Sales Growth Made Simple: For Trade, Construction & Industry Leaders

Ben Wright
  • 4.6 (10)
  • MANAGEMENT
  • UPDATED WEEKLY

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to episode 145 (a fan favourite), and keep listening from there.

  1. E220: The One Framework That Will Make Communicating With Customers Easy and Make You More Money: Sales, Leadership, Trade

    21H AGO

    E220: The One Framework That Will Make Communicating With Customers Easy and Make You More Money: Sales, Leadership, Trade

    What if one simple communication framework could help you build more trust, reduce customer confusion, and close more sales? In the final episode of this special series, George Bryant breaks down why so many trade businesses lose deals through poor communication — not poor service. This episode introduces a practical framework that makes every customer interaction clearer, calmer, and more effective. In this episode you'll discover: The powerful “APPLE” communication framework that helps guide customers confidently through every stage of the sales journeyHow to eliminate confusion, overwhelm, and uncertainty by improving the way you communicate before, during, and after customer conversationsThe simple shifts that create more trust, better engagement, and faster buying decisions in trade and construction sales Hit play now to learn the communication system that can help you simplify your sales process, create better customer experiences, and increase your close rates without adding more pressure to your sales Know more about George Bryant at https://mindofgeorge.com/ New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    16 min
  2. E219: The 3 Mistakes Trade Leaders Make That Make Sales Way Too Hard to Close (And How to Fix Them): Sales, Leadership, Trade

    2D AGO

    E219: The 3 Mistakes Trade Leaders Make That Make Sales Way Too Hard to Close (And How to Fix Them): Sales, Leadership, Trade

    Why do so many trade businesses make sales harder than they need to be — even when they’re great at what they do? If you’ve ever felt frustrated by quoting endless jobs without getting enough “yeses,” this episode breaks down three simple but costly mistakes that quietly destroy close rates. Ben Wright and George Bryant unpack how communication gaps, ego-driven selling, and overwhelming customers with too much information can stall momentum, reduce trust, and make deals unnecessarily difficult to close. In this episode you'll discover: Why the “black hole” between customer communications kills momentum — and the simple habit that keeps deals moving forwardHow shifting your language from “I” to “you” instantly creates more emotional buy-in and customer trustThe hidden danger of the “fire hose” approach and how simplifying information helps customers make faster buying decisions Press play now to learn the practical sales fixes that can help your trade business close more deals, create more trust, and grow revenue without making sales feel harder than they should. Know more about George Bryant at https://mindofgeorge.com/ New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    13 min
  3. E218: To Communicate Value and Close More Trade Sales, You MUST Know This One Thing About Your Business: Sales, Leadership, Trade

    4D AGO

    E218: To Communicate Value and Close More Trade Sales, You MUST Know This One Thing About Your Business: Sales, Leadership, Trade

    What if the biggest reason you’re struggling to close more sales is that your business can’t clearly communicate what makes it different? Many trade and service businesses focus heavily on pricing, features, and speed — but customers buy emotionally before they buy logically. In this special guest episode, Ben sits down with entrepreneur and bestselling author George Bryant to unpack how understanding your business identity can dramatically improve your sales conversations, customer trust, and close rates. In this episode you'll discover: Why clarity around your business identity creates stronger emotional buy-in from customers.The three core pillars — clarity, compliance, and culture — that help businesses scale and stand out.Simple ways to uncover what your business truly does well and turn that into a more compelling sales message. Listen now to learn how understanding and communicating your business identity can help you create more value, build stronger customer relationships, and close more deals consistently. Know more about George Bryant at https://mindofgeorge.com/ New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    12 min
  4. E217: The 3 Ways Tradies Grow Sales WITHOUT More Leads (And You Can do the Same): Sales, Leadership, Trade

    MAY 14

    E217: The 3 Ways Tradies Grow Sales WITHOUT More Leads (And You Can do the Same): Sales, Leadership, Trade

