Scaling Deep with Membership School

Lisa Princic
  • 5.0 (32)
  • MARKETING
  • UPDATED SEMIWEEKLY

Welcome to Scaling Deep, the podcast that dives beneath the surface of entrepreneurship — where vision meets clarity, and real success comes from the inside out. Join Lisa Princic, Membership Coach and Strategist, as she unravels the strategies behind thriving memberships so you can turn your expertise into recurring revenue and finally scale with confidence.

  1. 2D AGO

    Three Hidden Leaks in Your Membership Sales Funnel

    Most membership funnels don’t fail because they’re broken — they fail because they’re quietly leaking sales. In this episode, Lisa Princic breaks down the three invisible problems that keep great memberships from growing — even when you have all the right pieces in place. You’ll learn how to spot the subtle disconnects in your message, what’s missing between curiosity and conversion, and why “always open” offers often stall out. Discover how to stop patching your funnel randomly and start fixing what actually matters — so your sales flow consistently, confidently, and sustainably. 🎧 You’ll learn: The 3 biggest leaks draining most membership sales funnels Why clear messaging and bridge assets build belief and trust How to create a guided sales path that inspires action — without constant launches For a deeper dive join the next live workshop Why Your Membership Isn't Selling and How to Fix it here:  scalingdeep.com/live

    13 min

  2. 6D AGO

    When Great Memberships Don't Sell

    If you’ve ever looked at your membership and thought: “This should be selling because people love it once they’re inside…” … this first episode is for you. I unpack what’s really going wrong in most membership funnels (even when the product is solid), and how to start building a sales system that brings in new members, reliably, and without you having to launch yourself into the ground. If you want more strategies on how to grow your membership adn fix your sales, sign up for my next live workshop here: https://scalingdeep.com/live/

    14 min

  3. MAR 29

    The art & science of strategic thinking - the number one skill entrepreneurs need

    Feeling stuck in your business? You might be asking the wrong people for advice. In this episode, I’m sharing a story that totally caught me off guard — a call with a brilliant Scaling Deep Society member who was struggling to monetize her incredibly unique work. She told me she couldn’t do something because her web developer said so. And that’s when I had to jump in and say… wait, what?! Here’s the thing: most of us don’t have the right support around us to make strategic decisions. We’re often flying solo, turning to specialists for answers — but they only see one small piece of the puzzle. That’s why learning to think like a business strategist (or hiring one!) is a total game changer. In this video, we’re diving into:  ✓ Why strategy beats tactics every time ✓  What makes a strategist different from a coach ✓ Signs you might already be a natural strategic thinker ✓  The big-picture skills that help you grow without burning out ✓  How to become the CEO your business actually needs Ready to become a highly paid strategist? ✨  Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist

    20 min

  4. MAR 24

    Why you should never lower your prices - no matter how tempting

    Are you unsure what to charge for your programs right now? In this video, I dive into pricing psychology and share why raising your rates — rather than lowering them — could be your best move. You'll learn: ✅ Why low-ticket offers may not boost your sales ✅ How higher prices can attract more committed clients ✅ Why offering more value at a higher price can improve results ✅ How to build confidence in your pricing through client success ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist 📌 Don't forget to like, comment, and subscribe for more episodes on business strategy, positioning, and sustainable growth. Other resources to support you: 💰 Six -Figure Membership Training  ➡️ Join the free training - https://scalingdeep.com/training/ 📝 Work with me 1:1 as your Membership Coach  ➡️ Apply here - https://scalingdeep.com/coaching  📲 Follow Me on Instagram: @LisaPrincic

    18 min

  5. MAR 16

    Why Business Strategists Are the KEY to Closing The AI Gap

    Things are shifting fast — AI is evolving, the market is uncertain, and many business owners are wondering what direction to take. But here’s the truth: no matter how advanced technology gets, it can’t replace strategic thinking. In this episode, I’m sharing why strategists are more essential than ever in today’s business landscape — and how YOU can step into this powerful role to create more value, impact, and income. 👉 You’ll learn: ✦ Why strategy is irreplaceable in an AI-driven world ✦ How to serve high-value clients in a fluctuating economy ✦ The key mindset shift that separates successful service providers ✦ What makes strategists indispensable decision-making partners ✦ How I went from life coach to business strategist — and how you can too ✦ If you’re a coach, consultant, or creative professional ready to move into higher-value work, this episode will show you what’s possible when you lead with strategy. ✨ Ready to become a highly paid strategist? 💼 Learn more + apply for the Strategist Training Program: 👉 https://scalingdeep.com/strategist

    10 min

  6. MAR 12

    8 Best Ways To Get Paid in 2025

    2024 brought its challenges, but every setback is an opportunity for a comeback. As business owners, we know the journey is full of ebbs and flows. That’s why it’s time to look ahead with fresh strategies to thrive in 2025! In this episode, I’m sharing 8 innovative ways to boost your income in 2025, including: Stacking your offers  Asynchronous coaching  Consider a higher-ticket community  Bring people together AI-powered services or tools Unique IP and thought leadership Personal connection and vulnerability Low ticket tasters subscription Whether you're looking to pivot, scale, or refine your business model, these strategies will help you make 2025 your most profitable year yet. 💡 Ready to level up? Check out my Business Strategist Training program to teach you how to become a well-paid, highly sought after Business Strategist inside this unique program. Apply here:  https://scalingdeep.com/strategist/

    14 min

  7. 12/25/2024

    The Low Ticket Subscription (I Never Planned to Create) Launches!

    • 🚀 ADHDish is Launching! 🚀 Tomorrow is the big day! In this episode, I’m sharing the behind-the-scenes journey of creating ADHDish, my brand-new subscription designed to help those with ADHD-like tendencies find balance, fulfillment, and actionable tools to thrive. 🎯 What You'll Learn in This Episode: • Why launching ADHDish is a bold move for me despite 15 years of online business experience. • Who ADHDish is for: whether you’re diagnosed or just feel overwhelmed and "different." • How this subscription helps you take simple, doable actions each month toward a life you love. • My personal journey of balancing ambition, overwhelm, and personal growth.  • Why ADHDish is more than learning—it’s about action, self-awareness, and self-acceptance. ✨ Join me on this journey as I combine decades of personal development, tools, and practices into bite-sized monthly steps—designed to help you feel less stuck and more fulfilled. 🔗 Join ADHDish: Visit https://adhdish.com/ to sign up and explore the toolkit!

    11 min

  8. 12/11/2024

    ADHDish Subscription Launch: How I’m Balancing Goals and Reality To Get 100 Subscribers

    In this episode, I’m taking you behind the scenes of launching my new subscription service, ADHDish—designed specifically for women with ADHD or those who think they might have it. Launching something new can feel overwhelming, but I’m breaking it all down. From setting realistic, achievable goals to cultivating a positive mindset, I’m sharing the strategies that keep me focused and motivated. Be the first to know when ADHDish launches by joining the waitlist here: adhdish.com

    10 min
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5
out of 5
32 Ratings

About

Welcome to Scaling Deep, the podcast that dives beneath the surface of entrepreneurship — where vision meets clarity, and real success comes from the inside out. Join Lisa Princic, Membership Coach and Strategist, as she unravels the strategies behind thriving memberships so you can turn your expertise into recurring revenue and finally scale with confidence.

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