out Matt’s new book Profit On-Demand: The Creator’s Guide to Building a Profitable Business with Print-on-Demand.  Watch the video episode, streaming now on YouTube.  Dive Deeper 💡 Listen to These Episodes Ep #53 | How to Create A Writing Habit That Actually SticksEp #75 | 7 Steps to Publishing Your BookEp #93 | Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them)💡 Read These Blog Posts How to Write a Book: A 6-Step Guide for BeginnersPre-Publishing Checklist For Your BookTurning Your Content Into a Book: A Step-by-Step Guide for Creators💡 Watch These Videos Lulu U Playlist | Start Here! Lulu U Playlist | Publishing on Lulu How to Get Started with Direct Sales Sound Bites From This Episode 🎙️ [8:55] “When it comes to nonfiction book publishing you are inherently going to become even more of an expert in whatever it is you're talking about. Because you have to actually do research and process the thing that you're working on and become articulate about how to explain these things.”  🎙️ [24:01] “Making progress, I think, tangible progress that you feel good about really helps you stay locked in.” 🎙️ [41:50] “But you know, a lot of it is you're making these changes because if you have trust in your editor and you have a good editor, then I mean, that's the point. You should take those suggestions and make them.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    50 min

  4. 11/12/2025

    How Print-On-Demand is Fueling the Resurgence of Magazines

    In this episode, Matt & Lauren explore one of our current favorite industry trends: the resurgence of print magazines! We talk through the many ways creators, entrepreneurs, and businesses are using print-on-demand, and:  Why print magazines are making a comebackHow creators are publishing, selling, and distributing magazinesDifferent types of magazine products Watch this episode on YouTube! Dive Deeper 💡 Learn How to Create a Magazine with Lulu 💡 Listen to These Episodes Ep #33 | Books You Can Create Using Your Existing ContentEp #58 | Creative Ways to Use Print-On-Demand to Support Your BusinessEp #81 | Printing Money: How to Turn Subscription Content into Books💡 Read These Blog Posts How to Create Print-On-Demand Magazines for Your BusinessBooklet Printing With Lulu: Fast, Flexible, and Inventory-FreePrint-on-Demand is the Perfect Solution for Selling Backlist Titles💡 Watch These Videos Lulu U | How to Launch a Print SubscriptionPlaylist | Content Monetization  Sound Bites From This Episode 🎙️ [8:32] “Magazines as traditionally or historically referenced, you would think of things like US Weekly, Time, People, Cosmopolitan, and some of the others. But what's happening in resurgence right now are more of the niche publications, things that focused on very specific topics - crafts, trades, collectibles, tech things.” 🎙️ [24:48] “It positions them as thought leaders in that space, as experts. And then secondarily acts as a lead magnet for them. So that when those businesses find themselves in the market, or have a need for what that brand offers, the first thing they're gonna think about is that brand. Because they're used to getting that content in the mail from them and looking at it as a very trusted resource.” 🎙️ [38:08] “Magazines, catalogs, things like that, they're not new, but the accessibility of them is. The idea that the average person could just print a magazine right now, that's still something that a lot of people haven't really had access to ever. 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    44 min

  5. 11/05/2025

    Building a Landing Page for Your Book

    In this episode, Lauren & Matt simplify your website down to a single landing page with one goal in mind: selling your book. We talk through reasons why you may choose to build a landing page instead of a full website, what you need to consider before building out your page, and how to use different tools and platforms to build your custom page.  Tune in now wherever you get your podcasts, or watch the episode on YouTube. Dive Deeper 💡 Explore These Resources Justin Moore’s Sponsor Magnet Landing PageBooks.byStck.meKitCarrdMake💡 Listen to These Episodes Ep #31 | Your 7-Step Guide to Building an Online BookstoreEp #68 | Maximizing Your Chances of Discoverability in Generative AI SearchEp #86 | Maximizing Your First Impression in the Attention Economy💡 Read These Blog Posts How to Create High-Converting Landing Pages for Your Book Marketing Campaigns7 Ways to Drive Traffic to Your Author WebsiteCarrd Review: Simplified Author Websites💡 Watch These Videos Lulu U Playlist | Selling Books Through Your Website Lulu U Playlist | Direct Sales Sound Bites From This Episode 🎙️ [14:40] “That's the beauty of a landing page, too. Oftentimes a website is really aimed at, kind of everybody, you know, you're just trying to attract everybody, to a degree. But landing pages, you can really sort of dig in at a per audience or per vertical level.” 🎙️ [45:34] “The main goal of selling direct is that you want access to your customer data. So the whole reason that you would, in theory, want to be doing this is so that you can be collecting your customer data, so that you can continue to build a relationship with them.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    49 min

  6. 10/29/2025

    How Podcasting Changed Our Game (and How it Can Change Yours Too)

