SmartTouch Market Pulse

SmartTouch® Interactive
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Market Pulse presented by SmartTouch® Interactive is an engaging and comprehensive interview series focusing on the dynamic real estate industry, providing a platform for real estate enthusiasts, industry professionals, investors, and anyone interested in understanding the complex world of real estate and marketing. By keeping its finger on the pulse of the industry, this podcast helps its audience stay ahead of the curve, making informed decisions and understanding the nuances of the ever evolving real estate market.

  1. 26 THG 8

    How to Maximize CRM Adoption: Lessons from the Architect of NexGen CRM

    In this episode of The Market Pulse, host Aaron Fichera sits down with Robert Cowes, Founder of SmartTouch® Interactive and the key architect behind the award-winning NexGen CRM. With the recent release of the platform’s new user-interface and features, Robert shares the vision behind the redesign and how it’s transforming the way sales managers and agents work in today’s environment.  Beyond the platform, Robert dives into his expertise on why many CRMs fail, what sales leaders should focus on to drive adoption, and the daily CRM habits that separate top-performing sales executives from the rest. He also shares his perspective on the future of CRM technology—from AI-driven insights to predictive analytics—and how NexGen is positioned to keep teams ahead of the curve.  Whether you’re a sales manager looking to harness the power of data, or a sales professional wanting to turn more leads into closings, this episode is packed with actionable insights, takeaways and an exclusive look at the next generation of CRM technology.

    31 phút

  2. 21 THG 7

    AI For Developers: How Aaron Crawford is Changing the Game for Master-Planned Communities

    In this episode of The Market Pulse, host Aaron Fichera sits down with Aaron Crawford, founder of Pipsy — the AI-powered platform transforming land development and master-planned communities. Learn how Pipsy uses artificial intelligence to automate lot inventory, streamline operations, and deliver actionable insights for over 100 residential communities. Aaron shares his journey from engineering to entrepreneurship, diving into how his tech expertise led to the creation of one of the most innovative PropTech solutions in the market. This episode is packed with strategic insights for real estate developers, new home builders, property investors, and industry marketers. Explore the future of real estate automation, smart development, evolving homebuyer behaviors, and AI’s role in modern homebuilding and land use planning. Whether you’re looking to scale your developments, enhance marketing ROI, or stay ahead of trends in PropTech and residential construction, this is your blueprint for innovation. Follow The Market Pulse for more insights on transforming your real estate strategy with cutting-edge tech.

    28 phút

  3. 24 THG 6

    Building Smarter with Chris Krager: How Modular Construction Is Revolutionizing Real Estate Amid Rising Economic Challenges

    In this episode of The Market Pulse, host Aaron Fichera dives into the future of real estate and architecture with Chris Krager, AIA—Founder of KRDB and Ma House. With deep experience across architecture, finance, and development, Chris unpacks how modular construction is transforming the way we design, build, and buy homes in today’s challenging economic environment. Tune in to learn how factors like rising construction costs, supply chain disruptions, and the remote work revolution are accelerating change in both residential and commercial real estate. Chris shares how prefab innovation, design efficiency, and buyer expectations are shaping the future of urban development and affordable housing. Perfect for real estate developers, home builders, architects, investors, and anyone passionate about modern design and construction technology.

    36 phút

  4. 3 THG 6

    Blueprints & Banners: Crafting Winning Social Campaigns for Builders

    In this episode of The Market Pulse, “Blueprints & Banners: Crafting Winning Social Campaigns for Builders,” host Aaron Fichera dives deep into the art and science of paid social campaigns for home builders with special guest Pieter Stone, Social Media Manager at SmartTouch® Interactive. Discover the secrets behind successful paid social campaigns, from Facebook Ads to Instagram strategies that show you what it takes to turn likes into leads and impressions into impact. Pieter shares real-world insights on converting social media engagement into high-quality real estate leads, promoting builder events, and mastering KPIs that matter in the home building industry. Whether you’re a seasoned marketer or just starting out, this episode is packed with insights you can use to elevate your next campaign.

