The Trending Communicator

Daniel Nestle
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In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

  1. AI Transformation, or AI Theater? - with Anne Green

    ١٢ ديسمبر

    AI Transformation, or AI Theater? - with Anne Green

    Companies love to talk about AI transformation. They've created policies, distributed tools, checked boxes. But behind closed doors, overwhelmed employees are phoning it in with AI slop, leaders can't tell the difference, and the workforce is too exhausted to learn anything new. That's not transformation. That's theater. In this episode of The Trending Communicator, host Dan Nestle welcomes back Anne Green, CEO of G&S Integrated Marketing Communications Group and host of the Building Brand Gravity podcast. Anne brings a rare perspective—she's orchestrated one of the industry's most successful agency transformations while navigating this AI identity crisis firsthand. Having built Cooper Katz from startup to acquisition, then taken the helm at G&S and expanded it through strategic acquisitions, she's seen transformation from every angle. Anne and Dan cut through the AI hype to examine what's really stalling adoption: a workforce stretched too thin to experiment, psychological bandwidth at zero, and the uncomfortable reality that AI doesn't automatically make anyone smarter—we have to fight for it. They explore why agencies may be better positioned to crack this code, what the dot-com bubble can teach us about today's AI valuations, and why the talent pipeline conversation keeps shifting from entry-level to mid-level to senior without anyone knowing who's actually at risk. Listen in and hear about... Why AI acts like a "personality intensifier"—making good workers better and mediocre workers worse The workforce conundrum: people too overwhelmed to upskill, yet facing existential pressure to adapt What agencies are doing differently that corporate teams are missing Why "showing your work" on AI builds trust while hiding it destroys it Anne's mantra for surviving this moment: "Hold less tightly. Unclench." Notable Quotes from Anne Green: "The biggest thing is from the upskilling side, this is a very complex people transformation moment. And we are really crap in this society at upskilling people. We're not good at it." [00:11:32 – 00:11:49] "AI doesn’t automatically augment our intelligence. We have to fight for it and we have to build it and we have to embrace it. But it is a journey." [00:18:49 – 00:19:02] "There is, especially at this moment, a beauty of the beginner’s mind, that person who’s coming in with curiosity and freshness..." [00:57:00 – 00:57:40] "Hold less tightly, unclench the hands and open up the palms. That’s the last thing I’d offer, folks. Hold less tightly." [01:04:38 – 01:04:47] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Anne Green G&S Integrated Marketing Communications | gscommunications.com Building Brand Gravity Podcast | Apple Podcasts Anne Green | LinkedIn Timestamps 0:00:00 AI Transformation Hype and Restrictive Corporate Policies0:06:43 Corporate Struggles with AI Adoption and Change Management0:12:26 Bubble vs. Real Change—Comparing Dot-Com Era to AI Revolution0:19:04 AI-Augmented Skills—Best and Worst Amplified0:25:56 Human/Machine Symbiosis: How AI Changes Us0:30:01 Freedom to Innovate: Builders, Use Cases, and Organizational Constraints0:35:10 Overworked Workforce, Layoffs, and AI’s Impact on Talent Strategy0:42:11 Talent Displacement, Business Model Evolution, and Pipeline Changes0:48:25 Rethinking Comms Career Tracks with AI Integration0:54:02 Entry-Level Realities: Training, Context, and Curiosity1:01:16 Importance of In-Person Collaboration in the Age of AI1:04:00 Leading Through Change—Kindness, Grace, and Adaptability1:05:48 Wrap-Up, Final Thoughts, and Podcast Promotion (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  2. Stop Treating AI Like an ERP Implementation - with Chris Gee

