Six Figure Systems

Chontelle Fossey
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 7h ago

    111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This

    In this episode, Chontelle Fossey challenges ecommerce founders to rethink how they're spending money in their business. Using a simple three-category framework, she breaks down the difference between expenses that make your business look better and investments that actually drive growth. If your business feels stuck despite consistent spending, this episode will help you figure out exactly where to focus next. Key takeaways Not everything you spend money on is an investment - some things are just expenses Every business investment should help people find you, help people buy from you, or help you grow faster Technology amplifies action - it doesn't create growth on its own More traffic into a funnel that isn't converting is just an expensive leak The biggest breakthrough often comes from redirecting what you're already spending, not adding something new What you'll learn The three investment categories every ecommerce founder needs to understand Why beautiful branding and a great product mean nothing without visibility How to identify which category your business is currently neglecting Why email marketing sits at the intersection of conversion and free return traffic The practical audit to run on every subscription and tool you're currently paying for How to ask a smarter question than "what should I spend money on next?" Connect with Chontelle Instagram: @chontellefossey Join Chontelle's Friday Founder Edit Email List: Click here.

    111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This

  2. 5d ago

    110. The One Thing Nobody in Ecommerce Talks About

    If consistent sales feel hard right now, there's probably one piece missing, and it isn't your email platform or your website navigation. In this episode Chontelle explains why she thinks customer acquisition is the only real bottleneck in most product businesses, and why the brands growing month after month aren't doing more, they've just built a reliable way to introduce themselves to new people every day. She also shares the returning customer rate she once celebrated, and what happened a month later. In this episode: Why coaches obsess over client acquisition and ecommerce barely mentions it Why retention without acquisition eventually becomes exhaustion The two jobs a customer acquisition system has to do, and why it must be measurable The leaky bucket versus the reservoir, and why your email list is the only container that holds The one number to check tomorrow morning instead of your sales Next step: join Chontelle's email list. Her list gets all the cool stuff and always hears first. Connect with Chontelle on Instagram @chontellefossey

    110. The One Thing Nobody in Ecommerce Talks About

  3. Jul 19

    109. $5 a Day to Future Proof Your Business

    If you're spending money on ads trying to make sales today, but not investing in building an audience you can sell to tomorrow - this episode is the mindset shift you need. Chontelle breaks down why a low-cost list growth campaign might be the most powerful thing in your marketing toolkit, and why she wishes she'd started one from day one of her ecom business. Key takeaways: Why most ecom businesses are "renting" their audience - and what to do instead How to think about your email list as a traffic tap you control The snowball effect: why tiny lists that compound become your most valuable business asset Why giving up on email marketing too soon is the most common (and costly) mistake How $5/day in list growth ads can fast-track the results that organic growth takes years to build Follow Chontelle on Instagram for more tips and more content to help you grow your sales with systems.

    109. $5 a Day to Future Proof Your Business

  4. Jul 12

    108. The Three Doors Between Your Ad and the Sale

    Chontelle Fossey explains why there was no episode last week, and what she built instead. Using early access to a new AI model, she built four tools for her Seen. Clicked. Sold.™ students, designed to diagnose exactly where their ads and pages are losing sales. This episode breaks down the belief shift behind that work: predictable sales don't come from predictable traffic alone, they come from predictable traffic moving through a journey that's actually built to convert it. Key Takeaways More traffic into a broken journey means paying more to leak more There are three doors between an ad and a sale: seen, clicked, sold Most founders blame traffic when the real leak is further down the chain Guessing where sales are breaking down is expensive, diagnosing is cheap Testing new tools fast and properly is now part of the head of marketing role What You'll Learn Why Chontelle skipped an episode to build tools for her students instead The three doors customers pass through before becoming a sale How to tell whether your ad, your traffic, or your page is the actual problem A real example of a student who blamed traffic when the page was the issue Three concrete diagnostic steps to run on your own account this week Why predictable sales require an optimised journey, not just more eyes Connect with Chontelle Founding pricing on Seen. Clicked. Sold.™ closes tonight. If this episode sounded like exactly where your sales are stuck, you can join the program here. Or connect with Chontelle on Instagram @chontellefossey.

    108. The Three Doors Between Your Ad and the Sale

  5. Jul 2

    107. Get Seen, Get Traffic, Get Sales: The Three Jobs You're Missing

    Summary Most ecommerce founders believe that if they just post consistently, sales will follow. In this episode, Chontelle breaks down why that belief is holding businesses back, and what's really required to turn visibility into revenue. She walks through the full customer journey, why organic reach alone can't carry a business anymore, and the ROAS mistake that's quietly costing founders money without them even realising it. Key Takeaways Getting seen is only one of three jobs, not the whole job The customer journey has six steps, not two Organic reach rewards entertaining content, not necessarily converting content Break even ROAS is different for every business, and most founders don't know theirs Ads aren't always the problem. The drop off point usually is What They'll Learn Why the "post and hope" approach stopped working The real customer journey between seeing a brand and buying from it How to calculate break even ROAS and why it matters more than the headline number The three benchmarks to check before blaming an ad campaign Why the founders who look like they're "crushing it" are usually paying for it How ads and email work together to stop revenue leaking out of the funnel Connect with Chontelle on Instagram @chontellefossey. She'll be sharing more on this topic in her stories early next week.

