Served with Purpose

Belu Water
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  • FOOD
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Served with Purpose is the podcast that champions hospitality done differently. Join us as we sit down with the industry’s boldest voices—those leading with sustainability, integrity, and purpose. From their hospitality beginning to purpose-led leadership, these are the stories that will get you thinking about your ‘So what?’. Hosted by Belu’s friends Anna Sebastian and Sabrina Gidda, this series is for you if you’re looking to make your mark in hospitality and beyond. 🔗 Learn more at belu.org/served-with-purpose

Episodes

  1. 2025 Wrapped: Purpose, Joy & Hospitality with Anna Sebastian, Sabrina Gidda and Natalie Campbell

    11/27/2025

    2025 Wrapped: Purpose, Joy & Hospitality with Anna Sebastian, Sabrina Gidda and Natalie Campbell

    2025 Wrapped: Purpose, Joy & Lessons from a Year in Hospitality In this reflective closing episode, Belu Co-CEO Natalie Campbell sits down with hosts Anna Sebastian and Sabrina Gidda to revisit the conversations and moments that defined the year. From Jeremy King’s philosophy of wonderment, to the cultural impact of Aji's West African cuisine, to Chantelle's inspiring work in the industry, the trio explore what purpose looks like in practice. They discuss empowerment, representation, detail, and the stories behind dishes and drinks — and how every guest this season reminded them that hospitality is about how people are made to feel. A thoughtful and uplifting wrap-up on why purpose evolves, and why intention matters in everything we create. Learn more about SWP: belu.org/served-with-purpose

    34 min
  2. “If We Couldn’t Buy It, We’d Build It”: The DIY East Med Journey of Brother Marcus | Alex Large & Tasos Gaitanos

    11/20/2025

    “If We Couldn’t Buy It, We’d Build It”: The DIY East Med Journey of Brother Marcus | Alex Large & Tasos Gaitanos

    In this episode, we sit down with Alex Large and Tasos Gaitanos, Co-Founders of Brother Marcus, whose can-do beginnings and East Med heritage have shaped one of London’s most vibrant and community-led restaurant groups. Hosted by Anna Sebastian and Sabrina Gidda, this conversation explores how Alex and Tasos built Brother Marcus from a £9,000 DIY pop-up in Balham into a seven-site hospitality brand rooted in generosity, theatre and joy. Recorded at Kamara, their newest bar in Soho, they share how heritage, curiosity and team culture drive their evolution — and why purpose-led growth is about people above everything else. We talk: ➡️ How a garden-built restaurant became a modern East Med dining group ➡️ Why a team-first culture fuels consistency, creativity and longevity ➡️ The role of heritage, storytelling and community in shaping their menus and spaces ➡️ How Kamara reimagines Mediterranean spirits for a new generation For anyone building a hospitality career, scaling a business or dreaming of creating something meaningful, this episode is full of energy, honesty and purpose. Learn more about SWP: belu.org/served-with-purpose

    39 min
  3. "You’re Only as Good as Your Last Dish”: Rik Campbell on Building Kricket Into a London Icon

    11/13/2025

    "You’re Only as Good as Your Last Dish”: Rik Campbell on Building Kricket Into a London Icon

    In this episode of Served with Purpose, Anna Sebastian and Sabrina Gidda sit down with Rik Campbell, co-founder of Kricket and SOMA. Rik shares the story of growing from a 20-seat container in Brixton to a much-loved London brand, shaped by Indian travels, British produce, considered design, and a people-first culture. They discuss investment and scaling, mentorship, team building, evolving menus and spaces, and creating a true “third space” for guests — with lighting, acoustics, and service as pillars. A candid conversation about consistency, innovation, and serving with purpose in a challenging market. 🎧 Discover more → belu.org/served-with-purpose

    42 min
  4. Clem Haxby’s Journey: Serving Joy, Colour, and Purpose with The Salad Project

    11/05/2025

    Clem Haxby’s Journey: Serving Joy, Colour, and Purpose with The Salad Project

    In this episode of Served with Purpose, hosts Anna Sebastian and Sabrina Gidda sit down with Clem Haxby, Culinary & Marketing Director of The Salad Project, the London-born brand redefining what it means to eat well. Clem shares her journey from a digital marketing background to crafting vibrant, nourishing food experiences that celebrate abundance and creativity. Together, they explore the evolution of The Salad Project, its philosophy of serving joy over restriction, and the deeper meaning of purpose within hospitality and wellness. A conversation filled with colour, courage, and community - proving that even the simplest ideas can grow into something extraordinary. 🎧 Discover more → belu.org/served-with-purpose

    39 min
  5. From Childhood Memories to Michelin Stars: Aji Akokomi’s Journey Through West African Flavours

