Send It!

Send It!
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

  1. 17M AGO

    EP 82: The 160-character masterclass: Writing SMS that actually converts

    A bad email gets ignored. A bad SMS gets you blocked. In this episode of Send It, Jimmy Kim and Chase Dimond unpack why SMS keeps falling flat for so many brands and walk through the copywriting formulas that actually convert. The problem isn't the channel, it's that nobody learned how to write for it. With only 160 characters up for grabs, every word has to earn its place, every hook has to land in the first three seconds, and every send has to feel worth interrupting someone's day for. Jimmy and Chase break down the three part structure every high-performing SMS follows, the specific formulas for abandoned cart, replenishment, VIP drops, and flash sales, and the AI prompts they use to write and tighten copy fast. EP 82: The 160-character masterclass: Writing SMS that actually converts Here's what we're diving into: - Why SMS copywriting is a different skill than email and the four constraints that make it harder - The hook → value → action formula every high-performing SMS follows - Specific formulas for abandoned cart, replenishment, VIP drops, and flash sales - The AI prompts they use to generate, compress, and A/B test SMS copy - The frequency, segmentation, and testing rules that protect opt-out rates Thank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=Sendit Lone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcast eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 01:22 Why Prompts Matter 03:02 Four Prompt Layers 03:40 Layer One Context 04:57 Layer Two Task 05:37 Layer Three Constraints 08:21 Layer Four Format 09:28 Subject Line Prompts 11:36 Train With Past Wins 13:35 Curiosity Gap Testing 14:48 Campaign Ideation Prompts 17:07 Pain Point Angles 18:38 Customer Pain Priorities 19:09 Seasonal Campaign Planner 20:38 Body Copy Draft Framework 22:48 AI Editing Workflow 24:15 Teach Brand Voice 25:30 SMS Prompt Blueprint 27:03 Preview Text That Pops 28:13 Advanced Tips And Pitfalls 30:09 Prompt Templates And Testing 32:59 Final Recap And Wrap ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    35 min

  2. MAY 19

    EP 81: AI prompt engineering for email marketers: The templates that actually work

    AI didn't fail you... your prompt did. In this episode of Send It, Jimmy Kim and Chase Dimond unpack why so many marketers are getting generic, unusable output from AI and walk through the prompt structure that fixes it. The problem isn't the tool, it's that nobody taught marketers how to talk to it. Most prompts are missing context, lack constraints, and leave AI guessing at the goal. They break down the four layer structure that turns vague requests into usable copy, then share the exact templates they use every day for subject lines, campaign ideation, body copy, brand voice training, SMS messages, and preview text. EP 81: The 4 layer prompt structure that fixes bad AI output Here's what they cover: - The four layer prompt structure that turns lazy prompts into usable copy - The subject line and campaign ideation prompts that produce real variety, not filler - How to train AI on your brand voice using past winners and proven examples - The body copy, SMS, and preview text prompts they use every single day - The common prompt mistakes that produce bad AI output and how to fix them Thank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=Sendit We're hitting the road! Join us for a private, half-day retention workshop coming to a city near you! Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshoweCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:55 Welcome To Send It 01:38 Prompts Matter Most 03:02 Four Prompt Layers 03:40 Layer One Context 04:57 Layer Two Task 05:37 Layer Three Constraints 08:21 Layer Four Format 09:29 Subject Line Prompts 11:36 Train With Past Wins 13:35 Curiosity Gap Testing 14:48 Campaign Idea Prompts 17:07 Pain Point Angles 18:51 Pain Point Prioritization 19:22 Seasonal Campaign Planner 20:16 Remix Past Winners 20:51 Email Body Copy Framework 23:01 AI As Copy Editor 24:28 Teach Brand Voice 25:43 SMS And Preview Text 28:26 Advanced Tips And Mistakes 30:31 Edit And Test Outputs ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    35 min

