Slay The Gatekeeper

Courtney Johnson

Courtney Johnson is un-Gatkeeping the Gatekept through a series of Cheat Codes. Topics include marketing, mindset, personal brand, and self-growth.

  1. FEB 3

    This Mindset Turned a Personal Brand Into $1M Business, with Andrew Kroeze

    In this week’s episode of Slay The Gatekeeper, I sit down with Andrew Kroeze for a conversation about the mindset that shapes everything we build on the outside: our work, our businesses, and our lives.Andrew shares his story with a lot of honesty, starting with the years he spent feeling stuck and disconnected, and the moment he realized that no one was coming to save him. From there, we talk about how a single 90-day commitment changed his relationship with himself, his habits, and eventually the way he approached business.We also get into the business side of things, why ads don’t fix misaligned offers, why organic growth comes first, and how personal brand becomes a form of leverage when it’s built on trust and clarity instead of performance. Andrew walks through how he moved from doing everything himself to building systems and teams that allowed his business to scale past seven figures and eventually become something he could step away from.What stood out to me most in this conversation is how practical it is. There’s no pretending growth is linear or easy. Just a clear look at how internal decisions shape external outcomes, and why action usually comes before confidence, not the other way around.If you’re building something and starting to sense that effort alone isn’t the issue, this episode will give you a different lens to look through.05:50 Identity as the foundation of every result08:40 The moment he reclaimed his sense of agency10:05 Why environment matters more than motivation12:15 How proximity normalizes higher standards14:45 “Pay for your friends” and choosing better rooms16:55 Why ads don’t fix broken offers18:30 Ads as accelerants, not lifelines20:40 Product-market fit before scale25:15 Personal brand as leverage, not ego27:45 Systems, teams, and building something you can step away fromAbout Andrew Andrew Kroeze has built five 7-figure+ online businesses in the coaching and agency space. He now helps other founders do the same by systemizing their operations using tools like Airtable and GoHighLevel, supported by lean teams of A-players.Connect with Andrew📲 Instagram: @kaptainkroeze💼 LinkedIn: Andrew Kroeze🎙️YouTube: Andrew KroezeStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    27 min
  2. JAN 27

    How Social Media Makes You Money

    In this week’s episode, I’m answering your questions and digging into something that comes up over and over again in my work: why social media feels so uncomfortable for so many people, and why that discomfort is often the very thing that leads to growth, opportunity, and money.At its core, this episode is about visibility. But not in the “post more” or “just be confident” way it’s usually framed. We talk about visibility as a lived experience, the fear of being misunderstood, the pressure of being seen, the cringe that shows up right before momentum, and the internal resistance that makes people want to stop posting right when things are about to work.One of my favorite parts of this episode is talking about how action creates clarity, not the other way around, and why most people stay stuck waiting for certainty instead of moving while things still feel messy. We also touch on creativity, procrastination, and the role your environment and community play in how safe it feels to show up.02:45 Why visibility feels uncomfortable before it feels rewarding06:18 Being misunderstood as a sign of growth09:33 Why attention leads to opportunity (and money)14:37 Speed, momentum, and moving before you feel ready18:55 Fear, cringe, and staying in the game23:40 Why most people stop right before things work29:10 Consistency, identity, and long-term expansionStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    56 min
  3. JAN 20

    Why Visibility Matters More Than Talent for Women at Work, with Lauren Douglas

    In this week’s episode, I’m joined by Lauren Douglas, founder, strategist, and creative leader, for a conversation that cuts straight through some of the most persistent myths women face in business.At its core, this episode is about visibility. But not in the “be louder” or “be more confident” way we usually hear it framed, but as a real, practical skill women have to learn if we want to move forward in business, leadership, or creative work. We talk about why women are still promoted on proof, why staying quiet about your work has an expensive cost, and how the idea that “good work speaks for itself” keeps so many women stuck.One of my favorite moments is when we talk about creativity coming back online through the body, not the brain, including one of my go-to cheat codes: putting on music from your middle school years and letting yourself move without overthinking. It’s simple, it’s human, and it works!04:12 Why Women Are Promoted on Proof08:35 The Real Cost of Staying Quiet About Your Work12:01 Personal Brand Without Ego17:48 Owning Mindshare and Mental Real Estate18:55 Fear, Creativity, and Original Work21:00 Play, Music, and Reconnecting With Creative Instincts29:10 Purpose, Courage, and Career SeasonsAbout Lauren Lauren is a founder, marketing and PR strategist, and creative thinker focused on helping leaders communicate with clarity and intention. Her work sits at the intersection of visibility, leadership, creativity, and modern career strategy. Through her agency and advisory work, she helps individuals and organizations articulate their voice, build trust, and create long-term impact.Connect with Lauren📲 Instagram: @laurentheseekerStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    46 min
  4. JAN 13

