SMB In The Trenches

Bodhi Gallo
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  • Entrepreneurship
  • Updated Daily

Welcome to SMB in the Trenches, hosted by Bodhi Gallo, Chief Revenue Officer of Stryker Digital. This show is for home service business owners who want real talk, not theory. Each episode features honest conversations with operators in the SMB space, sharing real stories, proven growth tactics, and lessons learned in the trenches. Built by operators, for operators—let’s get into it.

  1. May 14

    From Accountant to $3.5M Plumbing Company Owner in 3 Years

    Book a free strategy call with my team: https://www.stryker-digital.com/?el=byt Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode, I sit down with Geoff Goodwill of Anderson Plumbing, Heating and Air in Oklahoma City. Geoff came from accounting and the military, bought a plumbing company through the SBA process, and scaled it from just under a million to $3.5M in three years. We get into how he built his admin team first before focusing on growth, why he never paid himself more than his lowest apprentice, how pin maxing took him from one to five Google Business Profiles, and how Stryker Digital helped him add 700 to 800 new customers in just eight months. We also talk omni channel marketing, hiring overseas, and why SEO is now his favorite marketing channel.  Follow Geoff Goodwill on: LinkedIn: https://www.linkedin.com/in/geoff-goodwill-97483010a/?isSelfProfile=false Instagram: https://www.instagram.com/gwill42 Visit his website: https://andersonplumbingok.com/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook:  https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok:  https://www.tiktok.com/@bodhi.gallo LinkedIn:  https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #PestControl #PestControlBusiness #DoorToDoorSales #Plumbing #HVAC #PlumbingBusiness #AndersonPlumbing #Entrepreneur

    28 min

  2. May 12

    How Forrest Jensen Built a $2M/Year Pest Control Empire in Texas

    Book a free strategy call with my team: https://www.stryker-digital.com/?el=byt Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode, I sit down with Forrest Jensen, owner of Surge Pest Control in Georgetown, Texas. Forrest sold a $3.1M painting company to go all in on pest control, bootstrapped it from zero, and is on track to hit $2M this year. We get into why he made the switch, how his door to door team operates, the NPS system keeping his crew accountable, and why pest control is one of the best cash flowing businesses in the trades. We also talk about his experience working with Stryker Digital and how pin maxing is helping him dominate the Austin market.  Follow Forrest Jensen on: LinkedIn: https://www.linkedin.com/in/forrest-jensen-87284a47/?isSelfProfile=false Visit his website: https://surgepest.com/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook:  https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok:  https://www.tiktok.com/@bodhi.gallo LinkedIn:  https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #PestControl #PestControlBusiness #DoorToDoorSales #SurgePestControl #NPS #CustomerRetention #SEOAgency #LocalMarketing #HomeServiceMarketing

    36 min

  3. May 6

    From $0 to $2M in 3 Years: How Robert Nolen Scaled a Cleaning Company

    Book a free strategy call with my team: https://www.stryker-digital.com/?el=byt Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode of SMB in the Trenches, I sit down with Robert Nolen, owner of a fast-growing house cleaning business in North Carolina. He started in 2023 with no experience, no real capital, and everything on credit cards while working multiple remote jobs just to stay afloat. Today, he’s on track to hit $2M/year. We break down how he went from doing everything himself to running a team of 30+ cleaners and offshore staff, the systems he built to remove himself from day-to-day operations, and how he used ads, automation, and Google Business Profiles to dominate his market. We also talk about the real challenges most gurus never mention — bad hires, unreliable cleaners, low margins early on, and why hitting $10K/month is not real freedom. Robert shares how focusing on recurring revenue completely changed his business, why customer retention matters more than constant lead generation, and how small optimizations at scale can add hundreds of thousands in revenue. This is what building a real service business looks like. No fluff. No courses. Just execution. Enjoy the episode. Follow Robert Nolen on X: https://x.com/remotecleanguy Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram: https://www.instagram.com/bodhigallo Threads: https://www.threads.com/@bodhigallo Facebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok: https://www.tiktok.com/@bodhi.gallo LinkedIn: https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #CleaningBusiness #SmallBusiness #Entrepreneurship #ServiceBusiness #HomeServiceBusiness #LocalSEO #LeadGeneration #BusinessPodcast #ScalingSMB #BusinessGrowth #RecurringRevenue #Automation #Outsourcing #SMBGrowth

    32 min

  4. Apr 13

    How a First-Time Franchisee Grew a Roofing Company to $5M in 3 Years

    Book a free strategy call with my team: https://www.stryker-digital.com/?el=byt Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. On this episode of SMB in the Trenches, I sit down with Vish Mazumder of Mighty Dog Roofing. Vish grew his roofing franchise from $1.5M to $5M in 3 years north of Boston. We talk about why he chose franchising after failing twice, how a leaky gutter job led to his first roof sale, and the moment he had to decide whether to stay at $3M or push toward $8M. We also get into running 100% subcontracted crews, why W2 sales reps matter, and how two thirds of his team is offshore. Follow Vish Mazumder on: X: https://x.com/Fish_wid_a_V/media LinkedIn: https://www.linkedin.com/in/winwithvish/  Visit his website: https://www.mightydogroofing.com/greater-middlesex-county-ma/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook:  https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok:  https://www.tiktok.com/@bodhi.gallo LinkedIn:  https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #bodhigallo #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #roofing #homeservices #roofer #gutters #franchise #mightydogroofing #revenuegrowth #businesstips #entrepreneur #businessgrowth #businessowner #scalingabusiness

    40 min

  5. Apr 7

    From 27 Years Corporate to Multi-million Home Exteriors Business: The Tony Munoz Story

