Six Figure Systems

Chontelle Fossey
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 102. Your Competitors Aren't Doing This - But You Should!

    4d ago

    102. Your Competitors Aren't Doing This - But You Should!

    Summary In a crowded market, the brands that win are the ones that make customers feel something. In this episode, Chontelle shares a handful of practical, low-cost strategies that any product-based business owner can start using this week to stand out, build genuine connection, and turn one-time buyers into loyal advocates. None of these require a big budget or a big following, just a willingness to do what most businesses won't. Key Takeaways Connection converts - the small, personal gestures create the loyalty that keeps customers coming back You don't need to discount to stand out; you need to make people feel seen Most businesses default to what everyone else does, and that is exactly why standing out is easier than it looks Surprise and delight doesn't have to be expensive; it just has to be thoughtful Gratitude is a growth strategy What You'll Learn Why personal voice notes to new followers can build faster trust than any automation How a handwritten thank you card to your top customers can drive more repeat purchases than a discount What to include in your orders to create a genuine surprise and delight moment How to use a personalised video on your email sign-up success page to stand out from the first touchpoint Why publicly thanking your community on social media builds brand advocates fast How replying personally to reviews and engaging with repeat supporters creates a brand people actively choose over competitors Connect with Chontelle Connect with Chontelle on Instagram @chontellefossey and share what strategies you try, or any ideas this episode sparked for you. She will share your ideas in her stories and tag your business. And if you want to grab one of those 15 limited spaces for Brand it. Build it. Send it. In school hours - reach out on Instagram.

    24 min
  2. 101. Is Marketing Mode Slowing Your Momentum?

    May 19

    101. Is Marketing Mode Slowing Your Momentum?

    Summary In this episode, Chontelle Fossey gets real about what it actually feels like to be stuck in marketing mode, and why so many e-commerce founders confuse being busy with building a business. Drawing on her own experience, including staying off social media while sales continued to roll in during a recent holiday, she explores the warning signs that your business is running on manual effort rather than systems, and what needs to change if you want your sales to stop depending on you showing up. Key Takeaways Being busy is not a sales strategy If your business stops when you stop, you have a systems problem, not a marketing problem Guilt is a signal worth listening to, not pushing through You cannot scale your energy, but you can scale your systems Identifying the problem is the first step to solving it What You'll Learn How to recognise the signs that you are stuck in marketing mode Why manual effort will only get you so far before it starts to cost you How Chontelle stripped her business back to basics and built a system that sells without her What it actually means to systemise, and why it changes everything The difference between running a reactive business and a proactive one The two key actions to take if this episode resonated with you Connect with Chontelle on Instagram: @chontellefossey

    22 min
  3. 100. 100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently

    May 10

    100. 100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently

    100 Episodes, One Pattern: What the Top 1% of E-Commerce Businesses Are Doing Differently Episode Summary In her 100th episode, Chontelle Fossey reflects on what a front row seat to hundreds of e-commerce businesses has taught her about what actually separates the businesses that scale from the ones that stall. Spoiler: it is rarely the strategy. Drawing on patterns observed across coaching, bootcamps, and years of working closely with product-based business owners, Chontelle shares the traits and behaviours that consistently show up in the founders who grow, and the ones that hold everyone else back. Key Takeaways Scaling is less about strategy and more about the person running the business Implementation beats information, every single time The data is your GPS, not your enemy Belief in the outcome is not optional, it is foundational Sustainable energy is a business asset, not a bonus What You Will Learn Why implementers outpace learners, even with less knowledge How the top 1% use analytics to move faster, not slower What decisive decision-making actually looks like in practice Why failure is data, not a verdict, for the founders who scale How going all in on one aligned strategy beats dabbling in ten Why measuring stepping stones keeps you moving when the end goal feels far away Connect with Chontelle Instagram: @chontellefossey Want to grow and scale your ecommerce business with email and automation? Book your free Roadmap Call here.

    27 min
  4. 99. The Episode I Almost Didn't Record

    May 3

    99. The Episode I Almost Didn't Record

    Summary In this episode, host, Chontelle Fossey gets candid about something she has never shared on the podcast before. Setting strategy aside, she explores the role belief and mindset play in business growth, and why even the most action-oriented founders can find themselves stuck. This is the episode she would have skipped 12 months ago, and exactly why she recorded it. Key Takeaways Strategy will only take you as far as your belief system will allow Your subconscious thoughts can make or break your results, even when you are doing all the right things Identifying your limiting beliefs is the first step to moving past them Growth happens when you lean into discomfort, not away from it You can want something badly and still self-sabotage without realising it What You'll Learn Why intelligent, action-taking founders can still stay stuck How your belief system shapes the opportunities you see and the ones you miss The pattern Chontelle noticed in a group coaching program that changed how she thinks about success Why your default will always pull you back to what feels safe What Chontelle is actively working on to reach her next level of growth How to start identifying the thoughts that might be holding you back Connect with Chontelle on Instagram: @chontellefossey

    26 min
  5. 98. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?