    The Transformational Psychedelic Medicine Powerful People Are Using Privately, with Whitney Lasseter

    In this week's episode, I sit down with Whitney Lasseter, Founder and Visionary of ATMA Church, for one of the most expansive, honest, and nuanced conversations we’ve had on the show.Whitney is a Bufo facilitator, ceremonial leader, and spiritual guide who works at the intersection of sacred medicine, trauma healing, and integration. Together, we ungatekeep a modality that is often misunderstood, quietly used, and rarely spoken about publicly, despite its profound impact on people’s lives.We talk openly about why certain psychedelic and entheogenic medicines remain gatekept, especially among influential and high-profile individuals, and what happens when people step into this work with intention, preparation, and integrity. Whitney shares her personal journey, from a near-death experience and years of heartbreak to a deep spiritual awakening, and how her relationship with God, leadership, and service was completely reshaped along the way.We also explore some of the most sensitive and important questions around this work, sobriety, addiction, legality, public perception, and the future of psychedelic therapy, without sensationalism or shortcuts. This episode is about depth, discernment, and why some of the most powerful tools for healing are still kept quiet.If you’re curious about plant and psychedelic medicine, spiritual awakening beyond religion, or what conscious leadership actually looks like when no one’s watching, this episode is for you.02:32 Why Bufo Is Quietly Used by Influential People03:45 Letting a Journalist Inside Sacred Ceremony06:10 Choosing Integrity Over Safety08:45 The Near-Death Experience That Started Everything09:45 “The Most Profound Experience of My Life”10:31 Redefining God Outside of Religion13:06 Why the Experience Is Fast—but the Work Isn’t16:24 Facilitating Bufo for Her Own Mother17:20 “This Is of God”29:07 How This Medicine Changes Addiction and SobrietyAbout Whitney Whitney Lasseter is the Founder and Visionary of ĀTMA Church: All Tribes Medicine Assembly in Austin Texas, where she facilitates sacred medicine ceremonies and retreats focused on deep healing, spiritual awakening, and integration. With +7 years of experience guiding individuals through trauma, sobriety, and transformation, Whitney is known for her grounded leadership, integrity, and heart-led approach to this work. Connect with Whitney📲 Instagram: @whitneyofatma💼 LinkedIn: Whitney Lasseter🌐 atma.churchStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    37 min
  5. JAN 6

    The ONE Thing That Creates Change (It’s Not Trauma Healing), with Kassidy Warren

    There’s a moment most people reach where they’re no longer confused, uninformed, or unprepared; they’re just hesitant. This episode lives right in that moment.In this week’s episode, I’m joined by Kassidy Warren, and we go deep into why so many people stay stuck under the idea of “I’m in the process of healing.” We unpack how healing language, self-work, and “doing the inner work” can quietly become a place to stall, especially when real action would require discomfort, risk, or a genuine shift in identity.Kassidy breaks down why accountability tends to disappear in adulthood, why athletes and high performers understand stakes differently, and how your environment can either stretch you forward or keep you small. We explore the difference between playing it safe and turning pro, why proximity matters more than motivation, and how most people are already standing at the edge of the decision they keep postponing.If you’ve been telling yourself you’re “working on it,” but nothing in your life has materially changed, this conversation may help you see what’s really going on.02:30 Why athletes understand accountability differently04:20 What happens when accountability disappears in adulthood07:15 Why real change requires stakes08:45 Investing before results show up10:40 How your environment shapes your standards14:45 Why growth often means outgrowing familiar spaces15:30 The “bucket of crabs” effect and being dragged down19:38 Spending money to accelerate growth22:45 Turning pro vs playing it safe23:40 “What am I pretending not to know?”About KassidyKassidy Warren is a real estate investor and coach who helps people buy properties that reduce their tax burden, build equity, and create long-term freedom. He previously worked in engineering and IT before leaving corporate life due to burnout. After living in a van with his wife and rebuilding their careers through consulting, they built a portfolio of short-term rentals. Kassidy now leads a mastermind called Escape Velocity, where he supports members through real estate education, community, and mindset work.Connect with Kassidy📲 Instagram: @kassidy.warren💼 LinkedIn: Kassidy Warren🌐 kassidywarren.comStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    49 min
  6. 12/30/2025

