SEO for Established Entrepreneurs: The Basic B

Brittany Herzberg | SEO Coach & Lead Gen Strategist

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

  1. SEO Best Practice #5: Meta Descriptions 📲

    APR 3

    SEO Best Practice #5: Meta Descriptions 📲

    As an SEO copywriter & strategist, there’s a tight rope of copywriting best practices and SEO best practices that I know and am particularly skilled in helping you walk. Meta descriptions are one of those elements. You may not know what a “meta description” is called, but I guarantee you know what it is. You’ve seen it before in the wild—follow me...  → You go to Google → You type something in the search bar → You hit enter & see all those websites & blogs The couple of grey sentences is called a "meta description." And every website has a spot on the backend where you can plug in one of these descriptions. Meta descriptions play a critical role in your online visibility. In this episode, I’m explaining how they can help or hurt your visibility, mistakes to avoid, and sharing 2 tips to help you craft an effective meta description for your Home page. → Get the full show notes here! —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    11 min
  2. The SEO Shift Every Podcaster (*and* Business Owner) Needs

    FEB 27

    The SEO Shift Every Podcaster (*and* Business Owner) Needs

    Liz Chapman was already super familiar with SEO—for podcasts. She’s a podcast manager (and a wickedly good launch strategist!) who happened to fall into the trap that SO many of us service providers do. Y’know… prioritizing everyone else's businesses while watching yours slip further & further down the “To Do” list. 👀 Enough was enough! She was ready to focus on her own business growth—and she knew that needed to include SEO. Liz is another recent SEO & Grow graduate (my 3-month group coaching program). We chatted recently about her experience & now you get to tune in! Discover how she navigated answering those BIG 3 Q’s, what Liz enjoyed most about the live group coaching calls, & how she’s already using data to make informed marketing decisions. You’ll especially enjoy this conversation if you, too: Always optimize your clients’ stuff, but not so much your ownEnjoy email marketing and/or podcasting—but NOT socialAre a mom and business ownerQuick Links: 🔗SEO & Grow (party starts March 4th!) 🔗Say hi to Liz! → Get the full show notes here! —— 📲 Text me! (Add your email or IG handle in the message if you want a response 😉) Write a review for The Basic B podcast & share a screenshot with me at hello@brittanyherzberg.com for a chance to win a Mini SEO Audit! 📝 ——— Find B: Instagram, Threads, LinkedIn SEO & Grow 🌱 Private SEO Podcast 🎙️ SEO Dashboard (20% off w/ code BRITT20) Keysearch (20% off w/ code KSDISC) Buzzsprout ($20 off) (*some affiliate links included—I earn a lil money when you click. But I only recommend people, products, & programs I ❤️!) Podcast brought to you in partnership w/ Leah Bryant Co. ———

    27 min

Trailer

5
out of 5
24 Ratings

About

As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?Does SEO also apply to Instagram, podcasts, & YouTube?If I start doing SEO, can I ditch social media marketing for good? After becoming an accidental SEO expert, Brittany Herzberg started applying this strategy to everything—not just her website, but copywriting projects she was booking. Before she knew it, SEO was her thing & people were calling her the “SEO Queen.” Word on the street is she consistently makes a really complicated subject approachable and exciting! With a mix of solo episodes and guest interviews, you’ll hear exactly how SEO gives you time back so you can simply live life vs chasing leads around Instagram. It’s time to press play & discover the magic of SEO! 🪄

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