Raving Coaches

Endotype™
  • 4.5 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

  1. 1D AGO

    Coaching Marketing Mistakes That Make Clients Say “I Should… But I Don’t”

    Have you ever sat in a networking room thinking, “I should want to want that… but I don’t”? That disconnect—that gap between knowing something makes sense and actually feeling pulled toward it—is exactly what’s happening in your coaching marketing. In this short bonus episode, I break down why your prospective clients logically know they need help… but still don’t book the call. And no, it’s not because they’re lazy or broke. It’s because your language is accidentally moving them out of emotional engagement and into logical evaluation. We talk about the emotional pull required to get coaching clients, why decisions are made from the heart (not the head), and how small, unconscious wording habits create friction in your messaging. I also share what I uncovered while researching what billion-dollar brands do differently—and why coaches miss these patterns. Timestamps: 00:16 – The “I should want to want this” moment explained 03:10 – Why your clients aren’t emotionally engaged 05:45 – The hidden language shifts that shut down desire 08:10 – What big brands know about emotional decision-making 09:45 – Invitation to the free Say This, Not That workshop If you’re tired of wondering why you don’t have a steady stream of coaching clients, this episode will show you where the leak is. 👉 Enroll in the free Say This, Not That workshop: https://ravingcoaches.com/stopcoach

    11 min

  2. 3D AGO

    Podcast Guesting: What Actually Works with Laura Hulleman

    Most coaches think being a podcast guest is about exposure. It’s not. It’s about intention, preparation, and knowing exactly how a podcast fits into your client-attraction strategy. In this episode, I break down what actually makes podcast guesting work for coaches — and why so many people are wasting time saying yes to interviews that go nowhere. We talk through the unsexy but critical logistics that immediately impact whether people listen to your episode or turn it off — from sound quality and camera setup to how hosts decide who they book again. I also share what I look for as a podcast host, why filling out guest forms matters more than people realize, and how to position yourself so hosts see you as a professional, not a liability. Then we get into the part most coaches skip: converting listeners into your audience. I explain why vague CTAs don’t work, how to use podcast guesting to grow your list, and why sharing your own guest episodes is non-negotiable if you want clients to remember you and understand what you actually do.   CTA: Book a Connection + Direction Call to map a podcast guesting strategy that actually brings in clients: http://ravingcoaches.com/c&d

    20 min

  3. FEB 3

    Empty Nest, Same Stress Midlife Women Are Questioning the Rules with Debbie Harrell (Interpreter)

    You know what I hear from a lot of midlife women? “I did what I was supposed to do… and now I don’t know who I am.” Debbie Harrell calls that the autopilot problem—and in this conversation she names the rules underneath it: people-pleasing, martyr-mode, and decades of prioritizing everyone else’s needs until your own wants feel… inaccessible. Debbie shares why she chose the phrase “rebel life coach,” how rebellion can be deeply practical (not dramatic), and why the smallest micro-moments—five minutes without your phone, a breath, a check-in—can be the beginning of getting your life back. I also loved her point about “normal”: once you label one way as normal, you automatically label everything else as not-normal…and that’s where shame sneaks in. If you coach women, this is marketing gold too: Debbie is basically handing you language for the moment your client finally says, “Wait… why am I living like this?” We talk identity, values, and what it looks like to stop “shoulding” on yourself as your season of life changes.   Guest Bio (Debbie Harrell | Interpreter Endotype) Debbie Harrell is a certified life coach and the voice behind New World Normal, a platform helping women break free from limiting norms and live more aligned with their values. Through coaching and her podcast, she supports clients in questioning the “shoulds,” rebuilding self-trust, and creating meaningful change that ripples outward.    Guest Links + CTAs Website: https://www.newworldnormal.com/ (New World Normal) Apple Podcast: @newworldnormal_ (Apple Podcasts) Instagram : @livemorealigned (Instagram)

    48 min

  4. JAN 27

    Coaching Messaging Mistakes: Writing From Fear vs. Alignment

    If your marketing feels technically “fine” but people aren’t responding, this episode is for you. Because most coaches aren’t struggling with what to say — they’re struggling with where they’re saying it from. In this conversation, I explain how fear shows up subtly in coaching messaging, even when it sounds confident or well-written. I walk through how your protective “parent” energy can hijack your marketing, why it feels important to you but not to your clients, and how your true coaching superpowers create a completely different response. This is a deeper look at the Endotype Formula and how alignment changes not just your words, but the energy behind them. Timestamps 0:00 – Messaging from fear vs. alignment 3:30 – Sensory fear and marketing energy 7:05 – “I want to want this… but not from you” 10:30 – Naming client fears vs. writing from fear 13:20 – What your clients actually want to buy 15:00 – Next steps to audit your messaging CTA Take the Endotype Quiz at https://endotype.com/ and learn what your clients are actually responding to.

