Search with Candour

Candour
  • 4.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

  1. 6D AGO

    SEO Trends & Insights from the Web Almanac 2025

    In this episode of Search With Candour, host Jack Chambers-Ward is joined by SEO experts Chris Green and Amaka Chukwuma to discuss the SEO chapter of the Web Almanac 2025. Together, they delve into the process behind writing the chapter, trends in SEO, impacts of AI and LLM crawlers, structured data adoption, and the importance of resisting hype in the SEO industry. 00:00 Introduction and Guest Introduction 00:27 Discussing the Web Almanac 2025 01:38 Welcoming the Guests 03:15 SEO Chapter Insights 04:09 Data Analysis and Process 11:37 SEO Trends and Surprises 20:11 Robots.txt and Web Standards 30:11 Bing Bot and AI Crawlers 35:50 Legacy SEO Practices and Their Impact 38:16 The Rise of AI Crawlers 39:58 Adoption and Implementation of LLMs 48:59 Structured Data and Schema Markup 56:36 The Future of SEO and the Web 01:03:12 Closing Thoughts and Upcoming Topics 📖 The SEO Chapter of the web almanac 2025: https://almanac.httparchive.org/en/2025/seo Follow Amaka: 🔗 LinkedIn: https://www.linkedin.com/in/amaka-chukwuma-jubilee/ Follow Chris: 🔗 Website: https://www.torquepartnership.com/ 🔗 LinkedIn: https://www.linkedin.com/in/chrisgreenseo/ 🔗 Bluesky: https://bsky.app/profile/chris-green.net

    1h 5m
  2. Top SEO Conferences of 2025 & What to Look Forward to in 2026 | Search With Candour

    JAN 26

    Top SEO Conferences of 2025 & What to Look Forward to in 2026 | Search With Candour

    Join Jack Chambers-Ward and Mark Williams-Cook for a special episode of Search With Candour, where they recap the top SEO conferences of 2025 and share their most anticipated events for 2026. From Brighton SEO to the SEO Brein Meetup, they discuss the highlights, unique features, and what makes each conference a must-attend. Plus, get an exclusive sneak peek into the upcoming SearchNorwich XL… Don't miss out on insights, networking tips, and the banter you’ve come to expect from Search with Candour! Best SEO conferences of 2025: https://brightonseo.com/https://croatiaseosummit.com/https://hub.seofomo.co/events/https://tech-seo-summit.com/https://searchnstuff.co.uk/search-n-stuff-antalya-conference-2026/ SEO conferences to look forward to in 2026: https://www.womenintechseo.com/conference/london/https://www.seobrein.nl/meetuphttps://hive-mcr.co.uk/https://searchnstuff.co.uk/search-n-stuff-london-conference-2026/Coming soon... https://searchnorwich.org/ 00:00 Introduction and Welcome 00:20 Conference Highlights and Reflections 01:57 The Importance of Networking 04:30 Top Conferences of 2025 04:48 Brighton SEO 08:50 Zagreb SEO Summit 15:13 SEO FOMO Meetups 19:46 Tech SEO Summit 23:55 Search and Stuff Antalya 26:46 The Importance of Preparation for Conferences 27:23 Navigating Language Barriers at International Conferences 28:07 The Value of Speaker-Audience Interaction 29:35 Upcoming Conferences in 2026 30:18 WTSFest London 33:50 SEO Brien Meetups 35:39 Hive MCR 39:33 Search and Stuff London 41:43 SearchNorwich XL 49:56 Conclusion and Final Thoughts

