Raving Coaches

Endotype™
  • 4.5 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

  1. 5D AGO

    How To Build a Business That Fits Your Life with Alissa Bickar (Captain)

    I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles. What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode. If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself. Timestamps Edit 05:30 — Alissa’s background & “entrepreneurship saves the world” 12:10 — Real estate myths, identity, and opportunity 18:01 — The “buffet line” problem in coaching 21:19 — Unschooling, human potential, and identity development 25:47 — Captain Endotype strengths in business 37:09 — Why traditional marketing fails coaches 41:47 — Strategic partnerships & community-based growth Guest Bio Alissa Bickar, The Consultress, is a real estate investor and business coach who bridges personal development with tactical, strategic business building. She helps high performers become more themselves, gain clarity about what they want, and build systems that support sustainable growth using her SIMPLE Method™. With 20+ years in entrepreneurship, finance, and consulting, she supports professionals in rising above the noise by amplifying their unique strengths. Guest Links YT/LI/IG/FB: @consultress Listen to Alissa’s Podcast: https://builtforthisshow.com Facebook: https://m.facebook.com/consultress Instagram: https://instagram.com/consultress/ LinkedIn: www.linkedin.com/in/alissabickar YouTube: youtube.com/@consultress Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This Listen to more episodes of Raving Coaches: Spotify → https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple Podcasts → https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    45 min

  2. 12/23/2025

    Real Tools To Reduce Childhood Anxiety At Home With Linda Eskay (Defender)

    I recently interviewed Linda Eskay, a Defender Endotype, and someone who brings a refreshing level of clarity to a problem most parents are secretly wrestling with: anxious kids who feel overwhelmed, pressured, or disconnected. Linda doesn’t treat anxiety as a disorder; she treats it as information. A signal that something in the environment is misaligned. And she shows parents how to shift the patterns inside their home so that their kids can breathe again. In this conversation, we talk about belonging, nervous system regulation, internal motivation, and what actually creates emotional safety for young people. What I love about Linda’s approach is how grounded it is. She brings real stories from her own kids — letting go of grade perfectionism, raising problem-solvers instead of rule-followers, helping them trust their intuition instead of external expectations. We also get honest about the systems that label kids too quickly, the rise in self-silencing among Gen Z, and the emotional cost of growing up in a world that demands adult level clarity from children still figuring themselves out. Coaches, educators, and parents will hear themselves in this episode. Linda blends neuroscience, spirituality, and practical household tools that any parent can use. She breaks down the root causes behind anxiety, the subtle ways kids suppress themselves to belong, and how parents can create a container where their children feel safe being who they are. If you work with families — or you’re raising one — this episode gives you tools that make a real difference. Guest Bio Linda Eskay is a heart-centered advocate, speaker, and coach whose message is about true solutions and true prevention of childhood anxiety. Her soul-led mission is to help parents and young people reconnect to who they truly are beneath the layers of pressure, expectation, and fear. Guest Links Linda’s Linktree: https://linktr.ee/lindaeskay  Includes: Self-Silencing Checklist, When Story, summit interviews, and coaching info.   Resources Mentioned:  Endotype Formula Quiz → https://endotype.com

    55 min

  3. 12/16/2025

    Bad Messaging Advice Coaches Keep Following

    There’s a specific kind of bad advice floating around the coaching industry—and once you see it, you can’t unsee it. In this episode of The Raving Coaches Podcast, I rant about bad advice in a coaching group that sent me over the edge: a brand-new coach being told to ask AI to critique her niche and messaging. Today we dig into why AI becomes an echo chamber, why niche-based branding works for products but not for people, and why most coaches end up with vague, forgettable messaging without realizing it. I explain the difference between niche-based marketing and identity-based branding, why you are the niche, and how selling the right solution in the wrong language repels the very people you’re trying to help. If your message feels generic, forced, or like it doesn’t quite sound like you—this episode will connect some dots. Don’t get me wrong .. I use AI. I used it to help with this podcast episode, but you will learn today the mistakes you might be making when you use it.  Hosted by Laura Hulleman of the Raving Coaches Podcast.

