SmartTouch Market Pulse

SmartTouch® Interactive
  • 5.0 (3)
  • MARKETING
  • UPDATED BIWEEKLY
SmartTouch Market Pulse

Market Pulse presented by SmartTouch® Interactive is an engaging and comprehensive interview series focusing on the dynamic real estate industry, providing a platform for real estate enthusiasts, industry professionals, investors, and anyone interested in understanding the complex world of real estate and marketing. By keeping its finger on the pulse of the industry, this podcast helps its audience stay ahead of the curve, making informed decisions and understanding the nuances of the ever evolving real estate market.

  1. DEC 17

    Blueprints for Change: Partnering with HomeAid Austin to End Homelessness

    In this special and final episode of The Market Pulse for 2024, host Aaron Fichera welcomes Lynne Williams, Executive Director of HomeAid Austin, and Kim McCorkle, the organization’s Development & Outreach Director, to discuss the critical issue of homelessness and how the construction and real estate industries can be a force for positive change. Lynne and Kim share the inspiring history of HomeAid Austin’s mission, the success stories behind their projects, and the innovative partnerships that have helped expand their reach. They’ll also shed light on current housing initiatives designed to provide safe, stable environments for Austin’s most vulnerable populations, and highlight upcoming events and community engagement opportunities. Builders, developers, and tradespeople won’t want to miss this chance to learn how they can get involved, lend their expertise, and help shape a better, more inclusive Austin. Join us for an insightful and actionable conversation on creating lasting solutions to homelessness through compassionate collaboration and industry leadership.

    58 min

  2. NOV 12

    The Trump Effect: Explosive Housing Market and Changes Unveiled by Mollie Carmichael

    In this insightful episode of The Market Pulse host Aaron Fichera welcomes Mollie Carmichael, Principal at Zonda, for an in-depth discussion on the future of the real estate industry as we approach 2025. Mollie shares her inspiring journey into the real estate sector, detailing the pivotal moments and challenges that shaped her career and led her to a leading role at Zonda.  Together, they delve into Zonda's perspective on the current housing market outlook, highlighting which regional markets are over-performing and underperforming, and uncovering the underlying factors driving these trends. Mollie offers valuable insights into the latest trends that builders and developers need to be aware of, including evolving consumer preferences, technological advancements, and critical economic factors like interest rates and inflation.  The conversation also explores the impact of the 2024 Presidential Election on the housing industry. They discuss how the election outcome and proposed policies by incoming President Donald Trump could shape home builders and developers’ strategies. Mollie provides strategic advice on how industry professionals can navigate the uncertainties of the political landscape in their 2025 planning.  Tune in to gain expert perspectives and practical advice to stay ahead in the ever-evolving real estate market. Whether you're a builder, developer, or simply interested in the housing industry's future, this episode is packed with information you won't want to miss.

    1h 7m

  3. OCT 22

    2025 Marketing Blueprint: Roundtable Insights from Real Estate’s Top Agencies

    In this groundbreaking episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with a distinguished panel of marketing and branding leaders to discuss the future of real estate marketing. Joining Aaron are Lianne McOuat Principal Partner of McOuat Partnership; Jennifer Cooper, Founder & Fractional CMO of Evolution Marketing; Genevieve Benson, Director of New Business at Milesbrand; and Robert Cowes, founder and CEO of SmartTouch® Interactive. Together, they dive into critical topics shaping the industry today, from regional marketing trends to the rise of new technologies like AI. Join them as they explore how digital and traditional marketing channels are evolving, the unique challenges of marketing new home sales, and how their respective agencies are adapting to a rapidly changing landscape. Whether you're a real estate professional or just curious about the future of marketing, this episode is packed with expert insights and innovative strategies that will give you a competitive edge.

    1h 2m

  4. OCT 1

    Part II: Politics and the Rise of the Texas Triangle

    In the second part of this two-episode series, host Aaron Fichera continues his conversation with Gary J. Davis, President of First Advisors Inc., focusing on the intersection of real estate development and politics. Gary provides expert commentary on the current political landscape surrounding land development and housing in Texas, highlighting the challenges and opportunities for developers in the face of state regulations and policy shifts. The episode also delves into the rapid demographic changes in the Texas Triangle—Austin, Dallas-Fort Worth, and Houston—and how this region's explosive growth is reshaping the future of real estate. Gary shares his insights on the housing demands, infrastructure needs, and potential for sustainable development as Texas continues to evolve. This episode is a must-watch for anyone interested in the future of Texas real estate and the political factors shaping its development.