    How to Deal With Trolls, Haters, and Negative Comments

    Hi friends! I’m back with a solo episode to close out the year, and I wanted to talk about something almost every creator faces the moment their visibility starts to grow: trolls, haters, and negative comments, and why they’re not something to fear, delete, or avoid (at all).If you’ve ever opened your comments and felt your stomach drop, questioned whether you should post again, or wondered if being more visible is even worth it, this episode is for you. I walk through why trolls are often a signal that your content is actually working, how neutrality will keep you invisible forever, and why trying to be liked by everyone is the fastest way to stall your growth.I also share how I personally deal with trolls, how I reframe negative comments so they don’t derail me emotionally, and why learning to embrace polarity has been one of the biggest drivers of my growth online.If you’re building a personal brand, creating content more consistently, or feeling called to show up more boldly, this episode is a reminder that relevance requires courage, and that being disliked is often a sign you’re on the right path.02:10 My first mindset shift around trolls04:45 Why 50% love and 50% hate is the goal07:30 How algorithms actually interpret engagement10:40 Why controversy drives virality13:15 How I bait trolls in my hooks16:05 How I stop taking negative comments personally18:40 The biggest mistakes creators make with trolls21:30 Why people-pleasing makes you forgettable24:10 Trolls as a rite of passage26:50 Final thoughts on showing up boldly onlineStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    18 min
  7. 12/23/2025

    How a Vascular Surgeon Built a Personal Brand (Without Posting), with Lucas M. Ferrer-Cardona, MD

    This conversation means a lot to me, and it feels right to share it the day before Christmas 🎄🌟I’m joined by my fiancé, Lucas Ferrer-Cardona, a vascular surgeon, academic, and co-host of the Life of Flow Podcast, for a conversation about leverage, ownership, and why building a personal brand matters no matter what field you’re in.After nearly two decades of medical training, Lucas reached a realization many high performers quietly arrive at: he was trading time for money, with very little control over what he’d built. In this episode, we talk about how discovering Naval Ravikant’s ideas on leverage reshaped the way he thought about work, opportunity, and long-term security, and how that shift led him to build a strong, monetized personal brand without managing his own social media 👀We get into why media creates optionality in a way jobs never will, how delegation and trust make scale possible, and why “keeping your head down and working hard” is no longer enough to protect you. Lucas shares what surprised him most once he started building visibility, how his podcast opened doors he never could have accessed otherwise, and why ownership matters more than titles.If you’ve ever felt resistant to social media, overwhelmed by the idea of putting yourself out there, or uneasy relying solely on your job for stability, this conversation offers a different lens, one grounded in autonomy, leverage, and long-term thinking.05:30 Discovering Naval Ravikant and rethinking work09:15 Media, money, and people as leverage13:40 Why being “the best” isn’t the goal17:05 The Category of One idea21:30 Building visibility without managing social media26:10 Trusting a team and delegating creatively31:45 What institutions really own36:20 Personal brand as long-term optionality41:50 Podcasting as access and relationship capital46:30 Creating momentum and new opportunities51:10 Risk, fear, and intuitionAbout Dr. Lucas Ferrer-CardonaLucas M. Ferrer Cardona, MD is a board-certified vascular surgeon in the Institute for Cardiovascular Health, a clinical partnership between Ascension Seton and UT Health Austin. He specializes in the vascular treatment of both arterial and venous disorders. Additionally, Dr. Ferrer Cardona is an assistant professor in the Dell Medical School Department of Surgery and Perioperative Care at The University of Texas at Austin.Dr. Ferrer Cardona earned his medical degree from the University of Puerto Rico, Medical Sciences Campus in San Juan, Puerto Rico. He completed both an internship and residency in surgery at Temple University Hospital – Main Campus and a fellowship in vascular surgery at Baylor College of Medicine.Dr. Ferrer Cardona’s clinical interests include preventing diabetic foot amputations and performing limb salvage, particularly using foot vein arterialization for patients who have few options, as well as minimally invasive treatments for carotid disease, dialysis access, and aortic aneurysms.Connect with Lucas:
💼 LinkedIn: Lucas (Lucas Ferrer - Cardona) Ferrer🎙️Podcast: Life of Flow PodcastStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @slaythegatekeeper👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    44 min
  8. 12/16/2025