    Apr 26

    98. The E-Commerce Health Check: Is Your Time Being Spent on The Right Things?

    Summary In this episode, host Chontelle Fossey, walks e-commerce business owners through the most important question they can ask themselves: what problem am I actually solving right now? Drawing on her own experience of chasing shiny strategies without measuring their impact, Chontelle introduces a simple four stage diagnostic framework covering visibility, traffic, nurture, conversion, and retention, to help listeners identify exactly where their business is leaking and where to focus next. This episode is practical, benchmark driven, and designed to replace guesswork with clarity. Key Takeaways Solving the wrong problem is why most e-commerce businesses stall, not lack of effort Every business moves customers through the same journey, visibility, traffic, nurture, conversion, and retention You need the most people at the top of your funnel because numbers reduce at every stage Measuring only revenue tells you nothing about where your business is leaking A returning customer rate above 30 percent is a visibility problem, not a success signal What You Will Learn How to identify which stage of the customer journey is your biggest bottleneck The benchmarks to measure at each stage, visibility, traffic, nurture, conversion, and retention Why your returning visitor rate in Google Analytics is one of the most powerful conversion levers available to you How to calculate exactly how much traffic you need to hit your revenue goals Why a high returning customer rate can actually signal a problem with your business growth How to set up a simple baseline audit so you always know where to focus next Your Action Step This Week Run a customer journey audit on your business. Pull your visibility reach, your daily website traffic, your email open and click rates, your returning visitor rate in Google Analytics, your conversion rate in Shopify, and your returning customer rate over the last three months. Write every number down in one place. That is your baseline, and it will tell you exactly which problem to solve next. Connect with Chontelle on Instagram: @chontellefossey

    24 min
  6. 97. Stop Blaming the Economy. Start Doing This Instead

    Apr 21

    97. Stop Blaming the Economy. Start Doing This Instead

    Summary In this episode, Chontelle Fossey challenges the narrative that a tough economy is the reason small business sales have slowed, and reframes it as a positioning problem, not a spending problem. Drawing on real student results and her own experience through Covid, Chontelle breaks down the four areas every e-commerce business needs to strengthen right now, messaging, social proof, relationships, and email strategy, to become the brand their audience chooses when they are being selective about where they spend. This episode is a call to stop waiting and start acting. Key Takeaways People are still spending, they are just being more selective about who they spend with Blaming the economy keeps you stuck, identifying what you can control moves you forward The businesses that thrive during economic uncertainty are the ones with the strongest customer relationships Outcome focused messaging converts better than product focused messaging, especially when buyers are being deliberate Your email welcome flow is one of the highest leverage things you can fix right now What You Will Learn Why some e-commerce businesses are having record months right now and what they are doing differently How to shift your messaging from product focused to outcome focused, with a practical example How to use social proof consistently to build trust and reduce purchase hesitation What relationship building actually looks like as a small business owner and why it is your biggest competitive advantage How to use email to nurture your audience, overcome objections, and position your brand as the obvious choice The three action steps you can take this week to start strengthening your position in the market immediately Free Resource Download Chontelle's free welcome flow swipe files, done for you email templates that build trust, overcome objections, and position your brand as the brand of choice from day one. Grab them here. Connect with Chontelle on Instagram: @chontellefossey

    20 min
  7. 96. Sales Are Not a Strategy: How to Make the CEO Shift

    Apr 19

    96. Sales Are Not a Strategy: How to Make the CEO Shift

    Summary In this episode, host, Chontelle Fossey breaks down one of the most common traps e-commerce business owners fall into, running their business like an employee instead of leading it like a CEO. Drawing on her own experience of trading weekends for revenue through endless sales and promotions, Chontelle challenges the idea that more effort equals more growth. This episode reframes what it actually means to scale, and why solving the right four problems is what separates businesses that compound from businesses that stall. Key Takeaways Running sales to drive revenue is not a strategy, it is a cycle that keeps you stuck The CEO's job is to solve problems, not do tasks You need less traffic to make more sales when you focus on bringing the same people back Any strategy you adopt must be scalable and must not cost you your time or your profits Compounding levers build businesses, one-off levers just keep them alive What You Will Learn The difference between $15 an hour work and $100 an hour work, and why both have a place The four core problems every e-commerce business needs to solve to scale sustainably Why customers need five to eight visits to your website before they buy, and what that means for your strategy How to evaluate any marketing strategy before you invest your time or money in it What a scalable system actually looks like, and why email solves all four problems in one A simple three-question CEO audit you can do this week to identify where your gaps are Connect with Chontelle on Instagram: @chontellefossey Ready to build the system that solves all four problems? Join the free Build Your Email Sales System Bootcamp, starting next week. Grab your spot here.

    30 min
  8. 95. The 5 Reasons Email Isn't Working For You (And What to Fix)

    Apr 15

    95. The 5 Reasons Email Isn't Working For You (And What to Fix)

    Summary In this episode, Chontelle Fossey shares insights from recent audits and bootcamps to diagnose why email marketing underdelivers for so many e-commerce businesses. Drawing on her own experience of dabbling before finally committing to learning email properly, she walks through the five most common reasons founders aren't seeing results, and what to do about each one. This episode reframes "email doesn't work" from a belief into a fixable problem, with a clear picture of what good actually looks like. Key Takeaways A small or stagnant list is often the root cause of poor email results, not the copy or strategy The goal of an email is to get people to your website, not to make the sale directly More clickable moments in every email means more traffic, and more traffic means more sales Too much information in an email removes the reason to click through Without tracking your numbers, there is no baseline to improve from What You'll Learn Why list size directly affects whether email can generate meaningful revenue How open and click rates connect to website traffic and sales What most founders get wrong about the purpose of an email Why giving too much away in an email works against you How to use your metrics as a starting point for consistent improvement Why dabbling is not the same as having a system, and what changes when you build one Connect with Chontelle Instagram: @chontellefossey Ready to stop dabbling and build the foundations that make email work? The free Build Your Email Sales System Bootcamp starts 28 April. Grab your spot at chontellefossey.com/emailbootcamp

    25 min
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5
out of 5
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About

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Information

  • Creator
    Chontelle Fossey
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © 2026 Chontelle Fossey
  • Show Website
    Six Figure Systems

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