    16 min

  5. JAN 20

    Is Anxiety Making Your Life and Business Decisions with Victoria Duarte (Counselor Endotype)

    I am a person who has a thousand words when I get upset—and I have had a difficult time interacting with people who go quiet, freeze, or default to “I don’t know” when they are. So when I sat down with Victoria Duarte, somatic and mindfulness coach and co-founder of Healing Arts Center in Virginia Beach, I learn so much about what’s actually happening in the body during shutdown, why “simple questions” can trigger threat response, and how to stop misreading silence as avoidance or defiance. Victoria breaks down somatic practices in a way that’s useful for real life: turning inward when anxiety spikes, noticing when your body shifts away from hope into distance, and learning quick tools to come back to the present—without forcing yourself to “talk it out” before you’re regulated. We dig into the idea her business partner, Mark Berry (retired Navy SEAL), teaches: there are two directions for energy—creative or destructive—and when you don’t express what’s in your body, you often take it out on the people you love. (Also yes: I tell the sock puppet story. It’s as ridiculous as it sounds, and it worked.) And here’s a phrase you’ll remember: “We can have quiet panic attacks.” If you’ve ever watched someone go still and thought they were checked out—this conversation will give you a whole new lens. Victoria also shares how Healing Arts Center was built around safe, trauma-informed care and includes modalities like medical hypnotherapy, yoga nidra, breathwork, and Reiki—with virtual options for people who aren’t local. Timestamps 3:24 — Why Healing Arts Center exists + “creative vs destructive energy” 7:03 — What somatic work is (body-centered, not just mindset) 10:40 — My sock puppet communication experiment 13:57 — Why “How are you?” can trigger shutdown 17:20 — Simple grounding tools (senses, breath, warmth, movement) 20:49 — “We can have quiet panic attacks.” 27:42 — Building a mission-led healing center + choosing safe practitioners 33:12 — Values-based marketing: “We don’t care about what sells.” 44:44 — Reminder: “You’re worth taking a minute.” Guest Bio Victoria Duarte is a somatic and mindfulness coach, writer, and co-founder of Healing Arts Center in Virginia Beach. Her work helps people understand nervous system patterns, listen to emotions without getting overwhelmed, and build grounded, compassionate relationships with themselves. She brings years of experience in education, community work, and trauma-informed practice to every session. Victoria also offers medical hypnotherapy, yoga nidra, breathwork, and Reiki. Guest Links + CTA Website: www.healingartsvb.com Instagram: https://www.instagram.com/healing_arts_center_vb/?hl=en LinkedIn: https://www.linkedin.com/in/healing-arts-center-2bb698292/ Listen to Raving Coaches ➤ Spotify https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    48 min

  6. JAN 13

    Clutter, Your Brain, and Your Business with Kate Evans (Visionary Endotype)

    Today I interviewed decluttering coach and psychologist Kate Evans about something most of us would rather ignore: the piles in the corner, the “I’ll deal with it later” rooms, and the way clutter quietly eats away at our energy and worth. In this episode Kate makes a sharp distinction between cleaning up a space and actually healing the patterns that created it. Clutter, she says, is a symptom—of stress, life transitions, perfectionism, anxiety, and old stories that whisper “you don’t deserve better anyway.” If you’ve ever shamed yourself for not being able to “just pick it up,” this episode is your permission slip to stop. We talk about why quick-fix shows like Hoarders make for great television and terrible long-term results. Kate explains how real change happens at the speed of your nervous system, not the speed of a binge-worthy series. We dig into the 80/20 rule, why aiming for 100% perfection is a guarantee for failure, the power of tiny wins (starting with one drawer), and the way evidence of success slowly rewires identity. Coaches will hear so many parallels to business: all-or-nothing thinking, ignoring small wins, and expecting a weekend workshop to undo years of conditioning. Then we bring in the Endotype Formula and talk about how different Endotypes experience clutter: the action-oriented types who need to move to think, the understanding types who need to know “why” before they touch anything, and the emotion-first folks who wake up on the “wrong side of the bed” for a year and drown in the energy of their space. We talk about how clutter connects to self-worth, why caring for your home is self-care, and how coaches can honor a client’s wiring while still moving them toward change. This episode will help you see your space—and your clients’ spaces—as a crucial part of their coaching journey, not an embarrassing side note. Timestamps: 0:11 – Introducing Kate Evans and her work as a psychologist + decluttering coach 2:27 – Why hiring a professional organizer often leads to more clutter later 4:32 – Clutter as a symptom of stress, perfectionism, shame, and limiting beliefs 7:29 – Biggest Loser, Hoarders, and why crash-change doesn’t stick 9:28 – Brains, nervous systems, and the need for slow, sustainable change 12:21 – Endotype quadrants, energy, and the different ways we get stuck 16:28 – When you don’t believe you deserve a delightful space 18:50 – Tank tops, file folding, and the power of one small success 23:14 – The 80/20 rule for decluttering and making multiple passes 27:42 – Using personality and Endotype to individualize decluttering plans Guest Bio & Links: Kate Evans is a psychologist and decluttering coach at Soulful Space Coaching. She helps people overwhelmed by clutter understand the mental and emotional roots behind their stuff so they can create sustainable change in their homes and lives. Drawing on yoga principles, therapy training, and practical systems, Kate blends inner work with outer order. She lives in Chicago with her husband and two calico cats. Website: https://soulfulspacecoaching.com Instagram & Facebook: @katesevans.coaching Book: Ditch Your Sh!t : Decluttering Your Mindset to Declutter Your Home – available online wherever you buy books Catch this conversation and more Raving Coaches episodes here: ➤ Spotify: https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b ➤ Apple Podcasts: https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    32 min