    The Manifestation Formula That Changed Her Entire Career, with Dr. Ruby Patterson

    This week, I’m joined by Dr. Ruby Patterson, NASA scientist turned founder, consulting powerhouse, and the mind behind some of the most creative “cheat codes” you’ve ever heard. Ruby blends brilliance and play in a way that makes success feel both strategic and deeply human, and in this episode, she breaks down the mindset and manifestation formula that changed the entire trajectory of her career.We talk about how she used a simple bucket list to unlock rooms she “had no business being in,” why panels became her secret networking Trojan horse, and how scripting, clarity, and talking about your dreams out loud can completely shift your life. Ruby also shares the confidence hacks she used to survive NASA, meet astronauts, build a new business from scratch, and step into her most aligned identity!If you’ve been craving more courage, more clarity, or a smarter way to meet the people who can change your life, this episode is the permission slip and blueprint you’ve been waiting for. Ruby’s story will make you laugh, make you think, and show you exactly how powerful you become when you stop hiding your desires and start gamifying them!!02:10 The confidence gap between who you are and who you want to be06:42 The panel strategy Ruby used to meet anyone she admired11:00 How to get senior leaders to pay attention (without chasing)14:55 Why your dreams need to be spoken out loud18:20 Gamifying your goals: the NASA bucket list story25:40 Networking without pressure, and why audience size doesn’t matter31:15 Scripting in the car: the manifestation technique that works38:22 How Ruby used creative projects as Trojan horses for high-level access44:10 What scientists (and everyone) misunderstand about personal branding51:30 Making your expertise approachable, the “smart eighth grader rule”About Dr. Ruby PattersonDr. Ruby V. Patterson is a planetary geologist, former NASA Mars Geochemist, and the founder of Crisium Group, where she leads groundbreaking work in lunar helium-3 mining and space resource utilization. Named the 2024 Emerging Space Leader by the International Astronautical Federation, Ruby brings a rare mix of scientific rigor, creative thinking, and fearless career strategy to every room she walks into.Ruby earned her Ph.D. in Geology from the University of Houston, after contributing to both lunar and Martian science operations at NASA’s Johnson Space Center. She supported the Curiosity rover science team, designed astronaut tools for lunar surface missions, and helped develop lunar regolith simulants used in Artemis-era exploration. Her published research on Artemis III sample-return strategy has directly shaped NASA’s current geologic planning for the South Pole-Aitken Basin.Beyond NASA, Ruby has advised multiple aerospace startups on lunar surface conditions, authored technical industry reports, and served as U.S. Lead of Research & Development for the Iceland Space Agency. She has championed NASA funding on Capitol Hill, led an all-female research expedition to Iceland’s volcanic zones, and now spearheads helium-3 prospecting efforts at The Extraterrestrial Mining Company, work with implications for clean energy and next-generation computing.Ruby is also a founding board member of the International Lunar Resource Prospecting Consortium and the creator of an all-female mastermind supporting women in the space industry. Today, she blends her scientific expertise with consulting, creative strategy, and public speaking, helping leaders in tech and space think bigger, move smarter, and access the opportunities they’re truly meant for.Connect with Ruby:
📱Instagram: @rubythespacegeologist💼 LinkedIn: Dr. Ruby Patterson🎙️Podcast: Hotter Weirder Smarter PodcastStay connected with me📧 Contact: courtney@smoothmedia.co👍 Instagram: @courtlynnjohnson 💼 LinkedIn: Courtney Johnson🎶 TikTok: @courtney..johnson

    34 min
5
out of 5
16 Ratings

About

Courtney Johnson is un-Gatkeeping the Gatekept through a series of Cheat Codes. Topics include marketing, mindset, personal brand, and self-growth.

You Might Also Like