Six Figure Systems

Chontelle Fossey
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In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 86. The Marketing Playbook (Part 6): Scaling Your Business with Strategic Optimisation

    2D AGO

    86. The Marketing Playbook (Part 6): Scaling Your Business with Strategic Optimisation

    In Part 6 of the Head of Marketing series on Six Figure Systems, Chontelle Fossey brings the full framework together by showing eCommerce business owners how to scale their marketing without adding chaos, complexity, or pressure. This episode focuses on optimisation as the natural next step after planning, systemising, and establishing a weekly rhythm. Chontelle explains that scaling is not about doing more, trying new tactics every month, or constantly changing direction. Instead, it is about maximising what is already working, refining what shows potential, and intentionally letting go of what is no longer serving the business. She reinforces the importance of using the 12-month marketing blueprint as the anchor for all decisions, rather than reacting to short-term results or emotions. The episode revisits the attraction, nurture, and conversion framework, showing how each month in the year has a specific job to do. Chontelle walks listeners through how to review performance at the end of each month based only on that month’s primary focus, rather than judging success purely on revenue. This approach creates clarity, reduces overwhelm, and makes marketing data feel useful instead of stressful. A core theme of the episode is the optimisation loop of review, decide, execute, and measure. Chontelle breaks down how to use this loop to make confident decisions about what to amplify, what to refine, and what to drop, ensuring marketing efforts become more effective over time rather than more complicated. She emphasises that changing one thing at a time is what allows business owners to learn from their data and build momentum without losing control. By the end of the episode, listeners are encouraged to see marketing as a long-term system rather than a series of disconnected campaigns. This episode is designed to help eCommerce founders approach growth with confidence, discipline, and clarity, using optimisation to create steady momentum throughout the year instead of relying on constant reinvention.

    18 min
  2. 85. The Marketing Playbook (Part 5): The Weekly Marketing Operating Rhythm

    FEB 1

    85. The Marketing Playbook (Part 5): The Weekly Marketing Operating Rhythm

    In Part 5 of the Head of Marketing Series on Six Figure Systems, Chontelle Fossey brings strategy into real life by showing eCommerce business owners how to translate their 12-month marketing blueprint into calm, repeatable weekly execution. This episode follows naturally from the previous conversations around ownership, metrics, long-term planning, and systems. Chontelle explains why marketing often feels chaotic even when there is a solid plan in place, and how the missing link is usually a lack of weekly intent. Without this layer, business owners tend to fall back into reactive decision-making, random activity, and constant second-guessing. Chontelle introduces the concept of weekly focus as the bridge between monthly strategy and day-to-day action. Rather than planning tasks or content in advance, she encourages listeners to decide what each week is in service of, based on the primary monthly focus of attraction, nurture, or conversion. This shift allows marketing to feel intentional and aligned, without becoming overwhelming or time-consuming. The episode also outlines a simple weekly marketing operating rhythm designed to remove decision fatigue and support consistency. Chontelle walks listeners through how to review key metrics, make a small number of focused decisions, execute without overcomplicating tasks, and measure progress in a way that supports learning rather than judgement. She reinforces that consistency, not intensity, is what drives long-term growth and predictable results. Listeners are guided to see how this weekly rhythm supports their email sales system, increases returning website visits, and naturally improves conversion over time. Chontelle also addresses how to maintain momentum during busy weeks, explaining that keeping the rhythm intact, even in a simplified form, is what prevents marketing from stalling. This episode is designed for eCommerce founders who want marketing to fit into real life, rather than compete with everything else in the business. By the end of the episode, listeners will understand how to lead marketing with clarity and confidence at a weekly level, without falling back into overwhelm or reactive behaviour.

    21 min
  3. 84. The Marketing Playbook (Part 4): Always-On Revenue Systems

    JAN 27

    84. The Marketing Playbook (Part 4): Always-On Revenue Systems

    In Part 4 of the Marketing Playbook Series on Six Figure Systems, Chontelle Fossey breaks down the missing piece behind “random” sales months: an email sales system that supports the real customer journey. This episode reframes email marketing as more than newsletters or occasional sends. Chontelle explains why email has one of the highest ROIs in marketing, but only when there’s a strategy behind the sends, and how an always-on email system can create reliable, predictable revenue without needing constant launches, promos, or more effort every week. Listeners will learn why most customers don’t buy on their first visit, how email supports repeat website visits (which naturally improves conversion), and what foundational components make email your most sustainable sales channel. In this episode, you’ll learn: Why “more sales” isn’t a strategy, and why systems create predictability The real customer journey (and why most brands market as if it’s only two steps) Why people typically need multiple website visits before they buy How email supports know-like-trust, repeat visits, and conversions Why email should be driving a meaningful portion of total eCommerce revenue when set up properly What Chontelle covers: the core components of an email sales system This episode outlines the “always-on” foundation that allows sales to happen more consistently, including: Retention: converting website visitors into subscribers (so they don’t walk in the front door and straight out the back) Nurture: building trust through a strategic welcome flow that handles objections and reinforces value Conversion: sending click-worthy emails that drive repeat website visits and consistent sales Rather than relying on social algorithms or paying repeatedly to re-acquire the same traffic, this approach positions email as the channel that brings people back — again and again — in a way that supports real buying behaviour. Connect with Chontelle: If listeners want Chontelle’s support to build an email sales system that creates sustainable, systemised growth, they can: 👉 DM Chontelle on Instagram @chontellefossey with the word “SYSTEM” Chontelle will send details of her upcoming bootcamp - Build your Email Sales System Bootcamp and add them to the next bootcamp waitlist, so that they don't miss out.