    ١ ديسمبر

    Stop Treating AI Like an ERP Implementation - with Chris Gee

    Companies keep approaching AI the way they approached every other tech rollout: install it, train on it, expect immediate returns. But AI isn't software. It's imperfect by design, doesn't follow a predictable implementation curve, and the gap between what leadership promised the board and what's actually happening is becoming a serious problem. In this episode of The Trending Communicator, host Dan Nestle sits down with Chris Gee, founder of Chris Gee Consulting and strategic advisor to Ragan's Center for AI Strategy. Chris has survived four career reinventions driven by technological disruption—from watching his graphic design degree become obsolete the day he graduated to now helping organizations navigate the shift to agentic AI. His motto, "copilot, not autopilot," frames the entire conversation. Chris and Dan dig into why AI adoption is stalling—because companies are treating transformation like a switch to flip rather than a capability to build. They explore the parallel to 1993's Internet boom and why the adoption curve is right on schedule despite executive frustration. The conversation gets practical: Chris shares how he built an AI agent named "Alexa Irving" for client onboarding, and they tackle whether doom-and-gloom predictions from AI CEOs are helping or hurting the people who actually need to use these tools. Listen in and hear about... Why the adoption curve for AI mirrors the early Internet The $17 trillion argument against AI replacing all jobs (hint: someone has to buy things) How prompting skills aren't going away Building agentic AI with guardrails: Chris's "Alexa Irving" experiment Why "copilot, not autopilot" is more than a slogan—it's a survival strategy The skills gap nobody's addressing and why we need more brains who understand AI, not fewer Notable Quotes "My motto is copilot, not autopilot. I wholeheartedly believe that we are going to make the most progress using AI in tandem—where humans focus on the things that we do well and we use AI for the things it does better than we do." — Chris Gee [04:19] "17 is $17 trillion—that's what the American consumer spends per year. 70 is the percentage of US GDP that represents. And zero is the amount of money that AI chatbots, LLMs, and agents have to spend." — Chris Gee [23:57] "Your ability was never simply in your ability to string together words and phrases, but to translate experiences or emotions and create connection with other humans." — Chris Gee [36:44] "It's not thinking and it never will be thinking. So if we understand that, then we understand it won't be thinking like a human." — Chris Gee [1:07:00] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Chris Gee Chris Gee Consulting | chrisgee.me Chris Gee | LinkedIn The Intelligent Communicator Newsletter | chrisgee.me (sign up on website) Timestamps 0:00:00 AI Transformation: Hype vs. Reality in Communications0:06:00 Human Touch vs. Automation in Service Jobs0:12:40 Early Career Transformation & Adapting to Technology0:18:00 AI Adoption Curve: Early Adopters and Laggards0:23:30 Tech Disruption, Job Fears, and Economic Impact0:29:10 Prompting and Obstacles to AI Adoption0:34:45 Redefining Skill Sets & Human Value with AI0:40:45 Efficiency, Productivity, and Creativity with AI Tools0:46:20 Rethinking Work: Flexible Schedules & Four-Day Weeks0:51:39 Practical AI Use Cases: Experiment and Upgrade0:55:11 Agentic AI: Autonomous Agents and Guardrails1:01:29 Autonomous Agents: Oversight, Guardrails, and Risks1:08:15 AI Is Imperfect: Why Human Judgment Remains Essential1:14:16 AI Quirks, Prompting Challenges, and Adoption Friction1:19:41 Wrap-Up: Finding Chris Gee & Newsletter/Prompt Suggestions1:21:18 Final Thoughts & Episode Closing (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  3. When Communications Can't Close the Values Gap - with Emil Hill