    107. Get Seen, Get Traffic, Get Sales: The Three Jobs You're Missing

  6. Jun 21

    106. AI for Small Business: A Real Conversation with AI Expert Em Gee

    In this episode, Chontelle Fossey sits down with AI marketing expert Em Gee to unpack what's really working when it comes to using AI in small business right now. From the Claude versus ChatGPT debate to building an "AI brain" for your business, Em Gee shares the practical, no fluff approach she teaches her own students. Em Gee shares her own pathway from teaching into AI marketing, why she burnt down a six figure mastermind to go all in on AI, and how she now runs her business with Claude handling everything from daily priorities to social media performance summaries. Key Takeaways Claude currently outperforms ChatGPT for small business use, particularly for ease of setup Start with your bottlenecks, not the tool. Work out what's taking your time before choosing software AI needs your brand voice and story to sound like you, not a generic robot Always check AI output before it goes out. The mistakes happen in the 10 percent you skip Only sign up to AI tools monthly. The landscape moves too fast for annual contracts What You'll Learn Why Claude is currently the better option for small business owners over ChatGPT How to identify the real bottlenecks in your business before choosing an AI tool Practical ways Em Gee uses Claude day to day, from morning briefings to content ideas How to train AI to sound like your actual brand voice, not a generic AI tone The biggest mistakes business owners are making with AI right now Why building your own AI knowledge base will protect you as tools change Connect with Chontelle on Instagram @chontellefossey Connect with Em Gee on Instagram @thereal_emgee

    106. AI for Small Business: A Real Conversation with AI Expert Em Gee

  7. Jun 17

    105. This One Thing is Sabotaging Your Business Growth

    Shiny object syndrome is sneaky. It creeps in disguised as excitement and makes the harder days feel fun again - but it's one of the fastest ways to sabotage your growth. In this episode, Chontelle breaks down why entrepreneurs are wired to chase new strategies, what it's actually costing them, and how to know whether you've found a strategy worth committing to. Key Takeaways Shiny object syndrome is not a character flaw, it's how your brain is wired Strategy hopping is the thing slowing you down most, not the algorithm or your product The question is never "does this strategy work?" It's "does this strategy work for me?" Alignment matters more than perfection - a strategy you resent won't get results Mastery requires repetition, and repetition requires patience What You'll Learn Why entrepreneurs are naturally drawn to new strategies and how to catch yourself falling into the trap The real cost of jumping from one approach to the next before mastering anything How to identify whether a strategy is genuinely wrong for you, or whether you just haven't given it enough time The difference between a strategy that works and a strategy that works for you How to audit your current approach and get honest about where your focus is going The three questions to ask yourself this week to stop the cycle and commit to a path Your Action Step This Week Grab a pen and answer these three questions honestly. What strategy am I currently pursuing, and have I genuinely given it a real chance? Is this strategy aligned to my values, budget, and capacity? And what have I been distracted by lately - what's the shiny object? Name it, write it down, and take its power away. Connect Got something this episode brought up for you? Chontelle would love to hear it. Drop into her DMs on Instagram at @chontellefossey and let her know what resonated.

    105. This One Thing is Sabotaging Your Business Growth

  8. Jun 7

    104. The 6 Step System to Scale Your Ecommerce Sales

    In this episode, Chontelle breaks down her signature six-step system for scaling e-commerce sales in a predictable, reliable way. Using her road analogy, she explains why most founders are sending customers down the wrong path and what it actually takes to build a system that converts traffic into sales, without showing up manually every day. Whether you are just starting to think about email marketing or have pieces in place but aren't seeing results, this episode will help you identify exactly where the gaps are. Key Takeaways Most e-commerce founders are sending customers down a one-way road with no way back Returning website visitors convert at a higher rate, so you need less traffic to make more sales Your foundations and automations need to be in place before you drive traffic Consistency in the inbox builds the know, like, and trust factor that converts browsers into buyers You should only scale once your system is optimised, not before What You'll Learn The road analogy and why it explains most e-commerce sales problems The six steps required to systemise and scale sales predictably Why skipping to ads before your foundations are in place is costly How automations do the selling while you're living your life Why nurture campaigns are about more than just selling When ads actually belong in the strategy, and when they don't Connect with Chontelle Find her on Instagram at @chontellefossey, book a free roadmap call, or watch this episode on YouTube.

    104. The 6 Step System to Scale Your Ecommerce Sales
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About

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Information

  • Creator
    Chontelle Fossey
  • Years Active
    2024 - 2026
  • Episodes
    112
  • Rating
    Clean
  • Copyright
    © 2026 Chontelle Fossey
  • Show Website
    Six Figure Systems

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