    10/30/2025

    From Childhood Memories to Michelin Stars: Aji Akokomi’s Journey Through West African Flavours

    rom Nigeria to Michelin Stars: A Culinary Journey Celebrating West African Flavors In this episode of Served with Purpose, hosts Anna Sebastian and Sabrina Gidda meet Aji Akokomi, founder of Akoko, the Michelin-starred restaurant bringing the vibrant flavours of West Africa to London’s fine dining scene. Aji shares his journey from a childhood in Nigeria surrounded by food and family to creating a restaurant that celebrates culture, inclusivity, and connection. He discusses the philosophy behind Akoko and Akara, the artistry of traditional ingredients, and the future of African cuisine on the world stage. This is a story of creativity, courage, and purpose and a celebration of food as a universal language. 🎧 Listen now and explore the full Served with Purpose campaign → belu.org/served-with-purpose #ServedWithPurpose #BeluWater #AkokoLondon #AjiAkokomi

    37 min
  6. Family Business, Global Vision: Sunaina Sethi on Growing JKS and Staying Human in Hospitality

    06/16/2025

    Family Business, Global Vision: Sunaina Sethi on Growing JKS and Staying Human in Hospitality

    In this episode, we sit down with Sunaina Sethi - Co-Founder and People Director at JKS Restaurants - whose journey from finance to hospitality has helped shape one of the UK’s most influential restaurant groups. Hosted by Anna Sebastian and Sabrina Gidda, this conversation explores what it takes to build a purpose-driven hospitality business rooted in family, culture, and care. Recorded at Trishna, where her career began, Sunaina shares how she’s grown JKS while staying true to her values — and why representation, balance, and belief in people are essential to lasting success. We talk: ➡️ What it really means to create opportunities for future hospitality leaders ➡️ The role of family, food, and identity in business ➡️ Why boundaries, burnout, and self-care need to be part of the leadership conversation For anyone navigating a career in hospitality or dreaming of building something meaningful - this episode is full of honesty, perspective, and purpose. Learn more about SWP: belu.org/served-with-purpose

    35 min
  7. ⁠From ‘Just Do It’ to ‘Do It With Intention’ | Chantelle Nicholson on Purposeful, People-First Hospitality

    06/14/2025

    ⁠From ‘Just Do It’ to ‘Do It With Intention’ | Chantelle Nicholson on Purposeful, People-First Hospitality

    In this episode, we sit down with award-winning chef and sustainability pioneer Chantelle Nicholson — the force behind Apricity in Mayfair and the soon-to-open Cordia Collective in Sussex. Hosted by Anna Sebastian and Sabrina Gidda, this conversation explores what it means to build not just a restaurant, but a regenerative ecosystem. From foraging and farming to food waste and fair pricing, Chantelle shares her vision for a future where hospitality reconnects people with nature, purpose, and community. We talk: - Why sustainability starts with respect for land and people - How to build teams that feel valued, supported, and empowered - And why leading with intention creates more than just good food — it builds legacy For anyone dreaming of a more mindful, mission-driven future in hospitality, this episode is full of insight, inspiration, and heart. Learn more about SWP: belu.org/served-with-purpose

    34 min
  8. From a Roll of the Dice to a Legacy of Hospitality | Jeremy King on Purpose, People & the Art of Service

    06/10/2025

    From a Roll of the Dice to a Legacy of Hospitality | Jeremy King on Purpose, People & the Art of Service

    In this episode, we sit down with legendary restaurateur Jeremy King — a powerhouse behind some of London’s most iconic dining institutions like the Ivy, Le Caprice, The park and many more.. Hosted by Anna Sebastian and Sabrina Gidda, this conversation goes beyond table settings and service standards. Jeremy reflects on decades in the business, why true hospitality is about creating spaces people want to be in, and how belief, trust, and integrity have shaped his purpose. We talk: - How to lead with grace in a chaotic industry - Why a great restaurant welcomes everyone - And what it really takes to stay relevant while staying true For anyone building a career or reimagining their impact, this episode is rich with wisdom, humour, and honesty. Learn more about SWP: belu.org/served-with-purpose

    45 min
  9. Served With Purpose Starts Here | How Sabrina & Anna Turn Hospitality Into Human Connection

    06/09/2025

    Served With Purpose Starts Here | How Sabrina & Anna Turn Hospitality Into Human Connection

    Welcome to Served with Purpose, Belu’s brand-new podcast. In this very first episode, Belu Co-CEO Natalie Campbell sits down with our series hosts - hospitality leaders Anna Sebastian and Sabrina Gidda - to explore exactly what this podcast is all about: building a better industry by leading with value and purpose. They reflect on the careers they’ve built, the purpose that drives them, and the legacy they want to leave behind. You’ll hear about: - Grit, creativity, and finding your “why” in hospitality - Making people feel seen, included, and inspired - Why purpose requires action - and how to take the first step If you're just starting out, asking big questions, or ready to think differently, this conversation is your invitation to join us on a more Purpose-led journey.

    30 min
  • 9 Episodes

About

Served with Purpose is the podcast that champions hospitality done differently. Join us as we sit down with the industry’s boldest voices—those leading with sustainability, integrity, and purpose. From their hospitality beginning to purpose-led leadership, these are the stories that will get you thinking about your ‘So what?’. Hosted by Belu’s friends Anna Sebastian and Sabrina Gidda, this series is for you if you’re looking to make your mark in hospitality and beyond. 🔗 Learn more at belu.org/served-with-purpose

Information

  • Creator
    Belu Water
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Belu Water
  • Show Website
    Served with Purpose