    ١٤ نوفمبر

    When Communications Can't Close the Values Gap - with Emil Hill

    You can't communicate your way out of a values problem. Yet every day, communications leaders are expected to do precisely that. In this episode of The Trending Communicator, host Dan Nestle sits down with ⁠Emil Hill⁠, principal of The Creshiem Group and a public affairs strategist with 25+ years navigating the intersection of business, government, and communications. From guiding the W.K. Kellogg Foundation through Truth, Racial Healing and Transformation to helping Papa John's face their reckoning, from UnitedHealth Group to the National Education Association, Emil's been the strategist organizations call when quick fixes won't cut it. Emil and Dan explore why the consolidation of corporate communications, investor relations, government relations, and research under corporate affairs* umbrellas is the recognition that every stakeholder now connects to every other stakeholder. They dig into why crises reveal values misalignment, why your stock price timeline and your actual problem timeline are incompatible, and why "calm, clarity, and precision" matters more when everything's moving faster. *Dan says “Public Affairs” but means “Corporate Affairs” throughout the episode. He apologizes, especially to Megan Noel, for his confusion. Listen in and hear about... Why corporate affairs consolidation signals a fundamental shift in stakeholder connectivity How a finance background changes how you diagnose communications problems The gap between executive timelines and the time real organizational change requires Why quick crisis fixes usually miss what's actually broken Navigating uncertainty with optimism when change is inevitable Notable Quotes On The Power of Immersive Partnership: "I don't know if you can really be a good partner to any client if you don't immerse yourself in their business, understand who their competitors are, try to get a sense for their DNA and try to advise based on those understandings. If you don't have that, yeah, you're going to fall short every time." — Emil Hill [00:07:53 → 00:08:17] On The Future of Local News: "I am craving a deeper dive into, into local news that the Washington Post cannot provide for me and Mary about what's going on here that's not in the news. And it feels like with the evolution of technology, some enterprising business person is going to figure out a way to cobble together more information and news about particular parts of the country, city, state and local in a way that we used to." — Emil Hill [01:00:27 → 01:01:03] On Navigating Economic Uncertainty: "I think businesses, individuals and communities around the country, I think you want to hold on to your optimism. I think you should get active, but ride it. And this too shall pass." — Emil Hill [01:06:59 → 01:08:08] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Emil Hill Emil Hill | LinkedIn Timestamps 0:00:00 Introduction – Rise of Public Affairs and Emil Hill’s Expertise0:06:15 Pathways into Public Affairs – Problem Solving and Business Acumen0:11:03 Consolidation of Corporate Communications Functions0:16:44 Stakeholder Connections in a Rapid News Cycle0:23:19 Measuring Audience Sentiment and Internal vs. External Messaging0:29:22 Persuading Stakeholders – Importance of Data and Explanation0:34:57 AI’s Role in Communications – Data, Analysis, and Domain Expertise0:42:32 Brand Missteps and the Limits of Research0:47:13 Real Audience Research vs. Social Media Noise0:53:42 New Corporate Affairs Capabilities – Local Sentiment and Crisis Response0:58:44 Local News Evolution and Technology’s Impact1:04:39 Ideas for AI-Driven Local News Coverage1:08:08 Optimism, Change, and Closing Thoughts1:09:36 Outro and Subscription Info (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  4. How AI Changes Your Customers and Why You Must Change Too - with Mark Schaefer