    16 min

  4. 12/09/2025

    Stop Being the Bottleneck in Your Business with Lauren Glynn (Visionary Endotype)

    I talk to a lot of coaches who are drowning in tasks and secretly terrified to hand anything off. You want a VA. You want better systems. But in the back of your mind you’re thinking, “What would I even give them that isn’t a giant mess?” In this episode with Lauren Glynn, we get brutally honest about why you can’t scale crap and what it really takes for a coach or service provider to stop being the bottleneck in their own business. Lauren is a former corporate consultant who’s supported brands like Apple, Whole Foods, and Pfizer—and now she works with female and nonbinary entrepreneurs who want their time back. We talk through real client stories: the nutritionist who couldn’t let go of her 1:1s, the post-it-note CEO who hated every project management tool, and the coach who would “rather get a root canal than post on Instagram again.” Lauren walks us through how she helps clients decide what to keep, what to delegate, what to automate, and what to drop entirely. If you’ve ever tried to copy someone else’s productivity system and felt like a failure when it didn’t stick, this conversation will feel like a deep exhale. We cover boundaries, energy, verbal processing, and why some of us will always need a thought partner instead of another color-coded calendar. You’ll walk away with practical starting points for reclaiming your time—and permission to build a business that actually fits your brain and your life. Lauren Glynn is a corporate consultant turned business coach for female and nonbinary entrepreneurs who want their time back. After years consulting for brands like Apple, Whole Foods, Pfizer, and the federal government, she saw the same problem on repeat: chaotic systems, overextended leaders, and no clear path to sustainable growth. In her own online business journey (everything from lifestyle blogging to leadership coaching), she realized small business owners need better time management and systems than the big players—because we’re the ones doing it all. Today, Lauren helps digital entrepreneurs optimize their time, boundaries, and backend systems so they can stop white-knuckling their way through the week and start running a business that actually supports their life. Lauren’s Links & Resources Website: https://laurenglynn.com/ Instagram: https://www.instagram.com/laurengconsulting/ LinkedIn: https://www.linkedin.com/company/lauren-glynn-consulting/ Free resource mentioned: Hell Yes / Hard Pass Task Sorter: https://laurenglynn.com/ravingcoaches If this episode hits a nerve because you’re juggling too much and not sure what to drop, start here: Grab Lauren’s Hell Yes / Hard Pass Task Sorter to see exactly what you should delegate, automate, or stop doing altogether. Then, take the Endotype Formula Quiz at https://endotype.com/ to understand your coaching superpower and how your brain naturally wants to work in business. Ready for a thought partner to look at your branding, messaging, and marketing strategy through the lens of your Endotype? Book a Connection + Direction Call with me: https://www.ravingcoaches.com/c&d

    56 min

  5. 12/02/2025

    Coaches: What 2025 Taught You (If You’ll Slow Down to Notice)

    Before you start setting goals for 2026, it’s time to take a hard—but kind—look at 2025. In this week’s episode of The Raving Coaches Podcast, I get to share a story about a desert mountain hike that changed the way I see my business—and why I now spend every December reflecting instead of racing ahead. You’ll learn how to identify what worked, what didn’t, and what you’re still carrying that doesn’t belong in your next season. If you’ve been running your coaching business like it’s a race, this is your invitation to stop, breathe, and ask better questions. Join me for the next Marketing Lab, where we’ll process your 2025 results and create an aligned marketing plan for 2026—together. Sign up for the Marketing Lab → https://ravingcoaches.com/lab