  3. MAY 12

    EP 80: The 7 AI prompts every email marketer needs

    Your email program has problems. AI can find them in 5 minutes. In this solo episode of Send It, Chase Dimond walks through seven AI prompts that completely change how email marketers, agencies, and freelancers run their programs. Chase shows exactly how to audit an entire email setup, rewrite the flows that aren't working, build a 30 day calendar that mixes the right content, run a teardown of your competitors, and segment your list the right way. EP 80: The 7 AI prompts every email marketer needs Download all the prompts here >> https://ecomemailmarketer.com/ai-prompt Here's what he covers: - The mock brand setup and the real numbers behind the audit example - How to interpret the audit output and pick the top three fixes to focus on - 7 AI prompts to audit, rebuild, rewrite, and optimize your systems - The AI rules every marketer needs to follow: editing, fabrication, and hype claims Thank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=Sendit Lone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcast eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Welcome to the show 02:33 Meet Dimond Apparel: the mock brand we're auditing today 04:12 Prompt 1: the email program audit that ranks what's broken 06:55 Walking through the audit output and the top three priority fixes 09:58 Prompt 2: writing the actual flow emails with full subject line, preview text, and body copy 12:05 Prompt 3: the draft scoring workflow that catches what's not strong enough to ship 14:56 Prompt 4: writing subject lines that mix curiosity, urgency, social proof, and benefit 16:37 Prompt 5: building a 30 day campaign calendar w the right content mix 18:10 Prompt 6: running a competitor teardown to see where you stand in your category 20:30 Prompt 7: building the right segments and matching content to each ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    23 min

  4. MAY 5

    EP 79: Why most welcome series fail (and the 4 email framework that works)

    A 14 email welcome series isn't a strategy... It's a slow goodbye. In this episode of Send It, Jimmy Kim and Chase Dimond break down why so many welcome series quietly underperform and walk through the four email framework that consistently turns subscribers into customers. They get into the psychology behind first-time buyers, the four questions every welcome series needs to answer, and the timing logic that unlocks conversions. If your welcome series is doing all the talking and none of the converting, go ahead and hit play. EP 79: Why most welcome series fail (and the 4 email framework that works) Here's what we're diving into: - Why long welcome series quietly tank your conversion rate and LTV - The "we, we, we" trap that makes brands talk past their new subscribers - Why leading with a discount trains the wrong buying behavior from day one - The four psychological questions every welcome series needs to answer - Why testing for LTV beats testing for conversion rate every time - The four mistakes that quietly kill welcome series performance Thank you our friends at Omnisend, Superscale, Retention Roadshow and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ Superscale is the first AI agent built for social marketing. It connects to your Meta, TikTok, and Google ad accounts, researches your competitors, and turns a single prompt into hundreds of high-converting creatives built on real performance data. Trusted by Taxfix, SumUp, and backed by Creandum. https://superscale.ai/?utm_source=Sendit Lone retention marketer no more. Meet Chase, Jimmy, & 75+ hands-on marketers at the Retention Roadshow this June. Get tickets 20% off with ROADSHOW20: https://commerceroundtable.com/roadshow?utm_source=send_it&utm_medium=podcast eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ ______ 00:00 Welcome to the show 02:51 3 Most common welcome series pitfalls 08:56 The four email framework at a high level 12:46 The tactical breakdown of the four email timeline 13:26 Email 1: the welcome and how to deliver a quick win 15:00 Email 2: the education email and when to send it 16:41 Email 3: the recommendation email as a helpful guide 18:41 Email 4: the social proof email as your closer 21:27 The 7 to 10 day timing window and how to adjust it by category 23:16 What to do when subscribers buy partway through the series 24:23 How to test your welcome series the right way 30:08 Recap of the four email framework and final thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    32 min

