Shopify's official backup instructions include the step "copy and paste your blog posts," and that tells you most of what you need to know about who's responsible for your store's data. I read all sixteen sections of Shopify's terms of service, and section 9.9 says that when an app you installed modifies or deletes your data, Shopify isn't responsible. You are. Same goes for your staff, your freelancer, and the AI agents more merchants are handing the keys to. I walk through the four free safety nets already sitting in your Shopify admin, exactly where each one stops, and the 15-minute Undo Map that shows what your store could actually get back today. Download the Shopify Undo Map -->> https://www.shopify1percent.com/downloads/undo-map/ KEY TAKEAWAYS If an app, a staff member, or an AI agent wipes your products, who is responsible under Shopify's terms? Why should you archive Shopify products and never delete them? What do the four free safety nets in your Shopify admin cover, and where does each one stop? Is a CSV export really a backup if your images come out as links? What five questions should you ask any Shopify backup app before you trust it? How do you build an Undo Map for your store in 15 minutes? ⭐️ Support these amazing partners who make this show possible 👇 REWIND The undo button for Shopify. I’ve watched merchants lose entire catalogs to one bad import or an app update... Shopify’s own terms make your store data your responsibility. Rewind backs up your products, themes, orders, and customers automatically, and restores one item, or your whole store in a couple of clicks. In my opinion, if you're actually serious about your Shopify business, you absolutely should have Rewind running on it. There's no excuses not to have it backed up. Rewind is trusted by 25,000+ businesses including Olaplex and Dr. Martens. Set it up once and have peace of mind forever. 🚨 Our listeners get an extra full month of free FREE protection and backups: https://www.shopify1percent.com/rewind/ OMNISEND I personally use Omnisend for email and SMS on every Shopify store I manage, and for this show too! I've tried them all, and it's hands down the best way to run every email and SMS automation and campaign you need, segment to personalize them, and A/B test everything to optimize conversion. PLUS, you can now connect Omnisend to ChatGPT or Claude and just ask “where can my email and SMS be making more money?” It reads your actual store data and tells you, then builds the campaign for you right from the chat. It even writes in your brand's voice. Fifteen years doing this and it's the closest I've felt to having a full-time marketer sitting beside me. (Plus most merchants report paying about half the price of Klaviyo.) 🚨 Listeners (YOU) get an exclusive 30% OFF 3 MONTHS: http://shopify1percent.com/omnisend EPISODE CHAPTERS 0:00 Shopify's official backup steps (yes, it says copy and paste) 0:25 Today's 1% win: the Undo Map 2:20 Shopify is a great landlord, and your admin has no trash can 3:25 300 SKUs deleted three days before Black Friday 5:35 What one hour of downtime costs your store 6:05 Part 1: What Shopify actually protects 7:15 Free win: archive products, never delete them 8:25 Part 2: What the terms of service put on you 10:50 Quick win: tighten staff permissions 11:35 Section 9.9: when an app changes or deletes your data 15:45 Part 3: The four free safety nets in your admin 18:45 CSV exports and where they stop 21:30 The free 10-minute backup routine 22:05 Part 4: The undo gap 23:20 How one badly sorted spreadsheet wrecks 1,400 prices 24:55 What an automated undo looks like 29:25 Five questions to ask any backup tool 30:40 Do this today: build your Undo Map 33:00 Recap RESOURCES & LINKS MENTIONED IN THE EPISODE The Undo Map, free one-page worksheet: https://www.shopify1percent.com/downloads/undo-map/ Rewind, automated Shopify backups (30 days free for listeners): https://www.shopify1percent.com/rewind/ Shopify Help Center, Backups and duplication: https://help.shopify.com/en/manual/shopify-admin/duplicate-store Shopify Help Center, Duplicating themes: https://help.shopify.com/en/manual/online-store/themes/managing-themes/duplicating-themes Shopify Help Center, Editing theme code (rolling back Liquid files): https://help.shopify.com/en/manual/online-store/themes/theme-structure/extend/edit-theme-code Shopify Help Center, Using CSV files to import and export products: https://help.shopify.com/en/manual/products/import-export/using-csv Shopify Terms of Service (sections 7, 9.6 and 9.9): https://www.shopify.com/legal/terms Shopify developer docs on product deletion: https://shopify.dev/docs/api/admin-graphql/latest/payloads/ProductDeletePayload Rewind case study, Whisker Seeker Tackle: https://rewind.com/resources/store-has-products-deleted-before-black-friday/