Starting a Business Simplified: For Healthcare Entrepreneurs

Starting a Business Simplified
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The Starting a Business Simplified Podcast From navigating your first offer to building a business that feels aligned, Business Simplified brings you honest conversations and practical strategies to help healthcare professionals become confident entrepreneurs. Each episode cuts through the overwhelm with soul-led guidance, grounded tools, and step-by-step support to turn your purpose into a sustainable business. startingabusinesssimplified.substack.com

  1. Embracing Your Second Act: Shannon Russell’s Journey from TV Producer to Business Coach.

    2D AGO

    Embracing Your Second Act: Shannon Russell’s Journey from TV Producer to Business Coach.

    Are you dreaming of starting your own business, but feel overwhelmed by all the unknowns? Maybe you’re worried you don’t have the right background, or you’re stretched too thin juggling every aspect alone. You’re not alone in these fears, countless would-be entrepreneurs face the same hurdles of uncertainty, lack of clarity, and fear of making mistakes when stepping out on their own. Thankfully, simple actions can set you on the right track. In this episode, Shannon Russell, who transitioned from television producer to successful franchise owner and coach, shares that you don’t need a business degree or medical background to be a thriving entrepreneur. She breaks down how to assess your current skills, build supportive systems, and take small, focused steps forward without being paralyzed by overwhelm. Get ready to gain actionable advice to help you move from confusion to clarity, stop second-guessing yourself, and confidently launch the business (and life) you truly want, all while keeping things simple and soul-aligned! Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Second Act Success Website: https://secondactsuccess.co/ Bonus Episode #60 Contents: (00:00) Intro (00:30) From TV to Top Franchise (04:34) "Creative Strategy Meets Business Execution" (07:11) Assess and Leverage Your Skills (12:56) Clarifying Business Goals Through Guidance (14:58) Entrepreneurial Ventures: Play Space & Baking (18:32) "Research Before You Leap" (23:04) "Coaching: Essential Accountability Partner" (24:55) Inspirational Boosts for Entrepreneurs Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    27 min
  2. You Don’t Need a Huge Following. You Need This One Skill!

    SEP 9

    You Don’t Need a Huge Following. You Need This One Skill!

    Ready to attract your first clients without burning out or chasing huge online numbers? In this transformative episode of Starting a Business Simplified, host Suzy Wraines peels back the myth that you need a massive following to get your first clients. Instead, she reveals the one essential skill that truly builds businesses rooted in health, wellness, and authentic connection, plus practical ways to implement it today. Suzy’s approach is all about soul-aligned entrepreneurship, especially for those transitioning from healthcare into their own business. If you’ve been feeling pressured by the numbers game, or second-guessing your worth and next steps, this episode delivers a refreshing, actionable perspective. The Essential Five Steps to Start a Business and Replace Your Salary: 👉 www.startingabusinesssimplified.com/5-steps-landing Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Episode #131 Contents: (00:00) Intro (00:30) "Finding First Clients Simplified" (04:44) Building Genuine Business Connections (05:49) Authentic Connections, Business Fulfillment (10:43) Build Authentic Connections (14:16) Leverage Connections for Business Launch (16:02) Starting Step Five Soon Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    17 min
  3. Why Your First Clients Aren’t “Out There”. They’re Already in Reach.

    SEP 2

    Why Your First Clients Aren’t “Out There”. They’re Already in Reach.

    Are you tirelessly chasing new followers online, hoping they’ll become your first clients? Ready for a truth bomb that could skyrocket your business growth with less hustle? In this episode of “Starting a Business Simplified”, Suzy Wraines unveils a powerful reality: your very first clients probably aren’t total strangers scrolling the depths of your social media. They’re already within arm’s reach. Join Suzy as she reveals exactly how your current network contains hidden opportunities, untapped potential clients, and a wave of referrals waiting to be discovered. Whether you’re standing on the sidelines of a bowling alley, catching up with old friends, or simply sharing your passions with your community, your next client could be closer than you think. Starting a Business Simplified Website https://www.startingabusinesssimplified.com/ Episode #130 Contents: (00:00) Intro (00:30) "Building Business Through Personal Networks" (04:26) "Client Growth Through Referrals" (06:08) "Podcast Conversations Spark Business Ideas" (10:49) Leveraging Your Network for Business (13:51) Networking Through Conversations Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    15 min
  4. Aligned Pricing: How to Choose a Price That Feels Good and Sells.

    AUG 26

    Aligned Pricing: How to Choose a Price That Feels Good and Sells.

    Are you struggling to set prices for your health and wellness business, terrified of charging what you’re worth or worried that clients won’t pay? You’re not alone. Many new entrepreneurs grapple with undercharging, resentment, and burnout, especially when transitioning out of the healthcare system where asking for money isn’t the norm. In this episode, Suzy Wraines unpacks the emotional and practical struggles around pricing, showing you how aligned pricing can feel good and actually sell. Discover the difference between survival pricing and sustainable pricing, why undercharging leads to frustration, and how to confidently receive payment for your services. Get simple, actionable strategies to ensure your business supports you, your clients, and your mission, not just your bank account. If you’re ready to ditch the guilt, finally honor your worth, and set prices that reflect the transformation you provide, this episode is your roadmap. Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Episode #129 Contents: (00:00) Intro (00:30) Confident Payment: Pricing for Sustainability (05:54) Sustainable Service Pricing Strategy (07:18) Undercharging: Business Sustainability & Resentment (11:02) Luxury Pricing with Giving Back (14:01) Transformative Pricing Reflection Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    17 min
  5. Vision to Action: How Stepping Away Moves You Forward.

