Six Figure Systems

Chontelle Fossey
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

  1. 3d ago

    114. Are You Set Up for Sales Success - Part 3: Reduce Purchase Friction

    Summary In Part 3 of the Are You Set Up for Sales Success? series, Chontelle Fossey digs into one of the most overlooked reasons e-commerce founders lose sales, which is purchase friction. This episode is a practical audit of everything standing between a potential buyer and a completed purchase, from confusing website navigation to unanswered objections to drop-offs at cart and checkout. If you are paying for traffic or working hard to get people to your website, this episode will help you make sure that traffic is actually converting. Key Takeaways Fewer clicks and fewer decisions means more sales Every buyer has assumptions and objections, and if you are not answering them, you are losing sales The data in your Shopify analytics tells you exactly where people are dropping off Buy now, pay later is no longer a nice-to-have, it is expected Fix what is broken before sending more traffic to your website What You Will Learn How to audit your website navigation for unnecessary friction How to identify and front-foot your customers' biggest assumptions and objections The industry benchmarks for add to cart, reach checkout, and complete purchase What to look for if people are adding to cart but not completing the purchase Why mobile checkout speed matters more than most founders realise How to use your Shopify analytics to diagnose exactly where you are leaking sales Connect with Chontelle on Instagram: @chontellefossey

    114. Are You Set Up for Sales Success - Part 3: Reduce Purchase Friction

  2. 6d ago

    113. Are You Set Up for Sales Success Series - Part 2: Copy That Converts

    Summary In part two of the Are You Set Up for Sales Success series, Chontelle Fossey breaks down why most product descriptions fall flat, and what to change if your website conversion rate isn't hitting 3%. She walks through the difference between listing features and speaking to the real reason people buy, covering product copy, trust signals, and imagery. If people are landing on your website but not converting, this episode gives you a clear, practical checklist to start fixing it today. Key Takeaways Features explain what a product is; benefits explain why it matters Every product either solves a problem or fulfills a desire, or both Trust signals reduce perceived risk and lift conversion rates without a website redesign More product imagery is almost always better than less Value has to be clear before the price, especially for premium products What You'll Learn How to rewrite product descriptions to speak to problems and desires, not just features Why knowing your customer intimately is the foundation of converting copy How to use trust signals, reviews, and guarantees to reduce risk for first-time buyers What types of product imagery actually help visitors feel confident enough to buy How to make value clear before the price so price stops being the objection Where to start: best sellers first, not every product at once Connect with Chontelle on Instagram @chontellefossey

    113. Are You Set Up for Sales Success Series - Part 2: Copy That Converts

  3. Aug 10

    112. Are You Set Up for Sales Success Series - Part 1: Eyes on the Prize

    In part one of the Are You Set Up for Sales Success? series, Chontelle Fossey cuts through the noise of the e-commerce space and shares what actually moves the needle. This episode covers three foundational stepping stones that most founders are missing, and why fixing even one of them can make a significant difference to the predictability of their sales. Key Takeaways Posting without a strategy is not a visibility plan E-commerce growth is a formula - traffic, conversion rate, and average order value You can't improve what you don't measure Returning website visitors convert at a higher rate than new ones Working smarter means doubling down on what works, not trying everything at once What You'll Learn What a repeatable visibility strategy actually looks like and how to choose one The three metrics that determine how much revenue your business makes How to use the Three Metrics That Matter calculator to set a traffic goal Why knowing your returning visitor rate is a game-changer for conversions How to identify what is and isn't driving traffic so you can stop wasting effort What it means to measure your way to consistent sales instead of guessing Connect with Chontelle on Instagram: @chontellefossey DM Chontelle the word CALCULATOR on Instagram to receive the free Three Metrics That Matter calculator.

    112. Are You Set Up for Sales Success Series - Part 1: Eyes on the Prize

  4. Aug 3

    111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This

    In this episode, Chontelle Fossey challenges ecommerce founders to rethink how they're spending money in their business. Using a simple three-category framework, she breaks down the difference between expenses that make your business look better and investments that actually drive growth. If your business feels stuck despite consistent spending, this episode will help you figure out exactly where to focus next. Key takeaways Not everything you spend money on is an investment - some things are just expenses Every business investment should help people find you, help people buy from you, or help you grow faster Technology amplifies action - it doesn't create growth on its own More traffic into a funnel that isn't converting is just an expensive leak The biggest breakthrough often comes from redirecting what you're already spending, not adding something new What you'll learn The three investment categories every ecommerce founder needs to understand Why beautiful branding and a great product mean nothing without visibility How to identify which category your business is currently neglecting Why email marketing sits at the intersection of conversion and free return traffic The practical audit to run on every subscription and tool you're currently paying for How to ask a smarter question than "what should I spend money on next?" Connect with Chontelle Instagram: @chontellefossey Join Chontelle's Friday Founder Edit Email List: Click here.