  5. APR 28

    EP 78: The unsubscribe paradox every marketer gets wrong

    A 0.1% unsubscribe rate isn't the flex most marketers think it is. In this episode of Send It, Jimmy Kim and Chase Dimond take on one of the most misunderstood metrics in email marketing and make the case that obsessing over unsubscribes is quietly making your program worse. They walk through why playing it safe produces generic content, how a low unsubscribe rate can actually be a warning sign, and why the healthiest email programs are the ones willing to lose a few people every week. This one is a mindset reset for anyone who's ever flinched at an unsubscribe notification. EP 78: The unsubscribe paradox every marketer gets wrong Here's what they cover: - Why marketers are psychologically wired to fear unsubscribes - The difference between list size as a vanity metric & list quality as a revenue driver - What a healthy unsubscribe rate actually looks like in context - When unsubscribes are a signal you're doing something right - The three scenarios where an unsubscribe spike is a feature, not a bug - Four metrics that matter more than your unsubscribe rate - The benchmarks for when to celebrate, when to investigate, and when to panic Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to the show 02:23 The unsubscribe paradox explained 04:47 What a healthy unsubscribe rate looks like in 2026 08:32 The benchmarks for a healthy email program 09:55 How fear of unsubscribes strips your brand of personality 13:06 Scenario 1: taking a stance on something controversial 14:19 Scenario 2: launching a new product or evolving your brand 16:23 Scenario 3: intentionally cleansing your list with re-engagement 18:57 The four metrics that matter more than your unsubscribe rate 20:10 Why the best brands are willing to be polarizing 21:39 The unsubscribe rate benchmark cheat sheet 25:23 The hot take: unsubscribes are not the enemy, boring is 25:48 Recap & final thoughts of the unsubscribe paradox ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    28 min

  6. APR 21

    EP 77: Agency vs in house: When to hire, when to fire

    The agency vs in-house debate has burned more brands than it has built. In this episode, Jimmy Kim and Chase Dimond break down the real decision framework behind one of the most loaded questions retention marketers, founders, and execs ask: should you hire an agency or build the team in-house? They get into when an agency actually makes sense, what you should never outsource, the hybrid model that works at scale, and the red flags that mean it's time to part ways. EP 77: Agency vs in house: when to hire, when to fire Here's what we're diving into: - What agencies are actually good at (and what they aren't) - The revenue threshold for hiring in-house vs outsourcing - Why strategy, customer insight, and brand voice should never leave the building - The hybrid model that works: in-house owns strategy, agency owns execution - When a project-based engagement beats a retainer - The five red flags that mean it's time to fire your agency - A four-question framework for making the call yourself Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to the show 02:15 What agencies are actually good at (and where they fall short) 06:03 The case for hiring an agency 08:43 Using an agency for one-off projects 10:30 What you should never outsource 13:18 Protecting your brand voice 15:21 The hybrid model that actually works 18:21 Red flags that mean it's time to fire them 23:44 The gatekeeping knowledge problem 24:24 A four-question framework to make the call 27:09 Recap and final takeaways ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    30 min

  7. APR 14

    EP 76: How to produce 5x more email and SMS content with AI

    Creative used to be the bottleneck. It doesn't have to be anymore. In this episode of Send It, Jimmy Kim and Chase Dimond get tactical about how retention marketers can use AI to completely change how they produce email and SMS content. Not the vague "just use ChatGPT" advice, but the actual workflow, the brief structure, the editing process, and the quality control system that lets you go from a four hour campaign to a 30 minute one without your emails sounding like they were written by a robot. They also get honest about where AI still falls short and what it means for the future of retention marketing. EP 76: How to produce 5x more email and SMS content with AI Here's what they cover: - Why creative velocity is now a competitive advantage in retention marketing - The old workflow vs the AI workflow and where the time savings actually come from - The four layers where AI helps most: ideation, copywriting, personalization, and iteration - How to write a brief that gets AI to produce quality output instead of generic slop - The five step workflow from brief to send - The five point quality control checklist every AI draft should pass before it ships - How to train AI on your brand voice using past emails and screenshots - What AI still can't do: brand nuance, strategy, and deep customer insight Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to the show 04:34 The old workflow and why it takes three to four hours per campaign 06:18 How AI compresses the creative timeline 10:13 The four layers where AI actually helps the retention workflow 15:40 The five step workflow: start with a brief, not a blank prompt 19:00 Idea generation and picking the best campaign angles 22:07 Creating test variations from your edited base email 22:44 How to prevent AI content from feeling robotic or generic 25:52 The study, adapt, generate framework for better AI inputs 30:40 What AI still can't do: brand voice nuance, strategy, and customer insight 33:07 The future: mass personalization and content velocity at scale 35:17 Recap of everything covered and final thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykim https://www.linkedin.com/in/yojimmykim/ https://www.instagram.com/yojimmykim/ https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimond https://www.linkedin.com/in/chasedimond/ https://www.instagram.com/chasehunterdimond/ https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    38 min

