Skip the Queue

Rubber Cheese

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.

  1. How to Improve Your Attraction’s Website in 2026: What the Latest Data Tells Us

    JAN 28

    How to Improve Your Attraction’s Website in 2026: What the Latest Data Tells Us

    In this episode of Skip the Queue, Andy Povey explores how visitor attractions can improve website performance in 2026 using insight from the 4th Visitor Attractions Website Survey. Andy is joined by two contributors to the report: Simon Jones, Managing Director at NavigateSteve Mills, Director at Decision HouseThey break down what visitors expect from attraction websites, how digital behaviour is changing, and where operators should focus to improve conversion, visibility and trust. Key Topics Discussed:AI search and how visitors are using it without realisingMobile-first design and poor mobile performanceWebsite speed and its impact on conversionVisitor confidence, risk and late booking behaviourPricing transparency and hidden feesFlexible ticketing and weather-driven decisionsReviews, social proof and AI-driven discoveryUsing first-party data more effectivelyThe rise of repeat visitors over first-time visits  Show References:   Download The Visitor Attractions Website Survey Report - https://www.merac.co.uk/download-the-visitor-attractions-survey   Simon Jones - Managing Director of Navigate https://navigate.agency/https://www.linkedin.com/in/simontjones/  Steve Mills, Director at Decision House https://decisionhouse.co.uk/https://www.linkedin.com/in/steve-mills-0528661b/  Mentioned: Olly Reed of Navigate Agency: https://www.linkedin.com/in/olly-reed/   Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    41 min
  2. Burnout and Blue Monday: Why Wellness Matters in the Attractions Industry - Emma Newell

    JAN 19

    Burnout and Blue Monday: Why Wellness Matters in the Attractions Industry - Emma Newell

    This special Monday release of Skip the Queue marks Blue Monday, often labelled the most depressing day of the year. But is Blue Monday real, or just clever marketing? Andy Povey is joined by Emma Newell, Chair of the TEA Wellness Council, to unpack the truth behind Blue Monday and explore a much bigger issue facing the attractions industry: burnout. Key Topics Covered:  The truth about Blue MondayWhat burnout really looks likeThe Window of ToleranceWhy the attractions industry is uniquely challengingWhy burnout often feels “normal” in themed entertainmentSeasonal living and energy managementLeadership, boundaries and responsibilityThe role of the TEA Wellness Council  Show References:   Emma Newell, TEA Chair, and Strategy, Culture & Leadership Coach at Magnetic Moon Coaching https://www.teaconnect.org/https://magneticmooncoaching.com/https://www.linkedin.com/in/emma-newell-magneticmooncoachingltd/  Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    46 min
  3. Windsor Great Park Illuminated: Designing Experiences That Draw Guests Back Year After Year - Rob Paul and Kathryn Stafford

    12/10/2025

    Windsor Great Park Illuminated: Designing Experiences That Draw Guests Back Year After Year - Rob Paul and Kathryn Stafford

    Step into the woods with us for a behind-the-scenes look at one of the UK’s most iconic winter light trails: Windsor Great Park Illuminated. In this episode of Skip the Queue, Paul Marden is joined on-site by Rob Paul, Design Director at LCI Productions, and Kathryn Stafford, Senior Events Manager at IMG Events, to discuss how this 2.2km light trail continues to evolve, surprise and delight hundreds of thousands of visitors each year. Rob and Kathryn reveal how they transform a natural woodland into a breathtaking immersive world — all while protecting wildlife and crafting stories that keep guests coming back year after year. You’ll discover: What’s new for the 2025 trailThe creative process behind reinventing the experience annuallyThe challenges of designing large-scale AV in a protected natural landscapeHow iconic Instagram moments are balanced with quieter storytellingBrand-new characters, narratives and festive surprisesTrends in repeat visitation and evolving guest expectations    Show References:   Windsor Great Park Illuminated  https://www.windsorilluminated.com/tickets/  Rob Paul - Design Director, LCI Productions https://www.linkedin.com/company/lci-productions-ltd/https://www.linkedin.com/in/rob-paul-7a4ab417/  Kathryn Stafford - Senior Events Manager, IMG Events  / PWR https://www.linkedin.com/company/img/https://www.linkedin.com/in/kathryn-stafford-7504241b/  Skip the Queue is brought to you by Merac. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    33 min
  4. Attraction Trends 2026 and insights from the TEA Global Experience Index - Melissa Oviedo, Martin Palicki and Edmond Chih

    12/03/2025

    Attraction Trends 2026 and insights from the TEA Global Experience Index - Melissa Oviedo, Martin Palicki and Edmond Chih

