Should you optimize content for simple elements?

85% of OpenAI citations were updated in the last 10 months, making content freshness critical for AI optimization. Guy Yalif, Webflow's SEO leader, partnered with AirOps to 5x content refresh speed, achieving 42% traffic lift and 4x higher conversions. The discussion covers strategic content refresh frameworks that prioritize frequency over volume, accuracy optimization for both on-site and off-site content, and the convergence of AEO and traditional SEO strategies for enterprise-scale content operations.

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