    1 giờ 3 phút

  5. 30 THG 4

    Revolutionizing Real Estate Sales: Ryan Taft’s Winning Strategies that Make an Impact

    Welcome to The Market Pulse — the ultimate podcast for real estate professionals, home builders, and developers looking to elevate new home sales strategies. In this powerful episode, “Revolutionizing Real Estate Sales: Ryan Taft’s Winning Strategies that Make an Impact,” host Aaron Fichera chats with Ryan Taft, founder of Impact Eighty-Eight. Ryan is a leading expert in new home sales performance and has worked with top builders across the U.S. to transform their real estate sales teams. He unpacks his unconventional philosophy of helping salespeople "stop being weird" and start connecting with today’s homebuyers. You’ll gain actionable insights into improving conversion rates, mastering homebuyer psychology, and adapting to the evolving landscape of real estate marketing.  Whether you’re in residential development, selling master-planned communities, or leading a new home sales team, this episode is packed with high-impact strategies, proven techniques and modern tools for staying competitive in a dynamic market.  Subscribe now and stay ahead with SmartTouch® Interactive’s expert-driven take on selling homes faster and smarter.

    46 phút

  6. 10 THG 4

    How AI Is Rewriting Google - and Your Marketing Strategy

    In this episode of The Market Pulse, brought to you by SmartTouch® Interactive, host Aaron Fichera welcomes SEO Specialist Eric Shattuck to break down one of the most pressing shifts in digital marketing today: how artificial intelligence is transforming search and redefining Google’s role in real estate discovery. We’re diving deep into the rise of AI tools like ChatGPT, the evolution of content marketing, and why traditional SEO just won’t cut it anymore. If you're a home builder, developer, or real estate marketer, you’ll learn what these seismic changes mean for your lead generation, visibility, and overall digital strategy. 👉 Learn how to adapt your marketing for AI-driven search 👉 Understand the new role of Google in the homebuyer journey 👉 Discover why SEO for real estate must evolve—now Whether you're a seasoned real estate professional or just getting started, this episode delivers essential insights to help you stay ahead of the curve in digital marketing, SEO, and AI. Follow The Market Pulse for more expert conversations on smart real estate marketing strategies that sell more homes faster.

    25 phút

  7. 25 THG 3

    Knowing Your Buyer: The Power of Customer-Centric Data in Real Estate

    In this episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with Ed Carey, Founder and CEO of Audience Town, the leading ad platform built specifically for the real estate and moving industry.  Together, they dive into Ed’s journey founding Audience Town and how his company is helping homebuilders and developers unlock the power of customer-centric data to drive smarter marketing strategies and better buyer experiences.  Discover how today’s housing market trends are reflected in real-time consumer data, what shifting buyer behaviors mean for your sales pipeline, and why understanding your customer before they ever walk through the door is more critical than ever.  If you're in new home or real estate sales and want to stay ahead of the curve, this data-packed episode is one you don’t want to miss.

    47 phút

  8. 4 THG 3

    From Tariffs to Townhomes: The Ripple Effect of U.S. Policies and Canadian Real Estate

    In this special roundtable episode of The Market Pulse presented by SmartTouch® Interactive, host Aaron Fichera sits down with top Canadian industry leaders to explore the forces shaping Canada’s and U.S. housing market and the impact of tariffs in 2025. Joining the discussion are Lianne McOuat of McOuat Partnership, Andrew Brethour of PMA Brethour Realty Group, and Mike Parker, VP of Sales and Marketing at Georgian Communities. Together, they dive into the current state of the Canadian housing market, as well as the impact of interest rates and government policies on homebuyers. The panel also unpacks how U.S. tariffs and shifting Canadian-U.S. relations are affecting material costs, supply chains, and the broader housing industry.  From market forecasts to builder innovations and open dialogue, this episode offers expert insights into what’s next for Canadian homebuyers, builders, and real estate professionals. Don’t miss this essential conversation on the trends and challenges shaping the future of Canadian and American real estate!

    1 giờ 3 phút
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Giới Thiệu

Market Pulse presented by SmartTouch® Interactive is an engaging and comprehensive interview series focusing on the dynamic real estate industry, providing a platform for real estate enthusiasts, industry professionals, investors, and anyone interested in understanding the complex world of real estate and marketing. By keeping its finger on the pulse of the industry, this podcast helps its audience stay ahead of the curve, making informed decisions and understanding the nuances of the ever evolving real estate market.

Thông Tin

  • Nhà sáng tạo
    SmartTouch® Interactive
  • Năm hoạt động
    2023 - 2025
  • Tập
    36
  • Xếp hạng
    Sạch
  • Bản quyền
    © SmartTouch® Interactive
  • Trang web chương trình
    SmartTouch Market Pulse