    ٣١ أكتوبر

    How AI Changes Your Customers and Why You Must Change Too - with Mark Schaefer

    Your customers are changing because of AI. But so are you—whether you realize it or not. Host Dan Nestle welcomes back Mark Schaefer, whose new book How AI Changes Your Customers reveals a transformation most people aren't prepared for. As one of 300 futurists who contributed to Elon University's Being Human in 2035 study, Mark brings insights beyond the usual AI hype. Mark and Dan explore the psychological rewiring that is happening as AI reshapes human agency, empathy, purpose, and trust. They confront the choice everyone faces: use AI to augment your thinking, or delegate so much that critical skills atrophy. This isn't another "AI will save us" or "AI will ruin everything" conversation. It's a balanced look at implications most people haven't considered—like algorithms becoming decision-makers, with conversion rates from AI referrals 23 times higher than those from traditional SEO. Listen in and hear about... The psychology of AI and how humanity is being rewired Choosing between augmentation and delegation in your AI usage Why algorithms are becoming your actual customers The loss of agency, empathy, and purpose when we depend too heavily on AI How AI reveals patterns you didn't know existed through intellectual archaeology Notable Quotes On The Psychology of AI: "No one's talking about the psychology of AI that literally before our eyes, humanity is being rewired. The psychology of human beings is changing." - Mark Schaefer [00:08:13 → 00:08:28] On Attention Spans: "Don't tell me people don't have a long attention span. The problem is they're being more selective. You've got to earn it. So it's not that they have a short attention span. You, You've got a short interesting span. They're abandoning you for something else." - Mark Schaefer [00:15:38 → 00:15:53] On The Power of Vulnerability: "What this world is lacking is a real human voice, friendly, accessible, vulnerable. And think about the power of that. To really be human. You've got to be. Have a sense of vulnerability. But we don't get that from brand voices. Very, very rarely. And think of the opportunity to stand out, to be audacious, to just by flubbing up once in a while, just by admitting you made a mistake every once in a while." - Mark Schaefer [00:27:37 → 00:28:05] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Mark Schaefer Mark Schaefer | Website and Blog How AI Changes Your Customers | Book (Amazon) The Marketing Companion | Podcast Mark Schaefer | LinkedIn The RISE Community | Apply to Join Timestamps 0:00:00 AI’s Impact: Dan’s Intro and Use of NotebookLM0:03:03 Mark’s Reaction: AI Enables Bolder, Creative Work0:05:16 Mutual Mentorship and AI Experimentation0:07:29 Mark’s Book: Humanity’s Changing Psychology with AI0:09:12 Agency, Empathy, Intimacy, and AI Decision-Making0:11:41 AI Search: GEO, Marketing to Algorithms0:13:02 The Golden Age of PR: Credibility and Authority0:15:13 Attention Span Myth & Content Selectivity0:17:21 Volume vs. Quality: Content for AI and Humans0:19:35 Cumulative Advantage & Brand Authority in AI Era0:21:42 Personal Brand Building: Quality is Essential0:23:13 Earning Social Signals & Genuine Content0:25:47 AI Editing, Strategic Awkwardness, and Vulnerability0:28:46 Challenges for Corporates: Embracing Awkwardness0:31:20 Feelings as a Competitive Advantage0:35:28 Transcendence: Artful, Long-Form, and Human Content0:37:56 Respecting the Reader: Content Length & Value0:39:55 Hopeful AI: Augmentation, Mentorship, Markbot0:42:24 Real Education & AI: Preparing Young People0:42:46 Closing Remarks: Book Recommendation & Mark’s Links (Notes co-created by Human Dan, Claude, and Castmagic) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  5. Expertise is Not Authority: Authority is the Expertise People Seek You Out For - with Amanda Russell

    ١٧ أكتوبر

    Expertise is Not Authority: Authority is the Expertise People Seek You Out For - with Amanda Russell