  8. APR 13

    EP 75: How to A/B test emails when the old playbook is broken

    Bad tests don't just waste time. They send you in the wrong direction with confidence. In this episode of Send It, Jimmy Kim and Chase Dimond break down why traditional email testing is broken in 2026; and exactly how to fix it. Between Apple's Mail Privacy Protection inflating open rates and smaller segments making statistical significance harder to reach, the old way of testing leads to bad decisions disguised as data. This episode is the updated framework that actually works right now. EP 75: Creative testing that actually works in 2026 Here's what they cover: -Why Apple MPP destroyed open rate as a reliable testing metric -The single biggest testing mistake brands are still making in 2026 -The four layers of testing in order of impact; from positioning down to button colors -Three approaches to testing when your list is too small for traditional A/B splits -How to build a creative library that makes every future test smarter -The learning velocity mindset that separates the best email teams from everyone else -The HCE framework: hypothesis, control, evaluate -How to know when you actually have a winner and when it's just noise Thank you our friends at Omnisend, Inboox and eCom Email Certified for sponsoring the podcast! Omnisend is an all in one eCommerce email and SMS marketing automation platform that enables marketers to engage customers and drive sales through personalized experiences. https://www.omnisend.com/sendit/ eCom Email Certified is a hands-on, results-driven program with a step-by-step guide to mastering retention marketing and driving serious results. Access over 25 hours of learnings and become a certified email & SMS marketer. Use code: SENDIT! for $300 OFF https://www.ecomemailcertified.com/ Explore Inboox.ai, the AI-powered database of 1M+ real ecommerce emails with full HTML, performance data, and trend insights from the fastest-growing Shopify brands. https://inboox.ai/ ______ 00:00 Welcome to the show 01:13 Why email testing got so much harder in 2026 04:05 How Apple MPP destroyed open rate as a reliable testing metric 05:20 The metrics you should actually be testing against 08:16 The one variable rule and why it matters 10:25 Layer 1: Positioning - the highest leverage test most brands skip 12:10 Layer 2: Structure - how the email is built and why it matters 14:15 Layer 3: Creative - where most brands start but shouldn't 15:21 Layer 4: Timing - when to send and why it matters for certain emails 16:16 How to test effectively when your list is small 20:45 Building a creative library that makes every future test smarter 23:50 Learning velocity: why the best teams learn faster than everyone else 27:58 The HCE framework: hypothesis, control, evaluate 30:13 Recap of everything and final thoughts ______ Enjoying the pod? Subscribe to The eCom Email Marketer Newsletter for your weekly dose of retention strategy, actionable insights, & exclusive industry news! http://ecomemailmarketer.com/ ______ Follow Jimmy & Chase on social! Follow Jimmy Kim at: https://x.com/yojimmykimhttps://www.linkedin.com/in/yojimmykim/https://www.instagram.com/yojimmykim/https://www.tiktok.com/@yojimmykim Follow Chase Dimond at: https://x.com/ecomchasedimondhttps://www.linkedin.com/in/chasedimond/https://www.instagram.com/chasehunterdimond/https://www.tiktok.com/@chasehunterdimond Contact us at hellosenditpodcast@gmail.com for sponsorships, appearance requests, interviews, or general information!

    32 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

The SendIt Podcast, hosted by email marketing experts and veterans Jimmy Kim and Chase Dimond, is your go-to for leveling up your retention game. Jimmy, Founder and mastermind behind Sendlane, brings over 15 years of hands-on experience in building successful SaaS companies, along with valuable experience growing a DTC brand. Chase, Partner at Structured, has driven over $200 million in email-attributable revenue and is named the #1 influencer to follow in eCommerce. Together, this power duo breaks down the art and science of retention marketing into bite-sized, actionable tactics.

Information

  • Creator
    Send It!
  • Years Active
    2024 - 2026
  • Episodes
    82
  • Rating
    Explicit
  • Copyright
    © Send It!
  • Show Website
    Send It!

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