So Worth It

Jackie Ellis
  • 5.0 (30)
  • MARKETING
  • UPDATED WEEKLY

Growing a business, raising a family, and building a life you love -- It can feel like a lot.  Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now! 

  1. 5D AGO

    154. The Cheat Code to a Thriving Business & Life

    The best cheat code to a fab biz and life might be right under your nose. In this episode, Jackie discusses the impact of her marriage on her business and life, highlighting the support, encouragement, and balance provided by her husband. The episode is a heartfelt reflection on the role of marriage in entrepreneurship and personal growth. Takeaways Marrying well can be a significant advantage in business and life.The support, encouragement, and balance provided by a spouse can have a profound impact on an entrepreneur's success. Chapters 00:00 The Myth of Self-Made Success07:23 Support and Financial Stability17:05 The Role of a Supportive Spouse23:37 Personal Growth and Hobbies31:02 Balancing Dreams and Practicality

    30 min

  2. 10/31/2025

    153. 5 Habits for Deep-Rooted Growth

    When you’re in a season of growth, it can feel like everything’s speeding up — new opportunities, new systems, new responsibilities. But growth doesn’t have to mean chaos. In this episode, Jackie shares the five habits that help her grow her business with grace, intention, and peace. You’ll learn why complicated is expensive, how clarity and focus fuel progress, and why stewardship and surrender are equally important when you’re building something meaningful. This one’s for anyone who wants to grow without burning out — whether you’re scaling your business, refining your systems, or simply trying to show up better in your current season. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    35 min

  3. 10/17/2025

    152. The NEW Era of Meta Ads

    If your Facebook/Meta ads suddenly got pricey or stalled out, you’re not alone. In this special no-pitch masterclass, Jackie breaks down the latest Meta ads update in plain English and shows you the new way to set up campaigns that actually perform.  She's sharing all the deets on the new simple ad structure that works, why creative + messaging is king, plus a practical framework to build a winning “cast” of ad messages that teach Meta who your ideal buyer is. You’ll Learn The old way vs. new way of running Meta adsWhy your creative and copy are your new targetingThe Friends Cast Method for crafting 6–10 distinct ad concepts that reach different buyer typesWhat to put in each ad so Meta learns fasterResources Mentioned Grab the free video + full notes doc with diagrams and copy examples in The FREE Community: The Easy Ad Society >> https://www.skool.com/easy-ad-society/about Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    53 min

  4. 10/09/2025

    151. How to Keep Going When You Can’t See What’s Next

    Do you ever feel like if you can just figure out a few more things your business would just run smoothly? Like there's a system that's missing... and offer you could improve... or a team member you need to hire that would just fix it all? In this episode Jackie is sharing how she thought that too (kind of). But over the years, she’s realized business isn’t static. It’s constantly shifting, changing and growing like a leaving breathing thing. Jackie unpacks how this mindset shift transformed the way she leads, creates, and trusts. She also shares her heart on faith, control, and why you don’t need to see the whole picture to know you’re moving in the right direction. If you’ve ever found yourself trying to “figure it all out” before taking action, this episode will remind you that sometimes the next small move is exactly what God is inviting you to make. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    19 min

  5. 10/02/2025

    150. Let Go of Perfection to Achieve Excellence

    In this episode of So Worth It, Jackie Ellis gets real about the tension between perfection, B+ work, and what it really means to operate with excellence.  Jackie shares her own journey from being a perfectionist (and the bottleneck in her own business!) to embracing B+ work as a way to move faster — and ultimately realizing that excellence, not perfection, is the true goal.  Through personal stories, client experiences, and even a Milwaukee hotel mishap, Jackie illustrates why excellence is about consistency, care, and intention — not flawless execution. What You'll Learn in This Episode: Why perfection is a trap that kills creativity, speed, and innovation.How B+ work gets you moving and creates the momentum needed to reach excellence.The difference between appearing perfect vs. actually performing with excellence.Real-world examples of excellence in marketing, customer communication, delivery, and sales.Why ads don’t create excellence — they simply amplify what’s already there.Resources & Mentions: Book: Never Lose a Customer Again by Joey ColemanSend me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    36 min

  6. 09/25/2025

    149. Are You Asking the Right Questions?

    Sometimes the reason your marketing isn’t working isn’t because something’s broken — it’s because you’re asking the wrong question. In this behind-the-scenes episode, Jackie shares a real conversation with a client who was ready to scrap her entire ad strategy because sales weren’t coming in.  The twist? Her ads were actually performing incredibly well — getting leads for under $2 in an industry where $7–$10 is the norm. So where was the disconnect? It wasn’t the ads. It was what happened after the click. Tune in to hear how a simple shift in the question you’re asking can completely change the way you approach your funnel, your messaging, and your results. You’ll learn: ✅ How to diagnose what’s really going on when your ads “aren’t working” ✅ Why great marketing should both attract and repel ✅ How to use your emails and offers to speak directly to your ideal client (and turn off the wrong ones) If you’ve ever felt stuck in your marketing, this episode will help you stop chasing surface-level fixes and start solving the real problem. 🎧 Press play now and find out if you’re asking the right questions. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    13 min

  7. 09/11/2025

    148. How Meta is Making You a Better Marketer

    Meta has been quietly stripping away interest-based targeting, and for many business owners, that feels like losing their secret weapon. But what if these changes aren’t the end of your ad success—what if they’re actually making you a stronger marketer? In this episode, Jackie unpacks why audiences keep “disappearing” inside Ads Manager, what’s really happening behind the scenes, and how to turn it into an advantage. You’ll learn why your messaging now does the heavy lifting, how Facebook’s “signals” system works, and the fastest way to test what resonates with your perfect-fit customers. If you’ve been frustrated by fewer targeting options, tune in—you’ll walk away with a new perspective, practical strategies, and the confidence to know that your ads can still thrive. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    13 min

  8. 09/04/2025

    147. The Shiny Distraction That’s Killing Your Business

    Stepping away from your business can spark fresh ideas—but not every idea deserves your time.  In this episode, Jackie pulls back the curtain on the hidden cost of pivoting. You’ll learn why “pivoting” often disguises itself as quitting, how every new project can drain profitability, and why the hard, unsexy “valley” is actually where the magic happens.  Plus, Jackie shares a personal story about a tshirt shop rebrand—and the surprising lesson it holds for every entrepreneur. If you’ve ever felt tempted to pivot just to scratch that entrepreneurial itch, this episode is your reality check. Send me a message! Want more help with lead gen, Facebook ads, and funnels? ☎️ Book a call to chat about the best solution for your biz >> soworthit.co/bookyourcall 💵 Get The ROAS Rescue Kit >> soworthit.co/roas DM me on Instagram @iamjackieellis Or send me an email at hello@jackie-ellis.com

    22 min
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5
out of 5
30 Ratings

About

Growing a business, raising a family, and building a life you love -- It can feel like a lot.  Some days feel crazy, most days are busy, but every day is So Worth It! Each week host Jackie Ellis brings you inspiring interviews, witty (sometimes wine-induced) banter and laugh-out-loud relatable (true) stories about where life and business intersect. Hit subscribe and go tune in now! 

Information

  • Creator
    Jackie Ellis
  • Years Active
    2021 - 2026
  • Episodes
    154
  • Rating
    Explicit
  • Copyright
    © 2025 Jackie Ellis
  • Show Website
    So Worth It