Shorr Solutions: The Podcast

Shorr Solutions

Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.

  1. Ep. 153 - The Compensation Model That Keeps Great Employees

    2D AGO

    Ep. 153 - The Compensation Model That Keeps Great Employees

    Most aesthetic practices are overpaying their team without realizing it, watching revenue come in but struggling to translate it into real profit. Compensation structures often feel unclear, inconsistent, or reactive, leaving owners questioning whether their team is truly driving growth or quietly costing the business more than they produce.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz walks through the key mistakes practice owners make when structuring compensation, including copying competitors, ignoring overhead, and overpaying without a profitability framework. He also shares how to use revenue based formulas, set clear production thresholds, and build tiered incentives that reward growth while keeping your business financially sound.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    20 min
  2. Ep. 152 - The Slow Season Playbook for Aesthetic Practice Owners

    APR 14

    Ep. 152 - The Slow Season Playbook for Aesthetic Practice Owners

    A slow season in your aesthetic practice should not catch you off guard, yet many owners find themselves reacting too late. When schedules drop, the instinct is to cut marketing, discount services, or scramble to fill gaps, but by then, revenue has already been lost. The real issue is not seasonality. It is the lack of planning behind it.  In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Paige Hamilton break down how to identify your slow season using data, plan marketing in advance, and shift your strategy to maintain consistent patient flow. They also share how to avoid panic discounting, protect your bottom line, and use events, memberships, and patient reactivation to create stability throughout the year.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲   ▶ Stop overpaying on processing fees. See if BlueSwipe can save your practice 20% or more: http://shorrsolutions.com/payment-processing/?utm_source=podcast&utm_medium=description&utm_campaign=episode_152&utm_content=blue_swipe_cta    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    24 min
  3. Ep. 151 - How to Hire the Right Person

    APR 3

    Ep. 151 - How to Hire the Right Person

    Hiring in an aesthetic practice rarely breaks down because of a lack of candidates. It breaks down because of how those candidates are evaluated. Resumes look strong, interviews feel promising, and decisions get made quickly under pressure. Then performance does not match expectations, and the cycle starts again.   In this episode of Shorr Solutions: The Podcast, Ana Suarez and Nanette Maddox break down what actually predicts success in a medical spa or aesthetic practice role. They walk through how to identify behavioral patterns over experience, why coachability matters more than confidence, and how to evaluate emotional intelligence, accountability, and culture fit before making a hiring decision.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    26 min
  4. Ep. 150 - Treat AI Like a Team Member: Define Its Role in Your Aesthetic Practice

    MAR 17

    Ep. 150 - Treat AI Like a Team Member: Define Its Role in Your Aesthetic Practice

    Many aesthetic and medical practices are rushing to implement artificial intelligence without first defining how it should function inside their operations. The real opportunity for practice owners is not simply adopting AI, but defining how artificial intelligence should support their team, protect patient experience, and improve operational efficiency.   In this episode, Paige Hamilton and Cristian Devoz discuss how aesthetic and medical practices should approach AI as if it were a new member of the team. They explore the different types of AI tools currently entering practices, where artificial intelligence can support marketing, patient communication, documentation, and workflow systems, and why clearly defined roles, HIPAA compliance, and staff training are essential before integrating AI into your practice.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    27 min
  5. Ep. 149 - Setting Expectations Before You Make Your Next Hire

    MAR 5

    Ep. 149 - Setting Expectations Before You Make Your Next Hire

    Hiring feels urgent when you are overwhelmed. Phones are ringing, schedules are full, and the pressure builds. So you post a job. But most hiring mistakes are not people problems. They are clarity problems.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Ana Suarez break down why reactive hiring leads to frustration, long recruiting cycles, and costly turnover. They introduce the CLEAR Hire framework, a practical approach that forces practice owners to define the core problem, clarify ownership, set measurable expectations, establish accountability, and provide the right resources before a job is ever posted.     ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    31 min
  6. Ep. 148 - Building a Practice from the Ground Up With Dr. Nick Clark

    FEB 18

    Ep. 148 - Building a Practice from the Ground Up With Dr. Nick Clark

    Opening a practice sounds exciting until the weight of the decisions sets in. From securing the right location and managing startup sequencing to navigating decision fatigue and financial discipline, launching from the ground up requires more than clinical expertise.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz sits down with Dr. Nicholas Clark, founder of Redbud Facial Plastic and Laser Surgery, to discuss intentional branding, concierge level patient experience, startup challenges, and why bringing in expert guidance early can prevent costly missteps and accelerate long term growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    29 min
  7. Ep. 147 - The Difference Between Hiring a Marketing Agency and Leading One.

    FEB 3

    Ep. 147 - The Difference Between Hiring a Marketing Agency and Leading One.

    Hiring a marketing agency for your aesthetic or medical practice should drive growth, not create confusion. Too often, practice owners outsource marketing without clear goals, leadership, or performance oversight, leading to weak results, poor lead quality, and wasted marketing spend.   In this episode of Shorr Solutions: The Podcast, Paige Hamilton and Ana Suarez explain how aesthetic practice owners should lead their marketing agencies for better results. They discuss marketing strategy alignment, goal setting, SEO and analytics tracking, lead conversion metrics, and how to manage marketing agencies to support profitability, patient acquisition, and long-term practice growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    21 min
  8. Ep. 146 - When should Aesthetic Practices Raise Prices and When to Hold

    JAN 20

    Ep. 146 - When should Aesthetic Practices Raise Prices and When to Hold

    Raising prices in an aesthetic practice is rarely a simple decision. Increase too soon and you risk patient pushback. Wait too long and profitability erodes quietly. Many practices rely on gut instinct, competitor pricing, or inflation as justification, without fully understanding how those decisions impact retention, demand, and long term brand value.   In this episode, Senior Client Success Managers Cristian Devoz and Nan Maddox break down how to evaluate whether a price increase is strategic or reactive. They walk through what you need to assess patient mix, booking lead times, capacity, operational performance, and brand positioning, and explain how to communicate price changes so they reinforce value rather than damage trust.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    21 min
5
out of 5
9 Ratings

About

Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.

You Might Also Like