    51 min
  3. Video content is essential for success in 2026

    JAN 19

    Video content is essential for success in 2026

    Jack Chambers-Ward is joined by Georgie Kemp, the SEO lead at Veed. Together, they delve into the limitless potential of video as a channel for marketers, discussing how video content can be repurposed and its SEO advantages. Georgie emphasises the importance of authenticity and the human element in creating engaging video content. Jack and Georgie also explore the evolution of search, integrating video into SEO strategies, and leveraging AI while maintaining a human touch. Follow Georgie: Website: https://www.veed.ioLinkedIn: https://www.linkedin.com/in/georgie-kemp/ Veed on YouTube: https://www.youtube.com/veedstudioVeed on Instagram: https://www.instagram.com/veedstudio/ Resources https://sell.g2.com/resources/webinars/capturing-demand-in-the-llm-ecosystemhttps://www.linkedin.com/feed/update/urn:li:activity:7388499289389572097/https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/ Veed guides for video marketing: https://www.veed.io/learn/video-marketing-guide https://www.veed.io/learn/ai-tools-for-video-editinghttps://www.veed.io/learn/ai-video-production Georgie’s recommendations https://www.granola.ai/https://misotasty.com/recipes/miso-brown-butter-banana-bread-recipe Time stamps 00:00 The Limitless Potential of Video Marketing 01:22 Introduction 03:26 Sponsor Message 05:13 Interview with Georgie Kemp 06:50 The Evolution of Search and Video Content 20:47 Community Engagement and Authenticity in SEO 34:47 Monitoring Brand Sentiment 35:12 The Party Analogy 35:49 Honesty in Product Comparisons 36:46 Community-Centric Content Strategy 37:55 Success in Video Generation and Editing 38:55 Comparison-Based Content 42:17 Brand Management and Visibility 48:17 AI's Role in Content Creation 55:21 Recommendations and Final Thoughts

    1h 5m

  4. JAN 12

    Why AI makes long-tail keywords MORE powerful

    In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing. Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content. The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, and the importance of high-intent content. Follow Nicole Website: https://nicoleleemf.com/ Daydream: https://www.withdaydream.com/ LinkedIn: https://www.linkedin.com/in/nicolelee-marketer/ Recommendations Corner Maps: https://get.corner.inc/Opal: https://www.opal.so/ Graphite AEO tools: https://graphite.io/five-percent/aeo-toolsThinking in Bets: https://www.goodreads.com/book/show/35957157-thinking-in-bets Timestamps 00:00 Introduction to Long Tail Keywords 01:20 Welcome to Search with Candour 01:36 Meet Nicole Lee 08:16 The Importance of Long Tail Keywords in SEO 15:55 Balancing Informational and Transactional Content 29:42 Programmatic SEO Strategies 36:11 Setting Client Expectations for Leads 37:24 High-Value Conversions and Client Examples 38:28 User Behaviour and Educated Consumers 39:57 Specialised Content and High-Intent Articles 43:50 The Art of SEO and Product Marketing 49:08 Nicole’s Recommendations 55:58 Staying Curious and Recommended Tools 01:05:19 Upcoming Guests and Future Content

    1h 7m
  5. What happened in SEO in 2025? SEO Predictions for 2026

    JAN 5

    What happened in SEO in 2025? SEO Predictions for 2026

    In the first episode of 2026, hosts Jack Chambers-Ward and Mark Williams-Cook discuss the major SEO news stories of 2025 and make predictions for the upcoming year. They reflect on their predictions from last year, including the impact of zero-click searches on organic click-through rates, the rise of video and visual search elements, and the importance of community and real marketing. The episode also covers Google's AI mode rollout, the challenges posed by automated advertising and privacy laws, and potential advancements in agentic search and browser-based AI. 00:00 Introduction and New Year Greetings 00:33 SEO Predictions for 2026 01:42 Zero Click Searches and AI Summarization 07:40 Trends in Video and Visual Search 12:30 The Return of Real Marketing 20:39 Biggest News Stories of 2025 22:32 AI Mode Rollout Timeline 23:30 Personal Use of AI Tools 25:26 Global Expansion of AI Mode 25:46 AI Mode and Search Functionality Predictions 27:11 Impact of AI on Click-Through Rates 31:12 Predictions for 2026 32:34 Automation and Data in SEO 35:37 Challenges with Scraping and Indexing 40:39 Agentic Search and Browser Integration 44:52 Concluding Thoughts and Future Episodes