    49 min

  5. SEP 23

    Part I: Water Rights and Land Development in the Texas Hill Country

    In this episode of The Market Pulse, host Aaron Fichera interviews Gary J. Davis, President of First Advisors Inc., for an in-depth discussion on one of the most critical issues facing Texas land developers: water rights. Gary shares his extensive knowledge and experience in navigating water management challenges while developing large-scale projects in the Texas Hill Country. The episode explores the importance of water sustainability in land development, including how developers assess water usage feasibility for projects like golf courses and mixed-use developments. Gary dives into the impact of water scarcity on future development, revealing key strategies for balancing growth with environmental responsibility. Whether you're a seasoned real estate professional or simply curious about land development in Texas, this episode offers valuable insights into the intersection of natural resources and real estate.

    43 min

  6. SEP 10

    Unleashing the Power of Word-of-Mouth Marketing

    In this episode of The Market Pulse, host Aaron Fichera sits down with Anita Erickson, the founder and CEO of The Market Place ATX, to dive into the power of word-of-mouth marketing and its impact on business growth. Anita shares her journey into entrepreneurship, the mission behind The Market Place ATX, and offers valuable insights into how businesses can harness the power of referrals to attract loyal customers. From creating exceptional customer experiences to leveraging strategic referral systems, Anita provides actionable tips for any business looking to optimize word-of-mouth marketing and build a strong, organic reputation. Tune in to discover how you can turn your customers into your greatest advocates and grow your business through authentic, word-of-mouth connections. About Our Guest Anita Erickson, Founder & Owner of The Marketplace ATX Anita is an entrepreneur, consultant, speaker and writer with a passion for creating meaningful connections and supporting friends, colleagues and customers in excelling at what they love. She is a committed advocate for small business owners and the design/build industry.  Anita is committed to developing a Design District in Austin, kickstarted by her current venture, The Marketplace, a collaborative trade showroom.

    30 min

  7. AUG 28

    Competitor Conquesting: Strategies for Real Estate Success

    In this insightful episode of The Market Pulse presented by SmartTouch Interactive, host Aaron Fichera teams up with Tanner Ross, VP of Marketing Services, to explore the powerful concepts of geofencing and competitor conquesting within the real estate industry. The discussion begins with a breakdown of the IDFA ecosystem, explaining how device IDs, ad exchanges, and creative strategies come together to form the foundation of modern digital marketing.  Tanner and Aaron then dive into the practical applications of these concepts, covering a range of mediums and strategies such as geofencing competitor model homes, acquiring IDFA lists, and implementing SmartTouch Conquesting. They also tackle the common challenges of competitor conquesting, offering solutions for refining audience size and selecting the most effective advertising platforms.  Whether you're a seasoned marketer or new to digital marketing, this episode provides actionable advice on getting started with geofencing and competitor conquesting to gain a competitive edge in the real estate market.   Don't miss this chance to learn from the experts and elevate your marketing strategy!

    25 min

  8. AUG 13

    Empowering Homebuilders: Maximizing Sales with Builder Buy Downs

    In this insightful episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Justin Freeman, a seasoned advisor for home builders at CMG Financial, based out of Fort Lauderdale, Florida. With a wealth of experience in the mortgage industry, Justin offers deep insight into the critical relationship between loan officers, private banking, and builder partners, revealing the strategies and products that drive successful collaborations.  Throughout the episode, Justin shares his expert perspective on the current trends shaping the Florida and U.S. housing market, offering valuable insights into the unique challenges and opportunities that builders face and how Builder Buy Downs are leveling the playing field for home builders of all sizes. He also discusses the innovative builder incentives and products offered by CMG Financial, explaining how these tools help builders accelerate sales and grow their business.  As the conversation unfolds, Justin touches on the impact of technology on the mortgage industry and forecasts the future of the housing market. Whether you're a builder, real estate professional, or simply interested in the latest market trends, this episode is packed with actionable insights that you won't want to miss.  Tune in to discover how CMG Financials is empowering builders and shaping the future of homebuilding in Florida and beyond.

    56 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Market Pulse presented by SmartTouch® Interactive is an engaging and comprehensive interview series focusing on the dynamic real estate industry, providing a platform for real estate enthusiasts, industry professionals, investors, and anyone interested in understanding the complex world of real estate and marketing. By keeping its finger on the pulse of the industry, this podcast helps its audience stay ahead of the curve, making informed decisions and understanding the nuances of the ever evolving real estate market.

Information

  • Creator
    SmartTouch® Interactive
  • Years Active
    2023 - 2024
  • Episodes
    26
  • Rating
    Clean
  • Copyright
    © SmartTouch® Interactive
  • Show Website
    SmartTouch Market Pulse

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