    In this episode of Skip the Queue, Andy Povey is joined by Melissa Oviedo (TEA), Martin Palicki (InPark Magazine), and Ed Chih (ECA) to discuss the TEA Global Experience Index and trends shaping the attractions industry in 2026. Key Topics Covered: Overview of the TEA Global Experience Index and global attendance trendsShifts in guest expectations and evolving experiencesRise of immersive IP-driven experiencesImportance of reinvestment for long-term successStrategies to compete for guest attention and engagementRole of storytelling and brand integration in attractionsGrowth of cruise lines and location-based entertainmentInsights for operators, developers, designers, and storytellers  Show References:   Download the TEA Global Experience Index™ Report: https://www.teaconnect.org/tea-global-experience-indextm   Melissa Oviedo, Chief Executive Officer, Themed Entertainment Association (TEA) https://www.teaconnect.org/ https://www.linkedin.com/in/melissa-oviedo-ruminot-90a63228/  Martin Palicki, Publisher of InPark Magazine https://www.inparkmagazine.com/https://www.linkedin.com/in/inparkmagazine/Edmond Chih, Director, Entertainment & Cultural Advisors (ECA) https://www.entertainmentandculture.com/  Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    45 min
  5. When VFX meets visitor attractions - Rob Liddell and Simon Clarke

    11/26/2025

    When VFX meets visitor attractions - Rob Liddell and Simon Clarke

    Andy Povey is joined by two guests at the forefront of this space: Rob Liddell, Executive Producer at BBC Studios Science Unit, and Simon Clarke, Creative Director and Founder of Moonraker VFX. Fresh from announcing their new creative partnership, they’re here to share what happens when world-class storytelling meets cutting-edge visual effects in the world of immersive experiences.   Show References:   Rob Liddell, Executive Producer at BBC Studios Science Unit https://productions.bbcstudios.com/our-production-brands/the-science-unit/https://www.linkedin.com/in/rob-liddell-171639137/  Simon Clarke, Creative Director and Founder of Moonraker VFX https://moonrakervfx.com/https://www.linkedin.com/in/simon-clarke-07ba9146/  Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Andy Povey. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.     We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    42 min
  6. How to Engage All the Senses: Building More Immersive Attractions

    11/19/2025

    How to Engage All the Senses: Building More Immersive Attractions

    Today’s attractions need to do more than look amazing — they need to feel, sound, and even smell unforgettable. In this episode, we explore how to go beyond the visual and bring audio, scent and motion to the forefront of the guest experience.  Paul Marden is joined by Liam Findlay, Theme Park and Museum Scenting Consultant from AromaPrime Themed Scents; David Wakefield Director and Co-founder of On the Sly; and Matt Clarkson, Creative Director of Simworx.   Show References: Liam R. Findlay – Theme Park & Museum Scenting Consultant, AromaPrime Themed Scents Why smell is a form of mind control, with Liam Findlayhttps://aromaprime.com/https://www.linkedin.com/in/liam-r-findlay/ David Wakefield – Director & Co-founder, ON THE SLY http://www.onthesly.comhttps://www.linkedin.com/in/davidonthesly/ Matt Clarkson – Creative Director, Simworx http://www.simworx.co.ukhttps://www.linkedin.com/in/matt-clarkson-a42a95124/  Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn.   We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    40 min
  7. Reflect. Adapt. Thrive - Science and Discovery Centres the next 25 years.

    11/12/2025

    Reflect. Adapt. Thrive - Science and Discovery Centres the next 25 years.

    In today’s episode, recorded live at the National Science and Media Museum during the Association for Science and Discovery Centres Annual Conference 2025, we’re exploring what’s on the horizon for Science and Discovery Centres right now, over the next 5 years, and looking even further ahead to the next 25 years. It’s a throwback to the break between Seasons 6 and 7, when Paul Marden was invited to the ASDC National Conference in Bradford, at the height of the Bradford City of Culture celebrations. It was Paul’s first time in Bradford, but not his first ASDC conference, and this one was an absolute standout. At the end of the first day, Paul gathered a brilliant panel of delegates to unpack the conference’s central theme: the Now, Next, and Future for Science Centres. Joining Paul on the panel were: Jo Quinton-Tulloch, Director, National Science and Media MuseumDavid Jones, Community Engagement Manager, International Centre for LifeNatalie Whitehead, Founder and Director, Exeter Science CentreStephen Breslin, CEO, Glasgow Science Centre and Chair of the Association for Science and Discovery Centres ASDCShaaron Leverment, CEO, Association for Science and Discovery Centres ASDCLet’s head back to Bradford for a fascinating conversation about innovation, engagement, and the long-term vision shaping the future of science discovery in the UK.   Show references:    Jo Quinton-Tulloch - Director, National Science and Media Museum https://www.scienceandmediamuseum.org.uk/https://www.linkedin.com/in/jo-quinton-tulloch-22503791/David Jones, Community Engagement Manager, International Centre for Life https://www.life.org.uk/https://www.linkedin.com/in/david-jones-031570198/Natalie Whitehead, Founder and Director, Exeter Science Centre https://exetersciencecentre.org/https://www.linkedin.com/in/natalie-whitehead-17323ba9/Stephen Breslin, CEO, Glasgow Science Centre and Chair of ASDC https://www.glasgowsciencecentre.org/https://www.linkedin.com/in/stephen-breslin-b331135b/Shaaron Leverment - CEO, Association for Science and Discovery Centres ASDC https://www.sciencecentres.org.uk/events/asdc-conference-2025/https://www.linkedin.com/in/shaaron-leverment-74b53b50/  Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    45 min
  8. The Role Of Data For Visitor Attraction Management with Jim Deegan and Ernesto Batista- Sanchez