    47 min
  6. The secrets to earning great HARO links with Greg Heilers

    12/29/2025

    The secrets to earning great HARO links with Greg Heilers

    In the final episode of Search with Candour for 2025, Jack Chambers-Ward is joined by Greg Heilers to delve into the evolving landscape of digital PR. They discuss the current state and future of HARO (Help A Reporter Out), the impact of AI and LLMs on SEO and PR, and the growing influence of brand mentions in the age of global SEO. Greg also shares insights about the challenges and opportunities in the industry, particularly in the Chinese market. Join us for an engaging discussion on how to stay ahead in the ever-changing world of digital PR and SEO. Follow Greg JollySEO: https://jollyseo.com/ LinkedIn: https://www.linkedin.com/in/gregheilers/  Jolly SEO’s TL;DR: https://www.youtube.com/playlist?list=PLL3o9O1rRBcLKq-hSgerIS8i47HWdOAii Website: https://gregheilers.com/ Greg’s recommendations https://featured.com/https://www.airtable.com/ https://youtu.be/ETlOSBR92Fs?si=Syh4xBbQScA2UXYh 00:00 Introduction and Opening Remarks 01:14 The Evolution of HARO and Digital PR 04:09 The Role of AI and LLMs in SEO and PR 07:15 Challenges and Strategies in Link Building 12:38 Globalisation and Language Barriers in SEO 18:18 Future Trends and Industry Insights 37:36 SEO Relevancy and Authority 38:52 Pitch Twisting and Reactive PR 39:50 GEO Relevancy and Brand Mentions 46:23 Client Communication and Expertise Sharing 54:07 Weird and Wild Link Building Requests 58:55 Actionable Recommendations and Tools 01:02:55 Exploring Chinese Culture and Final Thoughts

    1h 9m
  7. The truth about digital PR: Sentiment is more important than links

    12/22/2025

    The truth about digital PR: Sentiment is more important than links

    Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape. Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness. Abi also shares insights on how startups can leverage digital PR effectively and predicts the integration of digital and traditional PR in the future. Follow Abi Website: https://www.launchpr.co.uk/ LinkedIn: https://www.linkedin.com/in/abibennetts710/ 00:00 Why brand is the future of digital PR 01:09 Introduction 05:34 Welcome Abi Bennetts 07:31 The Evolution of Digital PR and Brand Strategy 10:05 The Role of AI and Authenticity in Digital PR 12:36 Combining Traditional and Digital PR Tactics 19:06 The Impact of Brand Sentiment and Trust 33:04 Utilising Experts for Authentic Brand Building 34:22 Balancing Virality and Planned Campaigns 35:36 Holistic Approach to Digital PR 36:18 SEO Integration in PR Strategies 37:15 Defining Brand Identity and Messaging 40:20 Advice for Digital PR Beginners 47:25 Measuring Success in Digital PR 53:16 Future of Digital PR and AI 56:30 Final Thoughts and Recommendations

    1h 1m
  8. Stop using keywords, start using topics for SEO with Amanda King

    12/15/2025

    Stop using keywords, start using topics for SEO with Amanda King

    Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content. Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass. Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026. 00:00 Introduction 01:39 Welcome to Search With Candour 04:35 Interview with Amanda King 07:16 The Evolution of SEO and Content Strategies 17:40 Challenges and Future of SEO 34:21 Exploring Topic Compass and Content Relevance 51:49 The Evolution of Google's Search Technology 55:00 The Impact of AI on SEO and PPC 56:11 Exploring Paris: Beyond the Usual Attractions 01:01:35 The Importance of Updating Existing Content 01:03:38 Tools and Strategies for Modern SEO 01:08:31 Fun Recommendations: Movies, Games, and More 01:23:29 Upcoming Episodes and Future Plans Follow Amanda: ⭐Website: https://floq.co/ ⭐Topic Compass: https://topiccompass.io ⭐LinkedIn: https://www.linkedin.com/in/amandaecking/ ⭐Amanda's writing for SEL: https://searchengineland.com/author/amanda-king ⭐Amanda's speakerdeck: https://speakerdeck.com/amandafloq Links to resources/references: 🎧Amanda’s previous episode: https://www.youtube.com/watch?v=J3fWiAJwcO8 🎧Discussing MUVERA with Egor Golovin: https://www.youtube.com/watch?v=STcV-Y3KTAs 📄Google’s MUVERA: https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/

    1h 28m
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4
out of 5
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About

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour is the perfect way to kickstart your working week! https://withcandour.co.uk/podcast

Information

  • Creator
    Candour
  • Years Active
    2019 - 2026
  • Episodes
    346
  • Rating
    Explicit
  • Copyright
    © Candour
  • Show Website
    Search with Candour

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