Unprofessional

Hilary Corna

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.  

  1. SEP 6

    [SOLO] How to Use Our Plug N Play GoLive Announcements

    Download the free plug n’ play emails here: https://rebrand.ly/golive-email Ready to level up your launch strategy? In this episode, Hilary unveils her secret weapon: the Go Live Announcement Plug and Play Email Sequences. This powerful tool will help you streamline your business announcements with minimal effort and maximum impact. Hilary walks you through the exact steps she uses with her six-figure clients to ensure smooth, stress-free launches. From automating emails to creating high-converting sequences, this episode is packed with actionable insights you can use today. TIMESTAMPS [01:30] The purpose and benefits of a streamlined communication process [03:00] How these sequences are designed for high-impact results with minimal effort [04:30] Practical examples: Using the email sequence for launches and updates [06:00] The step-by-step process for setting up and customizing the sequences [08:00] Case studies: Six-figure clients transforming their business processes [09:30] Key takeaways and next steps: Implementing the Go Live tool in your own business

    11 min

  2. AUG 15

    CEO of Tynrose, Bill Tyndall

    In this episode, Hilary Corna chats with Bill Tyndall, a business process improvement expert, about all things Kaizen and leadership. They dive into how to spark change in organizations, build a culture of innovation, and get past those common roadblocks. Bill shares real-world strategies on driving growth, fostering collaboration, and leading with impact. Is business process improvement just about efficiency, or is it the key to unlocking innovation and lasting organizational success? Whether you're new to process improvement or a seasoned pro, this conversation is packed with tips to help you lead smarter, work better, and create lasting success. TIMESTAMPS [02:00] The role of Kaizen in fostering organizational change [05:30] Overcoming resistance to change: Practical strategies for leaders [08:15] Collaboration and teamwork: Keys to successful business transformation [12:00] Leadership and its role in driving long-term organizational growth [15:45] The impact of continuous improvement on company culture [19:30] Real-world examples of process improvement successes [22:00] Practical tips for leaders aiming to implement process improvements [26:00] The future of process improvement: Emerging trends and technologies ABOUT BILL TYNDALL Bill Tyndall is a recognized expert in business process improvement and organizational leadership. With extensive experience in driving Kaizen and continuous improvement initiatives, Bill has helped numerous organizations streamline operations, improve efficiency, and build strong, sustainable cultures of innovation. A strategic thinker and mentor, Bill has worked across various industries to empower leaders and teams to achieve lasting transformation. His commitment to process excellence and leadership development makes him a valuable resource for anyone looking to enhance their organization's performance.

    34 min

  3. AUG 1

    [SOLO] How to Use Our GoLive Checklist

    In this solo episode, Hilary walks you through our Go‑Live Checklist—a practical, easy-to-use tool to make sure every rollout feels smooth, supported, and on time. You’ll learn how to confirm trainings are truly complete, pre‑write your follow‑up emails, lock in comms channels, assign a single point of contact, and run a 48–72 hour pre‑launch walkthrough so launch day is calm and predictable. Grab the free Go‑Live Checklist here: https://rebrand.ly/golive Follow @HilaryCorna. TIMESTAMPS [00:58] The tool: our Go‑Live Checklist [01:29] What a successful go‑live looks like: grace, ease, no surprises [02:23] Section 1 — Training & Enablement: everything must be done before go‑live [02:38] If trainings aren’t complete, push the date [03:04] Pre‑write and send follow‑up emails after every training [03:48] Centralize & upload all training materials before launch [04:07] Track attendance/completion + send recordings same day with deadlines [05:23] Section 2 — Communications: finalize strategy, owners, channels & announcements [06:52] Assign a single point person for questions + set up real‑time channels [08:09] Section 3 — Final Checks: dates, calendar holds, access, post‑go‑live review [09:07] Pro tip: run a 48–72 hour walkthrough to catch last‑minute issues [09:22] Why this makes launches smooth, on time, and drama‑free

    10 min

  4. JUL 10

    [SOLO] How to Use AI to Document Processes 10x Faster

    In this episode, Hilary explores how artificial intelligence can help you document your business processes up to ten times faster. While many companies are dabbling in AI, few are using it strategically in areas like process documentation, where it can offer a huge advantage. Hilary breaks down how you can implement AI to streamline your workflows, eliminate inefficiencies, and gain a competitive edge in your industry.  Grab the free Good-Process Checklist (plus templates) at HilaryCorna.com/learning-center Follow @HilaryCorna on social TIMESTAMPS [01:08] Why AI is the game-changer for process documentation [02:41] How AI can make your process documentation 10x faster [04:12] Practical tools to implement AI in documenting your workflows [06:12] The role of AI in increasing efficiency and clarity in processes [08:00] The real potential of AI for your business [10:01] How AI can help reduce friction and boost accountability in your business [12:00] Common myths about AI and why they’re holding you back [13:15] Real-world examples: Using AI to document processes across industries [14:00] How to start using AI in your process documentation today

