Six Figure Systems

Chontelle Fossey
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 17h ago

    117. Are You Set Up for Sales Success - Part 6: Is Your Focus Costing You Your Profit?

    You're working hard to get new customers, but are you forgetting about the ones who've already bought? In part six of this series, Chontelle gets into one of the most overlooked profit leaks in product-based businesses: chasing new customers while ignoring the ones who are already warm, already converted, and already ready to buy again. Here's the truth: it costs you very little to get a second, third, or fourth purchase from someone who's already bought. Every subsequent sale after that first one is additional profit in your back pocket. Yet most e-commerce business owners keep pouring energy into acquisition while ghosting the people who've already said yes. In this episode, Chontelle covers: Why your previous purchasers are your most profitable audience and what you're losing by treating them like everyone else The returning customer rate benchmark you should be tracking (and what it tells you about where to focus) What a VIP post-purchase experience actually looks like and why it doesn't have to cost you anything A real client strategy from Chontelle's agency that generates $700–$1,000 AUD every time it runs The small, unexpected gestures that build loyalty and turn one-time buyers into repeat customers Plus, Chontelle shares a beautiful listener win that came through her DMs at 10 PM, and why it perfectly illustrates what she means when she says action takers are money makers. Your mission this week: Look up your returning customer rate in Shopify. If it's under 30%, this episode is for you. Resources mentioned: Send & Scale™ - Chontelle's 6-month group coaching programme Connect with Chontelle on Instagram: @chontellefossey Enjoyed this episode? A quick review on Spotify or Apple Podcasts means the world - it helps more e-commerce business owners find the show. ❤️

    117. Are You Set Up for Sales Success - Part 6: Is Your Focus Costing You Your Profit?

  2. Sep 10

    116. Are You Set Up For Sales Success - Part 5: Bring the X-Factor

    Summary   In part five of the Are You Set Up For Sales Success? series, Chontelle Fossey explores the one strategy that's completely optional — but can completely change your business if you lean into it. This episode is all about the X-Factor: showing up as the face of your brand, doing the unexpected, and building the kind of genuine connection that turns followers into loyal customers. Whether this is your strategy or not, you'll walk away thinking differently about how to stand out. Key Takeaways   Being the face of your brand still works — it just has to be authentic, not polished Curated Canva content is losing ground to raw, real, and human content The X-Factor is about doing things other brands aren't willing to do Surprising and delighting your audience builds loyalty faster than any campaign You don't have to do all of this — you need a strategy that fits you What You'll Learn   Why Chontelle got recognised at the supermarket and what it tells you about brand connection The difference between showing up to sell and showing up to connect Why she removed the social media module from Send and Scale Practical X-Factor ideas you can start using straight away, regardless of budget What the brands winning on social media in 2026 actually have in common How to identify your own version of the X-Factor if being the face of your brand isn't your thing Connect with Chontelle on Instagram: @chontellefossey

    116. Are You Set Up For Sales Success - Part 5: Bring the X-Factor

  3. Sep 3

    115. Are You Set Up for Sales Success - Part 4: Never Miss a Sale

    Summary In part four of the Are You Set Up for Sales Success? series, Chontelle breaks down why most e-commerce brands are missing sales even when traffic is coming in. She covers the two most common reasons email marketing fails to convert, why skeleton flows are silently costing you revenue, and how building an owned audience changes everything. If you know email should be working harder in your business, this episode will show you exactly where the gaps are. Key Takeaways Most buyers need five to eight touch points before purchasing Skeleton flows are one of the most common and costly email mistakes List size and optimisation are the two things standing between you and consistent email revenue Returning website visitors convert at a higher rate than new ones Unsubscribes are not the enemy; they self-clean your list What You'll Learn Why capturing website visitors onto your email list is non-negotiable The two main reasons email marketing is not generating consistent revenue What skeleton flows are and why they are quietly costing you sales How to use urgency and objection handling inside your automations to drive more conversions Why nurturing the people who already know you beats chasing new traffic every time How email automations do the heavy lifting so you stop missing sales on repeat Need support from Chontelle? Here's her links.

    115. Are You Set Up for Sales Success - Part 4: Never Miss a Sale

  4. Aug 23

    114. Are You Set Up for Sales Success - Part 3: Reduce Purchase Friction

    Summary In Part 3 of the Are You Set Up for Sales Success? series, Chontelle Fossey digs into one of the most overlooked reasons e-commerce founders lose sales, which is purchase friction. This episode is a practical audit of everything standing between a potential buyer and a completed purchase, from confusing website navigation to unanswered objections to drop-offs at cart and checkout. If you are paying for traffic or working hard to get people to your website, this episode will help you make sure that traffic is actually converting. Key Takeaways Fewer clicks and fewer decisions means more sales Every buyer has assumptions and objections, and if you are not answering them, you are losing sales The data in your Shopify analytics tells you exactly where people are dropping off Buy now, pay later is no longer a nice-to-have, it is expected Fix what is broken before sending more traffic to your website What You Will Learn How to audit your website navigation for unnecessary friction How to identify and front-foot your customers' biggest assumptions and objections The industry benchmarks for add to cart, reach checkout, and complete purchase What to look for if people are adding to cart but not completing the purchase Why mobile checkout speed matters more than most founders realise How to use your Shopify analytics to diagnose exactly where you are leaking sales Connect with Chontelle on Instagram: @chontellefossey