    Book a free strategy call with my team: https://www.stryker-digital.com/book-call?el=yto Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode I sit down with Tony Munoz, owner of Martin Home Exteriors out of Jacksonville. Tony went from 27 years in pharma to swinging hammers and building one of the most culture-driven exterior companies I've seen. We talk about how he lost $87K his first year, why he never spent a dollar on marketing until we started working together, and the Google Map Pack strategy that's about to make him own Jacksonville. Follow Tony Munoz on: Facebook: https://www.facebook.com/MartinHomeExteriors Visit his website: https://www.martinhomeexteriors.com/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok: https://www.tiktok.com/@bodhi.gallo LinkedIn: https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #Roofing #Siding #ExteriorContractor #ContractorLife #HomeImprovement #Trades #TradesLife#MartinHomeExteriors

    28 min

  6. Apr 2

    How a Former CPA Grew His Home Service Business to $3.9M in Year One

    Book a free strategy call with my team: https://www.stryker-digital.com/book-call?el=yto Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode of SMB in the Trenches, Ryan Murray shares how he acquired a blind and shutter business in Myrtle Beach and grew it from $3M to $3.9M with ONE sales rep using sales funnel math and his accounting background. His second Google Business Profile ranked #1 in two weeks and became his best marketing asset. We break down his 10-day booking bottleneck, how his 2-3 week manufacturing beats competitors, building AI dashboards with Claude, and scaling through wholesale B2B expansion. Data-driven operator scaling a manufacturer-retailer hybrid. Follow Ryan Murray on: X: https://x.com/SMB_RealEstate Facebook: https://www.facebook.com/aaablindandshutterfactory Visit his website: https://aaablindandshutterfactory.com/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook: https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok:  https://www.tiktok.com/@bodhi.gallo LinkedIn:  https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #ManufacturerRetailer #BlindBusiness #ShutterBusiness #WindowCoverings #CustomShutters #WindowShades #ManufacturingBusiness

    37 min

  7. Mar 2

    How Joey Salvin on Built a $2.5M Moving Company from Zero

    Book a free strategy call with my team: https://www.stryker-digital.com/book-call?el=yto Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode, I sit down with Joey Salvin, owner of Lifetime Moving in Massachusetts. Joey went from zero to $2.5M in revenue and survived some brutal seasonality. We're talking $250K summer months dropping to $21K in the winter where he lost $30K that month. Joey breaks down his manual direct mail hustle that brought in $900K from just $70K spent, why half his revenue comes from referrals, and how he's planning to hit $5M in the next two years. Follow Joey on: X: https://x.com/salvin_joseph Instagram: https://www.instagram.com/lifetime_moving_company/ Facebook: https://www.facebook.com/lifetimemovingandpacking/ Visit his website: https://lifetimemovingco.com/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook:  https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok:  https://www.tiktok.com/@bodhi.gallo LinkedIn:  https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #MovingCompany #MovingIndustry #HomeServices #ServiceBusiness #LocalBusiness

    28 min

  8. Feb 17

    How Jeremy Payne Grew His HVAC Business to 150% in Year Two After Fixing His SEO

    Book a free strategy call with my team: https://www.stryker-digital.com/book-call?el=yto Get the FREE $100K+ Local SEO Blueprint we use with our Local SEO clients here: https://www.stryker-digital.com/playbook?el=blm If you’re new here, my name is Bodhi Gallo, and I’m the Chief Revenue Officer of Stryker Digital, a marketing agency specializing in lead generation and Local SEO for home service businesses. In this episode, I sit down with Jeremy Payne, owner of Nexair Home Services in West Virginia, who went from accountant to HVAC and plumbing business owner and grew his revenue 150% in year two. Jeremy breaks down his $36K SEO mistake that cost him 12 months of growth, why he focuses on demand capture over branding when starting from zero, and how his accounting background helps him invest in marketing without fear. We also dive into why taking care of employees is his number one priority and how that's been key to scaling so quickly in a market being taken over by private equity. Follow Jeremy on: X: https://x.com/JPayne_61 Visit his website: https://nexairhomeservices.com/ Enjoy the episode! Connect with me: X: https://x.com/irentdumpsters?lang=en Instagram:  https://www.instagram.com/bodhigallo?... Threads: https://www.threads.com/@bodhigallo Facebook:  https://www.facebook.com/people/Bodhi-Gallo-Local-SEO/61583839916141/ TikTok:  https://www.tiktok.com/@bodhi.gallo LinkedIn:  https://www.linkedin.com/in/bodhigallo/ DISCLAIMER: This video is for educational and entertainment purposes only and is not financial, business, or legal advice. Examples and strategies are for demonstration only and results are not guaranteed. Always conduct your own due diligence and comply with all applicable laws. We do not encourage duplication of copyrighted material or existing business assets. Ensure your use follows copyright and intellectual property laws. For Algorithm: #SMBInTheTrenches #SmallBusiness #Entrepreneurship #BusinessPodcast #BusinessGrowth #SmallBusinessPodcast #HomeServiceBusiness #LocalSEO #LeadGeneration #ServiceBusiness #EntrepreneurPodcast #BusinessOwnerLife #ScalingSMB #SMBGrowth #RealBusinessStories #BusinessGrowthStrategies #SMBMarketing #HVAC #Entrepreneur #HVACPodcast #PlumbingBusiness #HVACLife #PlumberLife #HVACContractor #PlumbingContractor

    29 min
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About

Welcome to SMB in the Trenches, hosted by Bodhi Gallo, Chief Revenue Officer of Stryker Digital. This show is for home service business owners who want real talk, not theory. Each episode features honest conversations with operators in the SMB space, sharing real stories, proven growth tactics, and lessons learned in the trenches. Built by operators, for operators—let’s get into it.

Information

  • Creator
    Bodhi Gallo
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © Bodhi Gallo
  • Show Website
    SMB In The Trenches

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