    111. Before You Spend Another Dollar on Your Ecommerce Business, Listen to This

  5. Jul 29

    110. The One Thing Nobody in Ecommerce Talks About

    If consistent sales feel hard right now, there's probably one piece missing, and it isn't your email platform or your website navigation. In this episode Chontelle explains why she thinks customer acquisition is the only real bottleneck in most product businesses, and why the brands growing month after month aren't doing more, they've just built a reliable way to introduce themselves to new people every day. She also shares the returning customer rate she once celebrated, and what happened a month later. In this episode: Why coaches obsess over client acquisition and ecommerce barely mentions it Why retention without acquisition eventually becomes exhaustion The two jobs a customer acquisition system has to do, and why it must be measurable The leaky bucket versus the reservoir, and why your email list is the only container that holds The one number to check tomorrow morning instead of your sales Next step: join Chontelle's email list. Her list gets all the cool stuff and always hears first. Connect with Chontelle on Instagram @chontellefossey

    110. The One Thing Nobody in Ecommerce Talks About

  6. Jul 19

    109. $5 a Day to Future Proof Your Business

    If you're spending money on ads trying to make sales today, but not investing in building an audience you can sell to tomorrow - this episode is the mindset shift you need. Chontelle breaks down why a low-cost list growth campaign might be the most powerful thing in your marketing toolkit, and why she wishes she'd started one from day one of her ecom business. Key takeaways: Why most ecom businesses are "renting" their audience - and what to do instead How to think about your email list as a traffic tap you control The snowball effect: why tiny lists that compound become your most valuable business asset Why giving up on email marketing too soon is the most common (and costly) mistake How $5/day in list growth ads can fast-track the results that organic growth takes years to build Follow Chontelle on Instagram for more tips and more content to help you grow your sales with systems.

    109. $5 a Day to Future Proof Your Business

  7. Jul 12

    108. The Three Doors Between Your Ad and the Sale

    Chontelle Fossey explains why there was no episode last week, and what she built instead. Using early access to a new AI model, she built four tools for her Seen. Clicked. Sold.™ students, designed to diagnose exactly where their ads and pages are losing sales. This episode breaks down the belief shift behind that work: predictable sales don't come from predictable traffic alone, they come from predictable traffic moving through a journey that's actually built to convert it. Key Takeaways More traffic into a broken journey means paying more to leak more There are three doors between an ad and a sale: seen, clicked, sold Most founders blame traffic when the real leak is further down the chain Guessing where sales are breaking down is expensive, diagnosing is cheap Testing new tools fast and properly is now part of the head of marketing role What You'll Learn Why Chontelle skipped an episode to build tools for her students instead The three doors customers pass through before becoming a sale How to tell whether your ad, your traffic, or your page is the actual problem A real example of a student who blamed traffic when the page was the issue Three concrete diagnostic steps to run on your own account this week Why predictable sales require an optimised journey, not just more eyes Connect with Chontelle Founding pricing on Seen. Clicked. Sold.™ closes tonight. If this episode sounded like exactly where your sales are stuck, you can join the program here. Or connect with Chontelle on Instagram @chontellefossey.

    108. The Three Doors Between Your Ad and the Sale

  8. Jul 2

    107. Get Seen, Get Traffic, Get Sales: The Three Jobs You're Missing

    Summary Most ecommerce founders believe that if they just post consistently, sales will follow. In this episode, Chontelle breaks down why that belief is holding businesses back, and what's really required to turn visibility into revenue. She walks through the full customer journey, why organic reach alone can't carry a business anymore, and the ROAS mistake that's quietly costing founders money without them even realising it. Key Takeaways Getting seen is only one of three jobs, not the whole job The customer journey has six steps, not two Organic reach rewards entertaining content, not necessarily converting content Break even ROAS is different for every business, and most founders don't know theirs Ads aren't always the problem. The drop off point usually is What They'll Learn Why the "post and hope" approach stopped working The real customer journey between seeing a brand and buying from it How to calculate break even ROAS and why it matters more than the headline number The three benchmarks to check before blaming an ad campaign Why the founders who look like they're "crushing it" are usually paying for it How ads and email work together to stop revenue leaking out of the funnel Connect with Chontelle on Instagram @chontellefossey. She'll be sharing more on this topic in her stories early next week.

    107. Get Seen, Get Traffic, Get Sales: The Three Jobs You're Missing
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5
out of 5
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About

In the Six Figure Systems podcast, host and successful e-commerce business owner, Chontelle Fossey, shares how she turned her side hustle into a six-figure business, through focussed marketing, automated systems, mindset and strategy. If you’re looking to scale your sales, earn more and do less, this is the podcast that will equip you with the intel and confidence, to take your brand to a whole new level.

Information

  • Creator
    Chontelle Fossey
  • Years Active
    2024 - 2026
  • Episodes
    115
  • Rating
    Clean
  • Copyright
    © 2026 Chontelle Fossey
  • Show Website
    Six Figure Systems

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