Silent Generation

Silent Generation

Silent Generation is a Chicago-based cultural analysis podcast that surveys the cultural consequences of car-oriented development in the mid-20th century. It explores what was lost between the Silent Generation and Generation Z. Topics discussed include aesthetics, fashion, history, and urbanism. Find us on Instagram: silent.generation

  1. Ep. 104: The Clear Craze [TEASER]

    4H AGO

    Ep. 104: The Clear Craze [TEASER]

    Full episode available on Patreon: https://www.patreon.com/SilentGeneration   The “Clear Craze” was a marketing from the late 1980s to early 2000s that led to an influx of transparent and translucent products. Consumers could suddenly purchase clear versions of electronics, beverages, mouthwash, mascara, deodorant, laundry detergent, and even gasoline. Many clear products were purported to have benefits over their opaque counterparts, such as how clear beverages were marketed as being “lite” or low calorie. But were they actually healthier, as many claimed? And what did they symbolize on a deeper level?    On this week’s episode of Silent Generation, Nathan and Sebastien begin by discussing consumer electronics that debuted during the Clear Craze like the Conair Clear Phone, iMac G3, and Gameboy Color. The two then pivot to clear beverages that launched in the ‘90s, detailing why drinks like Crystal Pepsi and Zima flopped. They round out the episode with a discussion about why the Clear Craze is unlikely to ever truly experience a revival due to tech companies’ aversion to the right to repair.    Links: The Clear Craze The Clear Craze & Prison Electronics The Clear Craze of Y2K Electronics Ep. 55: Y2K Futurism Colorless Craze Makes Many Things Clear by Morning Call (1993) Clear, And Cashing In by Karen Springen (1993) “It Was the Coolest Phone I’d Ever Seen” by Heather Schwedel Why The '90s Clear Phones Became So Popular by William Kennedy The Mac that saved Apple (and Steve Jobs): Deep Inside the Bondi Blue by Rik Myslewski iMac | The Computer of the Future Why Crystal Pepsi Flopped What Happened to Crystal Pepsi? How the 'Clear Craze' Drink Became No More by Kenn C. Bivins Crystal Pepsi 1992: Transparency Without Demand 10 Things You Should Know About Zima by Olivia White The Clear Beverage Craze of the ‘90s by The 80s and 90s Uncensored  This is Why We’re Falling Back in Love with Clear Tech by Sushant Vohra   Artwork: スケルトンClear by Kazzycom   Recorded on 4/29/2026

    5 min
  2. Ep. 103: Those Characters From Cleveland

    APR 28

    Ep. 103: Those Characters From Cleveland

    Those Characters From Cleveland, which first launched in 1981, was the character development division at American Greetings. Tasked with licensing existing greeting card characters like Holly Hobbie and Strawberry Shortcake into toys and cartoons, they quickly found success by launching new IPs like the Care Bears. But how did a company based in Cleveland, OH make such a large impact on children’s media during the 1980s? On this week’s episode of Silent Generation, Nathan and Sebastien detail how American Greetings and TCFC took a bottom up approach to IP development. They discuss how TCFC lost an early legal battle over Strawberry Shortcake’s copyright, how TCFC designed the Care Bears to break into the 40% of the plush market held by teddy bears, and how several TCFC franchises loosely connect to the Victorian-inspired consumer aesthetic known as Soft Countriana.    Links: Pinterest board: https://www.pinterest.com/silentgeneration/those-characters-from-cleveland/  Throughout the Decades - American Greetings History Barbi Sargent and Strawberry Shortcake Barbi Sargent’s design vs Muriel Fahrion’s design  Sargent v. American Greetings Corp., 588 F. Supp. 912 (N.D. Ohio 1984) History of the Care Bears by Chris Buchner The Care Bears in the Land Without Feelings (w/ Terri Mitchell) The Care Bears in the Land Without Feelings (1983) The Care Bears Movie (1985) Cleveland’s Greetings by Clair McNear The Bear Truth by Colleen Smitek The Rise and Fall of Care Bears: Why It Was Cancelled At Its Peak The Calculated History of The Care Bears Potential New Cleveland RTA Rail System Map Artwork: Strawberry Shortcake and the Care Bears: Best of Friends Sweepstakes 1980s Ad   Recorded on 4/23/2026