    25 min
  4. 83. The Marketing Playbook (Part 3): Your 12-Month Marketing Blueprint

    JAN 11

    83. The Marketing Playbook (Part 3): Your 12-Month Marketing Blueprint

    In Part 3 of the Marketing Playbook Series, Chontelle Fossey helps eCommerce business owners step out of reactive marketing and into long-term, strategic planning. Building on the foundations of ownership (Part 1) and metrics (Part 2), this episode walks listeners through how to create a 12-month marketing blueprint, without diving into tactics, content calendars, or day-to-day execution. Chontelle explains why most marketing feels overwhelming when business owners only look at the current week or month, and how zooming out to a full-year view instantly creates clarity, calm, and better decision-making. This episode emphasises the importance of using last year’s performance data as an input, not a limitation, and introduces a simple framework for assigning each month a clear marketing focus based on attraction, nurture, or conversion. In this episode, you’ll learn: Why a 12-month view removes urgency and overwhelm from marketing How to use last year’s month-by-month performance to plan more intelligently What a marketing blueprint is and what it is not The three types of marketing months every eCommerce brand needs Why deciding what and when matters before worrying about how The three marketing focuses covered: Attraction: increasing visibility and demand Nurture: building trust and repeat website visits Conversion: driving revenue through launches or promotions Listeners are guided to assign just one primary focus per month, creating structure without pressure. Tangible actions to take this week: Review last year’s revenue month-by-month and identify patterns Create a simple 12-month view of the year ahead Assign each month a primary marketing focus: attraction, nurture, or conversion Sense-check the flow of the year to ensure balance Write one sentence per month clarifying what marketing is focused on and why These actions are designed to help listeners build a calm, realistic plan that supports growth — without locking them into rigid tactics. What’s coming next in the series: In Part 4, Chontelle introduces the always-on marketing systems that support sales year-round and explains how these systems reduce pressure during conversion-focused months. This episode is ideal for eCommerce founders who want to stop reacting, start leading, and build a marketing plan that actually fits real life. Connect with Chontelle Connect on Instagram Want Chontelle's support this year? Book a FREE Roadmap call to see how Chontelle could support you

    19 min
  5. 82. The Marketing Playbook (Part 2): The Numbers Behind Predictable Growth

    JAN 5

    82. The Marketing Playbook (Part 2): The Numbers Behind Predictable Growth

    In Part 2 of the Marketing Playbook Series, Chontelle Fossey breaks down the numbers that truly matter in an eCommerce business and why tracking the wrong metrics (or none at all) is one of the fastest ways to feel overwhelmed, reactive, and stuck. This episode is designed to help eCommerce founders move away from vague goals like “I want more sales” and instead understand that eCommerce growth follows a clear, measurable formula. Chontelle explains how revenue is driven by three core inputs - traffic, conversion rate, and average order value and how strengthening even one of these can positively impact the bottom line. She also introduces the concept of stepping-stone goals, helping listeners sense-check whether their current targets are actually aligned with the bigger outcome they want to achieve. In this episode, you’ll learn: Why “more sales” is not a strategy and what to focus on instead The simple eCommerce formula behind predictable revenue The three areas every Head of Marketing must measure: attraction, nurture, and conversion Why improving returning visitor rate naturally lifts conversion without needing more traffic Why tracking metrics weekly (not monthly) leads to calmer, more confident decision-making The key metrics discussed in this episode: Website traffic Conversion rate Average order value Returning visitor rate These metrics act as leading indicators — helping business owners identify what to strengthen before revenue becomes inconsistent. Tangible actions to take this week: Clearly define the primary outcome being worked toward (beyond “more sales”) Identify whether the biggest opportunity lies in attraction, nurture, or conversion Commit to tracking traffic, conversion rate, and average order value weekly Add returning visitor rate as a nurture metric to measure trust and brand momentum Ensure every marketing activity has a clear purpose and a metric attached to it What’s coming next in the series: In Part 3, Chontelle walks through how to map marketing activity for the year, ensuring every campaign, piece of content, and email aligns with the metrics and stepping stones identified in this episode. Ready for personalised support? If marketing still feels unclear or disconnected from revenue, Chontelle offers 1:1 Marketing Roadmap Calls to help eCommerce business owners: identify their biggest growth levers prioritise what actually matters and build a clear, achievable marketing plan Book a roadmap call here: Click here. Connect with Chontelle If this episode sparked questions or clarity, listeners are invited to DM Chontelle on Instagram: 👉 @chontellefossey

