The Podcast Space

The Podcast Space, Ana Xavier

Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast strategist with clients across the globe, and 15+ years experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, podcast marketing, and visibility strategies, every episode focuses on simplifying your podcast process while helping you build long-term authority. If you're ready to stop spinning your wheels and start using your podcast like the marketing tool it is, you’re in the right place. NEW SEASON DROPPING SEPTEMBER 2025. https://thepodcastspace.com/podcast This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

  1. ٢٥ سبتمبر

    S4 105. Season 4 Preview and Summer Podcast Marketing Experiences Revealed!

    Welcome to a brand-new season of The Podcast Space! In this episode, I’m pulling back the curtain on: What you can expect from Season 4 — topics, formats, and epic guestsThe behind-the-scenes of my summer growth experimentsWhat worked, what didn’t, and how you can apply these lessons to your own show If you’ve ever wondered how to keep momentum during a podcast break or how to adapt your content strategy in a fast-changing online world, this episode will give you both the inspiration and the data to take action. What’s coming in Season 4This season, I’ll be mixing solo episodes with a few interviews to give you a broader podcasting perspective. Our two core content pillars are content strategy and marketing, so you can expect episodes on monetization, avoiding ROI mistakes, how to make the most of YouTube’s new features, and creative formats that fit busy entrepreneurs. I’m also thrilled to welcome dream guest Denise Duffield-Thomas, a money mindset coach whose show has been one of my personal favorites for years. It’s a reminder that persistence pays off — this was my third pitch to her team, and it worked. If you’ve been hesitating to reach out to your own dream guests, let this be encouragement not to give up. Chapters:00:01:00 — Content pillars + what’s new this season00:04:00 — Dream guest announcement (and reminder not to give up pitching!)00:06:00 — New formats, tools, and industry shifts to watch00:08:00 — Growth experiments recap: newsletter, YouTube, guesting, and more00:14:00 — SEO shifts, AI tools, and website optimization00:16:00 — Lessons from Podcast Movement & multilingual strategies00:18:00 — Writing a book? Early market research insights00:19:30 — Why flexibility is key to podcast growth in 202500:20:00 — Wrap-up and call to action Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s4-105-season-4-preview-and-summer-podcast-marketing-experiences-revealed Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF a...

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  2. S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)

    ٤ يونيو

    S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)

    How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In this episode, I’ll walk you through specific strategies to market your podcast even when you're not actively releasing new content. We'll cover social media, email newsletters, and less-talked-about tactics that balance high and low effort, so you can stay visible without burning out. Chapters: 00:00:00 – Why your show still needs visibility even when you're not publishing new episodes00:01:30 – How audience habits and memory impact re-engagement — and why reminders matter00:02:30 – Before you market: define whether you're building visibility, growing your email list, or prepping for a launch00:03:30 – What really happens when you stop publishing — and how to avoid losing your audience00:05:00 – How to repurpose past episodes with new context, visuals, and formats00:07:00 –Forgot to mention something in an episode? Here's how to update and reshare it effectively00:08:00 – Engaging your audience with live Q&As, former guests, and timely follow-ups00:09:00 – Themed email sequences, updated visuals, and related episode links to keep listeners coming back00:10:30 – Why your website and YouTube presence matter — and how they help grow your audience off social media00:12:30 – Newsletter swaps, RSS digests, and why repurposing content is better than starting from scratch Resources mentioned in this episode:Get your Newsletter Guide: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-104-ways-to-promote-your-podcast-in-between-seasons-plus-grow-listener-engagement-and-downloads 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - a href="https://get.descript.com/tpm8vv079uxf" rel="noopener...

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  3. S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show

    ٢٨ مايو

    S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show

    If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smarter moves. Think of it like your shortcut to understanding what the industry’s top platforms, creators, and marketers are buzzing about right now. The Podcast Show in London brought together over 6,000 creators and industry leaders from around the world, and the biggest themes were clear: video podcasting, YouTube strategy, smart AI tools, and new ways to grow without relying on downloads or going viral. In this episode, I’m breaking it all down for you — the trends, the tools, and most importantly, how to apply it all to your podcast, whether you’re just starting out or already in deep. Chapters:00:01:30 – Embracing authenticity and longevity in podcasting, even when episodes aren’t perfect00:03:00 – Key takeaways from YouTube’s session at The Podcast Show00:03:30 – Stats reveal that more UK listeners are consuming podcasts on YouTube from their smart TVs00:04:00 – UK listener data that shows mixed podcast listener preferences00:05:00 – YouTube and AI innovations may soon help podcasters reach multilingual audiences 00:06:00 – Choosing hosting your podcast on RSS vs. YouTube00:07:00 – Best practices for using AI to enhance productivity without losing creative or strategic control00:08:30 – Industry leaders push for more accurate podcast growth metrics to reflect modern listening habits00:09:30 – A creator who sold two podcasts, and what those figures were00:10:00 – Email marketing, newsletters, podcast swaps as ways to grow a podcast Resources mentioned in this episode:GET YOUR GUIDE: https://www.thepodcastspace.com/newsletter For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-103-the-podcast-show-2025-recap-highlights-to-grow-your-show 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- a href="https://bit.ly/46C7A9E" rel="noopener...