    1h 12m
  3. Ep. 102: Soft Countriana w/ Evan Collins

    APR 21

    Ep. 102: Soft Countriana w/ Evan Collins

    Soft Countriana is a consumer aesthetic that flourished from the 1970s to early 1990s that is composed of pastels, country geese, storybook creatures, and homages to the Victorian era. It describes the aesthetic that was most popular amongst “conservative grandmas in the 1980s,” though it broadly appealed to suburban women of all ages. The aesthetic was popularized by brands such as Laura Ashley, Hallmark, Paula Vaughan, and Gunne Sax.   On this week’s episode of Silent Generation, Nathan is joined by Evan Collins, the founder of the Consumer Aesthetics Research Institute, who first identified Soft Countriana in June 2022. The two begin by theorizing what type of consumer the aesthetic most appealed to and why it first emerged. They then survey the aesthetic’s common motifs before taking a deeper look at the British lifestyle brand Laura Ashley. The episode concludes with a discussion about whether the contemporary aesthetic cottagecore drew inspiration from Soft Countriana.   Links: Soft Countriana Pinterest board: https://www.pinterest.com/silentgeneration/soft-countriana/ Evan’s Soft Countriana Are.na: https://www.are.na/evan-collins-1522646491/soft-countriana Evan’s Consumer Aesthetics Research Institute Patreon page Evan’s Instagram Evan’s Bluesky Soft Countriana Aesthetic’s Wiki Page Gay Nineties Revival CARI Page The Gay Nineties: An Album of Reminiscent Drawings by R. V. Culter  Gaggleville Goose Outfits The Talking Mother Goose ad Inside Laura Ashley: How Britain's Fashion Empire Was Built and Lost The Enduring Appeal of Laura Ashley by Amanda Fortini Small Firm Design by Paula Rice Jackson (SF county store article) Is Little house on the prairie cottagecore?   Artwork: The Romance of Paula Vaughan by Anne Childs (1993)   Recorded on 3/8/2026

    1h 24m
  4. Ep. 101: Water Transportation [TEASER]

    APR 14

    Ep. 101: Water Transportation [TEASER]

    Full episode available on Patreon: https://www.patreon.com/SilentGeneration   For roughly seven decades from 1790 to 1855, water transportation was the dominant form of transportation in the United States. This week’s episode of Silent Generation begins with an examination of one of the most important pieces of infrastructure that enabled it to be so prosperous, the Erie Canal. Nathan and Sebastien then detail waterways that enable freight shipping to remain competitive in the present day like the St. Lawrence Seaway and the Mississippi River. They then transition to discussing what they like about passenger ferry services like the Staten Island Ferry, NYC Ferry, and the Chicago Water Taxi. The episode concludes with a debate about why urbanists don’t typically care about water transportation, and whether urban waterways can be used for purposes other than recreation.    Links: Sebastien’s Survey of Old Erie Canal The Erie Canal - American History Hit Low Bridge, Everybody Down The Death and Life of the Great Lakes by Dan Egan The End of the World is Just the Beginning by Peter Zeihan The Port of Chicago is not just a scar on the city’s shoreline and a threat to the environment. It’s a drag on economic growth by John Lippert Ferry Travel in the 21st Century by James Gilcher NYC Ferry Map Big Changes Coming to NYC Ferry Chicago Water Taxi Where did all of the American Canals go? - Alan Fisher   Artwork: Washington State ferry, 1960's   Recorded on 3/30/2026

    5 min
  5. The Silent Generation Thesis

    APR 7

    The Silent Generation Thesis

    In the summer of 2023, Joseph and I were having a conversation in Podlasie Club about different generational attitudes toward ultraprocessed food. We shared anecdotes about how boomers in our personal lives had little to no reservations about consuming them, while the generation above the boomers had a healthy degree of skepticism and preferred home-cooked food. Joseph uttered the phrase “reject your parents, embrace your grandparents.” I quickly realized that the generation he advocated embracing was the Silent Generation, and the term began buzzing in my head.  I had only known Joseph for a couple of months at that point, but we had amazing conversational chemistry and kept discovering that we admired many of the same things: public transit, cities, architecture, menswear, and aesthetics. He was even wearing his Crystal Castles long sleeve tee that night at Podlasie Club, which ended up being the third topic we did together and our all time most downloaded episode. I asked him to start the podcast with me after I realized that the worldview we shared was something that needed to be disseminated and preserved. The Silent Generation worldview is one that is predicated on decline. If you look at the health of American cities compared to 100 years ago, you will find that the reliability of public transit systems, walkability of neighborhoods, vibrancy of downtowns, and quality of architecture have all diminished over the last century. Cities like Detroit, Cleveland, and St. Louis saw their populations fall by more than half. While Chicago has fared better than much of the rest of the Midwest, we are still in many ways a shadow of our former self, having lost a million people from our peak in 1950.  This decline can be attributed to car-oriented development in the mid-20th century. Urban neighborhoods were razed for the construction of interstate highways, and suburban lifestyles became synonymous with the American way of life. Prior urbanists have already elucidated how car-oriented lifestyles lead to lower life expectancies, decreased financial stability, and atomization. But Silent Generation is amongst the first projects to explore the cultural effects of suburbanization, to look at the cultural practices of prior generations and examine what has been lost through the lens of urbanism.  As a podcast, we aim to not only identify what has been lost since the mid-century, but to offer solutions in the present day: subcultures, secular social movements, and moral codes. Each involves the identification of values within oneself and a conscious effort to engage with the wider world. We aim to teach listeners to be citizens instead of consumers, and to value their communities as participants in public life. Silent Generation has now reached 100 episodes, but there is still more to explore.   Links: Silent Generation Zine Vol. 1 Silent Generation Podcast Listener Submission Form   Artwork: Designed by Nathan   Recorded on 4/2/2026