    114. Are You Set Up for Sales Success - Part 3: Reduce Purchase Friction

  5. Aug 20

    113. Are You Set Up for Sales Success Series - Part 2: Copy That Converts

    Summary In part two of the Are You Set Up for Sales Success series, Chontelle Fossey breaks down why most product descriptions fall flat, and what to change if your website conversion rate isn't hitting 3%. She walks through the difference between listing features and speaking to the real reason people buy, covering product copy, trust signals, and imagery. If people are landing on your website but not converting, this episode gives you a clear, practical checklist to start fixing it today. Key Takeaways Features explain what a product is; benefits explain why it matters Every product either solves a problem or fulfills a desire, or both Trust signals reduce perceived risk and lift conversion rates without a website redesign More product imagery is almost always better than less Value has to be clear before the price, especially for premium products What You'll Learn How to rewrite product descriptions to speak to problems and desires, not just features Why knowing your customer intimately is the foundation of converting copy How to use trust signals, reviews, and guarantees to reduce risk for first-time buyers What types of product imagery actually help visitors feel confident enough to buy How to make value clear before the price so price stops being the objection Where to start: best sellers first, not every product at once Connect with Chontelle on Instagram @chontellefossey

    113. Are You Set Up for Sales Success Series - Part 2: Copy That Converts

  6. Aug 10

    112. Are You Set Up for Sales Success Series - Part 1: Eyes on the Prize

    In part one of the Are You Set Up for Sales Success? series, Chontelle Fossey cuts through the noise of the e-commerce space and shares what actually moves the needle. This episode covers three foundational stepping stones that most founders are missing, and why fixing even one of them can make a significant difference to the predictability of their sales. Key Takeaways Posting without a strategy is not a visibility plan E-commerce growth is a formula - traffic, conversion rate, and average order value You can't improve what you don't measure Returning website visitors convert at a higher rate than new ones Working smarter means doubling down on what works, not trying everything at once What You'll Learn What a repeatable visibility strategy actually looks like and how to choose one The three metrics that determine how much revenue your business makes How to use the Three Metrics That Matter calculator to set a traffic goal Why knowing your returning visitor rate is a game-changer for conversions How to identify what is and isn't driving traffic so you can stop wasting effort What it means to measure your way to consistent sales instead of guessing Connect with Chontelle on Instagram: @chontellefossey DM Chontelle the word CALCULATOR on Instagram to receive the free Three Metrics That Matter calculator.

    112. Are You Set Up for Sales Success Series - Part 1: Eyes on the Prize

  7. Aug 3

    111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This

    In this episode, Chontelle Fossey challenges ecommerce founders to rethink how they're spending money in their business. Using a simple three-category framework, she breaks down the difference between expenses that make your business look better and investments that actually drive growth. If your business feels stuck despite consistent spending, this episode will help you figure out exactly where to focus next. Key takeaways Not everything you spend money on is an investment - some things are just expenses Every business investment should help people find you, help people buy from you, or help you grow faster Technology amplifies action - it doesn't create growth on its own More traffic into a funnel that isn't converting is just an expensive leak The biggest breakthrough often comes from redirecting what you're already spending, not adding something new What you'll learn The three investment categories every ecommerce founder needs to understand Why beautiful branding and a great product mean nothing without visibility How to identify which category your business is currently neglecting Why email marketing sits at the intersection of conversion and free return traffic The practical audit to run on every subscription and tool you're currently paying for How to ask a smarter question than "what should I spend money on next?" Connect with Chontelle Instagram: @chontellefossey Join Chontelle's Friday Founder Edit Email List: Click here.

    111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This

  8. Jul 29

    110. The One Thing Nobody in Ecommerce Talks About

    If consistent sales feel hard right now, there's probably one piece missing, and it isn't your email platform or your website navigation. In this episode Chontelle explains why she thinks customer acquisition is the only real bottleneck in most product businesses, and why the brands growing month after month aren't doing more, they've just built a reliable way to introduce themselves to new people every day. She also shares the returning customer rate she once celebrated, and what happened a month later. In this episode: Why coaches obsess over client acquisition and ecommerce barely mentions it Why retention without acquisition eventually becomes exhaustion The two jobs a customer acquisition system has to do, and why it must be measurable The leaky bucket versus the reservoir, and why your email list is the only container that holds The one number to check tomorrow morning instead of your sales Next step: join Chontelle's email list. Her list gets all the cool stuff and always hears first. Connect with Chontelle on Instagram @chontellefossey

    110. The One Thing Nobody in Ecommerce Talks About
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About

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Information

  • Creator
    Chontelle Fossey
  • Years Active
    2024 - 2026
  • Episodes
    118
  • Rating
    Clean
  • Copyright
    © 2026 Chontelle Fossey
  • Show Website
    Six Figure Systems

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