Smarter by Design

Knowledge Architecture
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The Smarter by Design podcast explores how leading architecture, engineering, and construction (AEC) firms are reimagining knowledge management, learning, and AI to build smarter, more adaptive practices. Hosted by Christopher Parsons, Founder and CEO of Knowledge Architecture, the show dives into the real stories behind how firms are scaling expertise, transforming culture, and creating modern learning organizations. At the heart of the show is a simple belief: AEC firms should spend as much time designing their businesses as they do designing buildings, bridges, and infrastructure. The systems we design for capturing, sharing, and distributing knowledge shape everything else we create. Through thoughtful conversations with AEC leaders, knowledge managers, and innovators, we explore how design, leadership, and technology intersect to shape the future of practice. If you’re curious about how AEC firms are learning faster, working smarter, and designing better ways to grow—this is your show.

Episodes

  1. Why AEC Firms Are Leveling Up as Learning Organizations Now | Turner Fleischer and Greenprint Partners

    FEB 4

    Why AEC Firms Are Leveling Up as Learning Organizations Now | Turner Fleischer and Greenprint Partners

    In this episode of the Smarter by Design podcast, I’m joined by Ellen Bensky, CEO of Turner Fleischer, and Nicole Chavas, President and COO of Greenprint Partners, for a wide-ranging conversation about what it takes to level up as a learning organization in the AEC industry. As both firms evolve beyond primarily live and synchronous training models, Ellen and Nicole share how they’re building systems to deliver the right knowledge, to the right people, at the right time—while reducing overload and lifting the burden from learning leaders to serve as “air traffic controllers.” We explore how integrating their learning management systems with their intranets and AI Search is helping their teams access critical information in the flow of work, as well as how that shift is also encouraging more subject matter experts to contribute knowledge, knowing it will reach the right audience at the right moment. We also dive into the mindset shifts required to scale learning effectively. From navigating the balance between live and on-demand learning, to designing hybrid programs that combine asynchronous content with meaningful human interaction, Ellen and Nicole show how their teams are rethinking training as a design problem—one centered on empathy, access, and adaptability. This episode is a candid, behind-the-scenes look at how two growing firms are building learning organizations that reflect the pace of modern practice, the needs of emerging professionals, and the realities of day-to-day AEC work. If you’re grappling with learning at scale, looking to reduce information overload, or wondering how to balance video, in-person, and AI-powered tools, this conversation offers fresh insight and practical ideas. GuestsEllen Bensky | Principal, CEO, CFO, Turner Fleischer Ellen Bensky is a transformative leader at Turner Fleischer, guiding the Toronto-based firm’s growth into a dynamic Studio specializing in Architecture, Interior Design, and Experiential Graphic Design. Her unique 35-year journey as a non-architect to becoming Principal, CEO, and CFO is a testament to her exceptional leadership and vision. Her innovative approach has redefined the traditional business model of the industry, emphasizing that operational teams are the foundation of a successful AEC practice rather than an overhead burden, allowing designers to focus on design. She has strengthened the Studio’s technological capabilities by developing a Digital Practice team with deep expertise, integrating advanced tools and systems to digitize both the practice and their projects. She is dedicated to driving social change, embedding a culture of community engagement within the studio. Weaving social impact into the fabric of the studio’s culture, she empowers Studio members to give back to the communities they live and build in, in meaningful ways. Ellen is deeply passionate about education and lifelong learning. She established TF Academy to support continuous growth and development for all studio members. Her unwavering dedication to sharing knowledge and lessons learned inspires her to speak globally and challenge the industry’s status quo. Nicole Chavas | President and COO, Greenprint Partners Nicole is President & COO of Greenprint Partners, a Chicago-based urban planning, civil engineering and landscape architecture firm. In leading all aspects of firm operations, she brings a passion for rallying resources, talent and partnerships to scale sustainable infrastructure—a...