  7. JAN 6

    How to Build Trust With Coaching Clients Before the Discovery Call

    If you’ve ever thought, “I know I can help them… so why aren’t they saying yes?” — this episode is for you. Today I’m breaking down one of the most overlooked messaging mistakes coaches make: skipping the bridge of trust and asking clients to jump straight into your world. I explain why your clients aren’t wrong about the problems they think they have — they’re just standing earlier on the path than you are. We talk about why coaches sound confusing, vague, or disconnected when they lead with credentials, insights, or “deeper problems,” and how that actually pushes clients further away. You’ll also hear how to structure your messaging and discovery calls so people feel seen, not sold to. Timestamps 00:01 – The bridge story: different brains, different worlds 04:30 – Why coaches think messaging works like a resume 07:50 – How coaches start talking past their clients 11:45 – Symptoms vs. root problems (the chasm forms) 15:10 – Trust on discovery calls (and how it gets broken) 18:20 – Giving clients a taste without pushing them off the bridge CTA: 👉 Book a Connection + Direction Call to build trust without pressure: http://ravingcoaches.com/connection

    20 min

  8. 12/30/2025

    How To Build a Business That Fits Your Life with Alissa Bickar (Captain)

    I recently interviewed Alissa Bickar, a business consultant and real estate investor who believes entrepreneurs really can save the world—but not if they’re exhausted, over-functioning, and building from obligation instead of curiosity. If you’ve ever felt like your business was running you instead of the other way around, this conversation will hit home. Alissa breaks down why so many founders become the bottleneck in their own growth and how to reclaim clarity, identity, and structure before everything buckles. What I loved most was our shared belief that success comes from alignment, not hustle. Alissa talks about raising her kids through unschooling, helping clients build real estate portfolios that don’t destroy their lives, and shifting from industrial-age rigidity to a business model that actually fits the human running it. Coaches—especially those who are craving significance or juggling too many ideas—will hear themselves in this episode. If you’re a coach trying to build a business that supports your life instead of swallowing it whole, listen in. We cover identity, Endotype patterns, marketing that prioritizes real relationships, and how to stop building from obligation. This is a grounded, honest conversation about how to grow your work without losing yourself. Timestamps Edit 05:30 — Alissa’s background & “entrepreneurship saves the world” 12:10 — Real estate myths, identity, and opportunity 18:01 — The “buffet line” problem in coaching 21:19 — Unschooling, human potential, and identity development 25:47 — Captain Endotype strengths in business 37:09 — Why traditional marketing fails coaches 41:47 — Strategic partnerships & community-based growth Guest Bio Alissa Bickar, The Consultress, is a real estate investor and business coach who bridges personal development with tactical, strategic business building. She helps high performers become more themselves, gain clarity about what they want, and build systems that support sustainable growth using her SIMPLE Method™. With 20+ years in entrepreneurship, finance, and consulting, she supports professionals in rising above the noise by amplifying their unique strengths. Guest Links YT/LI/IG/FB: @consultress Listen to Alissa’s Podcast: https://builtforthisshow.com Facebook: https://m.facebook.com/consultress Instagram: https://instagram.com/consultress/ LinkedIn: www.linkedin.com/in/alissabickar YouTube: youtube.com/@consultress Books/Podcasts referenced: Big Magic (Elizabeth Gilbert), Built For This Listen to more episodes of Raving Coaches: Spotify → https://open.spotify.com/show/7pNiUG0d05CTFM0MNJeuFE?si=dd985373802a470b Apple Podcasts → https://podcasts.apple.com/us/podcast/raving-coaches/id1673460023

    45 min
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4.5
out of 5
8 Ratings

About

Your clients are your biggest fans. Are you giving them something to rave about? On Raving Coaches, business strategist Laura Hulleman spotlights coaches who are done blending in and ready to stand out. Life coaches, health coaches, relationship coaches, and more—if you’ve stopped playing small and are ready to shine, this is your stage. Each episode, we go backstage—into the real story behind a coach’s success. Our guests own the mic as they share when the message finally clicked, the offer actually sold, the moments they almost gave up—and what made them keep going. No fluff. Just the truth about what it takes to build a business that sounds like you, sells like crazy, and makes you want to dance. Raving Coaches is hosted by Laura Hulleman, marketing strategist and creator of the Endotype Formula—a personality-based system that helps coaches build identity-aligned brands and simplify their marketing. Whether you’re a life coach, health coach, relationship coach, or business coach, this show offers unfiltered conversations about what it really takes to grow a coaching business that gets clients, honors your strengths, and stays sustainable. New episodes every Tuesday and Thursday. Learn more at ravingcoaches.com or take the free quiz at endotype.com.

Information

  • Creator
    Endotype™
  • Years Active
    2023 - 2026
  • Episodes
    165
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    Raving Coaches