    14 min

  6. 11/25/2025

    Reach Coaching Clients Before Burnout

    Burnout looks different up close. In this solo episode of The Raving Coaches Podcast, I (Laura Hulleman) unpack a question sparked by my former client Sandra Lee: Can we reach clients before burnout? I share the “house on fire” analogy—911 moments, kitchen-flame moments, and simple smoke-alarm moments—to help you decide exactly which phase your marketing is designed to meet. We explore how urgency, perceived importance, and clear problem-naming influence whether someone grabs a podcast and a workshop—or pulls out the credit card. I’ll show you how to stop selling to “everyone who feels stuck” and start speaking directly to the client you’re here to serve. Ready to get precise and practical with your message? Come to the next Marketing Lab and implement this with me: https://www.ravingcoaches.com/lab

    18 min

  7. 11/18/2025

    The Weird Therapist’s Guide to Emotional Healing and Chronic Pain with Michelle Scott (Intuitive Endotype)

    What if your chronic pain isn’t just physical? In this episode I chat with Michelle Scott—licensed psychotherapist, Reiki master teacher, “the weird therapist” and my friend—to explore the surprising link between stuck emotions, chronic pain, and speaking your truth. Michelle shares her own journey through fibromyalgia, trigeminal neuralgia, and years of silence that left her literally without a voice. Together, she and Laura unpack how emotional energy becomes physical pain, why humor is an underrated healing tool, and how reclaiming your voice can unlock both health and business alignment. You’ll hear: How suppressed emotions create chronic tension and illness Why reclaiming your voice is essential for healing—and for your brand What alignment really means (and why it might look like a woman in a lavender power suit with a dinosaur head) How Michelle’s using the Fab Over 40 competition to model visibility as healing Vote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f The first steps to freeing the energy your business has been holding Whether you’re a coach, healer, or anyone carrying pain that no doctor can explain, this episode will help you see the connection between your body, emotions, and brand. Timestamps: 05:13 – How emotions get trapped in the body 09:30 – Michelle’s story: fibromyalgia, healing, and finding her voice 14:47 – Speaking truth and the metaphysical meaning of pain 17:15 – How physical symptoms communicate what we refuse to say 25:20 – Using humor, irreverence, and voice as medicine 33:55 – Turning personal healing into a healthcare movement 44:20 – Why alignment attracts clients like a magnet 49:00 – The story behind the lavender suit and dinosaur head business card   Guest Information Michelle Scott is a licensed psychotherapist and Reiki master teacher who helps women heal from chronic illness, burnout, and emotional overwhelm by connecting with their inner wisdom and personal power. Known for her humor, heart, and holistic approach, Michelle blends science and spirituality for healing on every level—mind, body, and energy. ➤ Vote for Michelle in Fab Over 40: https://fabover40.org/2025/michelle-4c4f  ➤ Explore her work and writing: https://linktr.ee/healingwithmeesh Connect & Learn More Discover your Endotype → https://endotype.com Join Laura’s next Marketing Lab → https://ravingcoaches.com/lab

    52 min

  8. 11/04/2025

    Values-Based Marketing: How to Attract Clients Who Actually Fit

    Coaches tell me all the time, “I know my why.” That’s great. But do your values actually show up in the way you market and sell? In today’s episode of The Raving Coaches podcast, I walk you through how values become your north star — not just for motivation, but for pricing, offers, branding, visuals, and your entire sales experience. I talk about Brené Brown’s example of courage and vulnerability, and then connect it back to us as coaches: if your value is kindness, you can’t be out here doing high-pressure, shame-based sales. That’s off-brand. We’ll look at what kindness looks like in copy, what it looks like in design (yes, even fonts can be “pokey”), and the difference between telling the truth and tearing down other coaches to sell. Then I invite you to the November 13 Marketing Lab — a 90-minute, interactive, “fix it right now” session where we’ll identify your real business values and make sure clients can actually see them in your marketing. If your values are missing, you will not attract the right-fit clients. Period. https://ravingcoaches.com/marketing-lab

    16 min
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4.5
out of 5
8 Ratings

About

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

Information

  • Creator
    Endotype™
  • Years Active
    2023 - 2025
  • Episodes
    158
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Raving Coaches