    3 min
  6. Ep. 99: Rockabillies

    MAR 30

    Ep. 99: Rockabillies

    “Rockabilly” is a portmanteau of the words “rock” and “hillbilly” that originally described a subgenre of rock and roll music in the 1950s. This week’s episode of Silent Generation focuses on the rockabilly subculture: a modern interpretation of rockabilly that combines 1950s nostalgia with alternative staples like hair dye, piercings, and tattoos. Nathan and Sebastien start out by discussing traditional rockabilly music that was popularized by the likes of Elvis Presley, Janis Martin, and Wanda Jackson. The two then theorize why people are drawn to the rockabilly subculture and identify what characteristics they share. They then detail rockabilly fashion before concluding with a discussion about rockabilly values and whether or not those values still feel transgressive.   Links: Rockabillies Pinterest board: https://www.pinterest.com/silentgeneration/rockabillies/  The Best of Rockabilly Playlist Bang Bang by Janis Martin Fujiyama Mama by Wanda Jackson Rockabilly - Aesthetics Wiki Page Rockabilly resurgence: A rocking revival in the 90s by 034zakia.bessaa2008 What Is Rockabilly Style? Everything You Wanted To Know by Bonnie It's a Rockabilly World (2016) Guys Episode 37 - Rockabilly Guys with Brace Belden Reviving the 1950s - Exploring Tokyo’s Rockabilly Culture by Melanie Gelo Nothing to Worry About by Peter Bjorn and John Viva Las Vegas VLV 25 Car Show LisaTV @ the Rockabilly Convention Rockabilly Duo: Your Scene Sucks Child of Rockabilly Couple Constantly Wondering What the F**k Is Going On by Keith Buckley Drake Bell Made a Rockabilly Album? r/Rockabilly Is Rockabilly alive and well or is it a dying culture? ”Rockabilly” on Google Trends Ep. 68: Historical Dressing & Reenactment   Artwork: Rockabilly women, featuring Sailor Jassie   Recorded on 3/23/2026

    1h 1m
  7. Ep. 98: Art Deco

    MAR 23

    Ep. 98: Art Deco

    Art Deco is an art and design style relevant from the 1920s to 1930s that is best characterized by its use of metallic colors, geometric patterns, futuristic forms, and references to ancient civilizations. It is the most celebrated of all of the design styles that can be grouped under Interwar Modernism, but what makes it so popular? On this week’s episode of Silent Generation, Nathan and Sebastien begin by charting Art Deco’s emergence in France to its eventual dissemination at the 1925 International Exhibition of Modern Decorative and Industrial Arts in Paris. They then detail two Art Deco skyscrapers (the Carbide & Carbon Building and the Guardian Building) before delving into a conversation about Art Deco and American identity. The episode rounds out with an analysis of Art Deco in three pieces of media: Bioshock (2007), Nightmare Alley (2021), and Metropolis (1927).   Links: Art Deco Pinterest board: https://www.pinterest.com/silentgeneration/art-deco/  Art Deco of the 20s and 30s by Bevis Hillier (1968)  Art Deco Architecture: Everything You Need to Know as the Style Turns 100 by By Katherine McLaughlin and Elizabeth Stamp Art Deco: Everything You Wanted to Know  Ep. 110: Consumer Aesthetics Research Podcast w/ Evan Collins A History - Vienna Secession Secession Building  Stoclet Palace Carbide and Carbon Building The History of The Guardian Building: An Art Deco Landmark Lobby murals at Buffalo City Hall Sen̓áḵw Bioshock (2007) Nightmare Alley (2021) Metropolis (1927) North & Pulaski    Artwork: The "Spirit of Light" sculpture on the Niagara Mohawk Building in Syracuse, NY   Recorded on 3/16/2026

    1h 20m
4.6
out of 5
35 Ratings

About

Silent Generation is a Chicago-based cultural analysis podcast that surveys the cultural consequences of car-oriented development in the mid-20th century. It explores what was lost between the Silent Generation and Generation Z. Topics discussed include aesthetics, fashion, history, and urbanism. Find us on Instagram: silent.generation

You Might Also Like