    What if the fastest way to grow your sales wasn’t getting more leads — but making more from the customers you already have? Many trade and service businesses automatically chase new leads when sales slow down, but that approach often increases costs, consumes time, and delivers lower close rates. Here are three overlooked strategies that help businesses grow revenue more efficiently by maximising existing relationships, reactivating past opportunities, and generating higher-converting referrals. In this episode you'll discover: How increasing the average spend of existing customers can create significant revenue growth without extra marketing costs.Practical ways to turn past quotes and previous customers into new sales opportunities quickly and efficiently.Why referral-based leads consistently close at higher rates — and the simple systems that generate more of them. Tune in now to discover three practical sales strategies that can help you grow revenue faster, improve close rates, and reduce the stress of constantly chasing new leads. New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    10 min
  5. E216: Why Closing Deals On the Spot is a Powerful Tool to Grow Sales for Every Trade Sales Leader: Sales, Leadership, Trade

    MAY 12

    E216: Why Closing Deals On the Spot is a Powerful Tool to Grow Sales for Every Trade Sales Leader: Sales, Leadership, Trade

    What if the easiest way to grow your sales was simply learning how to close deals on the spot? Often, the problem isn’t the quality of the lead—it’s the lack of momentum in the sales process. When customers are properly prepared before the meeting, understand exactly what to expect, and have the right decision-makers involved, sales can move forward far faster and with dramatically higher close rates. In this episode you'll discover: Why businesses that quote and close faster consistently achieve higher sales conversion rates How to “pre-frame” customers before meetings so they’re ready to make decisions soonerThe three simple strategies that help trade businesses close more deals on the spot without pressure or gimmicks Press play now to learn how to build momentum in your sales process and start turning more quotes into signed deals immediately. New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    10 min
  6. E215: How to get a 'Hell Yes' from Clients in the Very First Meeting with this 1 Trick for Trade Sales: Sales, Leadership, Trade

    MAY 10

    E215: How to get a 'Hell Yes' from Clients in the Very First Meeting with this 1 Trick for Trade Sales: Sales, Leadership, Trade

    What if the fastest way to close more sales isn’t a better pitch—but asking better questions in the very first meeting? Many trade and business leaders think closing more deals happens at the end of the sales process, when the quote is sent and the follow-up begins. But the truth is, most sales are won or lost long before that moment. Without that clarity, quotes become generic, competition increases, and close rates suffer. In this episode you'll discover: Why understanding what your customer truly wants is the most powerful closing strategy you can use. How asking “why” creates stronger emotional connection and trust during sales conversations.The simple framework that helps trade businesses increase close rates by turning first meetings into “hell yes” moments. Press play now to learn how to ask smarter questions, create stronger customer connections, and close more deals before the quote is even delivered. New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    10 min
  7. E214: 3 Ways Making Mistakes & Disappointing Customers Actually Lands You More Sales: Sales, Leadership, Trade

    MAY 7

    E214: 3 Ways Making Mistakes & Disappointing Customers Actually Lands You More Sales: Sales, Leadership, Trade

    What if the mistakes you’re making with customers could actually become your greatest opportunity for growth? Every business makes mistakes—it’s inevitable. A quote gets missed, a delivery goes off track, or communication falls short. Handled poorly, these moments can cost you repeat business and referrals. Handled well, they can actually strengthen trust, deepen customer loyalty, and create even more opportunities down the road. In this episode you'll discover: The three most common customer service mistakes that can quietly cost you future business How to respond effectively when quotes, delivery, or communication fall shortWhy fixing mistakes the right way can actually increase customer trust, loyalty, and referrals Press play now to learn how to turn customer service mistakes into stronger relationships, more repeat business, and long-term growth. New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    7 min
  8. E213: Why the First Meeting is a Make or Break Opportunity for Trade Sales & How to Avoid Losing Contracts: Sales, Leadership, Trade

    MAY 5

    E213: Why the First Meeting is a Make or Break Opportunity for Trade Sales & How to Avoid Losing Contracts: Sales, Leadership, Trade

    What if you could dramatically increase your close rate before you even send the quote? Too often, salespeople leave without fully understanding the customer’s needs, without a clear next step, or without creating enough momentum to stand out from the competition. When that happens, your quote becomes just another option instead of the obvious choice. In this episode you'll discover: Why the first meeting is the most critical stage in winning more salesThe three essential things you must confirm before leaving any customer meetingHow to create momentum, build trust, and position yourself as the clear first choice before the quote is even delivered Press play now to learn how to master the first meeting, quote faster, and close more of the opportunities already in front of you. New episodes every Monday, Wednesday and Friday. Book in your ‘Free Quote Audit’ now To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    11 min
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4.6
out of 5
10 Ratings

About

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to episode 145 (a fan favourite), and keep listening from there.

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