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  4. S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail

    ٢١ مايو

    S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail

    As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored the importance of embracing the notion of learning from failure to build authenticity and connection with audiences worldwide in public, exemplified perfectly by Monica Lewinsky’s newest podcast, Reclaiming with Monica Lewinsky. Chapters: 00:00 Introduction to Embracing Mistakes in Podcasting00:17 Meet Eman Ismail: Multi-Award Winning Podcast Host02:06 The Power of Vulnerability and Overcoming Shame07:07 Cultural Differences in Business Openness14:58 The Importance of Email Marketing for Podcasters26:19 Behind the Scenes: Voice Care and Content Creation29:01 Dealing with Intellectual Property Theft29:45 Overcoming Challenges as a Podcaster32:45 The Importance of Authenticity and Openness as Creators39:56 Navigating Revenue Transparency47:29 Effective Email Marketing Strategies50:46 Creating Engaging Quizzes for Your Audience58:16 Conclusion and Final Thoughts Eman and I also explored what type of email marketing podcasters can use to grow more intentionally, her online quiz, and the emotional toll of having her copy stolen. Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-102-the-power-of-embracing-mistakes-in-storytelling-email-sequences-and-quizzes-with-eman-ismail Learn more about Eman Ismail and her award-winning podcast Mistakes That Made Me: https://www.emancopyco.com/podcast Take Eman’s quiz ‘What’s Your Perfect Newsletter Style?’: https://www.emancopyco.com/quiz Connect to Eman on Instagram: https://www.instagram.com/emancopyco 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - a href="https://get.descript.com/tpm8vv079uxf"...

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  5. S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation

    ١٤ مايو

    S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation

    The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions that not only increase revenue but build sustainable, long-term growth? Jay Clouse is the host of Creator Science and a trusted voice in the creator economy. His work empowers digital creators to think differently, work smarter, and become trusted voices in their industry. During our conversation—recorded amidst the clamor of real-life home construction—I was reminded that high-level thinking doesn’t need a flawless backdrop. In fact, embracing the messy middle might be one of the most powerful things a creator can do. Chapters:00:02:30 – What it truly means to be a creator vs being an artist.00:04:30 – The stages of the creator journey and why mapping the audience’s emotional arc matters.00:07:00 – Embracing imperfect content and showing the messy middle.00:08:30 – Sharing vulnerabilities while maintaining audience trust.00:11:30 – Redefining success and the question of what "enough" looks like.00:14:30 – Why YouTube was a long game and when it finally became worthwhile.00:16:30 – How publishing less but with higher quality led to rapid YouTube growth.00:25:30 –"Experimentality" as a mindset for growth through experimentation.00:26:30 – How small, consistent improvements lead to big creator success. So, if you’ve been feeling overwhelmed, stuck, or unsure about your next step as a creator, this episode is your permission slip to keep going—but with more intention and curiosity. Let this be your reminder: growth is rarely linear, and clarity comes through action. Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-101-embracing-experimentation-the-creators-path-to-success-with-top-05-podcaster-jay-clouse Connect to Jay Clouse: http://creatorscience.com 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - a href="https://get.descript.com/tpm8vv079uxf" rel="noopener noreferrer"...

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  6. S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility

    ٧ مايو

    S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility

    Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, and how podcasting has changed the way I show up, lead, and grow my business. If you’ve ever asked, “Is this even working?” or felt the weight of burnout and self-doubt, this conversation is for you. Chapters:00:00 – Kicking Off 100 Live: Why This Milestone Matters03:20 – Scrapped Episodes & When to Start Over06:40 – The One Shift That Changed Everything11:15 – Out of Ideas? Try This First13:30 – Burnout & Imposter Syndrome: The Overlap You’re Ignoring18:00 – The Joy Factor: Why Podcasting Stopped Being Fun (And What I Changed)22:00 – My Most Unexpected Win from Podcasting25:45 – Growing Your Audience Without Chasing Vanity Metrics32:00 – If I Had $1,000 to Grow This Podcast, Here’s What I’d Do36:45 – Final Reflections & Ideas to Celebrate Your Own Milestones Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-100-100-episodes-later-growth-strategies-that-worked-or-failed-live-qa-impact-on-business-visibility 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality interviews)- https://bit.ly/46C7A9E Descript (Edit a podcast as easily as a word doc) - https://get.descript.com/tpm8vv079uxf Custom Neon (Neon sign) - 10% OFF https://bit.ly/48G5Aiq use code THEPODCASTSPACE10  Kit (Newsletter Provider) - https://partners.convertkit.com/thepodcastspace This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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  7. S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) With Justin Moore

