182 episodes

SPEAK LIKE A CEO is the leading podcast on CEO communications. Every week Oliver Aust has an in-depth conversation with an inspiring founder or entrepreneur about leadership and communications. Tune in and find out all about how CEOs are tackling their communications
Oliver is a best-selling author, and one of Europe’s leading communications & personal branding experts. He is on a mission to help people reach their full potential and share their unique voice. As founder and CEO of a leading communications consultancy, he is a trusted advisor to many high-profile individuals and organisations.

SPEAK LIKE A CEO Oliver Aust

    • Business
    • 5.0 • 2 Ratings

SPEAK LIKE A CEO is the leading podcast on CEO communications. Every week Oliver Aust has an in-depth conversation with an inspiring founder or entrepreneur about leadership and communications. Tune in and find out all about how CEOs are tackling their communications
Oliver is a best-selling author, and one of Europe’s leading communications & personal branding experts. He is on a mission to help people reach their full potential and share their unique voice. As founder and CEO of a leading communications consultancy, he is a trusted advisor to many high-profile individuals and organisations.

    154: Own your communication. Hanna Marie Asmussen, Localyze

    154: Own your communication. Hanna Marie Asmussen, Localyze

    Say no to borders and bureaucracy and yes to openness and simplicity! Our guest today believes that international mobility is beneficial for all and is doing her part to make the process a positive experience for businesses and employees.

    Having experienced the expat life herself, polyglot Hanna Marie Asmussen, co-founder and CEO of Localyze, knows exactly how complex and bureaucratic it can be to move abroad for a new job. In the absence of a state-of-the-art digital solution, she developed and founded Localyze in 2018 with co-founders Lisa Dahlke and Franziska Löw. Localyze simplifies the management of international teams by providing a comprehensive platform that automates processes and contains all relevant information and documents in one place.

    Half a year after founding Localyze, the company was accepted into Y Combinator - the mother of all accelerators. The company has grown ever since and now aims to expand from Europe into North America and to reach a total of 50 markets by 2025. In episode #154, Hannah not only tells us her personal backstory: living, studying and working as an expat and founding with friends but also talks about:


    What they teach you at Y Combinator to level up your communications
    How to own your personal communication as a leader
    How level three conversations change everything
    The best way to stand out among thousands of startups
    How a startup's communications system needs to change as the team grows

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

    • 36 min
    153: The new story of money. Katharina Gehra, Immutable Insight

    153: The new story of money. Katharina Gehra, Immutable Insight

    Dare to rethink how money should work. This is what our guest today is passionate about. And that future of finance starts with a new story about money.

    Katharina Gehra is the co-founder & CEO of Immutable Insight and manages one of the leading crypto hedge funds in Germany.

    Coming from the traditional world of finance, she is now an integral part of the crypto industry. Katharina has been invited to speak to the German parliament on blockchain technology and has been named Top 40 under 40 three times in a row. She also co-hosts one of the most prestigious blockchain podcasts, Block52.

    In episode #153, Katharina and Oliver take us on a deep dive into


    The origin story of money, where it is heading and why so many societal issues are linked to it
    Why we need a new story of money
    The reason why Katharina is keen to ask questions
    How a podcast can create an engaged community

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

    • 39 min
    #152: A Smile Can be Worth Millions. Ramin Niroumand, embedded/capital

    #152: A Smile Can be Worth Millions. Ramin Niroumand, embedded/capital

    Today's guest is one of the key players in the German and European FinTech scene. As co-founder and CEO of company builder finleap, Ramin Niroumand and his team were instrumental in building 15 companies that are now worth €3bn+, including Element, Penta, Clark and Solarisbank. Several of these have already achieved unicorn status.

    Never one to rest on his laurels, Ramin recently founded his own venture capital fund together with Michael Hock called embedded/capital. Its aim is to become the no. 1 investor for Europe’s freshest, most innovative and trailblazing #FinTechs. The well-capitalised fund has already made 7 investments, and is hungry for more.

    Ramin’s main success ingredient is to always bring joy to the table. With hundreds of pitch meetings under his belt, his first advice to founders is to smile.

