REACHRIGHT Podcast

Thomas Costello
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

The REACHRIGHT Podcast is dedicated to helping your church reach people the right way. We want to help you see more visitors and grow.

  1. What a Great Church Website Actually Needs in 2026

    5D AGO

    What a Great Church Website Actually Needs in 2026

    Your church website is open around the clock and right now it is either welcoming first-time visitors or sending them somewhere else without you even knowing it. In this episode we get practical and specific about what a great church website actually needs in 2026. The conversation covers everything from homepage design and hero sections to mobile experience, Plan Your Visit pages, photography audits, and affordable solutions for smaller churches with limited budgets.  If your website was built for the people already in your seats instead of the people you are trying to reach, this episode will give you a clear and actionable path to change that fast.

    40 min
  2. The Biggest Shifts in How People Are Finding Churches Today

    APR 16

    The Biggest Shifts in How People Are Finding Churches Today

    Ten years ago someone found a new church because a friend invited them. Today they Google it, watch a sermon clip, check the Instagram page, and make a decision before Sunday ever comes. The way people discover and evaluate churches has changed completely and most churches are still operating on an outdated playbook. In this episode we also welcome a new co-host to the show and get two fresh perspectives on how different generations approach church discovery in the digital age. This is a practical, honest, and eye-opening conversation packed with steps any church can take right now to show up where people are already searching.

    39 min
  3. Ed Stetzer's Warning to Pastors Using AI for Sermons

    APR 9

    Ed Stetzer's Warning to Pastors Using AI for Sermons

    This is not your typical episode and it is not your typical guest lineup.  For episode 301 we brought two of the sharpest minds at the intersection of church, research, and technology into one conversation. Ed Stetzer, Dean of Talbot School of Theology at Biola University, Editor-in-Chief of Outreach Magazine, and one of the most cited church researchers in America, sits down with Corey Alderin, CEO and Co-Founder of Sermon Shots, INC 5000 honoree, and the builder behind a platform now serving over 9,000 churches worldwide. Together they tackle the AI conversation the church cannot afford to get wrong, the state of church decline and what the data actually says, why most churches are wasting their best content every single Sunday, and what it is going to take for the local church to reach the next generation with clarity and confidence.

    56 min
  4. What Churches Are Getting Wrong About AI Right Now

    APR 2

    What Churches Are Getting Wrong About AI Right Now

    AI is here and it is not going anywhere, but the way many churches are using it right now is doing more harm than good.  In this episode we are getting honest about the most common mistakes church leaders are making with artificial intelligence and what it is actually costing their ministry in trust, authenticity, and effectiveness. We are strong believers in the power of AI as a ministry tool, but only when it is used with the right strategy, the right boundaries, and the right understanding of what it can and cannot do.  This conversation is not anti-AI. It is pro-wisdom, and it is for every pastor and church leader who wants to use this technology in a way that genuinely serves their calling and reaches their community. Walk away from this episode with a clearer picture of how to make AI work for your ministry instead of against it.

    30 min
  5. The Church Tech Trends Worth Your Attention (And the Ones That Aren't)

    MAR 26

    The Church Tech Trends Worth Your Attention (And the Ones That Aren't)

    Every year a fresh wave of technology trends hits the church world and pastors are left asking the same question: is this actually worth our time and money? In this episode we are cutting through the noise and giving church leaders a clear, honest breakdown of what is actually moving the ministry needle right now and what is just hype dressed up in a good sales pitch. Technology is not the enemy of the local church, but the wrong technology at the wrong time absolutely can slow you down, drain your budget, and wear out your team. This conversation is for every pastor and church leader who wants to be a good steward of their resources while staying sharp enough to use the tools that genuinely help their church reach more people. Walk away from this episode with a clearer filter for every tech decision your church will face going forward.

    31 min
  6. The New Outreach Playbook Growing Churches Are Using Right Now

    MAR 19

    The New Outreach Playbook Growing Churches Are Using Right Now

    If your church outreach feels like a lot of effort producing very little fruit, you are not alone and you are not without hope. In this episode, we are unpacking the real difference between churches that are growing and churches that are stuck when it comes to outreach. The gap is not about budget, building size, or staff. It is about strategy, and the churches winning at outreach right now have figured out something that most leaders have not caught onto yet. This conversation will challenge the way you think about outreach and give you a practical starting point for building something that actually works in today's world.

    20 min
  7. Why Your Church Staff Is Burned Out (And What to Do About It)

    MAR 12

    Why Your Church Staff Is Burned Out (And What to Do About It)

    Most pastors assume burnout is a staffing problem or a workload problem. But in this episode, we are pulling back the curtain on what is actually driving burnout inside church teams today. It is deeper than a calendar issue, and it is more serious than most leaders want to admit. If you care about the health of your team and the longevity of your ministry, this conversation is one you cannot afford to skip.

    25 min

  8. MAR 5

    The Most Overrated Church Marketing Strategies (And the Ones That Actually Work)

    ✅ - Get your FREE Church Marketing Review Here: https://reachrightstudios.com/analyze...) Many churches pour time, money, and energy into marketing tactics that look impressive but deliver very little real impact. Flashy graphics, trendy platforms, and expensive campaigns can feel productive, yet they often fail to reach the people who are actually searching for faith and community. In 2026, church marketing success is not about copying what other ministries are doing. It is about focusing on strategies that genuinely help people discover your church, connect with your message, and take their next step in faith. The reality is that some of the most popular church marketing strategies are wildly overrated. Meanwhile, a few simple and often overlooked approaches are consistently helping churches grow, connect, and build stronger communities. Digital outreach, clear messaging, and intentional follow-up are proving far more effective than hype-driven tactics. Church leaders who rethink their approach to marketing often see stronger engagement, better visibility online, and more meaningful connections with new visitors. Real church growth begins when leaders stop chasing trends and start focusing on what actually works. 0:00 - Intro2:02 - Big Outreach Events6:55 - Boosted Social Media Posts9:13 - Short-Form Videos11:34 - Email Follow-Up Funnels14:33 - AI Search Engine Optimization17:40 - Google Business Profile20:14 - High-Quality Promo Videos22:39 - Google Grant Advertising26:03 - Church Podcasting29:36 - Church Merch - - - - - - - - - - - - - - - - - - - - - - -- - Learn More About REACHRIGHT:https://reachrightstudios.com/ Subscribe to the PodcastApple Podcasts:https://podcasts.apple.com/us/podcast...Spotify:https://open.spotify.com/show/0KH4B4d...YouTube  • REACHRIGHT Podcast  Claim the $10,000 per month Google Grant for Churcheshttps://reachrightstudios.com/google-... Build a Beautiful Church Websitehttps://reachrightstudios.com/church-... Get Help Turning Your Sermon Videos into TikToks, Shorts, and Reelshttps://reachrightstudios.com/sermon-... Make Sure Your Church is Found On Local Searcheshttps://reachrightstudios.com/local-seo Follow Us On SocialFacebook:

    34 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The REACHRIGHT Podcast is dedicated to helping your church reach people the right way. We want to help you see more visitors and grow.

Information

  • Creator
    Thomas Costello
  • Years Active
    2020 - 2026
  • Episodes
    303
  • Rating
    Clean
  • Copyright
    © 2026 REACHRIGHT
  • Show Website
    REACHRIGHT Podcast

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