    ٣٠ أبريل

    S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) With Justin Moore

    Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “ready” yet. In this episode, I sat down with Justin Moore, sponsorship coach, creator, educator, and author of Sponsor Magnet. Justin has helped creators - from niche YouTubers to newsletter writers - land over a million dollars in sponsorship deals. And he’s here to share a perspective that might completely change how you think about monetizing your podcast: you don’t need massive numbers to make sponsorships happen. You just need the right mindset, the right strategy, and a more creative approach to what you’re offering. Chapters: 00:00 – Intro: Why Most Podcasters Feel Sponsorships Are Out of Reach01:45 – You Don't Need Big Numbers to Get Sponsorships (Here's Why)04:30 – The Sponsorship Continuum: How Your Pitch Changes As You Grow07:15 – Niche Shows Win: How Small Audiences Can Land Big Deals10:10 – How to Pitch Brands Using the R.O.P.E. Method13:40 – Behind the Scenes of Brand Budgets and Sponsorship Timelines17:20 – Thinking Beyond Mid-Roll Ads: Creative Ways to Monetize Your Show21:30 – Why Video Podcasts Are Essential for Growth and Sponsorships in 202525:10 – Understanding Brand Goals: Awareness, Repurposing, and Conversions28:45 – Follow-Up Strategies That Actually Get Brands to Say Yes36:10 – How to Expand Your Sponsorship Packages Beyond Just Podcasts39:20 – Building a Multi-Platform Presence to Serve Sponsors (and Your Audience)42:05 – How to Handle Follow-Ups Without Feeling Pushy or Annoying Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-99-how-to-land-your-first-podcast-sponsorship-even-with-under-1k-downloads-with-justin-moore Get Justin Moore’s book Sponsor Magnet: https://www.sponsormagnet.com 👩‍💻 Book your Podcast Power Hour: thepodcastspace.com/powerhour Let's work together to grow your podcast. Book your discovery call: https://bit.ly/PPodParty Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)- https://www.captivate.fm/signup?ref=thepodcastspace Riverside.fm (Record high-quality...

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  8. S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Hosts

    ٢٣ أبريل

    S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Hosts

    It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Audio Report: Women & Podcasts, the latest Edison Research & SiriusXM study that highlights female listener behavior. The study reveals how women in the U.S. are consuming podcasts in 2025, what content they’re looking for, and how we - as podcasters, marketers, and business owners - can show up with more intention, strategy, and impact. But this isn’t just a data breakdown. It’s a conversation about storytelling, emotional connection, and why podcasting continues to be one of the most intimate and powerful mediums out there. Especially for women. While video podcasts are gaining traction, audio still leads: 52% of women overall consume podcasts45% listen to audio-only shows33% watch video podcasts The rise of smart TVs as a podcast consumption device is a game changer — especially for creators repurposing content on YouTube. Chapters: 00:00 – Intro: Why Women Are Listening to More Podcasts Than Ever01:50 – Podcasting Is Still Worth It: The 60 Million Listener Opportunity04:35 – Audio vs. Video Podcasting: What the Data Really Says06:30 – Who Is the Female Podcast Listener in 2025?08:20 – The Emotional Why: Inspiration, Escapism, and Life Challenges11:00 – What Genres Are Women Really Listening To?14:05 – Social Media and Discovery: How Women Find New Podcasts Now17:10 – Representation Matters: Why Female Hosts Connect More Deeply21:25 – How Listeners Take Action: From Follows to Subscriptions25:40 – What You Should Do With This Data27:10 – Co-Listening With Kids: Podcasting as a Family Bonding Tool30:20 – Monetization Insights: How Female Listeners Support Creators33:45 – Final Thoughts Resources mentioned in this episode:For the full list of links, resources and show notes, please visit: https://www.thepodcastspace.com/podcast/s3-e98-why-women-are-listening-to-more-podcasts-than-ever-and-what-that-means-for-us-as-hosts Discount code for the newsletter guide: https://thepodcastspace.kit.com/products/5-quick-effective-newsletter-formats-for?promo=EARLYBIRD Edison Research Study: https://www.edisonresearch.com/womens-podcast-listenership-triples-in-ten-years/ Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e 💸 Affiliate links: Captivate.fm (Best Podcast Hosting platform)-...

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Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast strategist with clients across the globe, and 15+ years experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, podcast marketing, and visibility strategies, every episode focuses on simplifying your podcast process while helping you build long-term authority. If you're ready to stop spinning your wheels and start using your podcast like the marketing tool it is, you’re in the right place. NEW SEASON DROPPING SEPTEMBER 2025. https://thepodcastspace.com/podcast This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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