    49 min
  2. Redesigning Learning for the Next Generation of AEC Talent | Dan Hottinger and Kari Shonblom of BWBR

    JAN 6

    Redesigning Learning for the Next Generation of AEC Talent | Dan Hottinger and Kari Shonblom of BWBR

    In this episode of the Smarter by Design podcast, I’m joined by Dan Hottinger, Principal and Director of Professional Services at BWBR, and Kari Shonblom, Knowledge Manager at BWBR, for a deep conversation about how their firm is redesigning learning to meet the realities of today’s AEC industry and the expectations of the next generation of talent. Dan and Kari take us inside BWBR’s Landmark Learning program, a decade-long effort to help emerging professionals build judgment, confidence, and technical fluency faster than experience alone would allow. We explore how BWBR uses quality assurance (QA) and construction administration (CA) feedback loops to identify recurring gaps in practice, translate real project issues into targeted learning, and continuously evolve what and how the firm teaches technical skills to emerging professionals. Along the way, we talk about how learning itself is changing. As the next generation of AEC professionals has grown up searching first, watching short-form videos, and expecting knowledge on demand, BWBR is rethinking traditional training models. Dan and Kari share how the firm is experimenting with shorter, more focused content while preserving the value of longer, story-driven sessions where context, judgment, and tacit knowledge can be shared. The conversation also explores a hybrid approach to learning: pairing on-demand resources with live discussion, designing learning paths that evolve across career stages, and connecting technical instruction with the softer skills—such as communication, leadership, and decision-making—that become critical over time. At the center of it all is a simple but demanding idea: learning only matters if it shows up as improvement in the work. This episode offers a behind-the-scenes look at how learning, QA, and career development can be woven into a single system that allows BWBR to develop talent from within, adapt to changing expectations, and build resilient expertise over time. If you’re thinking about how your AEC firm can redesign learning for a new generation, connect knowledge management to real project outcomes, or move beyond training as a one-off event, this conversation is for you. GuestsDan Hottinger | Principal, Director of Professional Services, BWBR Dan’s attention to detail has served him well throughout nearly three decades at BWBR. He specializes in projects that have highly technical requirements and logistical challenges, providing hands-on management on total project design and documentation, effectively orchestrating collaboration between the in-house design team, engineering/specialty consultants, and contracting partners. Dan brings his passion for teaching into the development of BWBR's learning initiatives such as the Landmark Learning Sessions. Kari Shonblom | Knowledge Manager, BWBR Kari Shonblom is a Knowledge Manager at BWBR, where she leads intranet development and advances knowledge-sharing and learning initiatives across the firm. A systems thinker with a passion for data and process improvement, she bridges big-picture strategy with thoughtful, practical execution – connecting people to the resources they need to work better, faster, and smarter. Resources📺 Teach Them How to Fish: Enhancing Technical Learning with KM Strategies (KA...

    1h 28m
  3. Welcome to the Smarter by Design Podcast!

    12/23/2025

    Welcome to the Smarter by Design Podcast!

    The Smarter by Design podcast explores how leading architecture, engineering, and construction (AEC) firms are reimagining knowledge management, learning, and AI to build smarter, more adaptive practices. Hosted by Christopher Parsons, Founder and CEO of Knowledge Architecture, the show dives into the real stories behind how firms are scaling expertise, transforming culture, and creating modern learning organizations. At the heart of the show is a simple belief: AEC firms should spend as much time designing their businesses as they do designing buildings, bridges, and infrastructure. The systems we design for capturing, sharing, and distributing knowledge shape everything else we create. Through thoughtful conversations with AEC leaders, knowledge managers, and innovators, we explore how design, leadership, and technology intersect to shape the future of practice. If you’re curious about how AEC firms are learning faster, working smarter, and designing better ways to grow—this is your show.

    6 min

Trailer

About

The Smarter by Design podcast explores how leading architecture, engineering, and construction (AEC) firms are reimagining knowledge management, learning, and AI to build smarter, more adaptive practices. Hosted by Christopher Parsons, Founder and CEO of Knowledge Architecture, the show dives into the real stories behind how firms are scaling expertise, transforming culture, and creating modern learning organizations. At the heart of the show is a simple belief: AEC firms should spend as much time designing their businesses as they do designing buildings, bridges, and infrastructure. The systems we design for capturing, sharing, and distributing knowledge shape everything else we create. Through thoughtful conversations with AEC leaders, knowledge managers, and innovators, we explore how design, leadership, and technology intersect to shape the future of practice. If you’re curious about how AEC firms are learning faster, working smarter, and designing better ways to grow—this is your show.

Information

  • Creator
    Knowledge Architecture
  • Years Active
    2025 - 2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Knowledge Architecture, all rights reserved
  • Show Website
    Smarter by Design