    You can be the smartest person in the room, but if no one knows you or your point of view, you don't have authority. This "authority gap" is why most professionals struggle to earn attention, build trust, and gain influence. In this episode, host Dan Nestle sits down with Amanda Russell, author of The Influencer Code, creator of the influence equation (Influence = Attention + Trust), founder of Amanda's Playbook, and architect of UCLA's first fully accredited influencer marketing program. Amanda challenges the assumption that awareness equals influence, revealing why measuring clicks and impressions keeps communicators trapped in vanity metrics rather than building real relationship capital. For Amanda this isn't just a theory - she knows from experience. From Olympic hopeful to eager consultant to fitness influencer to CMO to educator, she evolved a systems-thinking approach to influence that PR and communications professionals desperately need. She and Dan explore why earned attention compounds while bought attention doesn't, how AI is democratizing content but making authentic relationships more valuable, and why success requires running purposeful miles instead of junk miles. Listen in and hear about: Why the influence equation (attention + trust) matters more than awareness metrics The critical difference between authority and expertise—and why it changes everything How to build "relationship capital" instead of chasing vanity metrics What elite distance running teaches about strategic influence building Why AI makes human relationships your ultimate competitive advantage Notable Quotes On Influence vs. Awareness: "You can have all the eyeballs all day long. You can have all the awareness, but if nobody cares or you're not influencing anybody to do anything, that's not influence." - Amanda Russell [06:57] On Authority: "Authority is when people quote you in rooms you've never even been in." - Amanda Russell [22:40] On Earned vs. Bought Attention: "Trust is not scalable, but it's transferable. When someone vouches for you, they're transferring their influence to you." - Amanda Russell [20:24] On Building Real Influence: "Real relationships take time to develop and they take nurturing and they take work. It's about building the foundation of a house versus just slapping up a tent." - Amanda Russell [33:20] On AI and Expertise: "AI doesn't make you an expert, but if you're already an expert, it makes you unstoppable if you know what to do." - Amanda Russell [43:30] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Amanda Russell Amanda Russell | Website The Influencer Code | Book Amanda's Playbook | YouTube Amanda Russell | LinkedIn Timestamps 0:00 Intro: Influence equals attention plus trust 5:23 Defining influence beyond social media stereotypes 10:25 Moving past vanity metrics in PR/marketing 15:54 Three steps to build systematic influence 20:24 Authority vs expertise in building influence 25:28 Focusing on audience needs and relationships 30:52 Relationship architecture trumps marketing tactics 37:49 AI's impact on content creation and influence 41:38 Using AI to amplify expertise, not replace it 45:24 New model for business education and influence (Notes co-created by Human Dan, Claude, and  Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  6. Beyond the Seat at the Table: Leading Corporate Affairs at Scale - with Megan Noel

    ٣ أكتوبر

    Beyond the Seat at the Table: Leading Corporate Affairs at Scale - with Megan Noel

    What happens when the communications function stops being about messaging and starts being about business transformation? When your stakeholders include 10,000 employees, 94,000 students, 350,000 alumni, plus investors, policymakers, and healthcare partners? In this episode of The Trending Communicator, host Dan Nestle reconnects with Megan Noel, Chief Corporate Affairs Officer at Adtalem Global Education, to explore why the CCAO role is a fundamental reimagining of what communications does. Megan leads government relations, investor relations, public affairs, impact and sustainability, and alumni relations under one reputation-focused banner. From managing the fallout of the "One Big Beautiful Bill" over July 4th weekend to navigating AI search optimization and Wikipedia's importance in reputation management, Megan and Dan dig into the practical realities of corporate affairs at scale. They explore how business acumen has become a hard skill, why curiosity beats credentials, and how communicators can avoid becoming "negative Nancy" while still providing strategic counsel. Listen in and hear about... Why corporate affairs unifies storytelling across all stakeholder groups under a reputation banner How business acumen requires being "dangerous enough" in finance, law, and HR without becoming an expert The surprising importance of Wikipedia and specific media outlets in AI search and GEO optimization Why saying "yes, how" beats saying "no, but" when working with business leaders How curiosity and innovation mindset separate entry-level candidates who get jobs from those who don't The challenge of maintaining unbiased reputation when AI search platforms pull from potentially compromised sources Notable Quotes On Corporate Affairs Evolution: "The corporate affairs model is just the next step in that evolution. We used to just communicate what the business wanted. Now we're more than just a channel strategy to push things to different audiences." - Megan Noel [07:30] On Business Acumen: "I certainly don't need to be as sophisticated in our numbers as our CFO. But I need to be dangerous enough in all of them to be able to sit down at a very senior level and have a thoughtful conversation." - Megan Noel [20:29] On Strategic Counsel: "Instead of saying no, but—offer alternatives or other options so that we could potentially get to yes. When you do have to say the no, it feels like you're using that really thoughtfully and people will take you seriously." - Megan Noel [23:39] On AI Search Reality: "There is a perception that whatever question you ask AI is unbiased, when in fact it's pulling information through just a different algorithm. It could be just as biased with other bad data." - Megan Noel [46:56] On Innovation Mindset: "The hiring manager said it was because she showed an appetite to push and to learn and to innovate. That skill, even at the very entry level, matters." - Megan Noel [59:35] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Megan Noel Adtalem Global Education | Website Megan Noel | LinkedIn Timestamps 0:00 Intro: Change in PR and marketing 5:47 Evolution of Chief Corporate Affairs Officer role 13:06 Reputation as unifying banner for corporate affairs 19:40 Importance of business acumen for leaders 24:39 Communications as a critical business skill 27:46 Relationship between corporate affairs and marketing 31:28 Fostering disagreement and diverse perspectives 35:41 Impact of AI on search and reputation management 41:24 Proactively managing reputation in AI era 49:28 Balancing content creation and stakeholder engagement 53:43 Innovation as key leadership trait 57:41 Cultivating curiosity and innovation across teams 1:03:31 Closing remarks and contact information (Notes co-created by Human Dan, Claude, and  Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  7. Playstorm: Why Your CEO Needs to Get Dirty with AI - with Sandy Carter