    To find out why a smile can be worth millions, tune in to episode #152, in which Ramin shares his insights and know-how about:

    Why their brand is more important than most founders think

    What’s behind the brand name embedded/capital and why this is exactly the right name for his fund

    How to build trust with consumers as a fledging FinTech

    How to communicate well with financial regulators, especially after the Wirecard scandal

    The difference between a crisis and times of crisis, and what it means for communications

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

    • 44 min
    151: Sales = communication. Veronika Riederle, Demodesk

    151: Sales = communication. Veronika Riederle, Demodesk

    Selling is hard. To make the sales conversation better our guest today has built Demodesk, a revolutionary screen sharing and video conferencing platform. It acts like an AI-driven sales consultant that assists you by analysing data and giving suggestions to improve the conversation with the customer. You can compare this with the real-time assistance in cars today, says Veronika Riederle, the CEO of Demodesk.

    Veronika founded Demodesk in 2017 with Alex Popp to revolutionise the sales process. They were accepted into Y Combinator and has since raised multiple rounds of funding.

    In this episode Veronika shares


    The origin story and vision of Demodesk
    The experience at Y Combinator - from the pitch to the training they received
    The (positive) impact of Corona on the business, and how she sees the post-Corona world
    What works in sales right now and where is it going.

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535

    • 33 min
    150: Create a market and own it. Jannes Fischer, Vermietet.de

    150: Create a market and own it. Jannes Fischer, Vermietet.de

    How do you know what kind of business has huge potential?

    It’s easy to connect the dots looking back. It’s way harder is to recognise trends in society before they become obvious, and use that insight to build a business that develops a new market.

    That’s exactly what Jannes Fischer did. He is the CEO and founder of Vermietet.de, the market leader in digital solutions for private landlords. Helping his grandparents administrating their flats in Hanover, he realised that the younger landlords of the future would not accept paper or Excel sheets like previous generations to look after their most valuable investments. So he built a better a solution and in the process a fast-growing venture that was acquired by Scout24 Group in 2021.

    A born entrepreneur, if there is such a thing, Jannes shares in our 150th episode:


    Whether anyone can have a passion for dry cleaning (his first business)
    Why owning a category is so powerful, and how it can be achieved
    How he discovered the power of communications and how he applies it day-to-day
    Why the CEO is the chief storyteller, and what that means for leaders

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://podcasts.apple.com/de/podcast/speak-like-a-ceo/id1441419535 

    • 29 min
    #149: Pitching for Impact. Freda Katunda Olsen, LEAP

    #149: Pitching for Impact. Freda Katunda Olsen, LEAP

    „If you want people to buy in to who you are, then you have to have a really, really great story behind it.“ Freda Katunda Olsen

    Born in Kinshasa, raised in the USA and currently living in Germany, our guest today is on a mission to create lasting change globally. Freda Katunda Olsen cofounded LEAP in 2020, an ed-tech startup that provides healthcare education across Africa. In partnership with UNICEF, the London School of Economics, international universities and African organisations, among others, the platform provides better, faster and cheaper healthcare training to more people and reduce brain drain. Freda recently won the Social Hero Award from Global Digital Women. She is passionate about leadership and storytelling, and has lots to share about how impact-driven ventures can pitch to investors.

    Tune in to #149: Pitching for Impact where we discuss:


    How to build a strong company culture for remote multinational team
    Why storytelling is crucial for building a successful venture (and what to avoid)
    Whether all exposure is good exposure

    Enjoy the episode and support the podcast by sharing it and posting your review on Apple Podcasts: https://lnkd.in/dvyxVVtt

    • 27 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

Michael Stetina ,

Here's How To Speak Like a CEO

Oliver Aust and Lena Carlson host the web's premier podcast for CEO's, Speak Like a CEO. Rich with topics unique to the challenges CEO's face today,it's a Must Subscribe for anyone wishing to amplify their effectiveness in the corporate environment.

Top Podcasts In Business

Pushkin Industries
Ramsey Network
iHeartPodcasts
Andy Frisella #100to0
NPR
Ed Mylett

You Might Also Like

Philipp Glöckler, Philipp Klöckner
Joel Kaczmarek
deutsche-startups.de
Philipp Westermeyer - OMR
Bernd Geropp
WELT