    27 min
  6. 81. The Marketing Playbook (Part 1): The Head of Marketing Mindset

    12/28/2025

    81. The Marketing Playbook (Part 1): The Head of Marketing Mindset

    Marketing shouldn’t feel chaotic, overwhelming, or like something you’re constantly behind on, yet for many eCommerce business owners, it does. In this first episode of the Head of Marketing Series, Chontelle Fossey challenges a core belief that keeps brands stuck: the idea that marketing is something to outsource, react to, or “try to fit in” when there’s time. Instead, this episode reframes marketing as a leadership role, one that every eCommerce founder already holds, whether they realise it or not. This episode is not about tactics, trends, or doing more. It’s about stepping into the role of Head of Marketing, gaining clarity, and replacing overwhelm with structure and confidence. Listeners will walk away understanding why marketing feels hard, what the Head of Marketing role actually involves, and how to start leading marketing with intention, even if it’s previously felt confusing or intimidating. In this episode, you’ll learn: Why marketing feels overwhelming when there’s no leadership lens What a Head of Marketing actually does (and what they don’t) The mindset shift required to stop reacting and start leading How clarity, not more tactics, removes marketing stress Why you don’t need to be an expert to run effective marketing Tangible actions covered in this episode: How to formally claim the role of Head of Marketing in your business How to define what marketing is responsible for (and what it isn’t) How to create a simple “marketing command centre” to centralise decisions, priorities, and plans These actions are designed to be implemented immediately — no tools, no tech overwhelm, no complicated systems required. Who this episode is for: eCommerce founders who feel overwhelmed by marketing Business owners who want more predictable, calm growth Brands relying on agencies or freelancers but lacking clarity Anyone ready to stop guessing and start leading their marketing What’s coming next in the series: In Part 2, Chontelle breaks down the numbers every Head of Marketing needs to understand, and how using data (not emotion) makes marketing simpler, clearer, and far more effective.

    16 min
  7. 80. Why Your 2025 Goals Didn't Land (And What to Do Next)

    12/21/2025

    80. Why Your 2025 Goals Didn't Land (And What to Do Next)

    In this episode of the Six Figure Systems podcast, Chontelle delivers a much-needed end-of-year pep talk for ecommerce business owners feeling flat about their 2025 results. If you're staring down the final weeks of the year and wondering why your sales aren’t where you’d hoped, then this one’s for you. With her signature blend of strategy and real talk, Chontelle walks listeners through the common trap of doing "all the things" but getting nowhere fast. She unpacks: Why taking an emotional approach to your results could be keeping you stuck The three-part question every business owner must answer before stepping into 2026 The power of focusing on one aligned strategy and mastering it The real reason sales might not be coming in (hint: it's not your product) Her personal story of finally hitting health goals, and why business goals are no different Listeners will walk away with a clear understanding of: What to measure each week in your ecommerce business How to identify the exact strategy that suits your energy, lifestyle and goals Why “dabbling” is the enemy of results How Chontelle’s email marketing strategy delivers consistent results, without the hustle And if you're ready to stop spinning your wheels and finally make consistent sales in 2026, Chontelle invites you to book a free roadmap call or join her January bootcamp where she'll walk you through how to set up a sales system, step-by-step. Links mentioned: Watch the 3 Metrics that Matter YouTube Video here. Book a Free Roadmap Call with Chontelle here. This episode is perfect for: Ecommerce business owners feeling stuck or deflated about their 2025 results Side hustlers ready to treat their business like a business in 2026 Anyone who wants to scale sales without working more hours or spending more on ads

    24 min
  8. 79. 7 Strategies You Need to Take Into 2026

    12/16/2025

    79. 7 Strategies You Need to Take Into 2026

    In this refreshingly honest episode, Chontelle shares what’s really going on behind the scenes of her business right now, from recording in her red fluffy dressing gown to scrambling to fit in a gym session between December downpours. With one eye on Christmas and the other on 2026, Chontelle brings you 7 real-talk strategies you’ll want to take into the new year if scaling your business is on your agenda. These are the must-dos (and a few don’ts) that’ll fast-track your growth, without relying on more hustle or throwing money at ads. She covers: Why motivation isn’t your business bestie and what to lean on instead How to stop expecting instant results (and what to focus on instead) Why outsourcing could be the smartest investment you make in 2026 The mindset shifts that’ll make or break your business What most business owners get wrong about productivity and to-do lists How to surround yourself with people who pull you forward, not hold you back Plus, Chontelle opens up about the emotional tug-of-war of switching off for the holidays while still dreaming big for the year ahead. If you're feeling a bit tired, a bit scrambly, but still quietly ambitious, this one’s for you. ✨ Let 2026 be the year you stop winging it and start working smart. 🔗 Don’t forget to screenshot and share your fave takeaway from this episode on Instagram and tag @chontellefossey - Chontelle loves hearing what hits home for you!

    32 min
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5
out of 5
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About

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Information

  • Creator
    Chontelle Fossey
  • Years Active
    2024 - 2026
  • Episodes
    87
  • Rating
    Clean
  • Copyright
    © 2026 Chontelle Fossey
  • Show Website
    Six Figure Systems

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