Smart in Public

Katie Boysen & Katie Dufficy
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY
Smart in Public

CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.

  1. 4 DAYS AGO

    16 - Interview with Tarla Lambert-Patel, co-founder of Agenda Media & Editor-in-Chief of Women's Agenda

    This week the Katies welcome Tarla Lambert-Patel, co-founder of Agenda Media, parent company to Women’s Agenda, Women’s Health News, The Crux podcast, and The Keynotes app. In this episode, they discuss the challenges of independent publishing and the importance of addressing women's issues in media. Tarla also shares tips for PR professionals who are looking to pitch and build campaigns around women's issues, curating event content with a publisher that delivers impact, and why International...

    46 min

  2. DEC 10

    15 - I Ignored My Brain

    It's a predictions episode, people! In episode 15, the Katies discuss industry trends, predictions for the year ahead, and best practices for 2025 communications program planning. Episode Timestamps00:00 - Introduction to the Podcast and Recap of Previous Episode04:43 - Reflections on Industry Layoffs and Support13:47 - Best practices for your 2025 communications program planning 32:20 - 2025 Communications Trends and Predictions35:52 - The Impact of AI on Communications43:55 - Dumb...

    50 min

  3. DEC 3

    14 - CCO succession planning + United Colors of Benetton and the Paris Olympics had a baby

    In episode 14 of the Smart in Public podcast, the Katies explore the evolving role of the Chief Communications Officer (CCO) and the importance of succession planning in communications. They discuss the rise of CCOs in the C-suite, the new 'CCO plus' role that encompasses a broader range of responsibilities, and the skills needed to prepare for a CCO position. The conversation also delves into the recent Jaguar rebrand and the controversial ad campaign that sparked discussions about brand str...

    44 min

  4. NOV 26

    13 - JD Sports

    If you're looking for an episode that feels like you're eavesdropping on some random gals chatting next to you, this hodgepodge of an episode is the one for you. The Katies have had some manic work schedules lately, so we thought we'd use this time to share some items that are top of mind. Do we talk about PR? Sure. Will you laugh more than you learn in this episode? Likely. We're just happy to be here, honestly. So grab a sandwich and a glass of wine and enjoy our happy ramblings. We'll be m...

    38 min

  5. NOV 13

    12 - Interview with Matt Fairhurst, Co-founder & CEO of Skedulo

    In this week's episode, the Katies welcome Matt Fairhurst, co-founder and CEO of Skedulo, to the pod to discuss the partnership between a founder and a comms team. Fun fact: this episode isn't just for Comms people. It's also a great one to listen to if you're a founder wanting to explore how and when to bring comms support into your business, and identify the best strategies to improve your communications style as a leader. Topics include:How internal communications is critical for founders ...

    41 min

  6. NOV 5

    11 - Thoughts and Prayers to Intuit’s PR team

    Our thoughts and prayers go out to the PR team at Intuit as we dive into this all too familiar case study focused on executive training, expectation setting, and article amendments. We'll dive into the various fallouts that can stem from a CEO interview, the importance of context when navigating article amendments, new ways of thinking around executive and journalist preparation, and what we would have done differently in the situation. It's a tough but critical topic for any PR person who ma...

    34 min

  7. OCT 29

    10 - Pitching Cat Food

    We’ve been getting a lot of listener emails – some with episode topic requests and some with quick questions. For this episode, we thought it would be fun to read the quick questions and answer on the fly! Hear our experiences and views on media accountability, navigating a PR career when you move internationally, the definition of comms and the role it plays throughout a business, and some PR horror stories that won't get us fired.Episode Timestamps:2:51 - Media accountability and journalism...

    42 min

  8. OCT 22

    9 - Interview with Mandy Galmes, Managing Director & Managing Partner ANZ for Sefiani Agency

    It takes a special leader to lead an agency and do it with heart and soul. In this episode the Katies are joined by Amanda (Mandy) Galmes, Managing Director and Managing Partner ANZ for Sefiani Agency, part of the Clarity Group. Mandy dives into all things agency talent, hiring, helping clients tell their stories - particularly around the growing field of responsible business - and the challenges with doing exec comms in this current climate. Episode timestamps:00:54 - Mandy's Journey into Pu...

    45 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

CEOs trust us, the media tolerates us, and our mothers think we know Oprah. The Smart in Public podcast, hosted by Katie Boysen and Katie Dufficy, shares business, career, and life experiences through the world of two Public Relations professionals just trying to keep their sh*t together.

Information

  • Creator
    Katie Boysen & Katie Dufficy
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Explicit
  • Copyright
    © 2024 Smart in Public
  • Show Website
    Smart in Public

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