Taboo on the Bus

Whatzaraloves

Sit down with Zara McIntosh to chat taboo topics from the front seat of the bus. Taking an unfiltered stance on pop-culture, society, culture, and queer issues, she candidly shares her opinion as passengers around her go about their every-day life, overhearing snippets of these unspoken taboos. The viral TikTok series has launched on Spotify after demand for lengthier episodes, so you can tune in to taboos on your next bus journey.

  1. What the ‘dot cake’ trend says about gen-z and luxury goods – are viral foods the new status good in our economic climate?

    Jun 21

    What the ‘dot cake’ trend says about gen-z and luxury goods – are viral foods the new status good in our economic climate?

    Sit down with me OFF the bus to dissect our consumption habits when it comes to viral food trends and ‘little treats’. In a backdrop of economic insecurity and the cost-of-living crisis, generation Z are not purchasing as many luxury material goods. In turn, we are watching the status of foods like the ‘dot cake’ take the place of ‘luxury’ as for many, it is the highest point of access, desire, and justification. Let’s dissect it together and take a look at what this means for gen-z.   Instagram: Whatzaraloves Tiktok: whatzaraloves6 Email: charlie@84world.com award vote (at the bottom): https://www.bcreator.co.uk/awards/vote/   Reading list / references:   https://www.forbes.com/sites/aliciapark/2024/07/17/designer-fashion-houses-are-struggling-in-the-first-half-of-2024-heres-why/   https://dergipark.org.tr/en/pub/toleho/article/1610640   https://www.forbes.com/sites/claraludmir/2024/04/25/why-fashion-retailers-are-opening-branded-cafs-and-restaurants/   https://foodfoundation.org.uk/publication/broken-plate-2026   https://www.bbc.co.uk/worklife/article/20250603-housing-affordability-crisis-kyla-scanlon-katty-kay-interview   https://publications.parliament.uk/pa/cm5804/cmselect/cmyouth/cost-living-crisis-young-people/report.html   https://www.vogue.com/article/how-should-brands-navigate-gen-z-economic-nihilism   https://www.researchgate.net/profile/Michalis-Skordoulis/publication/381656145_Perceptions_of_environmental_sustainability_and_luxury_influences_on_organic_food_buying_behavior_among_Millennials_and_Generation_Z_in_Greece/links/66795fcc1dec0c3c6f9fbb94/Perceptions-of-environmental-sustainability-and-luxury-influences-on-organic-food-buying-behavior-among-Millennials-and-Generation-Z-in-Greece.pdf

    28 min
  2. Let's talk about the 'dot cake' – are viral foods the new status good in our economic climate? [Mini bus version]

    Jun 21

    Let's talk about the 'dot cake' – are viral foods the new status good in our economic climate? [Mini bus version]

    Full deep-dive episode OFF the bus is also live! Sit with me on the bus to dissect our consumption habits when it comes to viral food trends and ‘little treats’. In a backdrop of economic insecurity and the cost-of-living crisis, generation Z are not purchasing as many luxury material goods. In turn, we are watching the status of foods like the ‘dot cake’ take the place of ‘luxury’ as for many, it is the highest point of access, desire, and justification. Let’s dissect it together and take a look at what this means for gen-z.   Instagram: Whatzaraloves Tiktok: whatzaraloves6 Email: charlie@84world.com   Reading list / references:   https://www.forbes.com/sites/aliciapark/2024/07/17/designer-fashion-houses-are-struggling-in-the-first-half-of-2024-heres-why/   https://dergipark.org.tr/en/pub/toleho/article/1610640   https://www.forbes.com/sites/claraludmir/2024/04/25/why-fashion-retailers-are-opening-branded-cafs-and-restaurants/   https://foodfoundation.org.uk/publication/broken-plate-2026   https://www.bbc.co.uk/worklife/article/20250603-housing-affordability-crisis-kyla-scanlon-katty-kay-interview   https://publications.parliament.uk/pa/cm5804/cmselect/cmyouth/cost-living-crisis-young-people/report.html   https://www.vogue.com/article/how-should-brands-navigate-gen-z-economic-nihilism   https://www.researchgate.net/profile/Michalis-Skordoulis/publication/381656145_Perceptions_of_environmental_sustainability_and_luxury_influences_on_organic_food_buying_behavior_among_Millennials_and_Generation_Z_in_Greece/links/66795fcc1dec0c3c6f9fbb94/Perceptions-of-environmental-sustainability-and-luxury-influences-on-organic-food-buying-behavior-among-Millennials-and-Generation-Z-in-Greece.pdf

    3 min

About

Sit down with Zara McIntosh to chat taboo topics from the front seat of the bus. Taking an unfiltered stance on pop-culture, society, culture, and queer issues, she candidly shares her opinion as passengers around her go about their every-day life, overhearing snippets of these unspoken taboos. The viral TikTok series has launched on Spotify after demand for lengthier episodes, so you can tune in to taboos on your next bus journey.

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