    15 min

  5. JUN 27

    Borzou Azabdaftari, CEO of NickelBronx

    What if building a global team wasn’t just about saving costs, but elevating your business to its next chapter? In this episode, Hillary chats with Borzou Azabdaftari, CEO of NickelBronx, about the deeper purpose behind outsourcing — and why it's time to rethink how we grow. Borzou shares the hard-won lessons of scaling companies with soul, the role of process in unlocking people’s potential, and how leaders can stay human while going global. From trust to tech to time zones, this conversation hits at the heart of modern leadership. Visit www.HilaryCorna.com/learning-center for free tools and resources Follow @HilaryCorna on social TIMESTAMPS [04:09] The Origin of NickelBronx. [07:20] The Power of Outsourcing with Purpose [10:33] Culture Across Countries and Timezones [14:48] Remote Work, Post-COVID Trends [18:55] Trust and Leadership in Global Teams [22:36] Process Discipline in Scaling [27:41] Advice for Leaders Building Remote Culture [32:12] Borzou’s Personal Reflections and Business Legacy ABOUT BORZOU AZABDAFTARI Alabama-born, Virginia-raised, and Iranian-made, Borzou isn't just another CEO; he's a college dropout turned serial entrepreneur, speaker, and the brains behind the award-winning digital agency NickelBronx. Known for his prowess in branding and digital marketing, Borzou's work has garnered Hermes Creative, Clutch, and Marcom Awards. Beyond the boardroom, he's a connoisseur of design and anything aesthetically driven, embodying style with substance. Borzou's philosophy? Embrace what makes you unique; that's how you find your tribe.  When priorities with his family, health, business, and community are satisfied - you can find Borzou chasing once-in-a-lifetime experiences. His favorite things are amazing people and making memories, and he’s always adding to his collection of both.

    41 min

  6. JUN 12

    [SOLO] What makes a good business process

    Is your business running—or tripping—on its own workflows? In this solo master class, Hilary unpacks the five building blocks of a great business process: clear purpose, customer-centred flow, simple standardized steps, crystal-clear ownership, and baked-in checkpoints. You’ll hear practical stories—from SaaS onboarding to one-hour support SLAs—and leave with a checklist you can apply today to cut friction, boost accountability, and scale with confidence. Grab the free Good-Process Checklist (plus templates) at HilaryCorna.com/learning-center Follow @HilaryCorna on social TIMESTAMPS [01:08] Why “process” ≠ bureaucracy & the real cost of winging it [02:41] Building Block #1 — Define a clear purpose and outcome [04:12] Building Block #2 — Map a truly customer-centred flow [06:12] Building Block #3 — Keep the steps simple and standardized [08:00] Building Block #4 — Assign roles, responsibilities & decision points [10:01] Building Block #5 — Install checkpoints, KPIs & feedback loops [15:39] Real-world examples: onboarding, invoices, and a one-hour SLA [19:36] Freedom through structure: key takeaways & next steps

    21 min

  7. MAY 29

    Timeless Branding in a Trend-Obsessed World with Seth Spears, Founder of Wellnesse

    Register for our FREE training www.HilaryCorna.com/webinar In this episode, Hillary speaks with Seth Spears — digital strategist, entrepreneur, and branding expert — to explore how foundational clarity and values-driven branding create long-term business success. From building brands that connect on a deeper level to navigating digital shifts with intention, Seth shares how businesses can stand out in a noisy world. They dive into online identity, SEO myths, timeless marketing principles, and what it really takes to build trust in the digital age. Visit www.HilaryCorna.com/learning-center for free tools and resources Follow @HilaryCorna on social TIMESTAMPS [01:40] Seth’s Background and Business Roots [05:28] The Power of Clarity in Branding [09:51] Common Mistakes in Online Marketing [14:10] Timeless vs. Trendy Strategies [18:33] Branding in a Post-SEO World [23:12] Values as a Compass for Business [27:58] Advice for Founders Looking to Evolve [32:46] The Future of Digital Trust ABOUT SETH SPEARS Seth Spears is the founder and chief visionary officer of Wellnesse, a B Corp certified brand of all-natural oral care products that are safer and perform better than conventional, toxic alternatives.  Prior to starting Wellnesse, he used his background in digital marketing, web design, SEO, and social media to co-found and serve as CMO/CTO of Wellness Mama, growing it into the largest health & wellness website and podcast for health conscious moms.  Longer bio can be found here: https://sethspears.com/about/

    27 min

  8. MAY 14

    Mashup 2025: Scaling Through Smart Processes

    This special episode brings together top moments from our 2025 interviews — real stories and strategies from founders and experts who scaled their companies through smart processes. Quick wins, big insights, and practical tips to help you grow better, not just bigger.

    22 min
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5
out of 5
63 Ratings

About

Hilary Corna, former Toyota executive and process expert, empowers service-based businesses to streamline operations and scale with clarity using the PDCA methodology. Unprofessional is a community-driven podcast for bold leaders seeking actionable strategies, fresh perspectives, and the tools to build streamlined, impactful businesses with purpose.  

Information

  • Creator
    Hilary Corna
  • Years Active
    2021 - 2025
  • Episodes
    138
  • Rating
    Clean
  • Copyright
    © 2025 Unprofessional
  • Show Website
    Unprofessional