Second Nature Dylan Bowman

If you've listened to or watched any trail running content in the past few years, there's roughly a one in three chance that Ryan Thrower had something to do with it. In this episode of Second Nature, we talk about how he got into the outdoor industry as a founding member of the Freetrail media empire, and how developing a durable skill like photography and videography helped open some big doors along the way.
 
Ryan's BPC:  @JomboyMedia   -  @TalkinBaseball   
 
Aaron's BPC:  @digspaghetti  video breakdown of Make It Count: https://www.youtube.com/watch?v=BYE4Xq_-kY0
 
Here's the link to the original  @casey  Make It Count video if you haven't seen it: https://www.youtube.com/watch?v=WxfZkMm3wcg
 
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Youtube: https://www.youtube.com/watch?v=MSXVbGBLcdA

"If you want to have an incredible event experience, go to an event run by an athlete."
That was the advice that Rebecca Rusch offered up in Episode 9 of Second Nature, so on this episode, we're speaking with trail running legend Tim Tollefson about mammoth trailfest. As an athlete, he's built this event from scratch, and now he's here to share everything he's learned - which would apply to anyone trying to start their own event, no matter the sport.
mammoth trailfest.: https://www.mammothtrailfest.com/
Tim's BPC: https://www.instagram.com/p/C7MrwPuxQFU/?igsh=MTc4MmM1YmI2Ng==
Aaron's BPC: https://content.rapha.cc/us/en/story/laels-ride-around-the-world
Check out Lael Wilcox: https://www.instagram.com/laelwilcox/
 
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Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

 
In this week's episode we talk about Aaron's podcast with Rebecca Rusch and some of the top takeaways, Freetrail's launch of TrailCon last week, audience led products with athletes and influencers, Camp Strava, and finish with Brand, Product, Content (BPC).

 
Links:

SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER TrailCon Follow @kweinbydesign

Rebecca Rusch is a legend in the outdoor industry. She has conquered and become world champion in multiple outdoor and endurance sports as an athlete, and along the way has blazed a meaningful trail for athletes who aspire to follow her footsteps with their own careers, businesses, events, charities, speaking engagements and Emmy award-winning films. 
 
In this episode, Rebecca opens up about her journey, the lessons she's learned along the way, and gives us a glimpse into what's on the horizon. I had the pleasure of working with Rebecca as her Athlete Marketing Manager during our time together at Red Bull, and it has been fascinating to watch her career develop over the years.
 
This week's Brand, Product, Content:
- Rebecca: The Outside Festival
- Aaron: The Best Marketing Strategy Ever
 
Follow Rebecca
Rebecca's Private Idaho Gravel Event
Blood Road Film
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Second Nature Newsletter

Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

 
In this week's episode we talk about Aaron's trip to Europe, where he collected his YouTube silver play button, fatherhood's impact on career, Andre Agassi's book and athlete retirement, the Director of Performance Outdoor job at On running, and finished with Brand/Product/Content (BPC).

 
Links:
SUBSCRIBE TO OUR YOUTUBE CHANNEL SUBSCRIBE TO OUR NEWSLETTER Andre Agassi's book Open Director Product Strategy Performance Outdoor Citymapper App Malbon Golf The Golfer's Journal Podcast with Stephen Malbon

Mike Rogge is the Editor/Owner of Mountain Gazette, a print publication celebrating mountain sports and outdoor culture. The magazine has a long and fascinating history, which we discuss in the show. Mike took over as the owner in 2020 and has overseen a revitalization of the brand, enjoying tremendous growth in his years at the helm. 
 
This episode was recorded at the end of September 2023, just before the 200th edition of the magazine. MG #201 is expected to ship in the next week or so. Go subscribe now!
 
Topics discussed:
Mike's personal history Mountain Gazette's legacy Investing in print when the medium was shrinking Buying Mountain Gazette vs. building his own brand  Editorial style of the magazine The large format Subscription vs. advertising revenue The Mountain Gazette team and operation A lot more!