    Celebrate two years of Publishing & Prospering with us! In this episode, Matt & Lauren reflect on two years of podcasting, sharing what we’ve learned since the beginning, how podcasting has changed the way we create, share, and understand content, and where we see Publish & Prosper going next.  Whether you’re curious about how a podcast could impact your brand or just want to sneak a behind-the-scenes look at Publish & Prosper, this is for you! Listen now wherever you get your podcasts, or watch the video episode on YouTube. Dive Deeper 💡 Listen to Our Top 5 Episodes Ep #31 | Your 7-Step Guide to Building an Online BookstoreEp #79 | How Justin Moore Sold Over 1,000 Books in 90 DaysEp #61 | Creating a Custom Book Business Using Lulu's Print API Ep #38 | From Manuscript to Market: 5+ Tools to Help You Draft, Publish, and Sell Your BookEp #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-Launch 💡Show These Episodes a Little Love Ep #23 | How to Survive (and Thrive) at Conferences and EventsEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?Ep #64 | Extend Your Books’ Shelf Life with Backlist Book Marketing 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    49 min

  7. 10/22/2025

    Crafting a Content Strategy That Actually Works

    In this episode, Lauren is joined by Lulu’s Senior Marketing Manager, Paul Hobday, for an inside look at content strategy with two content marketing nerds. We dive into: 🫱🏻‍🫲🏽 Understanding your different content channels and how they support each other 💡 How to build an effective content strategy (and why it’s essential that you do) 🧰 Making good use of the tools and resources at your disposal to design the best possible plan And more! Listen now, or watch the full episode on YouTube.  Dive Deeper 💡 Explore These Resources AsanaTrelloSparkToro💡 Listen to These Episodes Ep #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #74 | Paul's Pod: Your Guide to Taking Your Writing Habit to the Next LevelEp #86 | Maximizing Your First Impression in the Attention Economy💡 Read These Blog Posts Tracking Your Marketing Efforts With UTM TagsWhat Is Content Marketing for Authors and Creators?Recommended Writing, Planning, and Strategy Tools  Sound Bites From This Episode 🎙️ [3:17] “People who are naturally creative are more creative when there's constraints, because it forces you to work within a constraint. It really forces you to focus on your message or what you're trying to convey or whatever. So I like to think of strategy as self-imposed, but very thoughtful constraints.” 🎙️ [19:13] “It's easy to fall into the habit if you don't have a strategy in place of just posting whatever's top of mind.” 🎙️ [36:12] “The biggest thing your strategy should do is help relieve you of the stress so that you can actually enjoy creating the content, and enjoy getting to know your audience or capturing new email subscribers or whatever it is your goal is.”  💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    1h 5m

  8. 10/15/2025

    Tales from the Scrypt: Self-Publishing Horror Stories (and How to Survive Them)

    In this episode, Matt & Lauren share three chilling scenarios bound to keep you up at night and our tips for surviving your worst book publishing nightmares! Hear the horrifying tales of:  🕸️ The Monstrous Cover Art Mockup 👻 The Proof Possessed by Problems 🔪 The Beta Reader Butcher Listen now, or watch the full episode on YouTube…if you dare. Dive Deeper 🕸️ Monstrous Cover Art Mockup Ep #21 | Cover to Cover: Getting Your Book Design RightThe Secret to Cover Design SuccessWebinar | What Makes a Good Book Cover with Bailey Designs Books 👻 Proof Possessed by Problems 5 Visual Indicators Your Book Is Self-PublishedBlog Posts on Book FormattingVideos on Book FormattingLulu’s Free Publishing Resources🔪 The Beta Reader Butcher Ep #20 | Do You Need to Hire Professional Editors for Your Book?10 Errors Writers Make That Editors HateTypes of Book Editing and How to Get Them Done Sound Bites From This Episode 🎙️ “This episode is for you if you've ever woken up in a cold sweat from nightmares about a truly horrible cover design.” [3:23] 🎙️ The Monstrous Cover Art Mockup → You get your cover art back from your designer and you absolutely hate it. Now you have to figure out how to share that feedback with your designer, and how to better make your dream cover a reality.   [16:18] 🎙️ The Proof Possessed by Problems → You order a print proof and it comes back riddled with cover or interior errors. Now you need to figure out where it all went wrong, and what you need to do in order to fix it.  [30:19] 🎙️ The Beta Reader Butcher → You asked a few friends to beta read your book and they tore it to shreds. Now you need to figure out how to process that critical feedback…and maybe how to save your friendship.  💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    50 min
See All (101)

4.6
out of 5
20 Ratings

About

Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com. 

Information

  • Creator
    Matt Briel & Lauren Vassallo
  • Years Active
    2023 - 2025
  • Episodes
    101
  • Rating
    Explicit
  • Copyright
    © 2025 Publish & Prosper
  • Show Website
    Publish & Prosper

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