    11/05/2025

    The Role Of Data For Visitor Attraction Management with Jim Deegan and Ernesto Batista- Sanchez

    This week on Skip The Queue we explore the science behind ensuring good visitor experiences, by looking at the role data has to play in this Joining me are two experts in this field, Professor Jim Deegan, economist, tourism policy expert, and founder of the National Centre for Tourism Policy Studies at the University of Limerick, and Ernesto Sánchez- Batista, an expert in destination planning and digital transformation. Together, they have been instrumental in developing a new Tourism Data Dashboard. This has been utilised to transform the visitor experience at The Cliffs of Moher, one of  Ireland’s most iconic landmarks. Let’s find out how, and what they’ve achieved.    We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth. Download your FREE copy here: https://pages.crowdconvert.co.uk/skip-the-queue-playbook Skip the Queue is brought to you by Crowd Convert. We provide attractions with the tools and expertise to create world-class digital interactions. Very simply, we're here to rehumanise commerce. Your host is Paul Marden. If you like what you hear, you can subscribe on iTunes, Spotify, and all the usual channels by searching Skip the Queue or visit our website SkiptheQueue.fm. If you've enjoyed this podcast, please leave us a five star review, it really helps others find us. And remember to follow us on LinkedIn. Show references:    Jim Deegan - PHD Scholar of Cliffs of Moer Project https://www.cliffsofmoher.ie/https://www.irishexaminer.com/business/economy/arid-41721501.htmlhttps://www.linkedin.com/in/jim-deegan-94438b2a/Jim Deegan is the Director of the National Centre for Tourism Policy Studies (NCTPS), University of Limerick(UL), a member of the Economics Department( Head of department, 2011-2016) ) and Professor of Tourism Policy. He is an economist by training and his research interests and publications are in all facets of public policy for tourism. Jim is a highly cited author in tourism economics/policy papers and he acts as a referee for all the top rated international journals in tourism and has served on editorial boards of numerous journals that have included the Cornell Quarterly and Tourism Economics. As director of the NCTPS at UL he has raised more than €6 million through project research and philanthropic donations  that has funded research scholarships for more than 25 students to study tourism at postgraduate level. Jim has undertaken project research on behalf of the World Bank, The European Commission, Eurostat, The Irish Government, Failte Ireland, Tourism Ireland, the Marine Institute, the Law Society and many other public and private sector organisations across the world. He was the project lead for the team that delivered Ireland’s first Tourism Satellite Account in 2004. Jim has served on numerous public and private sector committees/boards on tourism issues over the last 25 years and was a founding member of the Business Tourism Forum of Failte Ireland  from 2004 and was appointed to the Board of The National Tourism Development Authority( Failte Ireland) by the Minister for Transport, Tourism and Sport in 2013. He is currently a board member of the Birr Scientific and Heritage Foundation. Jim was the founding chairman and a shareholder in Treaty Radio Ltd that was sold to UTV PLC for €15.7million in 2002.   Ernesto Batista Sánchez - PHD Scholar of Cliffs of Moer Project https://www.ul.ie/business/departments/department-economics/research/national-centre-tourism-policy-studieshttps://www.linkedin.com/in/ebats/Ernesto Batista Sánchez is a PhD researcher at the National Centre for Tourism Policy Studies (NCTPS), Kemmy Business School, University of Limerick, Ireland. Prior to this, he worked as an Assistant Professor in Tourism programmes at the University of Holguín, Cuba. He graduated with a first-class honours MA in International Tourism from the University of Limerick in 2020 and holds a PhD from the University of Holguín (2024). His research explores the application of technology and data analysis in tourism. We have launched our brand-new playbook: ‘The Retail Ready Guide to Going Beyond the Gift Shop’ — your go-to resource for building a successful e-commerce strategy that connects with your audience and drives sustainable growth.   Download your FREE copy here

    52 min

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Ratings & Reviews

5
out of 5
3 Ratings

About

Skip the Queue is for visitor attraction owners, directors and suppliers who want to improve their organisations and deliver a better experience for their guests. Each episode we speak with inspiring industry experts who share their knowledge of what really makes an attraction successful. This podcast is brought to you by Merac. We're here to help attractions unlock growth with innovative solutions, expert insights, and customer-first strategies.