    ١٩ سبتمبر

    Playstorm: Why Your CEO Needs to Get Dirty with AI - with Sandy Carter

    MIT just dropped a bomb: 95% of corporate AI initiatives are failing. Not struggling. Failing. And Sandy Carter knows exactly why. In this episode of The Trending Communicator, I sit down with Sandy, currently Chief Business Officer at Unstoppable Domains, former VP at Amazon Web Services, and the person who turned IBM's "social business" concept nobody understood into a $200 billion market. Sandy's written seven books, been named to every power list that matters (CNN's Top 10 Most Powerful Women in Tech, Forbes 50 Over 50), but what caught my attention is her philosophy: "AI First, Human Always." While everyone's either selling AI snake oil or running scared, Sandy's figured out something crucial. Companies aren't failing at AI because the technology doesn't work. They're failing because they're treating it like any other IT rollout: layer it on top of broken processes and hope for magic. Sandy shares why CEOs need to stop brainstorming and start "playstorming," what happens when you ignore Reddit for three years, and why your daughter talking to Grok about party outfits might be the most important trend in communications. Listen in and hear about: The real reason 95% of corporate AI fails (hint: it's not the technology) Moving beyond productivity theater to genuine transformation Why GEO (Generative Engine Optimization) changes everything for communicators The "play storm" revolution and why your CEO needs to get their hands dirty How ignoring Reddit and Wikipedia is killing your AI presence The generational divide in AI adoption and what it means for business Notable Quotes "Audiences today are ready to move on from 'how do I use gen AI for productivity?' into something deeper: What does it mean for us as humans?" - Sandy Carter [00:05:14] "If your process already didn't work, there's no magic in AI that's going to make it wake up and work." - Sandy Carter [00:18:42] "You have to experience it. You have to get your hands into it. You have to play with an agent." - Sandy Carter [00:27:38] "If you take one thing from this whole podcast, put your company in [AI search], put yourself in too, and see what comes out." - Sandy Carter [00:50:54] Resources and Links Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Sandy Carter sandycarter.net | Website Unstoppable Domains | Website Sandy Carter | LinkedIn Sandy's Book: AI First, Human Always Timestamps 0:00 Intro: Host welcomes Sandy Carter 5:23 AI's impact on human meaning and work 10:24 Why 95% of corporate AI projects fail 15:23 Redesigning workflows for AI integration 20:44 Generational differences in AI adoption 26:58 The importance of "play storming" with AI 32:13 Training everyone on AI, not just tech teams 37:05 Voice interfaces and generational preferences 41:32 Generative Engine Optimization (GEO) strategies 48:43 Checking your company's AI presence 54:41 Closing thoughts on AI and communications (Notes co-created by Human Dan, Claude, and  Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices

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  8. Why This Former CCO Became Your Comms BFF Instead - with Gab Ferree