    AUG 19

    Vision to Action: How Stepping Away Moves You Forward.

    Are you feeling overwhelmed in your business, struggling to break free from the daily noise and reconnect with your true purpose? Many health and wellness entrepreneurs face the same challenge, caught in routines, following endless protocols, and rarely finding real space for reflection or growth. Fortunately, there’s a straightforward way to gain clarity and reignite your passion. In this episode, Suzy Wraines reveals how stepping away, truly stepping away, through a soul-aligned retreat in the breathtaking wilds of Alaska can be the catalyst you need. Discover the power of taking five full days for yourself and your business, surrounded by supportive entrepreneurs, guided reflection, and the inspiring energy of nature. Walk away with a renewed vision, actionable business steps, and lasting community support. Get ready to let go of burn-out, reconnect with your soul’s purpose, and move your business forward with confidence! Starting a Business Simplified Website https://www.startingabusinesssimplified.com/ Episode #133 -Contents: (00:00) Intro (00:30) "Vision to Action Retreat" (05:13) Transformative Five-Day Retreat Planning (05:43) Pre-Retreat and Post-Retreat Connection Calls Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    10 min
  6. Are You Really Open to Receiving: Let’s Talk About Money Blocks.

    AUG 12

    Are You Really Open to Receiving: Let’s Talk About Money Blocks.

    Do you feel a knot in your stomach anytime you think about asking clients for payment? If you're a health or wellness professional transitioning into business ownership, you’re not alone. Many healthcare providers struggle with uncomfortable feelings around receiving money, it’s not something you did in your previous roles. The shift from serving patients without payment to charging for your services can bring up deep-seated money blocks and questions about self-worth. In this episode, Suzy Wraines breaks down exactly why accepting payments feels so challenging and normalizes the experience for you. She explains the strong link between feeling worthy and being able to confidently receive money for your expertise, and provides practical mindset shifts to help you overcome this resistance. Plus, Suzy shares her own behind-the-scenes experience and offers straightforward, actionable steps for setting up simple systems to make getting paid stress-free, even if tech scares you! Let this episode be your guide to releasing money anxiety, recognizing your inherent value, and finally embracing the energy exchange at the heart of entrepreneurship. You’ll discover that receiving payments can be easy, natural, and even empowering as you grow your business. Starting a Business Simplified Website: https://www.startingabusinesssimplified.com/ Episode #128 -Contents: (00:00) Intro (00:30) Overcoming Resistance to Receiving Payments (03:43) From Army to Veterinary Technician (06:50) Valuing Intangible Services (12:17) Effortless Client Onboarding (13:50) Overcoming Money Exchange Anxiety Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    16 min
  7. What If Your New Business Ran Like the Hospital From Day One?

    AUG 9

    What If Your New Business Ran Like the Hospital From Day One?

    When you work in a clinic or hospital, everything is ready for you. The scheduling system, patient records, and payment processing are all set up before you even walk through the door. Patients show up, you do the work you’re trained for, and the systems handle the rest. When you decide to start your own business, it’s a different story. Suddenly, you’re the one figuring out websites, payment processors, client forms, and workflows. And instead of focusing on helping people, you’re buried in tech headaches and endless setup tasks. It’s overwhelming, and it’s the number one reason many healthcare professionals delay launching their dream business. What if it didn’t have to be that way? That’s exactly why I created Foundations First, a done-for-you business setup designed specifically for healthcare providers stepping out on their own. In just 90 days, I will handle your: * Client management system * Payment processor * Email and communication tools * Lead workflows and forms * (Optional) Professional website By the time we’re done, your business is fully operational. You can step right into seeing clients, just like you did in the hospital or clinic, without worrying about what’s happening behind the scenes. Starting a business doesn’t have to mean doing it all yourself. You’ve already put in the years of training. Now, let’s make sure you get to spend your time doing the work you love. Schedule your clarity call today to see how we can have your business up and running in 90 days. Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    17 sec
  8. A Conversation That Changed Everything: Finding the Right Client.

    AUG 5

    A Conversation That Changed Everything: Finding the Right Client.

    In Episode 127 of “Starting a Business Simplified”, Suzy Wraines, your guide to soul-aligned entrepreneurship, gets real about one of the most transformative lessons she’s learned on her business journey: Why finding clients who are truly ready for transformation changes everything. Listen in as Suzy shares a pivotal coaching conversation that opened her eyes to the difference between helping someone who “needs” a solution and truly serving someone who’s ready for lasting change. This episode will challenge the old belief that anyone who can pay should be your client—and help you clarify who you’re genuinely meant to serve. Starting a Business Simplified Website https://www.startingabusinesssimplified.com/ Episode #127 -Contents: (00:00) Intro (00:30) "Prioritizing Success and Sacrifice" (04:33) Client Readiness Assessment Guide (06:56) "Identifying Ready Clients" (08:29) Identifying Ideal Clients (10:58) Your call to action Get full access to Starting a Business Simplified at startingabusinesssimplified.substack.com/subscribe

    13 min
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5
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8 Ratings

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The Starting a Business Simplified Podcast From navigating your first offer to building a business that feels aligned, Business Simplified brings you honest conversations and practical strategies to help healthcare professionals become confident entrepreneurs. Each episode cuts through the overwhelm with soul-led guidance, grounded tools, and step-by-step support to turn your purpose into a sustainable business. startingabusinesssimplified.substack.com

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