    ٥ سبتمبر

    Why This Former CCO Became Your Comms BFF Instead - with Gab Ferree

    Gab Ferree led global communications at Slack, Bumble, and OneTrust, reaching every traditional summit in our profession. Then she walked away to build Off The Record, where communications professionals can finally admit they don't have all the answers. Even the VPs who are supposed to. In this conversation, we explore why 100% of comms professionals are using AI but nobody's talking about it, why reporting to a CMO might be better than reporting to the CEO, and how to stop asking for a seat at the table and start earning it through business outcomes. What We Get Into Redefining Success in Communications: Why Gab left high-profile roles to create a support system for other professionals The Marketing-Communications Relationship: How reporting to a CMO can actually benefit communications teams AI as a Career Amplifier: Why AI won't replace communicators, but will make them more valuable The Future of Work Post-AI: Examining productivity gains and their implications for work-life balance Building a Supportive Community: How Off the Record is changing the game for communications professionals seeking growth and connection Notable Quotes "I don't care what my title is and I don't care what my reporting line is. I am the Chief Communications Officer. When I am the head of comms and I do have a seat at the table, I don't have to be reporting into the CEO." - Gab Ferree [10:08 → 10:22] "But guess what? Everyone just got promoted. Everyone just got themselves a new specialist underneath them named Claude, who produces everything for you as a first draft. And it may be good, it may be great. Good job. You prompted the model, right? You've trained it right?" - Gab Ferree [40:47 → 41:04] "I do wonder for like outside of that, are people are going to start talking about like our executives going to talk about like that they have more time, that they get to spend more time with their kids. Maybe they're not burning out. Maybe they don't need to step away to spend more time with their family. Maybe our careers can be more like a marathon and less like a sprint." - Gab Ferree [52:29 → 52:57] About the Guest Gab Ferree is the founder of Off The Record, a private membership community for communications professionals. Previously, she served as VP of Global Communications at OneTrust (scaling from startup to $5.1B valuation), led comms at Bumble through major brand transformation, and guided Slack's communications during its Salesforce integration. She's known for her pragmatic approach to building comms programs that align with business goals and her belief that vulnerability and authority can coexist in leadership. Resources Mentioned Salesforce V2MOM framework for goal alignment Future Forum research on the future of work Axios HQ survey on AI usage in communications Connect with Gab Ferree Gab Ferree| LinkedIn Off The Record | Website Connect with Dan Nestle Inquisitive Communications | Website The Trending Communicator | Website Communications Trends from Trending Communicators | Dan Nestle's Substack Dan Nestle | LinkedIn Timestamps 0:00 Intro: Meet Gab Faree, comms expert 5:20 Aligning communications to business goals 11:35 The value of comms reporting to CMO 18:29 Demonstrating value as a communicator 24:20 Using AI to boost productivity in comms 30:52 The future of work and flexible arrangements 37:21 AI as a tool for innovation in companies 44:07 Survey reveals widespread AI use in comms 50:27 Rethinking work hours in the AI era 59:41 Preview of upcoming AI training for comms 1:05:25 Comms poised to own generative AI optimization (Notes co-created by Human Dan, Claude, and  Flowsend.ai ) Learn more about your ad choices. Visit megaphone.fm/adchoices

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In today's hyper-accelerated communications world, keeping up means juggling reputation, brand building, crisis management, storytelling, and more while adapting to new technologies like generative AI. The Trending Communicator, hosted by Dan Nestle, is your guide through this chaotic landscape. This podcast dives into the challenges of PR, communications, and marketing today, with experts sharing real stories and strategies for overcoming those challenges and more. It's the perfect resource for professionals looking to innovate, take risks, and stay ahead. Join us to make sense of today’s communications chaos, one insightful conversation at a time.

المعلومات

  • صناع العمل
    Daniel Nestle
  • سنوات النشاط
    ٢٠٢٠ - ٢٠٢٥
  • الحلقات
    ١١٦
  • التقييم
    فاضح
  • حقوق النشر
    © Copyright 2025 Daniel Nestle
  • موقع البرنامج على الويب
    The Trending Communicator

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